---
title: "lapis lazuli — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/lapis-lazuli"
last_updated: "2026-07-14T02:58:58.744Z"
locale: en
meta:
  description: "soft demand (-20.2% this quarter) — lapis lazuli doesn't clear our bar today."
  "og:description": "soft demand (-20.2% this quarter) — lapis lazuli doesn't clear our bar today."
  "og:title": "lapis lazuli — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **lapis lazuli**

**Skip it**

Soft demand (-20.2% this quarter) — this niche doesn't clear our bar today.

Market size 45Growth 15Conversion 22Competition 47Returns 76Price range 69Avg price 90Brand share 61Review moat 70Quality gap 48

**Avg price**

**Great****$20.87**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.9%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****689.06**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$5.79–$128.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$240K**

$240K/yr · 647K searches

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-20.2%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**22 **▼falling

**Sellers**

**24**

**Top-5 brand share**

**68%**

**Open market**

**26%**

- MAIBAOTA20% - LPBeads19% - Seninio13% - QINJIEJIE9% - BANANE LAB8% - Cherry Tree Collection5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$12K10%$24K15%$36K20%$48K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![MAIBAOTA 45 mm Lapis Lazuli Stone Large Heart Stone Healing Crystals Natural Crystal Heart Reiki Gemstone Polished Heart Shaped Rocks Meditation Mothers Day Crystal Gifts for Mom Her](https://m.media-amazon.com/images/I/41UFJHBbqIL.jpg)**MAIBAOTA 45 mm Lapis Lazuli Stone Large Heart Stone Healing Crystals Natural Crystal Heart Reiki Gemstone Polished Heart Shaped Rocks Meditation Mothers Day Crystal Gifts for Mom Her**MAIBAOTA**$13.08**4.5★1,622 rev](https://www.amazon.com/dp/B0C6GYFC9M) [2![LPBeads Handmade Natural Gemstone Stretch Elastic 10mm Lapis Lazuli Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men](https://m.media-amazon.com/images/I/51xF+Cj-WOL.jpg)**LPBeads Handmade Natural Gemstone Stretch Elastic 10mm Lapis Lazuli Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$10.21**4.5★1,456 rev](https://www.amazon.com/dp/B0DXPWNKH1) [3![Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine](https://m.media-amazon.com/images/I/31Z6HYcdkjL.jpg)**Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine**Seninio**$64.51**4.9★16 rev](https://www.amazon.com/dp/B0FNX834DY) [4![QINJIEJIE Lapis lazuli Necklace Crystals Necklaces Heart Love Real Crystal Reiki Energy for Women Mothers Day Gift Christmas](https://m.media-amazon.com/images/I/41-TAUOQfrL.jpg)**QINJIEJIE Lapis lazuli Necklace Crystals Necklaces Heart Love Real Crystal Reiki Energy for Women Mothers Day Gift Christmas**QINJIEJIE**$13.47**4.4★1,834 rev](https://www.amazon.com/dp/B09VYTMHB9) [5![Cherry Tree Collection Blue Lapis Lazuli Bracelet 8mm Round Beads Medium](https://m.media-amazon.com/images/I/41IZ5ZqDEIL.jpg)**Cherry Tree Collection Blue Lapis Lazuli Bracelet 8mm Round Beads Medium**Cherry Tree Collection**$13.78**4.5★3,100 rev](https://www.amazon.com/dp/B07NRV8W4S)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![COAI Lapis Lazuli Bracelet for Men Layered Blue Stone Heishi Beads Bracelet for Men L](https://m.media-amazon.com/images/I/31EgNjP81hL.jpg)**COAI Lapis Lazuli Bracelet for Men Layered Blue Stone Heishi Beads Bracelet for Men L**COAI**$23.22**68 rev9mo ago](https://www.amazon.com/dp/B0FT33Y4WB) [![Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine](https://m.media-amazon.com/images/I/31Z6HYcdkjL.jpg)**Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine**Seninio**$64.51**16 rev10mo ago](https://www.amazon.com/dp/B0FNX834DY) [![Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine](https://m.media-amazon.com/images/I/31Z6HYcdkjL.jpg)**Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine**Seninio**$128.18**16 rev10mo ago](https://www.amazon.com/dp/B0FNX99J14) [![Pearl Necklaces for Women Trendy Single Pearl Necklace Natural Stone Lapis Lazuli Gemstone Beaded Choker Necklace for Women Handmade Jewelry Christmas Gift](https://m.media-amazon.com/images/I/31fr2LuYQKL.jpg)**Pearl Necklaces for Women Trendy Single Pearl Necklace Natural Stone Lapis Lazuli Gemstone Beaded Choker Necklace for Women Handmade Jewelry Christmas Gift**GEMTAL**$36.39**143 rev10mo ago](https://www.amazon.com/dp/B0FN7V1KQ6) [![Udolfly Womens Crystal Beaded Bracelets for Women Men Protective Energy Bracelet Natural Gemstone Bead Bracelet 4mm Lapis](https://m.media-amazon.com/images/I/41sy+TlL2UL.jpg)**Udolfly Womens Crystal Beaded Bracelets for Women Men Protective Energy Bracelet Natural Gemstone Bead Bracelet 4mm Lapis**Udolfly**$6.61**66 rev10mo ago](https://www.amazon.com/dp/B0FMRPMLR7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bling Jewelry Plain Simple Classic Western Jewelry Dark Blue Lapis Lazuli Round 10MM Bead Strand Choker Necklace For Women Silver Plated Clasp 15 Inch](https://m.media-amazon.com/images/I/413K4U7pFfL.jpg)**Bling Jewelry Plain Simple Classic Western Jewelry Dark Blue Lapis Lazuli Round 10MM Bead Strand Choker Necklace For Women Silver Plated Clasp 15 Inch**Bling Jewelry**$21.15**4.3★**▲ 102%**](https://www.amazon.com/dp/B00MMOELSY) [![BANANE LAB Lapis Lazuli Beaded Bracelet with Mystery Polished Crystal Pendant - 4mm Real Natural Gemstone Beads for Women Men - Wisdom Truth Intuition Gift for Her him - Fits 6.75 Wrist](https://m.media-amazon.com/images/I/31m+GTuUM2L.jpg)**BANANE LAB Lapis Lazuli Beaded Bracelet with Mystery Polished Crystal Pendant - 4mm Real Natural Gemstone Beads for Women Men - Wisdom Truth Intuition Gift for Her him - Fits 6.75 Wrist**BANANE LAB**$5.79**4.2★**▲ 101%**](https://www.amazon.com/dp/B0F8P1W6D8) [![Pearl Necklaces for Women Trendy Single Pearl Necklace Natural Stone Lapis Lazuli Gemstone Beaded Choker Necklace for Women Handmade Jewelry Christmas Gift](https://m.media-amazon.com/images/I/31fr2LuYQKL.jpg)**Pearl Necklaces for Women Trendy Single Pearl Necklace Natural Stone Lapis Lazuli Gemstone Beaded Choker Necklace for Women Handmade Jewelry Christmas Gift**GEMTAL**$36.39**4.5★**▲ 96%**](https://www.amazon.com/dp/B0FN7V1KQ6) [![BANANE LAB Lapis Lazuli Beaded Bracelet with Mystery Polished Crystal Pendant - 8mm Real Natural Gemstone Beads for Men Women - Wisdom Truth Intuition Gift for Her him - Fits 6.75 Wrist](https://m.media-amazon.com/images/I/41-h7NwkUsL.jpg)**BANANE LAB Lapis Lazuli Beaded Bracelet with Mystery Polished Crystal Pendant - 8mm Real Natural Gemstone Beads for Men Women - Wisdom Truth Intuition Gift for Her him - Fits 6.75 Wrist**BANANE LAB**$9.37**4.6★**▲ 96%**](https://www.amazon.com/dp/B0F8P16KCJ) [![Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine](https://m.media-amazon.com/images/I/31Z6HYcdkjL.jpg)**Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine**Seninio**$64.51**4.9★**▲ 95%**](https://www.amazon.com/dp/B0FNX834DY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.

35K25KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**20%

*“Rocks are beautiful as advertised”*

**Color**14%

*“Beautiful colors”*

**Advertised Vs Actual Product**13%

*“As advertised”*

**Size-Overall**10%

*“Fits perfectly”*

**Value For Money**6%

*“very affordable”*

**Precious Gemstone**5%

*“A beautiful stone”*

**Durability**4%

*“Hasn't broke & I have worn 3 times”*

**Gifting Purpose**4%

*“the bonus gift made a perfect gift to my 10yr old daughter, she claimed it before I had the chance to give it to her, lol”*

**Ease Of Use**3%

*“So pretty and simple”*

**Material Quality**3%

*“Looks great, and very good overall quality and materials”*

### **What buyers complain about **

**Size-Overall**21%

*“The stone is small”*

**Color**20%

*“2 are slightly darker then i like”*

**Advertised Vs Actual Product**20%

*“Not as advertised”*

**Durability**6%

*“The band broke within 90 days”*

**Quality-Overall**3%

*“Questionable Quality”*

**Stretchability/Expandability/Elasticity**2%

*“it's got that type of stretchy string that if you're not paying attention and it gets caught, it'll tear and rip apart”*

**Brightness/Shine/Glow**2%

*“not bright at all”*

**Natural Resource Wastage**2%

*“Waste of effort”*

**Weight Heavy**1%

*“it was just over the advertised 2 lbs”*

**Strength**1%

*“this piece is weak”*

### **Top return reasons **

**Size-Overall**36%

**Advertised Vs Actual Product**13%

**Color**11%

**Wrist Fit**7%

**Width**5%

**Quality-Overall**5%

**Defective Material/Parts**3%

**Metal Authenticity**2%

**Stiffness**2%

**Fastener Quality**2%