---
title: "lacrilube lubricant eye ointment — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/lacrilube-lubricant-eye-ointment"
last_updated: "2026-07-14T02:03:51.474Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — lacrilube lubricant eye ointment doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — lacrilube lubricant eye ointment doesn't clear our bar today."
  "og:title": "lacrilube lubricant eye ointment — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **lacrilube lubricant eye ointment**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 13Conversion 99Competition 14Returns 100Price range 80Avg price 88Brand share 0Review moat 48Quality gap 50

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****18.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$20.25**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.31–$38.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,664.63**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$80K**

$80K/yr · 21K searches

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-24.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▼falling

**Sellers**

**39**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Refresh74% - Soothe12% - Systane11% - MAJOR4% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$16K30%$24K40%$32K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![REFRESH LACRI-LUBE Lubricant Eye Ointment 0.12 oz (3.5 g)](https://m.media-amazon.com/images/I/414rlJ79wKL.jpg)**REFRESH LACRI-LUBE Lubricant Eye Ointment 0.12 oz (3.5 g)**Refresh**$11.72**4.6★1,439 rev](https://www.amazon.com/dp/B00392HBQW) [2![Refresh Lacri-Lube Lubricant Eye Ointment 0.12 Oz (2 Pack)](https://m.media-amazon.com/images/I/419AgMO14bL.jpg)**Refresh Lacri-Lube Lubricant Eye Ointment 0.12 Oz (2 Pack)**Refresh**$29.86**4.2★47 rev](https://www.amazon.com/dp/B01K88WVBE) [3![Refresh Lacri-Lube Lubricant Eye Ointment - 0.12 oz](https://m.media-amazon.com/images/I/419AgMO14bL.jpg)**Refresh Lacri-Lube Lubricant Eye Ointment - 0.12 oz**Refresh**$18.15**4.3★218 rev](https://www.amazon.com/dp/B000052XD5) [4![Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz](https://m.media-amazon.com/images/I/41suawVDL0L.jpg)**Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz**Soothe**$9.31**4.5★5,576 rev](https://www.amazon.com/dp/B00WJZAOS2) [5![Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count](https://m.media-amazon.com/images/I/51s-nV9Z7gL.jpg)**Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count**Systane**$12.61**4.5★5,470 rev](https://www.amazon.com/dp/B001G0ML14)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Refresh Lacri-Lube Lubricant Eye Ointment 0.12 Oz (2 Pack)](https://m.media-amazon.com/images/I/419AgMO14bL.jpg)**Refresh Lacri-Lube Lubricant Eye Ointment 0.12 Oz (2 Pack)**Refresh**$29.86**47 rev6y ago](https://www.amazon.com/dp/B01K88WVBE) [![MAJOR Lubrifresh P.M. Sterile Ophthalmic Ointment - Preservative-Free Eye Care - Dry Eye Relief Lubricant - 3.5 g (1 Pack)](https://m.media-amazon.com/images/I/31W-msLeivL.jpg)**MAJOR Lubrifresh P.M. Sterile Ophthalmic Ointment - Preservative-Free Eye Care - Dry Eye Relief Lubricant - 3.5 g (1 Pack)**MAJOR**$10.98**333 rev8y ago](https://www.amazon.com/dp/B07C65KR2T) [![REFRESH LACRI-LUBE Lubricant Eye Ointment 3.50 g (Pack of 3)](https://m.media-amazon.com/images/I/419AgMO14bL.jpg)**REFRESH LACRI-LUBE Lubricant Eye Ointment 3.50 g (Pack of 3)**Refresh**$38.88**206 rev10y ago](https://www.amazon.com/dp/B01IAI5C6U) [![Refresh LACRI-LUBE Lubricant Eye Ointment 3.50 g (Pack of 2)](https://m.media-amazon.com/images/I/41QsetwUCcL.jpg)**Refresh LACRI-LUBE Lubricant Eye Ointment 3.50 g (Pack of 2)**Refresh**$30.47**28 rev10y ago](https://www.amazon.com/dp/B01IAI59YA) [![Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count](https://m.media-amazon.com/images/I/51s-nV9Z7gL.jpg)**Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count**Systane**$12.61**5,470 rev10y ago](https://www.amazon.com/dp/B001G0ML14)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![REFRESH LACRI-LUBE Lubricant Eye Ointment 0.12 oz (3.5 g)](https://m.media-amazon.com/images/I/414rlJ79wKL.jpg)**REFRESH LACRI-LUBE Lubricant Eye Ointment 0.12 oz (3.5 g)**Refresh**$11.72**4.6★**▲ 298%**](https://www.amazon.com/dp/B00392HBQW) [![Refresh Lacri-Lube Lubricant Eye Ointment - 0.12 oz](https://m.media-amazon.com/images/I/419AgMO14bL.jpg)**Refresh Lacri-Lube Lubricant Eye Ointment - 0.12 oz**Refresh**$18.15**4.3★**▲ 30%**](https://www.amazon.com/dp/B000052XD5) [![Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz](https://m.media-amazon.com/images/I/41suawVDL0L.jpg)**Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz**Soothe**$9.31**4.5★**▼ 16%**](https://www.amazon.com/dp/B00WJZAOS2) [![REFRESH LACRI-LUBE Lubricant Eye Ointment 3.50 g (Pack of 3)](https://m.media-amazon.com/images/I/419AgMO14bL.jpg)**REFRESH LACRI-LUBE Lubricant Eye Ointment 3.50 g (Pack of 3)**Refresh**$38.88**4.7★**▼ 19%**](https://www.amazon.com/dp/B01IAI5C6U) [![MAJOR Lubrifresh P.M. Sterile Ophthalmic Ointment - Preservative-Free Eye Care - Dry Eye Relief Lubricant - 3.5 g (1 Pack)](https://m.media-amazon.com/images/I/31W-msLeivL.jpg)**MAJOR Lubrifresh P.M. Sterile Ophthalmic Ointment - Preservative-Free Eye Care - Dry Eye Relief Lubricant - 3.5 g (1 Pack)**MAJOR**$10.98**4.5★**▼ 23%**](https://www.amazon.com/dp/B07C65KR2T)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -24.8% search growth over the last 90 days.

600400Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Moist/Dry**19%

*“Helps my dry eyes”*

**Eye-Hygiene**18%

*“Helps with dry eyes”*

**Advertised Vs Actual Product**8%

*“As advertised”*

**Efficiency**7%

*“Works ok”*

**Value For Money**5%

*“this is very fairly priced”*

**Quality-Overall**5%

*“Excellent product”*

**Lubrication**4%

*“This does work well to keep your eyes lubricated during the night”*

**Comfort-Overall**3%

*“Very comforting”*

**Ease Of Application**2%

*“Apply sparingly”*

**Ease Of Use**2%

*“Easy to use”*

### **What buyers complain about **

**Moist/Dry**12%

*“less moisturizing”*

**Thickness**11%

*“Too thick in the small tube”*

**Value For Money**9%

*“the price is outrageous”*

**Allergies**8%

*“My eyes felt irritated The next day”*

**Functionality-Overall**6%

*“not really working”*

**Ease Of Use**4%

*“Could not use”*

**Visibility**4%

*“It blurred my vision for quite sometime”*

**Size-Overall**3%

*“Very small”*

**Pain Relief-Overall**3%

*“The pain was intense”*

**Eye-Hygiene**2%

*“Burns my eyes”*

### **Top return reasons **

**Product Condition**19%

**Advertised Vs Actual Product**18%

**Ingredients-Overall**8%

**Value For Money**6%

**Contamination**6%

**Lubrication**6%

**Certifications**6%

**Sensitivity-Overall**5%

**Heating**5%

**Moist/Dry**3%