---
title: "keto shake — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/keto-shake"
last_updated: "2026-07-14T02:51:25.470Z"
locale: en
meta:
  description: "soft demand (-12.3% this quarter) — keto shake doesn't clear our bar today."
  "og:description": "soft demand (-12.3% this quarter) — keto shake doesn't clear our bar today."
  "og:title": "keto shake — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **keto shake**

**Skip it**

Soft demand (-12.3% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 19Conversion 43Competition 35Returns 100Price range 95Avg price 95Brand share 34Review moat 24Quality gap 60

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$31.36**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$16.77–$56.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$133K**

$133K/yr · 123K searches

**Review moat**

**Bad****6,231.89**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-12.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**506**

**Top-5 brand share**

**85%**

**Open market**

**9%**

- KETO SCIENCE37% - Ketologic20% - SlimFast12% - Atkins8% - Left Coast Performance8% - Keto Chow7% - Open — no brand owns it (5 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$13K20%$27K30%$40K40%$53K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Keto Science Keto Shake Powder Chocolate Meal Replacement with MCT Oil Collagen Protein Keto Diet Supplement for Weight Loss 14 Servings](https://m.media-amazon.com/images/I/31kGH99lwIL.jpg)**Keto Science Keto Shake Powder Chocolate Meal Replacement with MCT Oil Collagen Protein Keto Diet Supplement for Weight Loss 14 Servings**KETO SCIENCE**$23.68**4.4★6,923 rev](https://www.amazon.com/dp/B07K2VVTDH) [2![Keto Science Ketogenic Meal Shake Vanilla Dietary Supplement Keto Protein Rich in MCTs and Protein Packed with Collagen Vitamins and Minerals Keto and Paleo Friendly Weight Loss (14 servings) 20.83Oz](https://m.media-amazon.com/images/I/41Qv+1Fml+L.jpg)**Keto Science Ketogenic Meal Shake Vanilla Dietary Supplement Keto Protein Rich in MCTs and Protein Packed with Collagen Vitamins and Minerals Keto and Paleo Friendly Weight Loss (14 servings) 20.83Oz**KETO SCIENCE**$20.51**4.4★4,169 rev](https://www.amazon.com/dp/B07K2X5JKN) [3![KetoLogic Keto Meal Replacement Shake Powder for Optimal Results + MCT Oil + Grass-Fed Whey - Perfectly Formulated Macros for Ketosis - 20 Servings - Chocolate](https://m.media-amazon.com/images/I/41ecPHAyclL.jpg)**KetoLogic Keto Meal Replacement Shake Powder for Optimal Results + MCT Oil + Grass-Fed Whey - Perfectly Formulated Macros for Ketosis - 20 Servings - Chocolate**Ketologic**$35.29**4.4★993 rev](https://www.amazon.com/dp/B08NX93YVT) [4![SlimFast Keto Meal Replacement Shake Fudge Brownie Batter Low Carb Keto Protein Powder with Collagen & Whey No Sugar Added Gluten Free Weight Loss Support 10-Serving Canister](https://m.media-amazon.com/images/I/41HTyZESzbL.jpg)**SlimFast Keto Meal Replacement Shake Fudge Brownie Batter Low Carb Keto Protein Powder with Collagen & Whey No Sugar Added Gluten Free Weight Loss Support 10-Serving Canister**SlimFast**$19.78**4.4★8,998 rev](https://www.amazon.com/dp/B07H7PZXG8) [5![Ketologic Keto Meal Replacement Shake Powder for Optimal Results + MCT Oil + Grass-Fed Whey - Perfectly Formulated Macros for Ketosis - 20 Servings - Vanilla](https://m.media-amazon.com/images/I/413ggJdWzvL.jpg)**Ketologic Keto Meal Replacement Shake Powder for Optimal Results + MCT Oil + Grass-Fed Whey - Perfectly Formulated Macros for Ketosis - 20 Servings - Vanilla**Ketologic**$35.57**4.4★456 rev](https://www.amazon.com/dp/B08QTDK41F)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Flimeal Variety Pack Protein Shake 20g+ Protein Low Sugar Keto-Friendly Meal Replacement Shake With Crunchy Protein Balls (14 Servings Variety)](https://m.media-amazon.com/images/I/51paYhesi3L.jpg)**Flimeal Variety Pack Protein Shake 20g+ Protein Low Sugar Keto-Friendly Meal Replacement Shake With Crunchy Protein Balls (14 Servings Variety)**FLIMEAL**$56.83**97 rev7mo ago](https://www.amazon.com/dp/B0G64J7C53) [![Keto Chow Chocolate Meal Replacement Shake Powder Nutritionally Complete Low Carb Meal High Protein Breakfast or Lunch Replacement Gluten Free Keeps You Full for Hours 3 Meals](https://m.media-amazon.com/images/I/51CsRE7J6YL.jpg)**Keto Chow Chocolate Meal Replacement Shake Powder Nutritionally Complete Low Carb Meal High Protein Breakfast or Lunch Replacement Gluten Free Keeps You Full for Hours 3 Meals**Keto Chow**$16.77**43 rev1y ago](https://www.amazon.com/dp/B0DRMK5S1G) [![Keto Chow Essentials Kit Meal Replacement Shake Powders Nutritionally Complete Low Carb Meal High Protein Breakfast or Lunch Replacement Gluten Free Keeps You Full for Hours 6 Flavors](https://m.media-amazon.com/images/I/51xl3OAfa8L.jpg)**Keto Chow Essentials Kit Meal Replacement Shake Powders Nutritionally Complete Low Carb Meal High Protein Breakfast or Lunch Replacement Gluten Free Keeps You Full for Hours 6 Flavors**Keto Chow**$42.02**251 rev2y ago](https://www.amazon.com/dp/B0D45PPDG6) [![Keto Science Ketogenic Meal Shake Energy Boosting MCTs Supports Weight Loss Keto and Paleo Friendly High Fat with MCTs Vanilla Flavor 28 Servings 2 Pack](https://m.media-amazon.com/images/I/51ak4dQToUL.jpg)**Keto Science Ketogenic Meal Shake Energy Boosting MCTs Supports Weight Loss Keto and Paleo Friendly High Fat with MCTs Vanilla Flavor 28 Servings 2 Pack**KETO SCIENCE**$44.87**92 rev4y ago](https://www.amazon.com/dp/B09WJPG13S) [![Atkins Strawberry Flavored Protein Shake High Protein Low Glycemic Low Sugar and Low Carb Keto Friendly Gluten Free 12 Count](https://m.media-amazon.com/images/I/51TMk9OSwHL.jpg)**Atkins Strawberry Flavored Protein Shake High Protein Low Glycemic Low Sugar and Low Carb Keto Friendly Gluten Free 12 Count**Atkins**$18.05**6,199 rev4y ago](https://www.amazon.com/dp/B09BBY5GPD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Flimeal Variety Pack Protein Shake 20g+ Protein Low Sugar Keto-Friendly Meal Replacement Shake With Crunchy Protein Balls (14 Servings Variety)](https://m.media-amazon.com/images/I/51paYhesi3L.jpg)**Flimeal Variety Pack Protein Shake 20g+ Protein Low Sugar Keto-Friendly Meal Replacement Shake With Crunchy Protein Balls (14 Servings Variety)**FLIMEAL**$56.83**4.2★**▲ 125%**](https://www.amazon.com/dp/B0G64J7C53) [![SlimFast Keto Meal Replacement Powder Keto Meal Replacement Shake Low Carb Whey Protein Collagen Protein Grass Fed Butter Weight Loss Shakes Powder Gluten Free Vanilla Cake Batter 10 Servings](https://m.media-amazon.com/images/I/41BIMkmdh2L.jpg)**SlimFast Keto Meal Replacement Powder Keto Meal Replacement Shake Low Carb Whey Protein Collagen Protein Grass Fed Butter Weight Loss Shakes Powder Gluten Free Vanilla Cake Batter 10 Servings**SlimFast**$16.95**4.2★**▲ 111%**](https://www.amazon.com/dp/B07H7L9TSH) [![Ketologic Keto Meal Replacement Shake Powder for Optimal Results + MCT Oil + Grass-Fed Whey - Perfectly Formulated Macros for Ketosis - 20 Servings - Vanilla](https://m.media-amazon.com/images/I/413ggJdWzvL.jpg)**Ketologic Keto Meal Replacement Shake Powder for Optimal Results + MCT Oil + Grass-Fed Whey - Perfectly Formulated Macros for Ketosis - 20 Servings - Vanilla**Ketologic**$35.57**4.4★**▲ 75%**](https://www.amazon.com/dp/B08QTDK41F) [![Keto Chow Essentials Kit Meal Replacement Shake Powders Nutritionally Complete Low Carb Meal High Protein Breakfast or Lunch Replacement Gluten Free Keeps You Full for Hours 6 Flavors](https://m.media-amazon.com/images/I/51xl3OAfa8L.jpg)**Keto Chow Essentials Kit Meal Replacement Shake Powders Nutritionally Complete Low Carb Meal High Protein Breakfast or Lunch Replacement Gluten Free Keeps You Full for Hours 6 Flavors**Keto Chow**$42.02**4.2★**▲ 61%**](https://www.amazon.com/dp/B0D45PPDG6) [![Atkins Strawberry Flavored Protein Shake High Protein Low Glycemic Low Sugar and Low Carb Keto Friendly Gluten Free 12 Count](https://m.media-amazon.com/images/I/51TMk9OSwHL.jpg)**Atkins Strawberry Flavored Protein Shake High Protein Low Glycemic Low Sugar and Low Carb Keto Friendly Gluten Free 12 Count**Atkins**$18.05**4.7★**▲ 43%**](https://www.amazon.com/dp/B09BBY5GPD)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.

30K20KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 6.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**36%

*“Absolutely delicious”*

**Nutritional Content**18%

*“A good supplement”*

**Flavor**11%

*“Rich flavor”*

**Quality-Overall**8%

*“Great variety something for everyone”*

**Value For Money**4%

*“Worth it”*

**Blend/Ratio**2%

*“Mixes great”*

**Solubility**2%

*“Mixes well”*

**Ease Of Use**1%

*“Good- convenient”*

**Advertised Vs Actual Product**1%

*“Better than I was expecting”*

**Sweetness**1%

*“chocolate is the way to go for me”*

### **What buyers complain about **

**Taste-Overall**20%

*“Tastes awful”*

**Flavor**10%

*“The flavour is just wrong”*

**Value For Money**7%

*“Overpriced”*

**Nutritional Content**3%

*“Spoil protein shake”*

**Solubility**3%

*“Doesn't mix well”*

**Texture/Consistency-Overall**3%

*“Weird gritty texture”*

**Sweetness**3%

*“A little on the sweet side for me”*

**Artificial Sweeteners**3%

*“Using Stevia in the same concentrations as real sugar seems to be the problem”*

**Dilute/Watery**2%

*“Very watery”*

**Size-Overall**2%

*“The container is bigger than I thought”*

### **Top return reasons **

**Size-Overall**50%

**Functionality-Overall**50%