---
title: "lancing device — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/lancing-device"
last_updated: "2026-07-14T04:56:23.217Z"
locale: en
meta:
  description: "lancing device shows low returns (1.9%), but soft demand (-1.3% this quarter) keeps it on the watch list."
  "og:description": "lancing device shows low returns (1.9%), but soft demand (-1.3% this quarter) keeps it on the watch list."
  "og:title": "lancing device — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **lancing device**

**Worth a look**

Shows low returns (1.9%), but soft demand (-1.3% this quarter) keeps it on the watch list.

Market size 47Growth 24Conversion 76Competition 49Returns 77Price range 68Avg price 72Brand share 68Review moat 41Quality gap 43

**Returns**

**Great****1.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****7.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.59**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$5.99–$34.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$255K**

$255K/yr · 244K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,448.71**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-1.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▼falling

**Sellers**

**45**

**Top-5 brand share**

**64%**

**Open market**

**28%**

- AUVON22% - TRUEDRAW12% - Generic12% - CARELIVING9% - One Step9% - Accu-Chek8%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$26K20%$51K30%$77K40%$102K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![AUVON Lancing Device with Less Pain Design Blood Sample Pen and Twist Top 100pcs 30 Gauge Lancets for Blood Sugar Level Monitoring](https://m.media-amazon.com/images/I/41jqhuTX28L.jpg)**AUVON Lancing Device with Less Pain Design Blood Sample Pen and Twist Top 100pcs 30 Gauge Lancets for Blood Sugar Level Monitoring**AUVON**$9.69**4.6★3,166 rev](https://www.amazon.com/dp/B07P4612JM) [2![TRUEdraw Lancing Device NIM2H01-81 1 Each](https://m.media-amazon.com/images/I/41N41MkuDdL.jpg)**TRUEdraw Lancing Device NIM2H01-81 1 Each**TRUEDRAW**$6.06**4.5★1,236 rev](https://www.amazon.com/dp/B0081T5MIM) [3![Lancing Device with Lancet Ejector 5 Adjustable Depth Settings | 1+1 Pack](https://m.media-amazon.com/images/I/416OoHdCRUL.jpg)**Lancing Device with Lancet Ejector 5 Adjustable Depth Settings | 1+1 Pack**Generic**$10.15**4.5★89 rev](https://www.amazon.com/dp/B0F3JD7FBM) [4![One Step Lancing Device Pen 5 Depth Settings Less Pain Design Blood Sampling Pen Accurate Blood Sample Use with Twist Top Lancets Blood Sugar Level Monitoring Glucose Testing Lancing Tool](https://m.media-amazon.com/images/I/21WNUw5LqbL.jpg)**One Step Lancing Device Pen 5 Depth Settings Less Pain Design Blood Sampling Pen Accurate Blood Sample Use with Twist Top Lancets Blood Sugar Level Monitoring Glucose Testing Lancing Tool**One Step**$7.02**4.4★524 rev](https://www.amazon.com/dp/B09YHM2S81) [5![CareLiving Lancing Device and 100 Lancets Single Use 30 Gauge Lancets for Minimizing Pain and Discomfort](https://m.media-amazon.com/images/I/51RVk30AKBL.jpg)**CareLiving Lancing Device and 100 Lancets Single Use 30 Gauge Lancets for Minimizing Pain and Discomfort**CARELIVING**$8.07**4.5★267 rev](https://www.amazon.com/dp/B0BYMJ539L)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Lancing Device with Lancet Ejector 5 Adjustable Depth Settings | 1+1 Pack](https://m.media-amazon.com/images/I/416OoHdCRUL.jpg)**Lancing Device with Lancet Ejector 5 Adjustable Depth Settings | 1+1 Pack**Generic**$10.15**89 rev1y ago](https://www.amazon.com/dp/B0F3JD7FBM) [![McKesson Lancets for Diabetes Testing [200 Count] Lancing Device for Blood and Glucose Test 28G x 1.5 mm Push Button Activation Sterile Single Use](https://m.media-amazon.com/images/I/51J6LK7M4kL.jpg)**McKesson Lancets for Diabetes Testing \[200 Count\] Lancing Device for Blood and Glucose Test 28G x 1.5 mm Push Button Activation Sterile Single Use**McKesson**$24.72**5,238 rev1y ago](https://www.amazon.com/dp/B0DGRCQCKR) [![Lancing Device with 120 PCS Twist Off Lancets (30 gauge) 10 Adjustable Depth Settings](https://m.media-amazon.com/images/I/51zDSYJZItL.jpg)**Lancing Device with 120 PCS Twist Off Lancets (30 gauge) 10 Adjustable Depth Settings**JJ CARE**$7.69**173 rev2y ago](https://www.amazon.com/dp/B0BMNZFYWZ) [![Medhome Lancing Device with 12 Adjustable Depth Settings Lancing Device for Diabetes Testing with Push Button Ejector Minimizing Pain and Discomfort in Blood Glucose Testing - Lancet Device](https://m.media-amazon.com/images/I/41hCrkHk4NL.jpg)**Medhome Lancing Device with 12 Adjustable Depth Settings Lancing Device for Diabetes Testing with Push Button Ejector Minimizing Pain and Discomfort in Blood Glucose Testing - Lancet Device**Medhome**$5.99**223 rev2y ago](https://www.amazon.com/dp/B0CC1JJBN6) [![Lancing Device with 10 Free Lancets](https://m.media-amazon.com/images/I/311-dvAoWtL.jpg)**Lancing Device with 10 Free Lancets**Generic**$19.69**567 rev3y ago](https://www.amazon.com/dp/B0C14TF6H7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![McKesson Lancets for Diabetes Testing [200 Count] Lancing Device for Blood and Glucose Test 28G x 1.5 mm Push Button Activation Sterile Single Use](https://m.media-amazon.com/images/I/51J6LK7M4kL.jpg)**McKesson Lancets for Diabetes Testing \[200 Count\] Lancing Device for Blood and Glucose Test 28G x 1.5 mm Push Button Activation Sterile Single Use**McKesson**$24.72**4.7★**▲ 104%**](https://www.amazon.com/dp/B0DGRCQCKR) [![One Step Lancing Device & 100 x 30 Gauge Twist Top Lancets Blood Sampling Pen 5 Depth Settings Gluco Sugar Level Testing Less Pain and Ejector](https://m.media-amazon.com/images/I/41EHmlSF4EL.jpg)**One Step Lancing Device & 100 x 30 Gauge Twist Top Lancets Blood Sampling Pen 5 Depth Settings Gluco Sugar Level Testing Less Pain and Ejector**One Step**$8.55**4.6★**▲ 99%**](https://www.amazon.com/dp/B0B3RDDP93) [![Lancing Device with Lancet Ejector 5 Adjustable Depth Settings | 1+1 Pack](https://m.media-amazon.com/images/I/416OoHdCRUL.jpg)**Lancing Device with Lancet Ejector 5 Adjustable Depth Settings | 1+1 Pack**Generic**$10.15**4.5★**▲ 73%**](https://www.amazon.com/dp/B0F3JD7FBM) [![Freestyle Lancing Device II by Abbott](https://m.media-amazon.com/images/I/31IgWQvmxAL.jpg)**Freestyle Lancing Device II by Abbott**Abbott**$23.30**4.6★**▲ 56%**](https://www.amazon.com/dp/B01BL3WEC6) [![Lancing Device with 120 PCS Twist Off Lancets (30 gauge) 10 Adjustable Depth Settings](https://m.media-amazon.com/images/I/51zDSYJZItL.jpg)**Lancing Device with 120 PCS Twist Off Lancets (30 gauge) 10 Adjustable Depth Settings**JJ CARE**$7.69**4.5★**▲ 44%**](https://www.amazon.com/dp/B0BMNZFYWZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.

6K4KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Use**25%

*“Ease of use”*

**Advertised Vs Actual Product**14%

*“Works well, exactly as intended”*

**Quality-Overall**12%

*“they seem to be well made”*

**Efficiency**9%

*“is efficient”*

**Value For Money**9%

*“Worth it”*

**Blood Sugar Level**5%

*“A very good product to use to check your blood sugar”*

**Accuracy-Overall**5%

*“Accurate,fast”*

**Instructions/User Manual/Troubleshooting**1%

*“The kit came with clear directions”*

**Health Monitoring**1%

*“I like this blood glucose monitor I had one for years”*

**Size-Overall**1%

*“This fit my needs perfectly”*

### **What buyers complain about **

**Functionality-Overall**18%

*“Stopped functioning properly”*

**Accuracy-Overall**12%

*“Questionable Accuracy”*

**Measurement/Reading Accuracy**10%

*“Inaccurate Readings”*

**Durability**10%

*“Broke way to easily”*

**Quality-Overall**8%

*“Garbage”*

**Ease Of Use**5%

*“Too complicated”*

**Instructions/User Manual/Troubleshooting**4%

*“Difficult to use and poor instructions”*

**Value For Money**4%

*“These gadgets are overpriced”*

**Size-Overall**3%

*“A bit big”*

**Blood Sugar Level**3%

*“what affected the glucose level”*

### **Top return reasons **

**Functionality-Overall**25%

**Blood Sugar Level**15%

**Measurement/Reading Accuracy**13%

**Size-Overall**9%

**Accuracy-Overall**6%

**Compatibility-Overall**6%

**Advertised Vs Actual Product**5%

**Ease Of Use**3%

**Value For Money**3%

**Instructions/User Manual/Troubleshooting**3%