---
title: "lavender plug in air freshener — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/lavender-plug-in-air-freshener"
last_updated: "2026-07-14T01:06:16.791Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — lavender plug in air freshener doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — lavender plug in air freshener doesn't clear our bar today."
  "og:title": "lavender plug in air freshener — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **lavender plug in air freshener**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 21Growth 38Conversion 97Competition 32Returns 98Price range 47Avg price 69Brand share 0Review moat 13Quality gap 27

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****14.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.24**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.31–$23.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+10.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$84K**

$84K/yr · 41K searches

**Review moat**

**Bad****26,177.18**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **▲rising

**Sellers**

**86**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Glade69% - Air Wick22% - Febreze5% - Mrs. MEYER'S2% - DERDUFT1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$17K30%$25K40%$34K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Glade PlugIns Refills Air Freshener Tranquil Lavender & Aloe Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 10 Count](https://m.media-amazon.com/images/I/51L0L2AY6PL.jpg)**Glade PlugIns Refills Air Freshener Tranquil Lavender & Aloe Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 10 Count**Glade**$20.65**4.7★18,984 rev](https://www.amazon.com/dp/B0DG9D3WN1) [2![Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Lavender & Vanilla 6.7 Fl Oz 10 Count](https://m.media-amazon.com/images/I/51LFxunWALL.jpg)**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Lavender & Vanilla 6.7 Fl Oz 10 Count**Glade**$20.88**4.7★18,984 rev](https://www.amazon.com/dp/B0B61ZP51V) [3![Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Lavender & Vanilla 3.35 Fl Oz 5 Count](https://m.media-amazon.com/images/I/51an5ZNgJIL.jpg)**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Lavender & Vanilla 3.35 Fl Oz 5 Count**Glade**$11.50**4.7★69,886 rev](https://www.amazon.com/dp/B07NZ18X97) [4![Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Tranquil Lavender & Aloe 3.35 Fl Oz 5 Count](https://m.media-amazon.com/images/I/51+6T6BONYL.jpg)**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Tranquil Lavender & Aloe 3.35 Fl Oz 5 Count**Glade**$11.56**4.7★69,886 rev](https://www.amazon.com/dp/B084GNSB71) [5![Air Wick Plug-In Scented Oil Refills 10 Count Lavender & Chamomile Air Freshener Essential Oils Eco Friendly](https://m.media-amazon.com/images/I/51dvcknb4OL.jpg)**Air Wick Plug-In Scented Oil Refills 10 Count Lavender & Chamomile Air Freshener Essential Oils Eco Friendly**Air Wick**$19.88**4.7★43,585 rev](https://www.amazon.com/dp/B07QPRV62S)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count](https://m.media-amazon.com/images/I/41LJjnDx8EL.jpg)**Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count**Febreze**$12.80**26,569 rev6mo ago](https://www.amazon.com/dp/B0GCNTV92F) [![Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 4 Count](https://m.media-amazon.com/images/I/41naNME1jjL.jpg)**Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 4 Count**Febreze**$17.16**12,645 rev6mo ago](https://www.amazon.com/dp/B0FX34W9H9) [![Plug In Air Freshener Refills Summer Scents Lavender Linen & Vanilla 12 Pack (7.92 Fl Oz) Compatible with Air Wick & Glade Scented Oil Refills for Home Bathroom Bedroom Kitchen & Office](https://m.media-amazon.com/images/I/51IgL+tKnrL.jpg)**Plug In Air Freshener Refills Summer Scents Lavender Linen & Vanilla 12 Pack (7.92 Fl Oz) Compatible with Air Wick & Glade Scented Oil Refills for Home Bathroom Bedroom Kitchen & Office**DERDUFT**$20.59**455 rev9mo ago](https://www.amazon.com/dp/B0FW41NBFC) [![MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill](https://m.media-amazon.com/images/I/41KZl3yvo1L.jpg)**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$9.63**1,324 rev9mo ago](https://www.amazon.com/dp/B0FPGSJWFV) [![Air Wick Plug-In Scented Oil Refills 4 Count Lavender and Chamomile Air Freshener Essential Oils Eco Friendly](https://m.media-amazon.com/images/I/515Wk+PJfML.jpg)**Air Wick Plug-In Scented Oil Refills 4 Count Lavender and Chamomile Air Freshener Essential Oils Eco Friendly**Air Wick**$9.50**43,585 rev9mo ago](https://www.amazon.com/dp/B0FSH91XNF)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Plug In Air Freshener Refills Summer Scents Lavender Linen & Vanilla 12 Pack (7.92 Fl Oz) Compatible with Air Wick & Glade Scented Oil Refills for Home Bathroom Bedroom Kitchen & Office](https://m.media-amazon.com/images/I/51IgL+tKnrL.jpg)**Plug In Air Freshener Refills Summer Scents Lavender Linen & Vanilla 12 Pack (7.92 Fl Oz) Compatible with Air Wick & Glade Scented Oil Refills for Home Bathroom Bedroom Kitchen & Office**DERDUFT**$20.59**3.8★**▲ 190%**](https://www.amazon.com/dp/B0FW41NBFC) [![Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count](https://m.media-amazon.com/images/I/41LJjnDx8EL.jpg)**Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count**Febreze**$12.80**4.8★**▲ 142%**](https://www.amazon.com/dp/B0GCNTV92F) [![Air Wick Plug-In Scented Oil Refills 4 Count Lavender and Chamomile Air Freshener Essential Oils Eco Friendly](https://m.media-amazon.com/images/I/515Wk+PJfML.jpg)**Air Wick Plug-In Scented Oil Refills 4 Count Lavender and Chamomile Air Freshener Essential Oils Eco Friendly**Air Wick**$9.50**4.7★**▲ 89%**](https://www.amazon.com/dp/B0FSH91XNF) [![Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 4 Count](https://m.media-amazon.com/images/I/41naNME1jjL.jpg)**Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 4 Count**Febreze**$17.16**4.7★**▲ 83%**](https://www.amazon.com/dp/B0FX34W9H9) [![MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill](https://m.media-amazon.com/images/I/41KZl3yvo1L.jpg)**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$9.63**4.3★**▲ 60%**](https://www.amazon.com/dp/B0FPGSJWFV)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 44 weeks — +10.0% search growth over the last 90 days.

900700Sep '25Oct '25Dec '25Feb '26Mar '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**60%

*“Beautiful fragrance”*

**Value For Money**8%

*“Good value for the money”*

**Quality-Overall**6%

*“easy-to-use product with great quality”*

**Advertised Vs Actual Product**3%

*“True to description”*

**Freshness**3%

*“Fresh smell”*

**Durability**2%

*“Works well and last a long time”*

**Size-Overall**1%

*“They fit really well”*

**Ease Of Use**1%

*“easy to use”*

**Strength**1%

*“Its very strong”*

**Ease Of Cleaning**1%

*“easy to clean”*

### **What buyers complain about **

**Smell**49%

*“Smells like chemicals”*

**Leak-Proof**6%

*“Leaking package”*

**Durability**6%

*“hardly last”*

**Functionality-Overall**5%

*“it doesn't seem help”*

**Value For Money**4%

*“A bit pricey”*

**Strength**4%

*“Not strong at all”*

**Quality-Overall**2%

*“Cheap lesson learned”*

**Size-Overall**2%

*“They do not fit the unit”*

**Compatibility-Overall**1%

*“It did not fit my air wick”*

**Product Condition**1%

*“All four of them was USED and empty”*

### **Top return reasons **

**Smell**55%

**Size-Overall**11%

**Advertised Vs Actual Product**8%

**Leak-Proof**7%

**Compatibility-Overall**6%

**Value For Money**3%

**Functionality-Overall**2%

**Dispensing Mechanism**1%

**Strength**1%

**Product Condition**0%