---
title: "kirkland protein bars — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
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last_updated: "2026-07-09T23:07:43.455Z"
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  description: "a concentrated shelf (top 5 take 87% of clicks) — kirkland protein bars doesn't clear our bar today."
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  "og:title": "kirkland protein bars — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
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# **kirkland protein bars**

**Skip it****36/100 **

a concentrated shelf (top 5 take 87% of clicks) — kirkland protein bars doesn't clear our bar today.

**Market/yr**

**$302K**

**Growth (1y)**

**+55.1%**

**Products**

**9**

**Brands**

**5**

was 4 a year ago

**Sellers**

**77**

**Price range**

**$13.59–$64.50**

**Returns**

**0.0%**

**Rating**

**4.4★**

**Skip it**

Scored 36/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**15**

 ×0.30

Growth

**52**

 ×0.30

Competition

**5**

 ×0.20

Quality gap

**52**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 92 weeks — +55.1% year over year.

4K2KSpike '25Prime Day '25Spike '26Oct '24Jan '25May '25Aug '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.6×

## **Competition**

- KIRKLAND82% - Cemueo9% - Pure Protein4% - home stuff3% - Generic3%

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 77 sellers compete here.

**Brands**

**5 **▲rising

was 4 a year ago

**Sellers**

**77**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Kirkland Signature Protein Bar Variety Pack 20 Count Chocolate Peanut Butter Chunk & Cookies and Cream Gluten Free 21-22g of Protein 2g Sugar No Artificial Flavors Whey Protein Isolate](https://m.media-amazon.com/images/I/51AfahRGV-L.jpg) [**Kirkland Signature Protein Bar Variety Pack 20 Count Chocolate Peanut Butter Chunk & Cookies and Cream Gluten Free 21-22g of Protein 2g Sugar No Artificial Flavors Whey Protein Isolate**](https://www.amazon.com/dp/B07T8BDLQX)

KIRKLAND$35.704.0★28046%▲rising

2
![Kirkland Signature Protein bar Energy Variety Pack (Family Bundle)](https://m.media-amazon.com/images/I/313VjUzCWML.jpg) [**Kirkland Signature Protein bar Energy Variety Pack (Family Bundle)**](https://www.amazon.com/dp/B089KWPFK7)

KIRKLAND$64.504.2★5113%▼falling

3
![Kirkland Signature Protein Bars Chocolate Brownie 2.12 oz 20-count](https://m.media-amazon.com/images/I/41rR9uvvX+L.jpg) [**Kirkland Signature Protein Bars Chocolate Brownie 2.12 oz 20-count**](https://www.amazon.com/dp/B07C4YLGFH)

KIRKLAND$42.364.4★39710%▲rising

4
![Kirkland Signature Protein bar energy variety pack 20 Count](https://m.media-amazon.com/images/I/51EV-twRcWS.jpg) [**Kirkland Signature Protein bar energy variety pack 20 Count**](https://www.amazon.com/dp/B01GSL9KAU)

KIRKLAND$33.284.3★3,4769%▲rising

5
![Bulk Pack Protein Bars (Kirkland Signature Chocolate Chip Cookie Dough 20-Pack)](https://m.media-amazon.com/images/I/41lBwLdB2nL.jpg) [**Bulk Pack Protein Bars (Kirkland Signature Chocolate Chip Cookie Dough 20-Pack)**](https://www.amazon.com/dp/B07V7X7TF5)

Cemueo$36.014.0★2079%▼falling

6
![Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack](https://m.media-amazon.com/images/I/51-NgAcFKfL.jpg) [**Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack**](https://www.amazon.com/dp/B00MNXGSAI)

Pure Protein$13.594.4★15,5634%—flat

7
![Kirkland Signature Protein Bars Chocolate Chip Cookie Dough 20-count 2.12OZ](https://m.media-amazon.com/images/I/51YfPoR7eJL.jpg) [**Kirkland Signature Protein Bars Chocolate Chip Cookie Dough 20-count 2.12OZ**](https://www.amazon.com/dp/B079QDJP3J)

KIRKLAND$39.064.4★7424%▲rising

8
![Chewy Protein Bars Peanut Butter & Semisweet Chocolate Chip Quality Kirkland Gluten Free 10g Protein 1.41 oz 42 Count](https://m.media-amazon.com/images/I/51vBSCT-ioL.jpg) [**Chewy Protein Bars Peanut Butter & Semisweet Chocolate Chip Quality Kirkland Gluten Free 10g Protein 1.41 oz 42 Count**](https://www.amazon.com/dp/B0GD2N6VTD)

home stuff$43.734.7★43%▲rising

9
![Kirk Lands Signature Protein Bar;10-Chocolate Brownie and 10-Chocolate Chip Cookie Dough 20 Count Gluten-Free 21g Protein 10g Fiber;Updated packaging and Ingredients; 1 pack](https://m.media-amazon.com/images/I/41H73spjgWL.jpg) [**Kirk Lands Signature Protein Bar;10-Chocolate Brownie and 10-Chocolate Chip Cookie Dough 20 Count Gluten-Free 21g Protein 10g Fiber;Updated packaging and Ingredients; 1 pack**](https://www.amazon.com/dp/B0G1GK4Z5S)

Generic$39.125.0★23%▲rising

## **Product shelf**

All 9 tracked products in this niche.

Top sellersNewestTrending

[![Kirkland Signature Protein Bar Variety Pack 20 Count Chocolate Peanut Butter Chunk & Cookies and Cream Gluten Free 21-22g of Protein 2g Sugar No Artificial Flavors Whey Protein Isolate](https://m.media-amazon.com/images/I/51AfahRGV-L.jpg)**Kirkland Signature Protein Bar Variety Pack 20 Count Chocolate Peanut Butter Chunk & Cookies and Cream Gluten Free 21-22g of Protein 2g Sugar No Artificial Flavors Whey Protein Isolate** KIRKLAND**$35.70**4.0★280 reviews](https://www.amazon.com/dp/B07T8BDLQX) [![Kirkland Signature Protein bar Energy Variety Pack (Family Bundle)](https://m.media-amazon.com/images/I/313VjUzCWML.jpg)**Kirkland Signature Protein bar Energy Variety Pack (Family Bundle)** KIRKLAND**$64.50**4.2★51 reviews](https://www.amazon.com/dp/B089KWPFK7) [![Kirkland Signature Protein Bars Chocolate Brownie 2.12 oz 20-count](https://m.media-amazon.com/images/I/41rR9uvvX+L.jpg)**Kirkland Signature Protein Bars Chocolate Brownie 2.12 oz 20-count** KIRKLAND**$42.36**4.4★397 reviews](https://www.amazon.com/dp/B07C4YLGFH) [![Kirkland Signature Protein bar energy variety pack 20 Count](https://m.media-amazon.com/images/I/51EV-twRcWS.jpg)**Kirkland Signature Protein bar energy variety pack 20 Count** KIRKLAND**$33.28**4.3★3,476 reviews](https://www.amazon.com/dp/B01GSL9KAU) [![Bulk Pack Protein Bars (Kirkland Signature Chocolate Chip Cookie Dough 20-Pack)](https://m.media-amazon.com/images/I/41lBwLdB2nL.jpg)**Bulk Pack Protein Bars (Kirkland Signature Chocolate Chip Cookie Dough 20-Pack)** Cemueo**$36.01**4.0★207 reviews](https://www.amazon.com/dp/B07V7X7TF5) [![Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack](https://m.media-amazon.com/images/I/51-NgAcFKfL.jpg)**Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack** Pure Protein**$13.59**4.4★15,563 reviews](https://www.amazon.com/dp/B00MNXGSAI) [![Kirkland Signature Protein Bars Chocolate Chip Cookie Dough 20-count 2.12OZ](https://m.media-amazon.com/images/I/51YfPoR7eJL.jpg)**Kirkland Signature Protein Bars Chocolate Chip Cookie Dough 20-count 2.12OZ** KIRKLAND**$39.06**4.4★742 reviews](https://www.amazon.com/dp/B079QDJP3J) [![Chewy Protein Bars Peanut Butter & Semisweet Chocolate Chip Quality Kirkland Gluten Free 10g Protein 1.41 oz 42 Count](https://m.media-amazon.com/images/I/51vBSCT-ioL.jpg)**Chewy Protein Bars Peanut Butter & Semisweet Chocolate Chip Quality Kirkland Gluten Free 10g Protein 1.41 oz 42 Count** home stuff**$43.73**4.7★4 reviews](https://www.amazon.com/dp/B0GD2N6VTD)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Nutritional Content**28%

*“Pure Protein”*

**Taste-Overall**27%

*“Great chocolate taste”*

**Flavor**10%

*“Like the chocolate flavor”*

**Value For Money**5%

*“reasonably priced”*

**Quality-Overall**5%

*“Excellent product”*

**Ease Of Chewing/Swallowing**3%

*“Very chewy”*

**Sweetness**2%

*“Chocolatey”*

**Texture/Consistency-Overall**2%

*“Decent enough texture”*

**Ease Of Use**1%

*“Convenient snack”*

**Ingredients-Overall**1%

*“Good quality, clean ingredients”*

### **What buyers complain about **

**Taste-Overall**30%

*“Tastes like cardboard”*

**Ease Of Chewing/Swallowing**8%

*“very chewy”*

**Nutritional Content**7%

*“I don't care how much protein it has in it If I can't eat it it's not worth buying”*

**Value For Money**5%

*“Bit pricy”*

**Texture/Consistency-Overall**5%

*“The texture is not good”*

**Flavor**4%

*“Flavor is not that good”*

**Stale/Rotten/Spoiled**3%

*“My guess is they'd passed through some extreme conditions that changed their characteristics”*

**Size-Overall**3%

*“They're getting smaller”*

**Hard Feel**2%

*“Not as soft as the peanut butter varieties”*

**Regulates Digestion**2%

*“Constipated”*

#### **Top return reasons**- Taste-Overall24% - Value For Money17% - Flavor14% - Vegan/Organic8% - Product Condition6% - Certifications6% - Joint Pain4% - Stale/Rotten/Spoiled4% - Quality-Overall3% - Ingredients-Overall3%