--- title: "kudos baby wipes — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/health-household/kudos-baby-wipes" last_updated: "2026-07-10T00:14:24.299Z" locale: en meta: description: "a small market ($46K/yr) — kudos baby wipes doesn't clear our bar today." "og:description": "a small market ($46K/yr) — kudos baby wipes doesn't clear our bar today." "og:title": "kudos baby wipes — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen" --- Back to Flapen home # **kudos baby wipes** **Skip it****41/100 ** a small market ($46K/yr) — kudos baby wipes doesn't clear our bar today. **Market/yr** **$46K** **Growth (1y)** **+288.1%** **Products** **11** **Brands** **8** was 7 a year ago **Sellers** **34** **Price range** **$17.75–$71.78** **Returns** **0.4%** **Rating** **4.7★** **Skip it** Scored 41/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **2** ×0.30 Growth **84** ×0.30 Competition **18** ×0.20 Quality gap **21** ×0.10 Returns **97** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +288.1% year over year. 42K21KSpike '24Holiday '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.4× ## **Competition** - Generic56% - Pura11% - The Honest Company10% - ATTITUDE7% - JOONYA7% - Coterie4% - Other (2 brands)5% The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack. 8 brands and 34 sellers compete here. **Brands** **8 **▲rising was 7 a year ago **Sellers** **34** **Top 5 brand share** **91%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![New Parasols Clear+Pure Natural Unscented Baby Wipes 600 Count 10 Packs of 60 Wipes](https://m.media-amazon.com/images/I/414ePAKN+mL.jpg) [**New Parasols Clear+Pure Natural Unscented Baby Wipes 600 Count 10 Packs of 60 Wipes**](https://www.amazon.com/dp/B0GKY87416) Generic$71.785.0★137%▲rising 2 ![New Parasols Clear+Pure Natural Baby Wipes 180 Count 3 Packs of 60 Wipes](https://m.media-amazon.com/images/I/21a8BMxlgzL.jpg) [**New Parasols Clear+Pure Natural Baby Wipes 180 Count 3 Packs of 60 Wipes**](https://www.amazon.com/dp/B0FLXHFG2Z) Generic$29.395.0★416%▼falling 3 ![Pura Natural Sensitive Baby Wipes 99% Water Unscented & Hypoallergenic Suitable for Sensitive & Eczema-prone Skin Hypoallergenic EWG Verified 10 Pack of 60 Wet Wipes (600 Diaper Wipes) Bulk Buy](https://m.media-amazon.com/images/I/41l3McWU-KL.jpg) [**Pura Natural Sensitive Baby Wipes 99% Water Unscented & Hypoallergenic Suitable for Sensitive & Eczema-prone Skin Hypoallergenic EWG Verified 10 Pack of 60 Wet Wipes (600 Diaper Wipes) Bulk Buy**](https://www.amazon.com/dp/B0CKXSB7C6) Pura$31.054.1★2,55211%▼falling 4 ![ATTITUDE Baby Water Wipes EWG Verified Safe for Newborns Unscented & Fragrance-Free 99% Water Gentle Vegan & Dermatologically Tested Travel Pack with Hard Lid 72 Count (Pack of 3)](https://m.media-amazon.com/images/I/418r9O5mJbL.jpg) [**ATTITUDE Baby Water Wipes EWG Verified Safe for Newborns Unscented & Fragrance-Free 99% Water Gentle Vegan & Dermatologically Tested Travel Pack with Hard Lid 72 Count (Pack of 3)**](https://www.amazon.com/dp/B0FQJXR7Q6) ATTITUDE$20.694.7★1697%▲rising 5 ![JOONYA Unscented Baby Wipes Plant-Based Fragrance-Free Bulk Diaper Wipes | Hypoallergenic Non-Toxic & Biodegradable Wet Wipes for Sensitive Newborn Skin | 3 Packs of 80 (240 Total)](https://m.media-amazon.com/images/I/517VI-VartL.jpg) [**JOONYA Unscented Baby Wipes Plant-Based Fragrance-Free Bulk Diaper Wipes | Hypoallergenic Non-Toxic & Biodegradable Wet Wipes for Sensitive Newborn Skin | 3 Packs of 80 (240 Total)**](https://www.amazon.com/dp/B08NSRJVDP) JOONYA$25.494.7★5307%▼falling 6 ![The Honest Company Baby Wipes for Sensitive Skin Hypoallergenic Fragrance-Free Multi-Use Pattern Play Design 720 Count (10 Packs of 72)](https://m.media-amazon.com/images/I/51wrhUVpDYL.jpg) [**The Honest Company Baby Wipes for Sensitive Skin Hypoallergenic Fragrance-Free Multi-Use Pattern Play Design 720 Count (10 Packs of 72)**](https://www.amazon.com/dp/B086LKQDJG) The Honest Company$40.784.8★53,9815%▲rising 7 ![The Honest Company Hypoallergenic Multi-Use Baby Wipes for Sensitive Skin Geo Mood 288 Count](https://m.media-amazon.com/images/I/51Xtoc8r-fL.jpg) [**The Honest Company Hypoallergenic Multi-Use Baby Wipes for Sensitive Skin Geo Mood 288 Count**](https://www.amazon.com/dp/B013C9OKVU) The Honest Company$17.754.8★53,9815%▼falling 8 ![Coterie Baby Wipes for Sensitive Skin Plant-Based and Plastic-Free Fibers 99% Water Hypoallergenic pH Balanced Unscented Clean and Gentle Baby Essentials 8 Pack 448 Count](https://m.media-amazon.com/images/I/31IJHdDrPCL.jpg) [**Coterie Baby Wipes for Sensitive Skin Plant-Based and Plastic-Free Fibers 99% Water Hypoallergenic pH Balanced Unscented Clean and Gentle Baby Essentials 8 Pack 448 Count**](https://www.amazon.com/dp/B0D88LN7JH) Coterie$66.994.8★5144%▼falling 9 ![Mollys Suds Sensitive Clean Baby Wipes | 99% Water Plant-Based Fragrance Free | 384 Total Wipes (6 Flip-Top Packs)](https://m.media-amazon.com/images/I/51cQMWO-WsL.jpg) [**Mollys Suds Sensitive Clean Baby Wipes | 99% Water Plant-Based Fragrance Free | 384 Total Wipes (6 Flip-Top Packs)**](https://www.amazon.com/dp/B0DM9T423J) Molly's Suds$27.904.3★2723%▼falling 10 ![New Parasols 100% Organic Cotton Baby Wipes with Hydra~Vitamin~B5 400 Count 10 Pack of 40](https://m.media-amazon.com/images/I/41itmMMDo2L.jpg) [**New Parasols 100% Organic Cotton Baby Wipes with Hydra~Vitamin~B5 400 Count 10 Pack of 40**](https://www.amazon.com/dp/B0GV3NPV9P) Generic$62.340.0★03%▲rising 11 ![WaterWipes Sensitive+ Newborn & Baby Wipes 3-In-1 Cleans Cares Protects 99.9% Water Unscented & Hypoallergenic 720 Count (12 Packs)](https://m.media-amazon.com/images/I/51plOxTkQQL.jpg) [**WaterWipes Sensitive+ Newborn & Baby Wipes 3-In-1 Cleans Cares Protects 99.9% Water Unscented & Hypoallergenic 720 Count (12 Packs)**](https://www.amazon.com/dp/B008KJEYLO) WaterWipes$41.124.7★87,0813%▼falling ## **Product shelf** All 11 tracked products in this niche. Top sellersNewestTrending [![New Parasols Clear+Pure Natural Unscented Baby Wipes 600 Count 10 Packs of 60 Wipes](https://m.media-amazon.com/images/I/414ePAKN+mL.jpg)**New Parasols Clear+Pure Natural Unscented Baby Wipes 600 Count 10 Packs of 60 Wipes** Generic**$71.78**5.0★1 reviews](https://www.amazon.com/dp/B0GKY87416) [![New Parasols Clear+Pure Natural Baby Wipes 180 Count 3 Packs of 60 Wipes](https://m.media-amazon.com/images/I/21a8BMxlgzL.jpg)**New Parasols Clear+Pure Natural Baby Wipes 180 Count 3 Packs of 60 Wipes** Generic**$29.39**5.0★4 reviews](https://www.amazon.com/dp/B0FLXHFG2Z) [![Pura Natural Sensitive Baby Wipes 99% Water Unscented & Hypoallergenic Suitable for Sensitive & Eczema-prone Skin Hypoallergenic EWG Verified 10 Pack of 60 Wet Wipes (600 Diaper Wipes) Bulk Buy](https://m.media-amazon.com/images/I/41l3McWU-KL.jpg)**Pura Natural Sensitive Baby Wipes 99% Water Unscented & Hypoallergenic Suitable for Sensitive & Eczema-prone Skin Hypoallergenic EWG Verified 10 Pack of 60 Wet Wipes (600 Diaper Wipes) Bulk Buy** Pura**$31.05**4.1★2,552 reviews](https://www.amazon.com/dp/B0CKXSB7C6) [![ATTITUDE Baby Water Wipes EWG Verified Safe for Newborns Unscented & Fragrance-Free 99% Water Gentle Vegan & Dermatologically Tested Travel Pack with Hard Lid 72 Count (Pack of 3)](https://m.media-amazon.com/images/I/418r9O5mJbL.jpg)**ATTITUDE Baby Water Wipes EWG Verified Safe for Newborns Unscented & Fragrance-Free 99% Water Gentle Vegan & Dermatologically Tested Travel Pack with Hard Lid 72 Count (Pack of 3)** ATTITUDE**$20.69**4.7★169 reviews](https://www.amazon.com/dp/B0FQJXR7Q6) [![JOONYA Unscented Baby Wipes Plant-Based Fragrance-Free Bulk Diaper Wipes | Hypoallergenic Non-Toxic & Biodegradable Wet Wipes for Sensitive Newborn Skin | 3 Packs of 80 (240 Total)](https://m.media-amazon.com/images/I/517VI-VartL.jpg)**JOONYA Unscented Baby Wipes Plant-Based Fragrance-Free Bulk Diaper Wipes | Hypoallergenic Non-Toxic & Biodegradable Wet Wipes for Sensitive Newborn Skin | 3 Packs of 80 (240 Total)** JOONYA**$25.49**4.7★530 reviews](https://www.amazon.com/dp/B08NSRJVDP) [![The Honest Company Baby Wipes for Sensitive Skin Hypoallergenic Fragrance-Free Multi-Use Pattern Play Design 720 Count (10 Packs of 72)](https://m.media-amazon.com/images/I/51wrhUVpDYL.jpg)**The Honest Company Baby Wipes for Sensitive Skin Hypoallergenic Fragrance-Free Multi-Use Pattern Play Design 720 Count (10 Packs of 72)** The Honest Company**$40.78**4.8★53,981 reviews](https://www.amazon.com/dp/B086LKQDJG) [![The Honest Company Hypoallergenic Multi-Use Baby Wipes for Sensitive Skin Geo Mood 288 Count](https://m.media-amazon.com/images/I/51Xtoc8r-fL.jpg)**The Honest Company Hypoallergenic Multi-Use Baby Wipes for Sensitive Skin Geo Mood 288 Count** The Honest Company**$17.75**4.8★53,981 reviews](https://www.amazon.com/dp/B013C9OKVU) [![Coterie Baby Wipes for Sensitive Skin Plant-Based and Plastic-Free Fibers 99% Water Hypoallergenic pH Balanced Unscented Clean and Gentle Baby Essentials 8 Pack 448 Count](https://m.media-amazon.com/images/I/31IJHdDrPCL.jpg)**Coterie Baby Wipes for Sensitive Skin Plant-Based and Plastic-Free Fibers 99% Water Hypoallergenic pH Balanced Unscented Clean and Gentle Baby Essentials 8 Pack 448 Count** Coterie**$66.99**4.8★514 reviews](https://www.amazon.com/dp/B0D88LN7JH) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Ease Of Cleaning**20% *“Great clean product”* **Quality-Overall**10% *“Good quality”* **Cleansing**9% *“they feel clean”* **Soft Feel**5% *“Gentle on skin”* **Sensitivity-Overall**5% *“Works well for my baby's sensitive skin”* **Value For Money**5% *“Good price”* **Allergies**5% *“No allergies no skin issues”* **Thickness**4% *“They're thick and stay moist”* **Moist/Dry**3% *“Very moist”* **Durability**3% *“durable material”* ### **What buyers complain about ** **Allergies**10% *“Reaction”* **Value For Money**9% *“They are expensive”* **Ease Of Cleaning**9% *“not clean.”* **Thickness**8% *“Not very thick”* **Smell**6% *“Funny chemical smell”* **Moist/Dry**4% *“due to the dryness is not suitable for childrens skin”* **Quality-Overall**4% *“Cheap product”* **Ease Of Use**3% *“Difficult to use”* **Size-Overall**2% *“The wipes are also really big”* **Hard Feel**2% *“Little rough”* #### **Top return reasons**- Value For Money22% - Advertised Vs Actual Product15% - Smell9% - Size-Overall9% - Ease Of Cleaning7% - Moist/Dry6% - Functionality-Overall4% - Leak-Proof3% - Ingredients-Overall3% - Quality-Overall3%