---
title: "kids conditioner — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/kids-conditioner"
last_updated: "2026-07-10T00:56:22.412Z"
locale: en
meta:
  description: "kids conditioner shows low returns (0.3%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:description": "kids conditioner shows low returns (0.3%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:title": "kids conditioner — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

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# **kids conditioner**

**Worth a look****54/100 **

kids conditioner shows low returns (0.3%), but strong incumbent ratings (4.7★) keeps it on the watch list.

**Market/yr**

**$1.2M**

**Growth (1y)**

**+133.4%**

**Products**

**30**

**Brands**

**15**

was 14 a year ago

**Sellers**

**595**

**Price range**

**$6.01–$32.66**

**Returns**

**0.3%**

**Rating**

**4.7★**

**Worth a look**

Scored 54/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**36**

 ×0.30

Growth

**69**

 ×0.30

Competition

**51**

 ×0.20

Quality gap

**24**

 ×0.10

Returns

**97**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +133.4% year over year.

25K12KPrime Day '24Spike '24Spike '25Prime Day '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Competition**

- The Honest Company48% - Fairy Tales9% - Aussie9% - Aveeno Baby8% - Shea Moisture6% - ATTITUDE4% - Other (9 brands)14%

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them. 15 brands and 595 sellers compete here.

**Brands**

**15 **▲rising

was 14 a year ago

**Sellers**

**595**

**Top 5 brand share**

**81%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![The Honest Company Silicone-Free Conditioner Gentle Tear-Free Hypoallergenic Baby Hair Care with Naturally Derived Ingredients Citrus Vanilla Refresh 10 fl oz](https://m.media-amazon.com/images/I/31o6qVIgSnL.jpg) [**The Honest Company Silicone-Free Conditioner Gentle Tear-Free Hypoallergenic Baby Hair Care with Naturally Derived Ingredients Citrus Vanilla Refresh 10 fl oz**](https://www.amazon.com/dp/B00QO2UNR8)

The Honest Company$10.014.7★18,53817%—flat

2
![The Honest Company Silicone-Free Conditioner Gentle Tear-Free Hypoallergenic Baby Hair Care with Naturally Derived Ingredients Lavender Calm 10 fl oz](https://m.media-amazon.com/images/I/31Aku88O87L.jpg) [**The Honest Company Silicone-Free Conditioner Gentle Tear-Free Hypoallergenic Baby Hair Care with Naturally Derived Ingredients Lavender Calm 10 fl oz**](https://www.amazon.com/dp/B01MQYUM3N)

The Honest Company$9.584.7★18,53815%▲rising

3
![The Honest Company Silicone-Free Conditioner Gentle Hypoallergenic Naturally Derived Ingredients Fragrance-Free for Sensitive Skin 10 fl oz](https://m.media-amazon.com/images/I/31lgG6Av+rL.jpg) [**The Honest Company Silicone-Free Conditioner Gentle Hypoallergenic Naturally Derived Ingredients Fragrance-Free for Sensitive Skin 10 fl oz**](https://www.amazon.com/dp/B071K5T5Q2)

The Honest Company$10.184.7★18,53812%▼falling

4
![Fairy Tales Tangle Tamer Super Charge - Detangling Conditioner for Kids - Paraben Free Sulfate Free Gluten Free Nut Free - 12 oz](https://m.media-amazon.com/images/I/311DFV8cPKL.jpg) [**Fairy Tales Tangle Tamer Super Charge - Detangling Conditioner for Kids - Paraben Free Sulfate Free Gluten Free Nut Free - 12 oz**](https://www.amazon.com/dp/B000O7NLBE)

Fairy Tales$9.824.7★2,0776%▲rising

5
![Aveeno Kids Curly Hair Conditioner Hydrating Conditioner Kids Curly Hair Products Oat Extract & Shea Butter Gentle Scent 12 fl. oz (Pack of 1)](https://m.media-amazon.com/images/I/31OGw2omGFL.jpg) [**Aveeno Kids Curly Hair Conditioner Hydrating Conditioner Kids Curly Hair Products Oat Extract & Shea Butter Gentle Scent 12 fl. oz (Pack of 1)**](https://www.amazon.com/dp/B0B3F8SLY7)

Aveeno Baby$8.404.7★2,0566%▼falling

6
![Aussie Kids Moist Sulfate Free Conditioner for Kids 16 fl oz Pack of 4](https://m.media-amazon.com/images/I/41bLy00dijL.jpg) [**Aussie Kids Moist Sulfate Free Conditioner for Kids 16 fl oz Pack of 4**](https://www.amazon.com/dp/B09MZWMCRY)

Aussie$19.774.8★1844%—flat

7
![The Honest Company Silicone-Free Conditioner Gentle Enough for Baby Dermatologist Tested Tear Free Hypoallergenic Disneys Mickey Mouse Comfort Sweet Cream 10 fl oz](https://m.media-amazon.com/images/I/313ULP62UIL.jpg) [**The Honest Company Silicone-Free Conditioner Gentle Enough for Baby Dermatologist Tested Tear Free Hypoallergenic Disneys Mickey Mouse Comfort Sweet Cream 10 fl oz**](https://www.amazon.com/dp/B0FR7C5SNG)

The Honest Company$10.694.7★18,5383%▲rising

8
![Aussie Miracle Moist with Avocado & Jojoba Oil Paraben Free Conditioner 26.2 fl oz](https://m.media-amazon.com/images/I/31AMNJZl33L.jpg) [**Aussie Miracle Moist with Avocado & Jojoba Oil Paraben Free Conditioner 26.2 fl oz**](https://www.amazon.com/dp/B07KRS9JG1)

Aussie$7.924.7★4,0683%▲rising

9
![ATTITUDE Kids Conditioner Gentle Detangling Conditioner Moisturizing & Softening for Tangles & Knots Plant-Based Vegan Vanilla & Pear Scent 8 Fl Oz](https://m.media-amazon.com/images/I/31wqe8YBdjL.jpg) [**ATTITUDE Kids Conditioner Gentle Detangling Conditioner Moisturizing & Softening for Tangles & Knots Plant-Based Vegan Vanilla & Pear Scent 8 Fl Oz**](https://www.amazon.com/dp/B07QTTX153)

ATTITUDE$13.624.7★1,6243%▲rising

10

![SheaMoisture Kids Conditioner for Kids Hair Mango and Carrot Sulfate Free Conditioner 7.7 oz](https://m.media-amazon.com/images/I/315TV1DVQXL.jpg) [**SheaMoisture Kids Conditioner for Kids Hair Mango and Carrot Sulfate Free Conditioner 7.7 oz**](https://www.amazon.com/dp/B09HJBZC8B)

Shea Moisture$7.674.3★1,4963%▼falling

11

![Aussie Kids Hair Care Bundle Set Including: Shampoo (16 Fl Oz) Conditioner (16 Fl Oz) & Detangler Spray (8 Fl Oz) Paraben- Freem Sulfate-Free Dye-Free Cruelty-Free Tangle-Free Styling](https://m.media-amazon.com/images/I/51t7AhWFWLL.jpg) [**Aussie Kids Hair Care Bundle Set Including: Shampoo (16 Fl Oz) Conditioner (16 Fl Oz) & Detangler Spray (8 Fl Oz) Paraben- Freem Sulfate-Free Dye-Free Cruelty-Free Tangle-Free Styling**](https://www.amazon.com/dp/B09GTMR23B)

Aussie$12.574.8★6,3652%▼falling

12

![SheaMoisture Baby Conditioner for Curly Hair Raw Shea Chamomile and Argan Oil Moisturizes and Helps Detangle Delicate Curls and Coils 13 oz](https://m.media-amazon.com/images/I/31YYKnjLQfL.jpg) [**SheaMoisture Baby Conditioner for Curly Hair Raw Shea Chamomile and Argan Oil Moisturizes and Helps Detangle Delicate Curls and Coils 13 oz**](https://www.amazon.com/dp/B09TBLR3B2)

Shea Moisture$9.394.6★2,7662%▼falling

13

![SoCozy Curl Conditioner | For Kids Hair | Softens Restores Bounce and Shine | No Parabens Sulfates Synthetic Colors or Dyes Sweet-Crme 10.5 Fl Oz](https://m.media-amazon.com/images/I/41-5e5FG-hL.jpg) [**SoCozy Curl Conditioner | For Kids Hair | Softens Restores Bounce and Shine | No Parabens Sulfates Synthetic Colors or Dyes Sweet-Crme 10.5 Fl Oz**](https://www.amazon.com/dp/B01APLVA34)

SO COZY$7.064.5★8,2372%—flat

14

![Aveeno Kids Coily Hair Conditioner with Oat Extract & Coconut Oil Coily Hair Conditioner for Toddlers Detangles & Moisturizes Coils for Healthy-Looking Hair Hypoallergenic 12 fl. oz](https://m.media-amazon.com/images/I/31CD7vfO7iL.jpg) [**Aveeno Kids Coily Hair Conditioner with Oat Extract & Coconut Oil Coily Hair Conditioner for Toddlers Detangles & Moisturizes Coils for Healthy-Looking Hair Hypoallergenic 12 fl. oz**](https://www.amazon.com/dp/B0DKGFJ4T7)

Aveeno Baby$8.164.8★1862%—flat

15

![GOONGBE Kids Detangling Conditioner Silicone-Free Softening for Frizzy Tangle-Prone Hair Lightweight Non-Greasy with Triple Oil Complex (Macadamia Sunflower Oat) Allergen-Free 6.76 fl oz](https://m.media-amazon.com/images/I/312PfIbMv4L.jpg) [**GOONGBE Kids Detangling Conditioner Silicone-Free Softening for Frizzy Tangle-Prone Hair Lightweight Non-Greasy with Triple Oil Complex (Macadamia Sunflower Oat) Allergen-Free 6.76 fl oz**](https://www.amazon.com/dp/B0DFYF3ZRB)

GOONGBE$12.034.6★2062%—flat

**~~Showing 15 of 30 — show all ~~**

## **Product shelf**

All 30 tracked products in this niche.

Top sellersNewestTrending

[![The Honest Company Silicone-Free Conditioner Gentle Tear-Free Hypoallergenic Baby Hair Care with Naturally Derived Ingredients Citrus Vanilla Refresh 10 fl oz](https://m.media-amazon.com/images/I/31o6qVIgSnL.jpg)**The Honest Company Silicone-Free Conditioner Gentle Tear-Free Hypoallergenic Baby Hair Care with Naturally Derived Ingredients Citrus Vanilla Refresh 10 fl oz** The Honest Company**$10.01**4.7★18,538 reviews](https://www.amazon.com/dp/B00QO2UNR8) [![The Honest Company Silicone-Free Conditioner Gentle Tear-Free Hypoallergenic Baby Hair Care with Naturally Derived Ingredients Lavender Calm 10 fl oz](https://m.media-amazon.com/images/I/31Aku88O87L.jpg)**The Honest Company Silicone-Free Conditioner Gentle Tear-Free Hypoallergenic Baby Hair Care with Naturally Derived Ingredients Lavender Calm 10 fl oz** The Honest Company**$9.58**4.7★18,538 reviews](https://www.amazon.com/dp/B01MQYUM3N) [![The Honest Company Silicone-Free Conditioner Gentle Hypoallergenic Naturally Derived Ingredients Fragrance-Free for Sensitive Skin 10 fl oz](https://m.media-amazon.com/images/I/31lgG6Av+rL.jpg)**The Honest Company Silicone-Free Conditioner Gentle Hypoallergenic Naturally Derived Ingredients Fragrance-Free for Sensitive Skin 10 fl oz** The Honest Company**$10.18**4.7★18,538 reviews](https://www.amazon.com/dp/B071K5T5Q2) [![Fairy Tales Tangle Tamer Super Charge - Detangling Conditioner for Kids - Paraben Free Sulfate Free Gluten Free Nut Free - 12 oz](https://m.media-amazon.com/images/I/311DFV8cPKL.jpg)**Fairy Tales Tangle Tamer Super Charge - Detangling Conditioner for Kids - Paraben Free Sulfate Free Gluten Free Nut Free - 12 oz** Fairy Tales**$9.82**4.7★2,077 reviews](https://www.amazon.com/dp/B000O7NLBE) [![Aveeno Kids Curly Hair Conditioner Hydrating Conditioner Kids Curly Hair Products Oat Extract & Shea Butter Gentle Scent 12 fl. oz (Pack of 1)](https://m.media-amazon.com/images/I/31OGw2omGFL.jpg)**Aveeno Kids Curly Hair Conditioner Hydrating Conditioner Kids Curly Hair Products Oat Extract & Shea Butter Gentle Scent 12 fl. oz (Pack of 1)** Aveeno Baby**$8.40**4.7★2,056 reviews](https://www.amazon.com/dp/B0B3F8SLY7) [![Aussie Kids Moist Sulfate Free Conditioner for Kids 16 fl oz Pack of 4](https://m.media-amazon.com/images/I/41bLy00dijL.jpg)**Aussie Kids Moist Sulfate Free Conditioner for Kids 16 fl oz Pack of 4** Aussie**$19.77**4.8★184 reviews](https://www.amazon.com/dp/B09MZWMCRY) [![The Honest Company Silicone-Free Conditioner Gentle Enough for Baby Dermatologist Tested Tear Free Hypoallergenic Disneys Mickey Mouse Comfort Sweet Cream 10 fl oz](https://m.media-amazon.com/images/I/313ULP62UIL.jpg)**The Honest Company Silicone-Free Conditioner Gentle Enough for Baby Dermatologist Tested Tear Free Hypoallergenic Disneys Mickey Mouse Comfort Sweet Cream 10 fl oz** The Honest Company**$10.69**4.7★18,538 reviews](https://www.amazon.com/dp/B0FR7C5SNG) [![Aussie Miracle Moist with Avocado & Jojoba Oil Paraben Free Conditioner 26.2 fl oz](https://m.media-amazon.com/images/I/31AMNJZl33L.jpg)**Aussie Miracle Moist with Avocado & Jojoba Oil Paraben Free Conditioner 26.2 fl oz** Aussie**$7.92**4.7★4,068 reviews](https://www.amazon.com/dp/B07KRS9JG1)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**27%

*“Amazing Smell”*

**Soft Feel**15%

*“Super soft”*

**Quality-Overall**9%

*“good quality and easy to put on”*

**Moist/Dry**7%

*“It is nice and moisturizing, which I enjoy”*

**Value For Money**5%

*“Worth it”*

**Suitability Curly Hair**3%

*“Excellent product to detangle curly hair”*

**Ease Of Use**3%

*“Easy to use”*

**Hair Growth**2%

*“Its the best I have bought to make my hair better”*

**Efficiency**1%

*“Very effective”*

**Hair Styling**1%

*“Soft hair bundle”*

### **What buyers complain about **

**Smell**17%

*“strong smell”*

**Moist/Dry**6%

*“Does not hydrate”*

**Functionality-Overall**6%

*“Dose not work”*

**Hair Related**5%

*“Product didnt make hair softer”*

**Value For Money**4%

*“Waste of money”*

**Allergies**3%

*“made my head itchy”*

**Size-Overall**3%

*“Bottles were slightly smaller than expected”*

**Motor Power**3%

*“Pump didnt work”*

**Suitability Short Hair**3%

*“Doesn't work on my babys hair”*

**Thickness**2%

*“The conditioner is very thick”*

#### **Top return reasons**- Smell23% - Advertised Vs Actual Product10% - Leak-Proof10% - Motor Power8% - Suitability Short Hair6% - Functionality-Overall6% - Moist/Dry5% - Value For Money4% - Size-Overall4% - Product Condition3%