---
title: "lavender oil for hair — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/lavender-oil-for-hair"
last_updated: "2026-07-13T23:17:34.478Z"
locale: en
meta:
  description: "a small market ($24K/yr) — lavender oil for hair doesn't clear our bar today."
  "og:description": "a small market ($24K/yr) — lavender oil for hair doesn't clear our bar today."
  "og:title": "lavender oil for hair — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **lavender oil for hair**

**Skip it**

A small market ($24K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 13Conversion 67Competition 53Returns 96Price range 57Avg price 42Brand share 69Review moat 23Quality gap 42

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****6.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$5.65–$27.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$11.06**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****7,006.7**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-24.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$24K**

$24K/yr · 35K searches

## **Competition**

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**22 **▲rising

**Sellers**

**49**

**Top-5 brand share**

**64%**

**Open market**

**33%**

- Majestic Pure28% - SVA ORGANICS20% - HIQILI6% - BEAUTE DE PROVENCE5% - Essentially KateS4% - ROOTED & RAW4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$9418%$2K12%$3K16%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SIVA Lavender Essential Oil 4 Fl Oz For Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper](https://m.media-amazon.com/images/I/41DTkhpH7nL.jpg)**SIVA Lavender Essential Oil 4 Fl Oz For Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper**SVA ORGANICS**$8.78**4.6★6,766 rev](https://www.amazon.com/dp/B09VPLLPMB) [2![Majestic Pure 100% Pure Lavender Oil with Vitamin E for Hair Care Strengthening Nourishing and Volumizing Formula with Vitamin E & Argan Oil - Non GMO Verified 6.7 Fl Oz](https://m.media-amazon.com/images/I/31UQZqL56uL.jpg)**Majestic Pure 100% Pure Lavender Oil with Vitamin E for Hair Care Strengthening Nourishing and Volumizing Formula with Vitamin E & Argan Oil - Non GMO Verified 6.7 Fl Oz**Majestic Pure**$13.96**4.5★1,547 rev](https://www.amazon.com/dp/B0D1XNW89X) [3![Majestic Pure Essential Oil with Glass Dropper - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Lavender Essential Oil Lavender Oil 4 Fl Oz](https://m.media-amazon.com/images/I/412cyjz80aL.jpg)**Majestic Pure Essential Oil with Glass Dropper - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Lavender Essential Oil Lavender Oil 4 Fl Oz**Majestic Pure**$9.65**4.5★38,633 rev](https://www.amazon.com/dp/B00TSTZQEY) [4![HIQILI Lavender Essential Oil for Diffuser Aromatherapy & Air Freshening](https://m.media-amazon.com/images/I/41-Hk2APcVL.jpg)**HIQILI Lavender Essential Oil for Diffuser Aromatherapy & Air Freshening**HIQILI**$6.54**4.4★4,181 rev](https://www.amazon.com/dp/B08YKGBX9V) [5![BEAUTE DE PROVENCE Lavender Multi-Use Oil for Face Body and Hair - Organic Blend of Apricot Vitamin E Fractionated Coconut and Sweet Almond Oil Moisturizer for Dry Skin Scalp and Nails - 4 Fl Oz](https://m.media-amazon.com/images/I/31RPKadFN9L.jpg)**BEAUTE DE PROVENCE Lavender Multi-Use Oil for Face Body and Hair - Organic Blend of Apricot Vitamin E Fractionated Coconut and Sweet Almond Oil Moisturizer for Dry Skin Scalp and Nails - 4 Fl Oz**BEAUTE DE PROVENCE**$12.71**4.5★3,780 rev](https://www.amazon.com/dp/B07DKY34V3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SVA Lavender Essential Oil Organic 2 Fl Oz 100% Natural Organic Lavender Oil - for Diffuser Hair Face Skin Care Aromatherapy Scalp and Body Massage Soap and Candle Making - with Dropper](https://m.media-amazon.com/images/I/41EXWohkJeL.jpg)**SVA Lavender Essential Oil Organic 2 Fl Oz 100% Natural Organic Lavender Oil - for Diffuser Hair Face Skin Care Aromatherapy Scalp and Body Massage Soap and Candle Making - with Dropper**SVA ORGANICS**$11.21**4,846 rev7mo ago](https://www.amazon.com/dp/B0G63Z17MP) [![Lavender Essential Oil Lavender Oil for Diffuser Aromatherapy Sleep Skin & Hair Large 4 fl oz with Glass Dropper ROOTED & RAW](https://m.media-amazon.com/images/I/41r9rO4wl4L.jpg)**Lavender Essential Oil Lavender Oil for Diffuser Aromatherapy Sleep Skin & Hair Large 4 fl oz with Glass Dropper ROOTED & RAW**ROOTED & RAW**$10.41**48 rev9mo ago](https://www.amazon.com/dp/B0FTDXHYVP) [![MUNUSNA Lavender Essential Oil 100ML 100% Natural and Pure Lavender Oils for Hair Body Skin Massage Home Candle Soap Bath Bombs Making](https://m.media-amazon.com/images/I/41qHWh2CrzL.jpg)**MUNUSNA Lavender Essential Oil 100ML 100% Natural and Pure Lavender Oils for Hair Body Skin Massage Home Candle Soap Bath Bombs Making**MUNUSNA**$7.11**2,429 rev11mo ago](https://www.amazon.com/dp/B0FJXKTML4) [![SU JUABA Lavender Essential Oil 4 Fl Oz - 118ML](https://m.media-amazon.com/images/I/51raKzLpVlL.jpg)**SU JUABA Lavender Essential Oil 4 Fl Oz - 118ML**SU JUABA**$7.67**737 rev1y ago](https://www.amazon.com/dp/B0FBWKS3Y4) [![ORS Olive Oil Braidzone Fertilizing Serum with Lavender Acai & Biotin for Hair & Scalp 2 oz (1)](https://m.media-amazon.com/images/I/31JrKvfZoXL.jpg)**ORS Olive Oil Braidzone Fertilizing Serum with Lavender Acai & Biotin for Hair & Scalp 2 oz (1)**ORS**$9.16**77 rev1y ago](https://www.amazon.com/dp/B0F1W8R4WS)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SVA Lavender Essential Oil Organic 2 Fl Oz 100% Natural Organic Lavender Oil - for Diffuser Hair Face Skin Care Aromatherapy Scalp and Body Massage Soap and Candle Making - with Dropper](https://m.media-amazon.com/images/I/41EXWohkJeL.jpg)**SVA Lavender Essential Oil Organic 2 Fl Oz 100% Natural Organic Lavender Oil - for Diffuser Hair Face Skin Care Aromatherapy Scalp and Body Massage Soap and Candle Making - with Dropper**SVA ORGANICS**$11.21**4.6★**▲ 490%**](https://www.amazon.com/dp/B0G63Z17MP) [![Lavender Essential Oil Lavender Oil for Diffuser Aromatherapy Sleep Skin & Hair Large 4 fl oz with Glass Dropper ROOTED & RAW](https://m.media-amazon.com/images/I/41r9rO4wl4L.jpg)**Lavender Essential Oil Lavender Oil for Diffuser Aromatherapy Sleep Skin & Hair Large 4 fl oz with Glass Dropper ROOTED & RAW**ROOTED & RAW**$10.41**4.3★**▲ 344%**](https://www.amazon.com/dp/B0FTDXHYVP) [![Carno Calm Lavender Essential Oil Pure | USDA Organic Lavender Oil for Skin Diffuser Aromatherapy & Hair Massage & DIY Uses | 1.7 fl oz](https://m.media-amazon.com/images/I/41OSlROOqpL.jpg)**Carno Calm Lavender Essential Oil Pure | USDA Organic Lavender Oil for Skin Diffuser Aromatherapy & Hair Massage & DIY Uses | 1.7 fl oz**Carno Calm**$9.61**4.5★**▲ 222%**](https://www.amazon.com/dp/B0DDH4C655) [![HIQILI Lavender Essential Oil for Diffuser Aromatherapy & Air Freshening](https://m.media-amazon.com/images/I/41-Hk2APcVL.jpg)**HIQILI Lavender Essential Oil for Diffuser Aromatherapy & Air Freshening**HIQILI**$6.54**4.4★**▲ 151%**](https://www.amazon.com/dp/B08YKGBX9V) [![Siva Lavender Essential Oil 16 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends](https://m.media-amazon.com/images/I/41h7aG4GfrL.jpg)**Siva Lavender Essential Oil 16 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends**SIVA ORGANICS**$27.41**4.6★**▲ 142%**](https://www.amazon.com/dp/B0D2X7G32Z)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 68 weeks — -24.2% search growth over the last 90 days.

3K2KSpike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**52%

*“Lasting fragrance”*

**Quality-Overall**13%

*“Excellent product”*

**Value For Money**8%

*“Great Deal”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Size-Overall**2%

*“Good size”*

**Efficiency**2%

*“effective for my purposes”*

**Strength**1%

*“The Sun is strong”*

**Vegan/Organic**1%

*“Organic”*

**Ease Of Use**1%

*“Very easy to use”*

**Durability**1%

*“has so many uses”*

### **What buyers complain about **

**Smell**60%

*“Awful smell”*

**Quality-Overall**4%

*“Based on other poor reviews”*

**Dilute/Watery**3%

*“Extremely watery”*

**Oily/Greasy**3%

*“It's oily”*

**Strength**3%

*“Weak”*

**Size-Overall**2%

*“This bottle was smaller 2oz”*

**Advertised Vs Actual Product**2%

*“Not As Described”*

**Value For Money**2%

*“I was leery for the price”*

**Leak-Proof**1%

*“The bottle leaks”*

**Allergies**1%

*“Made me itch horribly”*

### **Top return reasons **

**Smell**63%

**Leak-Proof**9%

**Advertised Vs Actual Product**7%

**Size-Overall**4%

**Value For Money**2%

**Oily/Greasy**2%

**Functionality-Overall**2%

**Quality-Overall**2%

**Product Condition**1%

**Defective Material/Parts**1%