---
title: "kids vitamins — Niche Verdict: Launch it (73/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/kids-vitamins"
last_updated: "2026-07-10T01:04:23.906Z"
locale: en
meta:
  description: "kids vitamins clears our launch bar: a $9.7M/yr market growing +145.6% with returns at 0.0%."
  "og:description": "kids vitamins clears our launch bar: a $9.7M/yr market growing +145.6% with returns at 0.0%."
  "og:title": "kids vitamins — Niche Verdict: Launch it (73/100) | Amazon United States - Flapen"
---

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# **kids vitamins**

**Launch it****73/100 **

kids vitamins clears our launch bar: a $9.7M/yr market growing +145.6% with returns at 0.0%.

**Market/yr**

**$9.7M**

**Growth (1y)**

**+145.6%**

**Products**

**37**

**Brands**

**13**

was 16 a year ago

**Sellers**

**646**

**Price range**

**$4.93–$26.97**

**Returns**

**0.0%**

**Rating**

**4.6★**

**Launch it**

Scored 73/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**84**

 ×0.30

Growth

**70**

 ×0.30

Competition

**73**

 ×0.20

Quality gap

**26**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +145.6% year over year.

138K69KPrime Day '24Prime Day '25Spike '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Competition**

- MARYRUTH'S32% - SmartyPants24% - Lil Critters11% - OLLY9% - Amazon Basics6% - Flintstones Vitamins4% - Other (7 brands)12%

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen. 13 brands and 646 sellers compete here.

**Brands**

**13 **▼falling

was 16 a year ago

**Sellers**

**646**

**Top 5 brand share**

**84%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![SmartyPants Kids Multivitamin Gummies with Omega 3 DHA/EPA Vitamins D3 C B12 B6 A K and Zinc Gluten Free Clean Label Three Fruit Flavors 60 Gummies (30 Day Supply)](https://m.media-amazon.com/images/I/419PtLQpxFL.jpg) [**SmartyPants Kids Multivitamin Gummies with Omega 3 DHA/EPA Vitamins D3 C B12 B6 A K and Zinc Gluten Free Clean Label Three Fruit Flavors 60 Gummies (30 Day Supply)**](https://www.amazon.com/dp/B0DCZYSJKT)

SmartyPants$15.644.6★58,52613%▼falling

2
![Lil Critters Gummy Vites Kids Multivitamin | 190 Gummies with Vitamins A B C D E | Assorted Fruit Flavors | Gluten and Dairy Free Childrens Daily Supplement](https://m.media-amazon.com/images/I/41dwrHGhPTL.jpg) [**Lil Critters Gummy Vites Kids Multivitamin | 190 Gummies with Vitamins A B C D E | Assorted Fruit Flavors | Gluten and Dairy Free Childrens Daily Supplement**](https://www.amazon.com/dp/B01613QBL6)

Lil Critters$9.814.7★40,8217%—flat

3
![MARYRUTHS Kids Vitamins Multivitamin Sugar Free | 2 Month Supply | Kids Multivitamin Gummies | Multivitamin for Kids | Vitamin D | Vitamin C | Zinc | Vegan | Non-GMO | Gluten Free | 60 Count](https://m.media-amazon.com/images/I/51e3GDeuE4L.jpg) [**MARYRUTHS Kids Vitamins Multivitamin Sugar Free | 2 Month Supply | Kids Multivitamin Gummies | Multivitamin for Kids | Vitamin D | Vitamin C | Zinc | Vegan | Non-GMO | Gluten Free | 60 Count**](https://www.amazon.com/dp/B07WMX9N2D)

MARYRUTH'S$19.854.6★13,4597%▼falling

4
![Amazon Basics Kids Multivitamin Gummies Cherry Strawberry & Orange Flavors 190 Count (Previously Solimo)](https://m.media-amazon.com/images/I/41Nezd2LzTL.jpg) [**Amazon Basics Kids Multivitamin Gummies Cherry Strawberry & Orange Flavors 190 Count (Previously Solimo)**](https://www.amazon.com/dp/B08CP6F42J)

Amazon Basics$8.514.8★11,2636%▼falling

5
![MARYRUTHS Liquid Morning Multivitamin for Kids | Kids Multivitamin | Immune Support Supplement | Vitamin C | Vitamin D | Essential Nutrients | Vegan | 30-180 Servings | 15.22 fl oz](https://m.media-amazon.com/images/I/51vaBstk8qL.jpg) [**MARYRUTHS Liquid Morning Multivitamin for Kids | Kids Multivitamin | Immune Support Supplement | Vitamin C | Vitamin D | Essential Nutrients | Vegan | 30-180 Servings | 15.22 fl oz**](https://www.amazon.com/dp/B0DQM2SSR2)

MARYRUTH'S$22.334.6★6786%▲rising

6
![MARYRUTHS Kids Vitamins | Multi | 1 Month Supply | Multivitamin Gummies for Ages 4+ | Multivitamin for Kids | Vegan | Only 2 Gummies a Day | 60 Count](https://m.media-amazon.com/images/I/51r9vy2GLyL.jpg) [**MARYRUTHS Kids Vitamins | Multi | 1 Month Supply | Multivitamin Gummies for Ages 4+ | Multivitamin for Kids | Vegan | Only 2 Gummies a Day | 60 Count**](https://www.amazon.com/dp/B0BGMGWP14)

MARYRUTH'S$21.604.8★2,1445%▼falling

7
![OLLY Kids Multivitamin & Probiotic Gummy Digestive Support Vitamins A D C E B Zinc Chewable Supplement Berry Flavored 50 Day Supply - 100 Count](https://m.media-amazon.com/images/I/41e0UaxvOJL.jpg) [**OLLY Kids Multivitamin & Probiotic Gummy Digestive Support Vitamins A D C E B Zinc Chewable Supplement Berry Flavored 50 Day Supply - 100 Count**](https://www.amazon.com/dp/B07H8M6YDK)

OLLY$14.914.7★18,2164%▲rising

8
![SmartyPants Toddler Multivitamin Gummies Omega 3 (DHA/EPA) Vitamins D3 C Vitamin B12 B6 A K & Zinc Biotin Gluten Free Three Fruit Flavors 60 Count (30 Day Supply)](https://m.media-amazon.com/images/I/41wVL8NMs5L.jpg) [**SmartyPants Toddler Multivitamin Gummies Omega 3 (DHA/EPA) Vitamins D3 C Vitamin B12 B6 A K & Zinc Biotin Gluten Free Three Fruit Flavors 60 Count (30 Day Supply)**](https://www.amazon.com/dp/B0DYBHFBH8)

SmartyPants$16.774.8★6023%▼falling

9
![SmartyPants Kids Multivitamin Gummies Omega 3 (DHA/EPA) Vitamins D3 C B12 B6 Vitamin A K & Zinc Gluten Free Three Fruit Flavors 80 Count (40 Day Supply)](https://m.media-amazon.com/images/I/41X8CR2eu5L.jpg) [**SmartyPants Kids Multivitamin Gummies Omega 3 (DHA/EPA) Vitamins D3 C B12 B6 Vitamin A K & Zinc Gluten Free Three Fruit Flavors 80 Count (40 Day Supply)**](https://www.amazon.com/dp/B0DPB8TWF7)

SmartyPants$21.124.6★58,5263%▲rising

10

![MARYRUTHS Kids Vitamins USDA Organic | Multivitamin Gummies + Postbiotics for Ages 4+ | Multivitamin for Kids with Lactobacillus Rhamnosus | Childrens Vitamins | Vegan | Non-GMO | 60 Count](https://m.media-amazon.com/images/I/51B2bjqSc-L.jpg) [**MARYRUTHS Kids Vitamins USDA Organic | Multivitamin Gummies + Postbiotics for Ages 4+ | Multivitamin for Kids with Lactobacillus Rhamnosus | Childrens Vitamins | Vegan | Non-GMO | 60 Count**](https://www.amazon.com/dp/B0BGMK8WK8)

MARYRUTH'S$22.434.8★2,9333%—flat

11

![One A Day Kids Multivitamin Gummies Kids Vitamins with Vitamin C D E & Zinc for Immune Support Childrens Gummy Vitamins Assorted Fruit Flavors 60ct (Packaging May Vary)](https://m.media-amazon.com/images/I/41iZVfgXqBL.jpg) [**One A Day Kids Multivitamin Gummies Kids Vitamins with Vitamin C D E & Zinc for Immune Support Childrens Gummy Vitamins Assorted Fruit Flavors 60ct (Packaging May Vary)**](https://www.amazon.com/dp/B0DWH7G3X6)

ONE A DAY$10.964.7★5583%▲rising

12

![MARYRUTHS Organics Multivitamin & Multimineral with Iron for Toddlers | USDA Organic | Sugar Free | Multivitamin Liquid Drops for Kids Ages 1-3 | Immune Support | Vegan | Non-GMO | 2 Fl Oz](https://m.media-amazon.com/images/I/51eMoPksb7L.jpg) [**MARYRUTHS Organics Multivitamin & Multimineral with Iron for Toddlers | USDA Organic | Sugar Free | Multivitamin Liquid Drops for Kids Ages 1-3 | Immune Support | Vegan | Non-GMO | 2 Fl Oz**](https://www.amazon.com/dp/B0BHKVBC4R)

MARYRUTH'S$21.184.6★2,1893%—flat

13

![OLLY Kids Multivitamin Gummy Overall Health and Immune Support * Vitamins and Minerals A C D E Bs and Zinc Kids Chewable Supplement Sour Fruity Punch Flavored 70 or 35 Day Supply - 70 Count](https://m.media-amazon.com/images/I/41vt6UlGRtL.jpg) [**OLLY Kids Multivitamin Gummy Overall Health and Immune Support * Vitamins and Minerals A C D E Bs and Zinc Kids Chewable Supplement Sour Fruity Punch Flavored 70 or 35 Day Supply - 70 Count**](https://www.amazon.com/dp/B0CQKK8N32)

OLLY$11.094.8★2,7142%▼falling

14

![OLLY Kids Multivitamin & Probiotic Gummy Digestive Support Vitamins A D C E B Zinc Chewable Supplement Berry Flavored 35 Day Supply - 70 Count](https://m.media-amazon.com/images/I/41p6epu0OwL.jpg) [**OLLY Kids Multivitamin & Probiotic Gummy Digestive Support Vitamins A D C E B Zinc Chewable Supplement Berry Flavored 35 Day Supply - 70 Count**](https://www.amazon.com/dp/B014G3M6I0)

OLLY$11.174.7★18,2162%▼falling

15

![Centrum Kids Multivitamin Gummies Tropical Punch Flavor Made With Natural Flavors Stocking Stuffer 150 Count 150 Day Supply](https://m.media-amazon.com/images/I/41PKMFTkxGL.jpg) [**Centrum Kids Multivitamin Gummies Tropical Punch Flavor Made With Natural Flavors Stocking Stuffer 150 Count 150 Day Supply**](https://www.amazon.com/dp/B0B6WQ7NK8)

Centrum$14.884.8★3,7412%—flat

**~~Showing 15 of 37 — show all ~~**

## **Product shelf**

All 37 tracked products in this niche.

Top sellersNewestTrending

[![SmartyPants Kids Multivitamin Gummies with Omega 3 DHA/EPA Vitamins D3 C B12 B6 A K and Zinc Gluten Free Clean Label Three Fruit Flavors 60 Gummies (30 Day Supply)](https://m.media-amazon.com/images/I/419PtLQpxFL.jpg)**SmartyPants Kids Multivitamin Gummies with Omega 3 DHA/EPA Vitamins D3 C B12 B6 A K and Zinc Gluten Free Clean Label Three Fruit Flavors 60 Gummies (30 Day Supply)** SmartyPants**$15.64**4.6★58,526 reviews](https://www.amazon.com/dp/B0DCZYSJKT) [![Lil Critters Gummy Vites Kids Multivitamin | 190 Gummies with Vitamins A B C D E | Assorted Fruit Flavors | Gluten and Dairy Free Childrens Daily Supplement](https://m.media-amazon.com/images/I/41dwrHGhPTL.jpg)**Lil Critters Gummy Vites Kids Multivitamin | 190 Gummies with Vitamins A B C D E | Assorted Fruit Flavors | Gluten and Dairy Free Childrens Daily Supplement** Lil Critters**$9.81**4.7★40,821 reviews](https://www.amazon.com/dp/B01613QBL6) [![MARYRUTHS Kids Vitamins Multivitamin Sugar Free | 2 Month Supply | Kids Multivitamin Gummies | Multivitamin for Kids | Vitamin D | Vitamin C | Zinc | Vegan | Non-GMO | Gluten Free | 60 Count](https://m.media-amazon.com/images/I/51e3GDeuE4L.jpg)**MARYRUTHS Kids Vitamins Multivitamin Sugar Free | 2 Month Supply | Kids Multivitamin Gummies | Multivitamin for Kids | Vitamin D | Vitamin C | Zinc | Vegan | Non-GMO | Gluten Free | 60 Count** MARYRUTH'S**$19.85**4.6★13,459 reviews](https://www.amazon.com/dp/B07WMX9N2D) [![Amazon Basics Kids Multivitamin Gummies Cherry Strawberry & Orange Flavors 190 Count (Previously Solimo)](https://m.media-amazon.com/images/I/41Nezd2LzTL.jpg)**Amazon Basics Kids Multivitamin Gummies Cherry Strawberry & Orange Flavors 190 Count (Previously Solimo)** Amazon Basics**$8.51**4.8★11,263 reviews](https://www.amazon.com/dp/B08CP6F42J) [![MARYRUTHS Liquid Morning Multivitamin for Kids | Kids Multivitamin | Immune Support Supplement | Vitamin C | Vitamin D | Essential Nutrients | Vegan | 30-180 Servings | 15.22 fl oz](https://m.media-amazon.com/images/I/51vaBstk8qL.jpg)**MARYRUTHS Liquid Morning Multivitamin for Kids | Kids Multivitamin | Immune Support Supplement | Vitamin C | Vitamin D | Essential Nutrients | Vegan | 30-180 Servings | 15.22 fl oz** MARYRUTH'S**$22.33**4.6★678 reviews](https://www.amazon.com/dp/B0DQM2SSR2) [![MARYRUTHS Kids Vitamins | Multi | 1 Month Supply | Multivitamin Gummies for Ages 4+ | Multivitamin for Kids | Vegan | Only 2 Gummies a Day | 60 Count](https://m.media-amazon.com/images/I/51r9vy2GLyL.jpg)**MARYRUTHS Kids Vitamins | Multi | 1 Month Supply | Multivitamin Gummies for Ages 4+ | Multivitamin for Kids | Vegan | Only 2 Gummies a Day | 60 Count** MARYRUTH'S**$21.60**4.8★2,144 reviews](https://www.amazon.com/dp/B0BGMGWP14) [![OLLY Kids Multivitamin & Probiotic Gummy Digestive Support Vitamins A D C E B Zinc Chewable Supplement Berry Flavored 50 Day Supply - 100 Count](https://m.media-amazon.com/images/I/41e0UaxvOJL.jpg)**OLLY Kids Multivitamin & Probiotic Gummy Digestive Support Vitamins A D C E B Zinc Chewable Supplement Berry Flavored 50 Day Supply - 100 Count** OLLY**$14.91**4.7★18,216 reviews](https://www.amazon.com/dp/B07H8M6YDK) [![SmartyPants Toddler Multivitamin Gummies Omega 3 (DHA/EPA) Vitamins D3 C Vitamin B12 B6 A K & Zinc Biotin Gluten Free Three Fruit Flavors 60 Count (30 Day Supply)](https://m.media-amazon.com/images/I/41wVL8NMs5L.jpg)**SmartyPants Toddler Multivitamin Gummies Omega 3 (DHA/EPA) Vitamins D3 C Vitamin B12 B6 A K & Zinc Biotin Gluten Free Three Fruit Flavors 60 Count (30 Day Supply)** SmartyPants**$16.77**4.8★602 reviews](https://www.amazon.com/dp/B0DYBHFBH8)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Vitamin**30%

*“Yummy Vitamins”*

**Taste-Overall**19%

*“Best tasting”*

**Quality-Overall**7%

*“Excellent product”*

**Flavor**6%

*“Strong flavor”*

**Ease Of Chewing/Swallowing**4%

*“EASY TO CHEW”*

**Value For Money**3%

*“Value for money”*

**Nutritional Content**3%

*“the added probiotics are great”*

**Ingredients-Overall**2%

*“Clean ingredients”*

**Ease Of Use**2%

*“easy to store”*

**Immunity Booster**2%

*“helps to boost the immune system”*

### **What buyers complain about **

**Taste-Overall**23%

*“Not tasty”*

**Vitamin**8%

*“All vitamins had melted”*

**Smell**6%

*“Horrible smell”*

**Flavor**4%

*“Bad flavor to toddlers”*

**Value For Money**3%

*“Overpriced”*

**Ease Of Chewing/Swallowing**3%

*“too chewy”*

**Hard Feel**3%

*“These are hard”*

**Sweetness**3%

*“Extremely sweet”*

**Adhesion/Stickiness**2%

*“Very sticky”*

**Iron**2%

*“iron overdose”*

#### **Top return reasons**- Vitamin25% - Taste-Overall23% - Leak-Proof11% - Flavor10% - Value For Money5% - Smell5% - Advertised Vs Actual Product2% - Ingredients-Overall2% - Functionality-Overall2% - Age Suitability2%