---
title: "insect repellent — Niche Verdict: Launch it (69/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/insect-repellent"
last_updated: "2026-07-14T09:02:14.972Z"
locale: en
meta:
  description: "insect repellent clears our launch bar: a $1.8M/yr market growing +189.7% this quarter with returns at 0.7%."
  "og:description": "insect repellent clears our launch bar: a $1.8M/yr market growing +189.7% this quarter with returns at 0.7%."
  "og:title": "insect repellent — Niche Verdict: Launch it (69/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **insect repellent**

**Launch it**

A $1.8M/yr market growing +189.7% this quarter with returns at 0.7% — clears our launch bar.

Market size 91Growth 97Conversion 78Competition 54Returns 96Price range 73Avg price 65Brand share 29Review moat 19Quality gap 42

**Growth**

**Incredible****+189.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.8M**

$1.8M/yr · 1.7M searches

**Conversion**

**Great****7.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$3.98–$45.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.81**

avg listing price — sweet spot $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****15,441.97**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**117**

**Top-5 brand share**

**88%**

**Open market**

**9%**

- OFF!40% - Repel29% - Cliganic10% - Sawyer5% - Thermacell4% - Mighty Mint3% - Open — no brand owns it (6 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$90K10%$180K15%$270K20%$360K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas](https://m.media-amazon.com/images/I/41GFtwjZC8L.jpg)**Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas**Repel**$7.43**4.6★16,223 rev](https://www.amazon.com/dp/B004H89KFC) [2![OFF! Deep Woods Insect Repellent Aerosol Dry Non-Greasy Formula Bug Spray with Long Lasting Protection from Mosquitoes and Ticks 4 Oz (Pack of 2)](https://m.media-amazon.com/images/I/41ItLRL-LBL.jpg)**OFF! Deep Woods Insect Repellent Aerosol Dry Non-Greasy Formula Bug Spray with Long Lasting Protection from Mosquitoes and Ticks 4 Oz (Pack of 2)**OFF!**$11.72**4.6★41,242 rev](https://www.amazon.com/dp/B019ZTXU2G) [3![Cliganic 10 Pack Mosquito Repellent Bracelets for Adults & Kids - Natural DEET-Free Bands Individually Wrapped](https://m.media-amazon.com/images/I/51osqsImfOL.jpg)**Cliganic 10 Pack Mosquito Repellent Bracelets for Adults & Kids - Natural DEET-Free Bands Individually Wrapped**Cliganic**$9.79**4.2★35,949 rev](https://www.amazon.com/dp/B017G1051Y) [4![OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz](https://m.media-amazon.com/images/I/31XCf5R2D3L.jpg)**OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz**OFF!**$6.46**4.6★8,127 rev](https://www.amazon.com/dp/B09GF1ND4D) [5![OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)](https://m.media-amazon.com/images/I/41JTm4G8qsL.jpg)**OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)**OFF!**$11.21**4.6★2,090 rev](https://www.amazon.com/dp/B0DP5DZ57B)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![2026 Upgraded Ultrasonic Pest Control Repeller Mouse Repellent Indoor for Spider Bug Roach Ant Mosquito Rat Mice Insect Deterrent Mouse Rodent Repellent Ultrasonic Plug in 3 Mode Switching 6 Pack](https://m.media-amazon.com/images/I/51pB8NMc-0L.jpg)**2026 Upgraded Ultrasonic Pest Control Repeller Mouse Repellent Indoor for Spider Bug Roach Ant Mosquito Rat Mice Insect Deterrent Mouse Rodent Repellent Ultrasonic Plug in 3 Mode Switching 6 Pack**CKCOEO**$32.21**1,276 rev9mo ago](https://www.amazon.com/dp/B0FRMPWFVG) [![Repel Insect Repellent Sportsmen Max Formula 40% DEET 6.5 Ounces Long-Lasting Aerosol Insect Repellent Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas 3 Pack](https://m.media-amazon.com/images/I/51YVBT7Ob6L.jpg)**Repel Insect Repellent Sportsmen Max Formula 40% DEET 6.5 Ounces Long-Lasting Aerosol Insect Repellent Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas 3 Pack**Repel**$17.03**8,922 rev11mo ago](https://www.amazon.com/dp/B0FKQ2YP2C) [![OFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)](https://m.media-amazon.com/images/I/412aT6Q+fyL.jpg)**OFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)**OFF!**$14.26**1,269 rev1y ago](https://www.amazon.com/dp/B0F4M7C3ZG) [![OFF! Clean Feel Travel Size Insect Repellent Aerosol with 20% Picaridin - Bug Spray for Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies 2.5 oz](https://m.media-amazon.com/images/I/3181kExDNSL.jpg)**OFF! Clean Feel Travel Size Insect Repellent Aerosol with 20% Picaridin - Bug Spray for Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies 2.5 oz**OFF!**$4.04**839 rev1y ago](https://www.amazon.com/dp/B0DVWJKY44) [![OFF! Clean Feel Insect Repellent Misting Spray Fragrance-Free Picaridin Bug Spray for Lasting DEET-Free Protection from Mosquitoes and Ticks 6 oz](https://m.media-amazon.com/images/I/31KOB6ndvHL.jpg)**OFF! Clean Feel Insect Repellent Misting Spray Fragrance-Free Picaridin Bug Spray for Lasting DEET-Free Protection from Mosquitoes and Ticks 6 oz**OFF!**$11.59**424 rev1y ago](https://www.amazon.com/dp/B0DVWFZJP7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Thermacell Fuel-ZoneGuard Base Fuel Powered Mosquito Repeller; 15-Foot Zone of Scientifically Proven Outdoor Protection; Patio Shield; 12-Hr Refill; DEET-Free; Bug Spray Alternative; Glacial Blue](https://m.media-amazon.com/images/I/41GyMeiwL3L.jpg)**Thermacell Fuel-ZoneGuard Base Fuel Powered Mosquito Repeller; 15-Foot Zone of Scientifically Proven Outdoor Protection; Patio Shield; 12-Hr Refill; DEET-Free; Bug Spray Alternative; Glacial Blue**Thermacell**$15.41**4.2★**▲ 134%**](https://www.amazon.com/dp/B075SBMTQL) [![Thermacell E-ZoneGuard Patio Max Rechargeable Mosquito Repeller with 20-Foot Zone of Scientifically Proven Outdoor Protection; 12-Hr Battery; 36-Hr Refill; Bug Spray Alternative; Fast Charging Dock](https://m.media-amazon.com/images/I/41qujAh57BL.jpg)**Thermacell E-ZoneGuard Patio Max Rechargeable Mosquito Repeller with 20-Foot Zone of Scientifically Proven Outdoor Protection; 12-Hr Battery; 36-Hr Refill; Bug Spray Alternative; Fast Charging Dock**Thermacell**$45.24**4.0★**▲ 130%**](https://www.amazon.com/dp/B0DD2NXS4M) [![2026 Upgraded Ultrasonic Pest Control Repeller Mouse Repellent Indoor for Spider Bug Roach Ant Mosquito Rat Mice Insect Deterrent Mouse Rodent Repellent Ultrasonic Plug in 3 Mode Switching 6 Pack](https://m.media-amazon.com/images/I/51pB8NMc-0L.jpg)**2026 Upgraded Ultrasonic Pest Control Repeller Mouse Repellent Indoor for Spider Bug Roach Ant Mosquito Rat Mice Insect Deterrent Mouse Rodent Repellent Ultrasonic Plug in 3 Mode Switching 6 Pack**CKCOEO**$32.21**4.0★**▲ 118%**](https://www.amazon.com/dp/B0FRMPWFVG) [![Thermacell E-ZoneGuard Patio Rechargeable Mosquito Repeller with 20-Foot Zone of Scientifically Proven Outdoor Protection; 5.5-Hr Battery; 12-Hr Refill; Bug Spray Alternative; DEET-Free; Black](https://m.media-amazon.com/images/I/41X3gQwXn8L.jpg)**Thermacell E-ZoneGuard Patio Rechargeable Mosquito Repeller with 20-Foot Zone of Scientifically Proven Outdoor Protection; 5.5-Hr Battery; 12-Hr Refill; Bug Spray Alternative; DEET-Free; Black**Thermacell**$23.85**4.0★**▲ 82%**](https://www.amazon.com/dp/B08PDNCMMN) [![OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)](https://m.media-amazon.com/images/I/41JTm4G8qsL.jpg)**OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)**OFF!**$11.21**4.6★**▲ 68%**](https://www.amazon.com/dp/B0DP5DZ57B)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +189.7% search growth over the last 90 days.

80K60KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pest/Insect Control**23%

*“Easy pest control”*

**Smell**16%

*“Good smell”*

**Quality-Overall**10%

*“Excellent product, deliver what it promises”*

**Ease Of Use**10%

*“It's easy to store”*

**Value For Money**5%

*“Excellent value for money”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Spray/Flow**3%

*“Easy spray”*

**Efficiency**3%

*“Effective”*

**Strength**2%

*“The build feels solid”*

**Safety Standards**2%

*“Safe product”*

### **What buyers complain about **

**Pest/Insect Control**25%

*“Didnt work for mosquitoes”*

**Functionality-Overall**20%

*“Did not work”*

**Smell**6%

*“Strong Smell”*

**Value For Money**6%

*“Waste of money”*

**Spray/Flow**4%

*“Faulty spray”*

**Leak-Proof**4%

*“spilled over everything”*

**Durability**3%

*“don't last”*

**Advertised Vs Actual Product**2%

*“Not as advertised”*

**Size-Overall**2%

*“TOO SMALL”*

**Quality-Overall**2%

*“bad quality”*

### **Top return reasons **

**Functionality-Overall**18%

**Value For Money**14%

**Pest/Insect Control**13%

**Size-Overall**12%

**Advertised Vs Actual Product**9%

**Leak-Proof**9%

**Spray/Flow**6%

**Smell**3%

**Defective Material/Parts**3%

**Product Condition**2%