---
title: "keto protein powder — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/keto-protein-powder"
last_updated: "2026-07-14T06:22:42.280Z"
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meta:
  description: "keto protein powder shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "keto protein powder shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "keto protein powder — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **keto protein powder**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 39Growth 18Conversion 38Competition 77Returns 100Price range 95Avg price 95Brand share 70Review moat 20Quality gap 55

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$36.76**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$19.78–$64.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$198K**

$198K/yr · 178K searches

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****13,158.05**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-14.1%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

**Brands**

**23 **▲rising

**Sellers**

**649**

**Top-5 brand share**

**63%**

**Open market**

**31%**

- Orgain19% - Isopure15% - Premier Protein13% - KETO SCIENCE11% - Preferred Elements6% - Ancient Nutrition6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$6K6%$12K9%$18K12%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 40 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Orgain Keto Collagen Protein Powder Chocolate - 10g Grass Fed Hydrolyzed Collagen Peptides for Women & Men Type I & III 5g MCT Oil - Hair Skin Nail & Joint Support Non-GMO Gluten Free - 0.88lb](https://m.media-amazon.com/images/I/41mUqKFtfjL.jpg)**Orgain Keto Collagen Protein Powder Chocolate - 10g Grass Fed Hydrolyzed Collagen Peptides for Women & Men Type I & III 5g MCT Oil - Hair Skin Nail & Joint Support Non-GMO Gluten Free - 0.88lb**Orgain**$25.22**4.5★8,762 rev](https://www.amazon.com/dp/B07Q1YYD1P) [2![Isopure Zero Carb 100% Pure Whey Isolate Protein Powder Lactose Free Gluten Free with Vitamins Creamy Vanilla 25g Protein Per Serving 1 Lb 15 Servings (Packaging May Vary)](https://m.media-amazon.com/images/I/31vqFl8zSlL.jpg)**Isopure Zero Carb 100% Pure Whey Isolate Protein Powder Lactose Free Gluten Free with Vitamins Creamy Vanilla 25g Protein Per Serving 1 Lb 15 Servings (Packaging May Vary)**Isopure**$27.05**4.5★28,728 rev](https://www.amazon.com/dp/B002U7YZXY) [3![Premier Protein Powder Vanilla Milkshake 30g Protein 1g Sugar 100% Whey Protein Keto Friendly No Soy Gluten Free 23.3 oz (17 Servings)](https://m.media-amazon.com/images/I/41wsJqF0a7L.jpg)**Premier Protein Powder Vanilla Milkshake 30g Protein 1g Sugar 100% Whey Protein Keto Friendly No Soy Gluten Free 23.3 oz (17 Servings)**Premier Protein**$25.72**4.6★28,846 rev](https://www.amazon.com/dp/B06ZZ3PJQD) [4![Keto Science Ketogenic Meal Shake Vanilla Dietary Supplement Keto Protein Rich in MCTs and Protein Packed with Collagen Vitamins and Minerals Keto and Paleo Friendly Weight Loss (14 servings) 20.83Oz](https://m.media-amazon.com/images/I/41Qv+1Fml+L.jpg)**Keto Science Ketogenic Meal Shake Vanilla Dietary Supplement Keto Protein Rich in MCTs and Protein Packed with Collagen Vitamins and Minerals Keto and Paleo Friendly Weight Loss (14 servings) 20.83Oz**KETO SCIENCE**$20.51**4.4★4,169 rev](https://www.amazon.com/dp/B07K2X5JKN) [5![Keto Collagen Protein Powder with MCT Oil Keto and Paleo Friendly Grass Fed and Pasture Raised Hydrolyzed Collagen Peptides Fits Low Carb Diet and Keto Snacks KEYTO Chocolate Flavor](https://m.media-amazon.com/images/I/41T+pkZxXbL.jpg)**Keto Collagen Protein Powder with MCT Oil Keto and Paleo Friendly Grass Fed and Pasture Raised Hydrolyzed Collagen Peptides Fits Low Carb Diet and Keto Snacks KEYTO Chocolate Flavor**Preferred Elements**$31.83**4.5★4,782 rev](https://www.amazon.com/dp/B07F6MWRRJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Ancient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Dark Chocolate 15 Servings](https://m.media-amazon.com/images/I/41s7TLyENKL.jpg)**Ancient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Dark Chocolate 15 Servings**Ancient Nutrition**$58.38**68 rev9mo ago](https://www.amazon.com/dp/B0FSN6FRWR) [![Premier Protein Powder Plus Fiber Chocolate 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)](https://m.media-amazon.com/images/I/415QPjTbWeL.jpg)**Premier Protein Powder Plus Fiber Chocolate 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)**Premier Protein**$27.06**792 rev1y ago](https://www.amazon.com/dp/B0F79VG5RB) [![Owyn Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)](https://m.media-amazon.com/images/I/41T7O3FJORL.jpg)**Owyn Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)**OWYN Only What You Need**$21.32**1,158 rev1y ago](https://www.amazon.com/dp/B0CV8RTDYX) [![NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives](https://m.media-amazon.com/images/I/31T6eTg13PL.jpg)**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**10,286 rev2y ago](https://www.amazon.com/dp/B00XIKPUK4) [![NAKED Whey Chocolate Protein Powder - Only 3 Ingredients - Grass Fed Whey Protein Powder Organic Chocolate and Organic Coconut Sugar NSF Certified No GMO No Soy and Gluten Free - 24 Servings](https://m.media-amazon.com/images/I/41b3GVzKB3L.jpg)**NAKED Whey Chocolate Protein Powder - Only 3 Ingredients - Grass Fed Whey Protein Powder Organic Chocolate and Organic Coconut Sugar NSF Certified No GMO No Soy and Gluten Free - 24 Servings**NAKED**$44.30**6,303 rev2y ago](https://www.amazon.com/dp/B0D2PDNT55)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Ancient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Dark Chocolate 15 Servings](https://m.media-amazon.com/images/I/41s7TLyENKL.jpg)**Ancient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Dark Chocolate 15 Servings**Ancient Nutrition**$58.38**4.4★**▲ 336%**](https://www.amazon.com/dp/B0FSN6FRWR) [![Jocko Fuel Whey Protein Powder Chocolate Peanut Butter 22g Protein Digestive Enzymes + Probiotic Blend No Sugar Added with Essential Amino Acids + Electrolyte Minerals 25 Servings](https://m.media-amazon.com/images/I/41plS8JvhvL.jpg)**Jocko Fuel Whey Protein Powder Chocolate Peanut Butter 22g Protein Digestive Enzymes + Probiotic Blend No Sugar Added with Essential Amino Acids + Electrolyte Minerals 25 Servings**Jocko Fuel**$41.17**4.6★**▲ 140%**](https://www.amazon.com/dp/B0CH1S4BB5) [![NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives](https://m.media-amazon.com/images/I/31T6eTg13PL.jpg)**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**4.3★**▲ 134%**](https://www.amazon.com/dp/B00XIKPUK4) [![Isopure Zero Carb 100% Pure Whey Isolate Protein Powder Gluten Free With Vitamins Cookies & Cream 25g Protein Per Serving 1 Lb 15 Servings (Packaging May Vary)](https://m.media-amazon.com/images/I/31M6QJIuVwL.jpg)**Isopure Zero Carb 100% Pure Whey Isolate Protein Powder Gluten Free With Vitamins Cookies & Cream 25g Protein Per Serving 1 Lb 15 Servings (Packaging May Vary)**Isopure**$22.02**4.4★**▲ 133%**](https://www.amazon.com/dp/B005E2WNOU) [![Owyn Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)](https://m.media-amazon.com/images/I/41T7O3FJORL.jpg)**Owyn Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)**OWYN Only What You Need**$21.32**4.1★**▲ 101%**](https://www.amazon.com/dp/B0CV8RTDYX)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.

23K18KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**26%

*“Absolutely delicious”*

**Nutritional Content**20%

*“Great Protein Powder”*

**Flavor**11%

*“AMAZING flavor”*

**Quality-Overall**7%

*“The product has always been a consistent quality”*

**Solubility**3%

*“Dissolves easily”*

**Blend/Ratio**3%

*“Blends well”*

**Ingredients-Overall**3%

*“Simple ingredients”*

**Value For Money**2%

*“Amazing value”*

**Sweetness**2%

*“Not too artifically sweet”*

**Vegan/Organic**1%

*“Great vegan protein”*

### **What buyers complain about **

**Taste-Overall**27%

*“Chemical taste”*

**Flavor**8%

*“Didnt like the flavor”*

**Value For Money**6%

*“Too expensive”*

**Nutritional Content**6%

*“False Advertising and Incorrect Nutrition Information”*

**Solubility**4%

*“Does not mix well”*

**Sweetness**3%

*“Cloyingly Sweet”*

**Texture/Consistency-Overall**3%

*“grainy texture”*

**Artificial Sweeteners**2%

*“Tastes like just artificial sugar”*

**Smell**1%

*“Smells bad”*

**Ingredients-Overall**1%

*“Too much sodium 390mg”*

### **Top return reasons **

**Taste-Overall**21%

**Ingredients-Overall**18%

**Flavor**13%

**Advertised Vs Actual Product**5%

**Nutritional Content**5%

**Sweetness**5%

**Value For Money**5%

**Moist/Dry**4%

**Stale/Rotten/Spoiled**4%

**Shape/Style**3%