--- title: "laird protein bars — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/health-household/laird-protein-bars" last_updated: "2026-07-10T03:45:58.210Z" locale: en meta: description: "a small market ($237K/yr) — laird protein bars doesn't clear our bar today." "og:description": "a small market ($237K/yr) — laird protein bars doesn't clear our bar today." "og:title": "laird protein bars — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen" --- Back to Flapen home # **laird protein bars** **Skip it****42/100 ** a small market ($237K/yr) — laird protein bars doesn't clear our bar today. **Market/yr** **$237K** **Growth (1y)** **+61.2%** **Products** **16** **Brands** **5** was 6 a year ago **Sellers** **512** **Price range** **$14.60–$42.05** **Returns** **0.0%** **Rating** **4.3★** **Skip it** Scored 42/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **12** ×0.30 Growth **53** ×0.30 Competition **33** ×0.20 Quality gap **64** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 88 weeks — +61.2% year over year. 2K1KBlack Friday '24Spike '25Prime Day '25Spike '26Nov '24Feb '25May '25Aug '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.2× ## **Competition** - Laird Superfood48% - Paleovalley46% - IQBAR4% - ALOHA2% - PROBAR1% - Other0% The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them. 5 brands and 512 sellers compete here. **Brands** **5 **▼falling was 6 a year ago **Sellers** **512** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Paleovalley Superfood Bars Dark Chocolate Chip 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack](https://m.media-amazon.com/images/I/51c97N1RS7L.jpg) [**Paleovalley Superfood Bars Dark Chocolate Chip 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack**](https://www.amazon.com/dp/B0F75RGRMT) Paleovalley$42.023.9★10819%▼falling 2 ![Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - 5 Flavor Variety Pack 10 Count (Pack of 1)](https://m.media-amazon.com/images/I/51JttRIlQ3L.jpg) [**Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - 5 Flavor Variety Pack 10 Count (Pack of 1)**](https://www.amazon.com/dp/B0BCNQK469) Laird Superfood$24.514.2★21016%▼falling 3 ![Paleovalley Superfood Bars Apple Cinnamon 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack](https://m.media-amazon.com/images/I/5157PwckCCL.jpg) [**Paleovalley Superfood Bars Apple Cinnamon 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack**](https://www.amazon.com/dp/B0F75RHPHD) Paleovalley$41.784.3★7613%▲rising 4 ![Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter Chocolate Chip 10 Count (Pack of 1)](https://m.media-amazon.com/images/I/41kq6a2eELL.jpg) [**Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter Chocolate Chip 10 Count (Pack of 1)**](https://www.amazon.com/dp/B0B3ZQYNL4) Laird Superfood$24.704.4★10910%▲rising 5 ![Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter 10 Count (Pack of 1)](https://m.media-amazon.com/images/I/419epvhdjWL.jpg) [**Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter 10 Count (Pack of 1)**](https://www.amazon.com/dp/B0B3ZTF2HW) Laird Superfood$24.674.7★729%▲rising 6 ![Paleovalley Superfood Bars Lemon Meringue 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack](https://m.media-amazon.com/images/I/41lDUNB3xxL.jpg) [**Paleovalley Superfood Bars Lemon Meringue 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack**](https://www.amazon.com/dp/B0F75WR6QW) Paleovalley$41.934.2★837%▲rising 7 ![Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Dark Chocolate Sea Salt 10 Count (Pack of 1)](https://m.media-amazon.com/images/I/41+c+X6hZbL.jpg) [**Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Dark Chocolate Sea Salt 10 Count (Pack of 1)**](https://www.amazon.com/dp/B0BCPBNRCV) Laird Superfood$24.804.3★545%▲rising 8 ![Paleovalley Superfood Bars Red Velvet 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack](https://m.media-amazon.com/images/I/51MzvJk-xML.jpg) [**Paleovalley Superfood Bars Red Velvet 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack**](https://www.amazon.com/dp/B0F75RRN2Q) Paleovalley$42.053.7★655%▼falling 9 ![Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber Double Chocolate Peanut Butter 10 Count (Pack of 1)](https://m.media-amazon.com/images/I/41idRR75OYL.jpg) [**Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber Double Chocolate Peanut Butter 10 Count (Pack of 1)**](https://www.amazon.com/dp/B0D2LTXK7Z) Laird Superfood$24.754.1★264%▲rising 10 ![Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber Blueberry Sunflower Butter 10 Count (Pack of 1)](https://m.media-amazon.com/images/I/41vKzCWzkEL.jpg) [**Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber Blueberry Sunflower Butter 10 Count (Pack of 1)**](https://www.amazon.com/dp/B0D2LWM6TT) Laird Superfood$24.704.6★312%—flat 11 ![IQBAR Clean Plant Protein Bars - Bar Sampler - 7 Count - Keto Vegan High Fiber Gluten and Dairy Free Low Sugar Snack - Brain and Body Nutrients for Focus Energy Meal Replacement](https://m.media-amazon.com/images/I/51sXonoadVL.jpg) [**IQBAR Clean Plant Protein Bars - Bar Sampler - 7 Count - Keto Vegan High Fiber Gluten and Dairy Free Low Sugar Snack - Brain and Body Nutrients for Focus Energy Meal Replacement**](https://www.amazon.com/dp/B086XMKL5H) IQBAR$14.604.1★8,7122%—flat 12 ![IQBAR Clean Plant Protein Bars - Chocolate Lovers Variety - 12 Count - Keto Vegan High Fiber Gluten and Dairy Free Low Sugar Snack - Brain and Body Nutrients for Focus Energy Meal Replacement](https://m.media-amazon.com/images/I/51vc-l6-+-L.jpg) [**IQBAR Clean Plant Protein Bars - Chocolate Lovers Variety - 12 Count - Keto Vegan High Fiber Gluten and Dairy Free Low Sugar Snack - Brain and Body Nutrients for Focus Energy Meal Replacement**](https://www.amazon.com/dp/B07Y7H3FHB) IQBAR$23.984.3★8,0442%—flat 13 ![ALOHA Organic Plant Based Protein Bars |Peanut Butter Chocolate Chip | 1.98 Oz (Pack of 12) | Vegan Low Sugar Gluten Free Paleo Low Carb Non-GMO Stevia Free Soy Free No Sugar Alcohols](https://m.media-amazon.com/images/I/51PcKeNeOfL.jpg) [**ALOHA Organic Plant Based Protein Bars |Peanut Butter Chocolate Chip | 1.98 Oz (Pack of 12) | Vegan Low Sugar Gluten Free Paleo Low Carb Non-GMO Stevia Free Soy Free No Sugar Alcohols**](https://www.amazon.com/dp/B0178ENI4K) ALOHA$22.144.5★8,4022%▼falling 14 ![Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Mint Chocolate 10 Count (Pack of 1)](https://m.media-amazon.com/images/I/41LdKRCVvQL.jpg) [**Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Mint Chocolate 10 Count (Pack of 1)**](https://www.amazon.com/dp/B0B41198JS) Laird Superfood$24.694.3★411%▼falling 15 ![PROBAR MEAL Bar Plant Based Meal Replacement Bar with Whole Food Ingredients Oats Nuts & Seeds Vegan Gluten Free Non-GMO Nutrition Bar for Breakfast Travel & On-the-Go Energy (Superfood Slam 12 Count)](https://m.media-amazon.com/images/I/41NIQ1I6MeL.jpg) [**PROBAR MEAL Bar Plant Based Meal Replacement Bar with Whole Food Ingredients Oats Nuts & Seeds Vegan Gluten Free Non-GMO Nutrition Bar for Breakfast Travel & On-the-Go Energy (Superfood Slam 12 Count)**](https://www.amazon.com/dp/B0037QGLBG) PROBAR$24.454.5★8461%—flat **~~Showing 15 of 16 — show all ~~** ## **Product shelf** All 16 tracked products in this niche. Top sellersNewestTrending [![Paleovalley Superfood Bars Dark Chocolate Chip 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack](https://m.media-amazon.com/images/I/51c97N1RS7L.jpg)**Paleovalley Superfood Bars Dark Chocolate Chip 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack** Paleovalley**$42.02**3.9★108 reviews](https://www.amazon.com/dp/B0F75RGRMT) [![Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - 5 Flavor Variety Pack 10 Count (Pack of 1)](https://m.media-amazon.com/images/I/51JttRIlQ3L.jpg)**Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - 5 Flavor Variety Pack 10 Count (Pack of 1)** Laird Superfood**$24.51**4.2★210 reviews](https://www.amazon.com/dp/B0BCNQK469) [![Paleovalley Superfood Bars Apple Cinnamon 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack](https://m.media-amazon.com/images/I/5157PwckCCL.jpg)**Paleovalley Superfood Bars Apple Cinnamon 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack** Paleovalley**$41.78**4.3★76 reviews](https://www.amazon.com/dp/B0F75RHPHD) [![Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter Chocolate Chip 10 Count (Pack of 1)](https://m.media-amazon.com/images/I/41kq6a2eELL.jpg)**Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter Chocolate Chip 10 Count (Pack of 1)** Laird Superfood**$24.70**4.4★109 reviews](https://www.amazon.com/dp/B0B3ZQYNL4) [![Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter 10 Count (Pack of 1)](https://m.media-amazon.com/images/I/419epvhdjWL.jpg)**Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter 10 Count (Pack of 1)** Laird Superfood**$24.67**4.7★72 reviews](https://www.amazon.com/dp/B0B3ZTF2HW) [![Paleovalley Superfood Bars Lemon Meringue 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack](https://m.media-amazon.com/images/I/41lDUNB3xxL.jpg)**Paleovalley Superfood Bars Lemon Meringue 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack** Paleovalley**$41.93**4.2★83 reviews](https://www.amazon.com/dp/B0F75WR6QW) [![Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Dark Chocolate Sea Salt 10 Count (Pack of 1)](https://m.media-amazon.com/images/I/41+c+X6hZbL.jpg)**Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Dark Chocolate Sea Salt 10 Count (Pack of 1)** Laird Superfood**$24.80**4.3★54 reviews](https://www.amazon.com/dp/B0BCPBNRCV) [![Paleovalley Superfood Bars Red Velvet 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack](https://m.media-amazon.com/images/I/51MzvJk-xML.jpg)**Paleovalley Superfood Bars Red Velvet 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack** Paleovalley**$42.05**3.7★65 reviews](https://www.amazon.com/dp/B0F75RRN2Q) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Taste-Overall**32% *“Delicious and Healthy”* **Nutritional Content**16% *“High protein”* **Flavor**12% *“Great variety of flavors”* **Quality-Overall**5% *“Excellent product”* **Ingredients-Overall**4% *“Clean ingredients”* **Health Benefits-Overall**4% *“Delicious and healthy”* **Vegan/Organic**2% *“Glad it's organic”* **Sweetness**2% *“have a good balance of sweetness”* **Texture/Consistency-Overall**2% *“Great texture, great flavor, and very consistent across shipments”* **Value For Money**2% *“Great price”* ### **What buyers complain about ** **Taste-Overall**29% *“Horrible aftertaste”* **Value For Money**8% *“Waste of money”* **Flavor**6% *“This was repeated after trying each flavor”* **Moist/Dry**5% *“some very dry”* **Texture/Consistency-Overall**4% *“I did not like the texture”* **Nutritional Content**4% *“A little higher in calories”* **Ease Of Chewing/Swallowing**3% *“Very chewy”* **Ingredients-Overall**2% *“TOXIC INGREDIENTS”* **Hard Feel**2% *“The hard pieces in the bars are a bit annoying”* **Stale/Rotten/Spoiled**2% *“The sausage sticks were stale”* #### **Top return reasons**- Taste-Overall35% - Flavor10% - Hard Feel9% - Ingredients-Overall8% - Stale/Rotten/Spoiled8% - Nutritional Content4% - Value For Money4% - Quality-Overall4% - Artificial Sweeteners2% - Texture/Consistency-Overall2%