---
title: "ir3535 — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/ir3535"
last_updated: "2026-07-14T07:25:50.403Z"
locale: en
meta:
  description: "ir3535 shows demand growing +337.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "ir3535 shows demand growing +337.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "ir3535 — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **ir3535**

**Worth a look**

Shows demand growing +337.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 100Conversion 80Competition 45Returns 98Price range 83Avg price 95Brand share 6Review moat 26Quality gap 32

**Growth**

**Incredible****+337.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$22.88**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.46–$64.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$306K**

$306K/yr · 164K searches

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,926.77**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▼falling

**Sellers**

**68**

**Top-5 brand share**

**98%**

**Open market**

**1%**

- AVON67% - Bullfrog22% - OFF!5% - AVON SKIN SO SOFT2% - Sawyer2% - Coleman1% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$31K20%$61K30%$92K40%$123K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![AVON Skin So Soft Bug Guard Plus IR3535 Insect Repellent Moisturizing Lotion Gentle Breeze SPF 30 Lotion 2-in-1 Sunscreen & DEET-Free Bug Repellent with Vitamin E & Aloe Travel Size 4.2 fl oz](https://m.media-amazon.com/images/I/41Kqw3x2uEL.jpg)**AVON Skin So Soft Bug Guard Plus IR3535 Insect Repellent Moisturizing Lotion Gentle Breeze SPF 30 Lotion 2-in-1 Sunscreen & DEET-Free Bug Repellent with Vitamin E & Aloe Travel Size 4.2 fl oz**AVON**$23.51**4.6★12,086 rev](https://www.amazon.com/dp/B0001ZWPI4) [2![Bullfrog Mosquito Coast Sunscreen SPF50 + Insect Repellant 5.5oz Continuous Spray 2pk](https://m.media-amazon.com/images/I/41ymfm+yTZL.jpg)**Bullfrog Mosquito Coast Sunscreen SPF50 + Insect Repellant 5.5oz Continuous Spray 2pk**Bullfrog**$23.48**4.7★1,794 rev](https://www.amazon.com/dp/B09PWGFWF1) [3![AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Spray Long-Lasting DEET-Free Bug Spray with Vitamin E & Aloe Non-Greasy Travel-Ready Bug Repellent for Families 4 fl oz Pump Spray](https://m.media-amazon.com/images/I/41ZzmYcHfXL.jpg)**AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Spray Long-Lasting DEET-Free Bug Spray with Vitamin E & Aloe Non-Greasy Travel-Ready Bug Repellent for Families 4 fl oz Pump Spray**AVON**$19.21**4.5★2,676 rev](https://www.amazon.com/dp/B00KJS6BQA) [4![AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Spray Long-Lasting DEET-Free Family Size Pump Spray with Vitamin E & Aloe Non-Greasy Travel-Ready Bug Repellent for Families 8 fl oz](https://m.media-amazon.com/images/I/41M9UpBI6nL.jpg)**AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Spray Long-Lasting DEET-Free Family Size Pump Spray with Vitamin E & Aloe Non-Greasy Travel-Ready Bug Repellent for Families 8 fl oz**AVON**$26.18**4.5★2,676 rev](https://www.amazon.com/dp/B00CEC7WOY) [5![Bullfrog Mosquito Coast Bug Spray Insect Repellent + Sunscreen SPF 50 Continuous Spray 5.5oz](https://m.media-amazon.com/images/I/31Z52ctjJFL.jpg)**Bullfrog Mosquito Coast Bug Spray Insect Repellent + Sunscreen SPF 50 Continuous Spray 5.5oz**Bullfrog**$12.62**4.5★1,696 rev](https://www.amazon.com/dp/B09NQGJSP3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML (2-PACK)](https://m.media-amazon.com/images/I/31X96TgV1ZL.jpg)**AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML (2-PACK)**AVON SKIN SO SOFT**$29.02**1,030 rev10mo ago](https://www.amazon.com/dp/B0FPP9F3HL) [![OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)](https://m.media-amazon.com/images/I/41JTm4G8qsL.jpg)**OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)**OFF!**$11.21**2,090 rev1y ago](https://www.amazon.com/dp/B0DP5DZ57B) [![AVON SKIN SO SOFT Original Dry Oil Spray Lightweight Moisturizing Body Oil with Jojoba & Vitamin E Fast Absorbing Non-Greasy 8.45 fl oz (250 ML)](https://m.media-amazon.com/images/I/316kNGgvYYL.jpg)**AVON SKIN SO SOFT Original Dry Oil Spray Lightweight Moisturizing Body Oil with Jojoba & Vitamin E Fast Absorbing Non-Greasy 8.45 fl oz (250 ML)**AVON**$21.86**1,849 rev1y ago](https://www.amazon.com/dp/B0D11RZBL6) [![OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz](https://m.media-amazon.com/images/I/41snKceQV2L.jpg)**OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz**OFF!**$6.66**1,549 rev1y ago](https://www.amazon.com/dp/B0DD5C3FLD) [![Zevo On-Body Tick & Mosquito Repellent Spray - 8-Hour Insect & Bug Spray - Odorless Non-Sticky Formula for the Whole Family (1 Pump Bottle & 2 Aerosol Bottles)](https://m.media-amazon.com/images/I/51tds-qYveL.jpg)**Zevo On-Body Tick & Mosquito Repellent Spray - 8-Hour Insect & Bug Spray - Odorless Non-Sticky Formula for the Whole Family (1 Pump Bottle & 2 Aerosol Bottles)**ZEVO**$35.03**767 rev2y ago](https://www.amazon.com/dp/B0CWJMGFD8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Zevo On-Body Tick & Mosquito Repellent Spray - 8-Hour Insect & Bug Spray - Odorless Non-Sticky Formula for the Whole Family (1 Pump Bottle & 2 Aerosol Bottles)](https://m.media-amazon.com/images/I/51tds-qYveL.jpg)**Zevo On-Body Tick & Mosquito Repellent Spray - 8-Hour Insect & Bug Spray - Odorless Non-Sticky Formula for the Whole Family (1 Pump Bottle & 2 Aerosol Bottles)**ZEVO**$35.03**4.6★**▲ 79%**](https://www.amazon.com/dp/B0CWJMGFD8) [![AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML (2-PACK)](https://m.media-amazon.com/images/I/31X96TgV1ZL.jpg)**AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML (2-PACK)**AVON SKIN SO SOFT**$29.02**4.5★**▲ 27%**](https://www.amazon.com/dp/B0FPP9F3HL) [![Bullfrog Mosquito Coast Bug Spray Insect Repellent + Sunscreen SPF 50 Continuous Spray 5.5oz](https://m.media-amazon.com/images/I/31Z52ctjJFL.jpg)**Bullfrog Mosquito Coast Bug Spray Insect Repellent + Sunscreen SPF 50 Continuous Spray 5.5oz**Bullfrog**$12.62**4.5★**▲ 25%**](https://www.amazon.com/dp/B09NQGJSP3) [![AVON Skin So Soft Bug Guard Plus IR3535 Insect Repellent Moisturizing Lotion Gentle Breeze SPF 30 Lotion 2-in-1 Sunscreen & DEET-Free Bug Repellent with Vitamin E & Aloe Travel Size 4.2 fl oz](https://m.media-amazon.com/images/I/41Kqw3x2uEL.jpg)**AVON Skin So Soft Bug Guard Plus IR3535 Insect Repellent Moisturizing Lotion Gentle Breeze SPF 30 Lotion 2-in-1 Sunscreen & DEET-Free Bug Repellent with Vitamin E & Aloe Travel Size 4.2 fl oz**AVON**$23.51**4.6★**▲ 19%**](https://www.amazon.com/dp/B0001ZWPI4) [![OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)](https://m.media-amazon.com/images/I/41JTm4G8qsL.jpg)**OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)**OFF!**$11.21**4.6★**▲ 18%**](https://www.amazon.com/dp/B0DP5DZ57B)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +337.1% search growth over the last 90 days.

9K7KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 59.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pest/Insect Control**19%

*“Keeps the bugs away”*

**Smell**17%

*“No awful smell”*

**Soft Feel**10%

*“Silky smooth”*

**Quality-Overall**9%

*“We have been using this product for about 3 years now and no complaints”*

**Efficiency**5%

*“Works great for me and my son”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Ease Of Use**3%

*“easy to use”*

**Spray/Flow**3%

*“Spray works”*

**Moist/Dry**2%

*“dries pretty fast”*

**Value For Money**2%

*“Great quality for the price”*

### **What buyers complain about **

**Smell**18%

*“Smelled rancid”*

**Pest/Insect Control**16%

*“Didnt work for mosquitoes”*

**Functionality-Overall**7%

*“Wasn't quite effective”*

**Size-Overall**6%

*“small bottle”*

**Value For Money**6%

*“So expensive”*

**Leak-Proof**4%

*“arrived leaking”*

**Oily/Greasy**3%

*“Oily”*

**Allergies**2%

*“Allergic to product”*

**Moist/Dry**2%

*“dries too quickly”*

**Advertised Vs Actual Product**2%

*“Was not as advertised Its some kind of hard white cream that wont come out”*

### **Top return reasons **

**Smell**16%

**Size-Overall**15%

**Advertised Vs Actual Product**14%

**Leak-Proof**11%

**Value For Money**9%

**Functionality-Overall**7%

**Pest/Insect Control**6%

**Oily/Greasy**5%

**Product Condition**2%

**Ingredients-Overall**1%