---
title: "kitchen candle — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/kitchen-candle"
last_updated: "2026-07-13T22:33:27.855Z"
locale: en
meta:
  description: "kitchen candle shows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list."
  "og:description": "kitchen candle shows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list."
  "og:title": "kitchen candle — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **kitchen candle**

**Worth a look**

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 42Growth 20Conversion 75Competition 65Returns 97Price range 76Avg price 69Brand share 7Review moat 39Quality gap 76

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$6.64–$42.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.31**

avg listing price — sweet spot $15–$100

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$221K**

$221K/yr · 218K searches

**Review moat**

**Okay****2,623.59**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▲rising

**Sellers**

**179**

**Top-5 brand share**

**97%**

**Open market**

**2%**

- Mrs. MEYER'S88% - Yankee Candle5% - Mrs. Meyer's Clean Day2% - 1OAK1% - POOTES1% - KTFKTF1% - Open — no brand owns it (3 brands, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$9K8%$18K12%$27K16%$35K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![MRS. MEYERS CLEAN DAY Lavender Soy Candle Garden-Inspired Aromatherapy Homekeeping 35 Hour Burn Time Made with Essential Oils 7.2 oz Large Glass Jar Candles (Pack of 2)](https://m.media-amazon.com/images/I/313n7Mv-HPL.jpg)**MRS. MEYERS CLEAN DAY Lavender Soy Candle Garden-Inspired Aromatherapy Homekeeping 35 Hour Burn Time Made with Essential Oils 7.2 oz Large Glass Jar Candles (Pack of 2)**Mrs. MEYER'S**$19.31**4.4★14,550 rev](https://www.amazon.com/dp/B01MG29NPS) [2![Mrs. Meyers Clean Day Soy Candle Lavender 7.2 Ounce](https://m.media-amazon.com/images/I/31S6-aXt4NL.jpg)**Mrs. Meyers Clean Day Soy Candle Lavender 7.2 Ounce**Mrs. MEYER'S**$9.68**4.5★609 rev](https://www.amazon.com/dp/B00X5Z0H3W) [3![MRS. MEYERS CLEAN DAY Soy Aromatherapy Candle 35 Hour Burn Time Made with Soy Wax and Essential Oils Honeysuckle 7.2 Oz](https://m.media-amazon.com/images/I/41nKhDxvj1L.jpg)**MRS. MEYERS CLEAN DAY Soy Aromatherapy Candle 35 Hour Burn Time Made with Soy Wax and Essential Oils Honeysuckle 7.2 Oz**Mrs. MEYER'S**$8.66**4.4★6,593 rev](https://www.amazon.com/dp/B073LFMKLS) [4![MRS. MEYERS Clean Day Soy Aromatherapy Candle 25 Hour Burn Time Made with Soy Wax and Essential Oils Honeysuckle 4.9 oz](https://m.media-amazon.com/images/I/410w5SLOU-L.jpg)**MRS. MEYERS Clean Day Soy Aromatherapy Candle 25 Hour Burn Time Made with Soy Wax and Essential Oils Honeysuckle 4.9 oz**Mrs. MEYER'S**$8.78**4.3★4,032 rev](https://www.amazon.com/dp/B073LBYC2Y) [5![MRS. MEYERS CLEAN DAY Scented Soy Candle Large Glass Basil 7.2 oz (Pack of 2)](https://m.media-amazon.com/images/I/319URKbwE2L.jpg)**MRS. MEYERS CLEAN DAY Scented Soy Candle Large Glass Basil 7.2 oz (Pack of 2)**Mrs. MEYER'S**$22.40**4.3★6,137 rev](https://www.amazon.com/dp/B01M5EIQHL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Rain Water 1 warmer and .67 fl oz refill](https://m.media-amazon.com/images/I/41eEt+qDowL.jpg)**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Rain Water 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$7.98**1,324 rev9mo ago](https://www.amazon.com/dp/B0FPGT6QHJ) [![MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill](https://m.media-amazon.com/images/I/41KZl3yvo1L.jpg)**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$9.63**1,324 rev9mo ago](https://www.amazon.com/dp/B0FPGSJWFV) [![Scented Candles for Home 16oz Large Jar Scented Candle Lemon Verbena Soy Wax Candle with 100 Hour Burn Time Long Lasting Aromatherapy Candle for Home Fragrance Relaxation & Gift for Women/Men](https://m.media-amazon.com/images/I/41-2Vjam7kL.jpg)**Scented Candles for Home 16oz Large Jar Scented Candle Lemon Verbena Soy Wax Candle with 100 Hour Burn Time Long Lasting Aromatherapy Candle for Home Fragrance Relaxation & Gift for Women/Men**POOTES**$12.19**16 rev9mo ago](https://www.amazon.com/dp/B0FNMPPK59) [![Yankee Candle Kitchen Spice Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable](https://m.media-amazon.com/images/I/41L7VV56iXL.jpg)**Yankee Candle Kitchen Spice Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.98**1,049 rev1y ago](https://www.amazon.com/dp/B0F3F5F9D7) [![KTFKTF Lemon Verbena Candle 14.1oz Large 3-Wick Soy Wax Candle Up to 80 Hours Burn Time Non-Toxic Aromatherapy Jar Candle with Essential Oils Citrus Scented Candle for Home](https://m.media-amazon.com/images/I/41qiiZ3GaJL.jpg)**KTFKTF Lemon Verbena Candle 14.1oz Large 3-Wick Soy Wax Candle Up to 80 Hours Burn Time Non-Toxic Aromatherapy Jar Candle with Essential Oils Citrus Scented Candle for Home**KTFKTF**$22.79**24 rev1y ago](https://www.amazon.com/dp/B0F7R1Z8SV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![MRS. MEYERS Clean Day Soy Aromatherapy Candle 25 Hour Burn Time Made with Soy Wax and Essential Oils Honeysuckle 4.9 oz](https://m.media-amazon.com/images/I/410w5SLOU-L.jpg)**MRS. MEYERS Clean Day Soy Aromatherapy Candle 25 Hour Burn Time Made with Soy Wax and Essential Oils Honeysuckle 4.9 oz**Mrs. MEYER'S**$8.78**4.3★**▲ 230%**](https://www.amazon.com/dp/B073LBYC2Y) [![MRS. MEYERS CLEAN DAY Scented Soy Candle Large Glass Basil 7.2 oz (Pack of 2)](https://m.media-amazon.com/images/I/319URKbwE2L.jpg)**MRS. MEYERS CLEAN DAY Scented Soy Candle Large Glass Basil 7.2 oz (Pack of 2)**Mrs. MEYER'S**$22.40**4.3★**▲ 217%**](https://www.amazon.com/dp/B01M5EIQHL) [![MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Rain Water 1 warmer and .67 fl oz refill](https://m.media-amazon.com/images/I/41eEt+qDowL.jpg)**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Rain Water 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$7.98**4.3★**▲ 207%**](https://www.amazon.com/dp/B0FPGT6QHJ) [![MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill](https://m.media-amazon.com/images/I/41KZl3yvo1L.jpg)**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$9.63**4.3★**▲ 204%**](https://www.amazon.com/dp/B0FPGSJWFV) [![(Basil Lime & Mandarin) 100% Natural Soy Wax Candle by CoCo Benjamin - Highly Scented & Hand-Poured Luxury Candle - Clean Burning Cotton Wick](https://m.media-amazon.com/images/I/411y-77qeaL.jpg)**(Basil Lime & Mandarin) 100% Natural Soy Wax Candle by CoCo Benjamin - Highly Scented & Hand-Poured Luxury Candle - Clean Burning Cotton Wick**CoCo Benjamin**$17.75**4.1★**▲ 147%**](https://www.amazon.com/dp/B07LGT433C)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.

6K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**68%

*“Clean scent”*

**Quality-Overall**4%

*“quality of these candles”*

**Value For Money**3%

*“not expensive”*

**Brightness/Shine/Glow**3%

*“Excellent Candles”*

**Durability**3%

*“For the price, value, and the longevity, this was a perfect purchase”*

**Gifting Purpose**1%

*“Gave as Christmas gift”*

**Freshness**1%

*“Great freshness”*

**Advertised Vs Actual Product**1%

*“works as stated”*

**Ease Of Cleaning**1%

*“Very clean”*

**Strength**1%

*“Its very strong”*

### **What buyers complain about **

**Smell**55%

*“Does not smell good”*

**Value For Money**7%

*“A bit pricey”*

**Size-Overall**4%

*“To small”*

**Strength**4%

*“weak even though I put it in small bathroom”*

**Durability**3%

*“Does not last long at all”*

**Functionality-Overall**2%

*“Works a little too well”*

**Quality-Overall**2%

*“This candle is lower quality than no-name candles I've purchased for far less money”*

**Allergies**1%

*“Not judging, Im simply allergic to cigarette smoke”*

**Leak-Proof**1%

*“it arrived leaking”*

**Instructions/User Manual/Troubleshooting**1%

*“The directions could be better”*

### **Top return reasons **

**Smell**74%

**Advertised Vs Actual Product**5%

**Leak-Proof**5%

**Size-Overall**3%

**Functionality-Overall**2%

**Strength**1%

**Value For Money**1%

**Product Condition**1%

**Ease Of Use**1%

**Quality-Overall**0%