---
title: "ice sheets — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/ice-sheets"
last_updated: "2026-07-14T04:59:11.999Z"
locale: en
meta:
  description: "ice sheets shows demand growing +114.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "ice sheets shows demand growing +114.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "ice sheets — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **ice sheets**

**Worth a look**

Shows demand growing +114.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 17Growth 95Conversion 46Competition 38Returns 88Price range 60Avg price 82Brand share 55Review moat 29Quality gap 68

**Growth**

**Incredible****+114.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$17.92**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$5.17–$29.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,607.79**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$68K**

$68K/yr · 104K searches

## **Competition**

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▼falling

**Sellers**

**26**

**Top-5 brand share**

**72%**

**Open market**

**24%**

- FlexiFreeze29% - WAQIWARON27% - WYKOO6% - Reallnaive5% - Sport Emblema5% - TarppedRock4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$14K30%$20K40%$27K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![FlexiFreeze Reusable Ice Packs for Coolers Ice Sheet Freezer Packs with 88 Ice Cubes Flexible & Cuttable (3 Pack)](https://m.media-amazon.com/images/I/41FoI9ClP0L.jpg)**FlexiFreeze Reusable Ice Packs for Coolers Ice Sheet Freezer Packs with 88 Ice Cubes Flexible & Cuttable (3 Pack)**FlexiFreeze**$29.69**4.7★2,607 rev](https://www.amazon.com/dp/B001PTGO5A) [2![WAQIWARON Ice Sheets for Coolers Reusable - Ice Pack Sheets - 4 Large Flat Freezer Packs for Coolers - 96 Cube Ice Packs for Flexible Ice Mat - Long Lasting Ice Packs for Cooler](https://m.media-amazon.com/images/I/41I4qhSI9sL.jpg)**WAQIWARON Ice Sheets for Coolers Reusable - Ice Pack Sheets - 4 Large Flat Freezer Packs for Coolers - 96 Cube Ice Packs for Flexible Ice Mat - Long Lasting Ice Packs for Cooler**WAQIWARON**$14.82**4.0★317 rev](https://www.amazon.com/dp/B0CJQF96J8) [3![WYKOO 10Packs Self-Absorbing Ice Pack Ice Pack Sheets for Coolers Reusable Dry Ice Pack Lunch Bag Freezer Packs Flexible Ice Pack Sheets Ice Mat Cube Sheets for Food Fresh and Beverages Cold](https://m.media-amazon.com/images/I/41pc-9jPn6L.jpg)**WYKOO 10Packs Self-Absorbing Ice Pack Ice Pack Sheets for Coolers Reusable Dry Ice Pack Lunch Bag Freezer Packs Flexible Ice Pack Sheets Ice Mat Cube Sheets for Food Fresh and Beverages Cold**WYKOO**$9.95**4.1★83 rev](https://www.amazon.com/dp/B0DS4HQQSW) [4![FlexiFreeze Refreezable Ice Sheets 4 Pack Reusable Ice Packs for Coolers & Lunch Boxes (44 Cubes)](https://m.media-amazon.com/images/I/41g00aHh2FL.jpg)**FlexiFreeze Refreezable Ice Sheets 4 Pack Reusable Ice Packs for Coolers & Lunch Boxes (44 Cubes)**FlexiFreeze**$29.63**4.6★858 rev](https://www.amazon.com/dp/B016OWRJ7O) [5![Reallnaive 2 Pack Reusable Freezable Ice Mat Sheets for Coolers Flexible Ice Packs for Food Trays Cheese Boards Deli Meats Veggie Plates Sushi Party Platters (Clear)](https://m.media-amazon.com/images/I/515Yl+fhOPL.jpg)**Reallnaive 2 Pack Reusable Freezable Ice Mat Sheets for Coolers Flexible Ice Packs for Food Trays Cheese Boards Deli Meats Veggie Plates Sushi Party Platters (Clear)**Reallnaive**$22.68**4.1★58 rev](https://www.amazon.com/dp/B0F1MSFH4Z)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Kaulipoa Ice Packs for Lunch Boxes 6 Sheets Cut-to-Size Flexible Ice Sheets Thin Reusable Freezer Packs for Coolers No-Leak Flat Cold Blocks for Work Meal Prep & Picnic](https://m.media-amazon.com/images/I/410CyIsBBEL.jpg)**Kaulipoa Ice Packs for Lunch Boxes 6 Sheets Cut-to-Size Flexible Ice Sheets Thin Reusable Freezer Packs for Coolers No-Leak Flat Cold Blocks for Work Meal Prep & Picnic**Kaulipoa**$7.51**61 rev7mo ago](https://www.amazon.com/dp/B0G6T7RNQ1) [![SprotEmblema 2 PCS Flexible Ice Mat for Food Cooling - Leakproof Gel Ice Sheet Cuttable & Foldable Cooler Pad for Lunch Box Beach BBQ Parties & Travel](https://m.media-amazon.com/images/I/41scMMN-PUL.jpg)**SprotEmblema 2 PCS Flexible Ice Mat for Food Cooling - Leakproof Gel Ice Sheet Cuttable & Foldable Cooler Pad for Lunch Box Beach BBQ Parties & Travel**Sport Emblema**$20.07**15 rev1y ago](https://www.amazon.com/dp/B0FH49F26D) [![SportEmblema Reusable Ice Pack for Lunch Boxes 2 Pack Large Ice Pack Blanket Cooler Easy to Cut Ice Sheet for Lunch Bag 14.76x10.43 Long Lasting Freeze Ice Packs for Meal Prep Non-Toxic BPA Free](https://m.media-amazon.com/images/I/517aZ7A6OLL.jpg)**SportEmblema Reusable Ice Pack for Lunch Boxes 2 Pack Large Ice Pack Blanket Cooler Easy to Cut Ice Sheet for Lunch Bag 14.76x10.43 Long Lasting Freeze Ice Packs for Meal Prep Non-Toxic BPA Free**Sport Emblema**$20.29**40 rev1y ago](https://www.amazon.com/dp/B0FCXC8TLW) [![Reallnaive 2 Pack Reusable Freezable Ice Mat Sheets for Coolers Flexible Ice Packs for Food Trays Cheese Boards Deli Meats Veggie Plates Sushi Party Platters (Clear)](https://m.media-amazon.com/images/I/515Yl+fhOPL.jpg)**Reallnaive 2 Pack Reusable Freezable Ice Mat Sheets for Coolers Flexible Ice Packs for Food Trays Cheese Boards Deli Meats Veggie Plates Sushi Party Platters (Clear)**Reallnaive**$22.68**58 rev1y ago](https://www.amazon.com/dp/B0F1MSFH4Z) [![WAQIWARON Ice Sheets for Coolers Reusable - Ice Pack Sheets - Ice Mat with Flexible 96 Ice Cube Packs - Ice Blanket Large Flat Freezer Long Lasting Ice Packs for Cooler](https://m.media-amazon.com/images/I/41sQo0Q7PJL.jpg)**WAQIWARON Ice Sheets for Coolers Reusable - Ice Pack Sheets - Ice Mat with Flexible 96 Ice Cube Packs - Ice Blanket Large Flat Freezer Long Lasting Ice Packs for Cooler**WAQIWARON**$19.82**317 rev1y ago](https://www.amazon.com/dp/B0DVTCQDV9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Kaulipoa Ice Packs for Lunch Boxes 6 Sheets Cut-to-Size Flexible Ice Sheets Thin Reusable Freezer Packs for Coolers No-Leak Flat Cold Blocks for Work Meal Prep & Picnic](https://m.media-amazon.com/images/I/410CyIsBBEL.jpg)**Kaulipoa Ice Packs for Lunch Boxes 6 Sheets Cut-to-Size Flexible Ice Sheets Thin Reusable Freezer Packs for Coolers No-Leak Flat Cold Blocks for Work Meal Prep & Picnic**Kaulipoa**$7.51**4.5★**▲ 90%**](https://www.amazon.com/dp/B0G6T7RNQ1) [![WAQIWARON Ice Sheets for Coolers Reusable - Ice Pack Sheets - Ice Mat with Flexible 96 Ice Cube Packs - Ice Blanket Large Flat Freezer Long Lasting Ice Packs for Cooler](https://m.media-amazon.com/images/I/41sQo0Q7PJL.jpg)**WAQIWARON Ice Sheets for Coolers Reusable - Ice Pack Sheets - Ice Mat with Flexible 96 Ice Cube Packs - Ice Blanket Large Flat Freezer Long Lasting Ice Packs for Cooler**WAQIWARON**$19.82**4.0★**▲ 83%**](https://www.amazon.com/dp/B0DVTCQDV9) [![Jacent Reusable Ice Pack Mat Flexible 30-Cube Gel Freezer Sheet for Coolers Lunch Bags Food Storage & Outdoor Use Jumbo 12 x 9.5 Inch](https://m.media-amazon.com/images/I/518OO7Ga86L.jpg)**Jacent Reusable Ice Pack Mat Flexible 30-Cube Gel Freezer Sheet for Coolers Lunch Bags Food Storage & Outdoor Use Jumbo 12 x 9.5 Inch**Jacent**$8.77**4.0★**▲ 52%**](https://www.amazon.com/dp/B07VKYY4NZ) [![FlexiFreeze Reusable Ice Packs for Coolers Ice Sheet Freezer Packs with 88 Ice Cubes Flexible & Cuttable (3 Pack)](https://m.media-amazon.com/images/I/41FoI9ClP0L.jpg)**FlexiFreeze Reusable Ice Packs for Coolers Ice Sheet Freezer Packs with 88 Ice Cubes Flexible & Cuttable (3 Pack)**FlexiFreeze**$29.69**4.7★**▲ 29%**](https://www.amazon.com/dp/B001PTGO5A) [![Cool Coolers by Fit & Fresh 4 Pack XL Slim Ice Packs Quick Freeze Space Saving Reusable Ice Packs for Lunch Boxes or Coolers Multi](https://m.media-amazon.com/images/I/41A0vG56W2L.jpg)**Cool Coolers by Fit & Fresh 4 Pack XL Slim Ice Packs Quick Freeze Space Saving Reusable Ice Packs for Lunch Boxes or Coolers Multi**Fit & Fresh**$12.49**4.7★**▲ 29%**](https://www.amazon.com/dp/B08QDWMMW5)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +114.1% search growth over the last 90 days.

4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**14%

*“Once frozen, the packs performed well”*

**Ease Of Use**12%

*“can fold easily”*

**Size-Overall**12%

*“Nice usable size”*

**Value For Money**8%

*“Worth The Money”*

**Advertised Vs Actual Product**7%

*“Works as advertised”*

**Temperature Retention**5%

*“everything stays cold all day long”*

**Flexibility**5%

*“stays flexible enough to fit under trays without being bulky”*

**Storage Capacity**4%

*“easy to store”*

**Efficiency**3%

*“Works well”*

**Durability**3%

*“Very durable”*

### **What buyers complain about **

**Size-Overall**21%

*“I am not impressed with the size”*

**Durability**12%

*“it will break on you”*

**Leak-Proof**7%

*“They leak”*

**Advertised Vs Actual Product**6%

*“Returning this, the images are so deceiving, these are tiny and they need to be soaked overnight before use”*

**Quality-Overall**6%

*“Poor quality, cracked & leaked”*

**Temperature Retention**4%

*“sadly enough the ice packs had already melted”*

**Thickness**3%

*“They are thicker than I'd like for my cooler”*

**Heating**3%

*“not ideal for a whole day in heat”*

**Value For Money**2%

*“Way too expensive”*

**Functionality-Overall**2%

*“Does not work at all”*

### **Top return reasons **

**Size-Overall**55%

**Advertised Vs Actual Product**15%

**Leak-Proof**6%

**Value For Money**4%

**Functionality-Overall**4%

**Weight Heavy**2%

**Thin**2%

**Quality-Overall**1%

**Durability**1%

**Temperature Control**1%