---
title: "lavender candle — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/lavender-candle"
last_updated: "2026-07-14T03:27:13.795Z"
locale: en
meta:
  description: "lavender candle shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "lavender candle shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "lavender candle — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **lavender candle**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 20Conversion 78Competition 80Returns 95Price range 76Avg price 76Brand share 47Review moat 25Quality gap 58

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.39**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.64–$42.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$762K**

$762K/yr · 642K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,078.8**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.7%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

**Brands**

**29 **▲rising

**Sellers**

**202**

**Top-5 brand share**

**77%**

**Open market**

**19%**

- Mrs. MEYER'S33% - Yankee Candle15% - Chesapeake Bay Candle14% - AOOVOO10% - WarmEmbrace4% - TranquilBliss4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$23K6%$46K9%$69K12%$91K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 59 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays](https://m.media-amazon.com/images/I/41x5JJ2pG2L.jpg)**Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.61**4.7★850 rev](https://www.amazon.com/dp/B0F3F5FHWT) [2![Mrs. Meyers Clean Day Soy Candle Lavender 7.2 Ounce](https://m.media-amazon.com/images/I/31S6-aXt4NL.jpg)**Mrs. Meyers Clean Day Soy Candle Lavender 7.2 Ounce**Mrs. MEYER'S**$9.68**4.5★609 rev](https://www.amazon.com/dp/B00X5Z0H3W) [3![Chesapeake Bay Candle Scented Candle Serenity + Calm (Lavender Thyme) Coffee Table Home Dcor](https://m.media-amazon.com/images/I/31aPI1jxTjL.jpg)**Chesapeake Bay Candle Scented Candle Serenity + Calm (Lavender Thyme) Coffee Table Home Dcor**Chesapeake Bay Candle**$10.06**4.5★45,591 rev](https://www.amazon.com/dp/B07GH691SM) [4![AOOVOO Lavender Scented Candles for Women - Aromatherapy Candle with Crystals Inside 10oz Soy Candles for Home Scented Birthday Gifts Mothers Day Candle for Women Mom](https://m.media-amazon.com/images/I/41kzhx8Af-L.jpg)**AOOVOO Lavender Scented Candles for Women - Aromatherapy Candle with Crystals Inside 10oz Soy Candles for Home Scented Birthday Gifts Mothers Day Candle for Women Mom**AOOVOO**$16.76**4.4★1,636 rev](https://www.amazon.com/dp/B09R1K4LP1) [5![MRS. MEYERS CLEAN DAY Lavender Soy Candle Garden-Inspired Aromatherapy Homekeeping 35 Hour Burn Time Made with Essential Oils 7.2 oz Large Glass Jar Candles (Pack of 2)](https://m.media-amazon.com/images/I/313n7Mv-HPL.jpg)**MRS. MEYERS CLEAN DAY Lavender Soy Candle Garden-Inspired Aromatherapy Homekeeping 35 Hour Burn Time Made with Essential Oils 7.2 oz Large Glass Jar Candles (Pack of 2)**Mrs. MEYER'S**$19.31**4.4★14,550 rev](https://www.amazon.com/dp/B01MG29NPS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![AOWOA Lavender Scented Candles for Women -Aromatherapy Candle Natural Soy Candles for Home Scented 7oz Long Lasting Non-Toxic Clean Burning Mom Birthday Candles Valentines Day Gifts](https://m.media-amazon.com/images/I/41KsrnOBeoL.jpg)**AOWOA Lavender Scented Candles for Women -Aromatherapy Candle Natural Soy Candles for Home Scented 7oz Long Lasting Non-Toxic Clean Burning Mom Birthday Candles Valentines Day Gifts**AOWOA**$13.41**9 rev4mo ago](https://www.amazon.com/dp/B0GQMC1CTF) [![Lavender Candle for Women 3 Pack 2.2oz Lavender Scented Candles for Sleep Relaxation Natural Soy Wax with Essential Oils Birthday Gifts Mothers Day Candle for Women Mom](https://m.media-amazon.com/images/I/51LnGpxI7cL.jpg)**Lavender Candle for Women 3 Pack 2.2oz Lavender Scented Candles for Sleep Relaxation Natural Soy Wax with Essential Oils Birthday Gifts Mothers Day Candle for Women Mom**DL DREAMY DEWLA**$10.67**13 rev5mo ago](https://www.amazon.com/dp/B0GGHX9WHY) [![Homsolver Soothing Lavender Scented Candle Natural Soy Candles with 50+ Hour Burn Soft Juniper Lavender Fragrance Gift for Women Men Friends Everyday Use Comfortable Spaces (Boutique Gifts Size)](https://m.media-amazon.com/images/I/41IIeeFGRbL.jpg)**Homsolver Soothing Lavender Scented Candle Natural Soy Candles with 50+ Hour Burn Soft Juniper Lavender Fragrance Gift for Women Men Friends Everyday Use Comfortable Spaces (Boutique Gifts Size)**Homsolver**$13.62**22 rev6mo ago](https://www.amazon.com/dp/B0GD14R2FG) [![NORVENCE Lavender Candle Scented Candles Gift Set Stress Relief Candles for Home Premium Soy Candle Set Candles for Women and Men (Purple 7 oz)](https://m.media-amazon.com/images/I/41aIRe2AnJL.jpg)**NORVENCE Lavender Candle Scented Candles Gift Set Stress Relief Candles for Home Premium Soy Candle Set Candles for Women and Men (Purple 7 oz)**NORVENCE**$11.48**140 rev6mo ago](https://www.amazon.com/dp/B0GCYHRN2B) [![Dream Weaver Lavender Scented Jar Candle - Relaxing & Calming Aromatherapy Candle for Sleep Natural Soy Wax Lavender Home Scented Candles for Stress Relief & Meditation 50-Hour Long Burn Time](https://m.media-amazon.com/images/I/519B-ccT4cL.jpg)**Dream Weaver Lavender Scented Jar Candle - Relaxing & Calming Aromatherapy Candle for Sleep Natural Soy Wax Lavender Home Scented Candles for Stress Relief & Meditation 50-Hour Long Burn Time**MOSROAD**$15.88**40 rev6mo ago](https://www.amazon.com/dp/B0G2RFRLN4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![AOWOA Lavender Scented Candles for Women -Aromatherapy Candle Natural Soy Candles for Home Scented 7oz Long Lasting Non-Toxic Clean Burning Mom Birthday Candles Valentines Day Gifts](https://m.media-amazon.com/images/I/41KsrnOBeoL.jpg)**AOWOA Lavender Scented Candles for Women -Aromatherapy Candle Natural Soy Candles for Home Scented 7oz Long Lasting Non-Toxic Clean Burning Mom Birthday Candles Valentines Day Gifts**AOWOA**$13.41**5.0★**▲ 389%**](https://www.amazon.com/dp/B0GQMC1CTF) [![Lavender Candle for Women 3 Pack 2.2oz Lavender Scented Candles for Sleep Relaxation Natural Soy Wax with Essential Oils Birthday Gifts Mothers Day Candle for Women Mom](https://m.media-amazon.com/images/I/51LnGpxI7cL.jpg)**Lavender Candle for Women 3 Pack 2.2oz Lavender Scented Candles for Sleep Relaxation Natural Soy Wax with Essential Oils Birthday Gifts Mothers Day Candle for Women Mom**DL DREAMY DEWLA**$10.67**4.8★**▲ 360%**](https://www.amazon.com/dp/B0GGHX9WHY) [![MRS. MEYERS Clean Day Soy Aromatherapy Candle 25 Hour Burn Time Made with Soy Wax and Essential Oils Honeysuckle 4.9 oz](https://m.media-amazon.com/images/I/410w5SLOU-L.jpg)**MRS. MEYERS Clean Day Soy Aromatherapy Candle 25 Hour Burn Time Made with Soy Wax and Essential Oils Honeysuckle 4.9 oz**Mrs. MEYER'S**$8.78**4.3★**▲ 261%**](https://www.amazon.com/dp/B073LBYC2Y) [![MRS. MEYERS CLEAN DAY Scented Soy Candle Large Glass Basil 7.2 oz (Pack of 2)](https://m.media-amazon.com/images/I/319URKbwE2L.jpg)**MRS. MEYERS CLEAN DAY Scented Soy Candle Large Glass Basil 7.2 oz (Pack of 2)**Mrs. MEYER'S**$22.40**4.3★**▲ 241%**](https://www.amazon.com/dp/B01M5EIQHL) [![NORVENCE Lavender Candle Scented Candles Gift Set Stress Relief Candles for Home Premium Soy Candle Set Candles for Women and Men (Purple 7 oz)](https://m.media-amazon.com/images/I/41aIRe2AnJL.jpg)**NORVENCE Lavender Candle Scented Candles Gift Set Stress Relief Candles for Home Premium Soy Candle Set Candles for Women and Men (Purple 7 oz)**NORVENCE**$11.48**4.3★**▲ 195%**](https://www.amazon.com/dp/B0GCYHRN2B)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.

30K20KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**65%

*“Clean smell”*

**Gifting Purpose**6%

*“Good gift”*

**Brightness/Shine/Glow**6%

*“Great candles”*

**Quality-Overall**5%

*“Good quality and very nicely scented”*

**Value For Money**4%

*“Good deal”*

**Durability**2%

*“Long lasting and easy to use”*

**Color**1%

*“The color is very pretty”*

**Size-Overall**1%

*“The size is convenient”*

**Design-Overall**1%

*“neat on any countertop”*

**Advertised Vs Actual Product**1%

*“Exactly as Described”*

### **What buyers complain about **

**Smell**58%

*“Bad smell”*

**Size-Overall**7%

*“The wick was a little short”*

**Value For Money**7%

*“A bit pricey”*

**Flammable**3%

*“just burns down the middle”*

**Quality-Overall**3%

*“Poor quality”*

**Strength**2%

*“not strong”*

**Advertised Vs Actual Product**2%

*“The product photos are highly misleading”*

**Durability**1%

*“Along with they dont last as long as they used to”*

**Burnt/Roasted/Overbaked**1%

*“Seemed like it burned/ finished really quick”*

**Product Condition**0%

*“Used not new”*

### **Top return reasons **

**Smell**72%

**Advertised Vs Actual Product**8%

**Size-Overall**7%

**Value For Money**4%

**Functionality-Overall**1%

**Product Condition**1%

**Defective Material/Parts**1%

**Flammable**1%

**Gifting Purpose**1%

**Quality-Overall**1%