---
title: "just ingredients protein powder — Niche Verdict: Launch it (64/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/just-ingredients-protein-powder"
last_updated: "2026-07-14T02:04:04.153Z"
locale: en
meta:
  description: "just ingredients protein powder clears our launch bar: a $7.8M/yr market growing +15.1% this quarter with returns at 0.0%."
  "og:description": "just ingredients protein powder clears our launch bar: a $7.8M/yr market growing +15.1% this quarter with returns at 0.0%."
  "og:title": "just ingredients protein powder — Niche Verdict: Launch it (64/100) | Amazon United States - Flapen"
---

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# **just ingredients protein powder**

**Launch it**

A $7.8M/yr market growing +15.1% this quarter with returns at 0.0% — clears our launch bar.

Market size 100Growth 44Conversion 62Competition 49Returns 100Price range 95Avg price 94Brand share 7Review moat 54Quality gap 63

**Market size**

**Incredible****$7.8M**

$7.8M/yr · 3.0M searches

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Price range**

**Incredible****$22.91–$76.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$48.10**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,320.54**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+15.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▲rising

**Sellers**

**567**

**Top-5 brand share**

**97%**

**Open market**

**1%**

- Truvani39% - Ballerina Farm23% - JUST INGREDIENTS20% - Levels Nutrition12% - Flexfinity3% - FlavCity2% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$779K20%$1.6M30%$2.3M40%$3.1M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Truvani Organic Plant Based Protein Powder | Vanilla | 20g Pea Protein | 18 Servings | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar](https://m.media-amazon.com/images/I/41c46hnFezL.jpg)**Truvani Organic Plant Based Protein Powder | Vanilla | 20g Pea Protein | 18 Servings | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$39.15**4.2★1,367 rev](https://www.amazon.com/dp/B0DDQHLWFN) [2![Ballerina Farm Grass Fed Whey Protein Powder Vanilla Bean 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Added Sugar or Artificial Ingredients 20 Servings](https://m.media-amazon.com/images/I/41pYmiCBvXL.jpg)**Ballerina Farm Grass Fed Whey Protein Powder Vanilla Bean 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Added Sugar or Artificial Ingredients 20 Servings**Ballerina Farm**$59.45**4.5★225 rev](https://www.amazon.com/dp/B0GCP8CYTF) [3![Levels Grass Fed Whey Protein Powder No Artificials 24G of Protein Vanilla Bean 2LB](https://m.media-amazon.com/images/I/31rNXeEH26L.jpg)**Levels Grass Fed Whey Protein Powder No Artificials 24G of Protein Vanilla Bean 2LB**Levels Nutrition**$40.37**4.5★6,847 rev](https://www.amazon.com/dp/B071JG5QYT) [4![Truvani Organic Vegan Protein Powder | Chocolate | 20g Plant Based Pea Protein | 18 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar](https://m.media-amazon.com/images/I/41MYfqDERlL.jpg)**Truvani Organic Vegan Protein Powder | Chocolate | 20g Plant Based Pea Protein | 18 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$39.77**4.3★750 rev](https://www.amazon.com/dp/B0DDQHJ2NG) [5![Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings](https://m.media-amazon.com/images/I/41vE8nNI+fL.jpg)**Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings**Ballerina Farm**$48.58**4.4★185 rev](https://www.amazon.com/dp/B0GFH73X17)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![JUST INGREDIENTS Protein Powder Sample Pack 10 Single Serve Stick Packs Grass-Fed Whey Protein 22-24g Protein No Sugar Added No Artificial Sweeteners Gluten-Free Keto-Friendly](https://m.media-amazon.com/images/I/41TPu+Ses8L.jpg)**JUST INGREDIENTS Protein Powder Sample Pack 10 Single Serve Stick Packs Grass-Fed Whey Protein 22-24g Protein No Sugar Added No Artificial Sweeteners Gluten-Free Keto-Friendly**JUST INGREDIENTS**$47.46**154 rev3mo ago](https://www.amazon.com/dp/B0GV1W181Z) [![Just Ingredients Vanilla Bean Protein Powder Smooth Clean Protein Blend | Flexfinity Shake Kit with Cup Straw & Stirrer](https://m.media-amazon.com/images/I/418FwHMjXHL.jpg)**Just Ingredients Vanilla Bean Protein Powder Smooth Clean Protein Blend | Flexfinity Shake Kit with Cup Straw & Stirrer**Flexfinity**$44.80**21 rev4mo ago](https://www.amazon.com/dp/B0GQ58HGT3) [![Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings](https://m.media-amazon.com/images/I/41vE8nNI+fL.jpg)**Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings**Ballerina Farm**$48.58**185 rev6mo ago](https://www.amazon.com/dp/B0GFH73X17) [![Ballerina Farm Grass Fed Whey Protein Powder Vanilla Bean 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Added Sugar or Artificial Ingredients 20 Servings](https://m.media-amazon.com/images/I/41pYmiCBvXL.jpg)**Ballerina Farm Grass Fed Whey Protein Powder Vanilla Bean 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Added Sugar or Artificial Ingredients 20 Servings**Ballerina Farm**$59.45**225 rev6mo ago](https://www.amazon.com/dp/B0GCP8CYTF) [![Ballerina Farm Grass Fed Whey Protein Powder Creamy Chocolate 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts Prebiotic Fiber No Added Sugar or Artificial Ingredients 20 Servings](https://m.media-amazon.com/images/I/41019SzETyL.jpg)**Ballerina Farm Grass Fed Whey Protein Powder Creamy Chocolate 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts Prebiotic Fiber No Added Sugar or Artificial Ingredients 20 Servings**Ballerina Farm**$58.86**119 rev6mo ago](https://www.amazon.com/dp/B0GCQ1LMSK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![JUST INGREDIENTS Protein Powder Sample Pack 10 Single Serve Stick Packs Grass-Fed Whey Protein 22-24g Protein No Sugar Added No Artificial Sweeteners Gluten-Free Keto-Friendly](https://m.media-amazon.com/images/I/41TPu+Ses8L.jpg)**JUST INGREDIENTS Protein Powder Sample Pack 10 Single Serve Stick Packs Grass-Fed Whey Protein 22-24g Protein No Sugar Added No Artificial Sweeteners Gluten-Free Keto-Friendly**JUST INGREDIENTS**$47.46**4.3★**▲ 190%**](https://www.amazon.com/dp/B0GV1W181Z) [![Just Ingredients Vanilla Bean Protein Powder Smooth Clean Protein Blend | Flexfinity Shake Kit with Cup Straw & Stirrer](https://m.media-amazon.com/images/I/418FwHMjXHL.jpg)**Just Ingredients Vanilla Bean Protein Powder Smooth Clean Protein Blend | Flexfinity Shake Kit with Cup Straw & Stirrer**Flexfinity**$44.80**4.3★**▲ 190%**](https://www.amazon.com/dp/B0GQ58HGT3) [![Ballerina Farm Grass Fed Whey Protein Powder Creamy Chocolate 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts Prebiotic Fiber No Added Sugar or Artificial Ingredients 20 Servings](https://m.media-amazon.com/images/I/41019SzETyL.jpg)**Ballerina Farm Grass Fed Whey Protein Powder Creamy Chocolate 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts Prebiotic Fiber No Added Sugar or Artificial Ingredients 20 Servings**Ballerina Farm**$58.86**4.2★**▲ 115%**](https://www.amazon.com/dp/B0GCQ1LMSK) [![Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings](https://m.media-amazon.com/images/I/41vE8nNI+fL.jpg)**Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings**Ballerina Farm**$48.58**4.4★**▲ 67%**](https://www.amazon.com/dp/B0GFH73X17) [![JUST INGREDIENTS Vanilla Bean Protein Powder 20-Serving Blend with 100% Grass-Fed Whey & Organic Plant Proteins Real Vanilla Bean & Cinnamon Supports Muscle Recovery Energy*](https://m.media-amazon.com/images/I/41mhXZWP0XL.jpg)**JUST INGREDIENTS Vanilla Bean Protein Powder 20-Serving Blend with 100% Grass-Fed Whey & Organic Plant Proteins Real Vanilla Bean & Cinnamon Supports Muscle Recovery Energy***JUST INGREDIENTS**$46.38**4.5★**▲ 65%**](https://www.amazon.com/dp/B0D1W2865C)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +15.1% search growth over the last 90 days.

125K75KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**25%

*“Clean taste”*

**Nutritional Content**21%

*“Great Protein Supplement”*

**Flavor**11%

*“the flavor is accurate”*

**Ingredients-Overall**5%

*“Excellent Ingredients”*

**Quality-Overall**5%

*“Amazing quality”*

**Solubility**4%

*“Mixes easily”*

**Blend/Ratio**3%

*“Blends well”*

**Value For Money**2%

*“Great price”*

**Vegan/Organic**2%

*“Organic Natural Flavors”*

**Sweetness**1%

*“not overly sweet”*

### **What buyers complain about **

**Taste-Overall**23%

*“Taste is overpowering”*

**Value For Money**9%

*“Too expensive”*

**Flavor**8%

*“Weird flavor”*

**Nutritional Content**6%

*“I don't count calories or look at protein amounts”*

**Texture/Consistency-Overall**4%

*“texture are horrible”*

**Sweetness**4%

*“Sickeningly sweet”*

**Artificial Sweeteners**2%

*“Tastes like artificial sweetener- do not recommend :”*

**Solubility**2%

*“not easily soluble”*

**Smell**2%

*“It stinks”*

**Advertised Vs Actual Product**1%

*“false advertising”*