---
title: "ibuprofen pm — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/ibuprofen-pm"
last_updated: "2026-07-14T07:26:41.415Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — ibuprofen pm doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — ibuprofen pm doesn't clear our bar today."
  "og:title": "ibuprofen pm — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **ibuprofen pm**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 95Growth 24Conversion 100Competition 17Returns 100Price range 40Avg price 62Brand share 0Review moat 25Quality gap 15

**Conversion**

**Incredible****22.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$2.0M**

$2.0M/yr · 675K searches

**Avg price**

**Good****$13.46**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$4.36–$21.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****4,820**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-1.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **—flat

**Sellers**

**68**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Advil62% - Amazon Basic Care32% - HealthA2Z3% - A+Health3% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$204K20%$409K30%$613K40%$817K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Pain Reliever and Nighttime Sleep-Aid Capsule-Shaped Tablets 120 Count](https://m.media-amazon.com/images/I/41swzuW+OtL.jpg)**Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Pain Reliever and Nighttime Sleep-Aid Capsule-Shaped Tablets 120 Count**Amazon Basic Care**$10.88**4.8★4,368 rev](https://www.amazon.com/dp/B087D2TGXL) [2![Advil PM Pain Reliever And Nighttime Sleep Aid Pain Medicine With Ibuprofen For Pain Relief And Diphenhydramine Citrate For A Sleep Aid - 120 Coated Caplets](https://m.media-amazon.com/images/I/41RVv7pqhFL.jpg)**Advil PM Pain Reliever And Nighttime Sleep Aid Pain Medicine With Ibuprofen For Pain Relief And Diphenhydramine Citrate For A Sleep Aid - 120 Coated Caplets**Advil**$16.55**4.8★10,393 rev](https://www.amazon.com/dp/B0028AD6YW) [3![Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate for a Sleep Aid - 120 Coated Caplets and Pain Reliever and Fever Reducer 10 Count Tablets](https://m.media-amazon.com/images/I/41jsNCXwtiL.jpg)**Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate for a Sleep Aid - 120 Coated Caplets and Pain Reliever and Fever Reducer 10 Count Tablets**Advil**$18.34**4.8★2,454 rev](https://www.amazon.com/dp/B0CKFK5VV5) [4![Advil PM Liqui-Gels Pain Reliever and Nighttime Sleep Aid Pain Medicine with Ibuprofen for Pain Relief and Diphenhydramine HCL for a Sleep Aid - 40 Liquid Filled Capsules - Back to College](https://m.media-amazon.com/images/I/51cMQoVTa7L.jpg)**Advil PM Liqui-Gels Pain Reliever and Nighttime Sleep Aid Pain Medicine with Ibuprofen for Pain Relief and Diphenhydramine HCL for a Sleep Aid - 40 Liquid Filled Capsules - Back to College**Advil**$8.44**4.7★1,823 rev](https://www.amazon.com/dp/B00NL4MMYE) [5![Advil PM Liqui-Gels Minis 80 Liquid Filled Capsules](https://m.media-amazon.com/images/I/41fBU78tlZL.jpg)**Advil PM Liqui-Gels Minis 80 Liquid Filled Capsules**Advil**$17.31**4.7★1,635 rev](https://www.amazon.com/dp/B0DPM9BGJ4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Advil PM Liqui-Gels Minis 80 Liquid Filled Capsules](https://m.media-amazon.com/images/I/41fBU78tlZL.jpg)**Advil PM Liqui-Gels Minis 80 Liquid Filled Capsules**Advil**$17.31**1,635 rev1y ago](https://www.amazon.com/dp/B0DPM9BGJ4) [![Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate for a Sleep Aid - 120 Coated Caplets and Pain Reliever and Fever Reducer 10 Count Tablets](https://m.media-amazon.com/images/I/41jsNCXwtiL.jpg)**Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate for a Sleep Aid - 120 Coated Caplets and Pain Reliever and Fever Reducer 10 Count Tablets**Advil**$18.34**2,454 rev2y ago](https://www.amazon.com/dp/B0CKFK5VV5) [![Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Tablets Pain Reliever and Nighttime Sleep-Aid 20 Count](https://m.media-amazon.com/images/I/41f4qtkAgwL.jpg)**Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Tablets Pain Reliever and Nighttime Sleep-Aid 20 Count**Amazon Basic Care**$4.36**4,368 rev2y ago](https://www.amazon.com/dp/B096XXQM96) [![Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Pain Reliever and Nighttime Sleep-Aid Capsule-Shaped Tablets 120 Count](https://m.media-amazon.com/images/I/41swzuW+OtL.jpg)**Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Pain Reliever and Nighttime Sleep-Aid Capsule-Shaped Tablets 120 Count**Amazon Basic Care**$10.88**4,368 rev5y ago](https://www.amazon.com/dp/B087D2TGXL) [![Advil Pain Reliever and Fever Reducer Ibuprofen 200mg for Pain Relief - 300 Count Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate - 2 Count](https://m.media-amazon.com/images/I/41rgRRvIqyL.jpg)**Advil Pain Reliever and Fever Reducer Ibuprofen 200mg for Pain Relief - 300 Count Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate - 2 Count**Advil**$21.97**6,473 rev6y ago](https://www.amazon.com/dp/B085GDF897)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Advil PM Pain Reliever And Nighttime Sleep Aid Pain Medicine With Ibuprofen For Pain Relief And Diphenhydramine Citrate For A Sleep Aid - 120 Coated Caplets](https://m.media-amazon.com/images/I/41RVv7pqhFL.jpg)**Advil PM Pain Reliever And Nighttime Sleep Aid Pain Medicine With Ibuprofen For Pain Relief And Diphenhydramine Citrate For A Sleep Aid - 120 Coated Caplets**Advil**$16.55**4.8★**▲ 58%**](https://www.amazon.com/dp/B0028AD6YW) [![Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Tablets Pain Reliever and Nighttime Sleep-Aid 20 Count](https://m.media-amazon.com/images/I/41f4qtkAgwL.jpg)**Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Tablets Pain Reliever and Nighttime Sleep-Aid 20 Count**Amazon Basic Care**$4.36**4.8★**▲ 33%**](https://www.amazon.com/dp/B096XXQM96) [![Advil PM Liqui-Gels Pain Reliever and Nighttime Sleep Aid Pain Medicine with Ibuprofen for Pain Relief and Diphenhydramine HCL for a Sleep Aid - 80 Liquid Filled Capsules - Back to College](https://m.media-amazon.com/images/I/51D-vwcsuUL.jpg)**Advil PM Liqui-Gels Pain Reliever and Nighttime Sleep Aid Pain Medicine with Ibuprofen for Pain Relief and Diphenhydramine HCL for a Sleep Aid - 80 Liquid Filled Capsules - Back to College**Advil**$16.01**4.8★**▲ 18%**](https://www.amazon.com/dp/B00OFUSQ0W) [![Advil Pain Reliever and Fever Reducer Ibuprofen 200mg for Pain Relief - 300 Count Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate - 2 Count](https://m.media-amazon.com/images/I/41rgRRvIqyL.jpg)**Advil Pain Reliever and Fever Reducer Ibuprofen 200mg for Pain Relief - 300 Count Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate - 2 Count**Advil**$21.97**4.8★**▲ 17%**](https://www.amazon.com/dp/B085GDF897) [![Amazon Basic Care Acetaminophen PM Pain Reliever Plus Nighttime Sleep Aid Caplet 100 Count](https://m.media-amazon.com/images/I/41IPmCEHxzL.jpg)**Amazon Basic Care Acetaminophen PM Pain Reliever Plus Nighttime Sleep Aid Caplet 100 Count**Amazon Basic Care**$5.87**4.8★**— 5%**](https://www.amazon.com/dp/B074F2GP2F)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.

15K10KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 3.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Sleep Quality**31%

*“Helps me sleep”*

**Value For Money**18%

*“affordable”*

**Quality-Overall**15%

*“Totally satisfying product”*

**Efficiency**11%

*“Effective”*

**Advertised Vs Actual Product**9%

*“As advertised”*

**Dosage**2%

*“Amazon brand just as effective as Tylenol & less expensive”*

**Ease Of Chewing/Swallowing**2%

*“Easy to swallow”*

**Ease Of Use**1%

*“So easy to use, just take a couple before bed and wake up feeling pain free and rested”*

**Strength**1%

*“The strength is quite strong”*

**Freshness**1%

*“fresh”*

### **What buyers complain about **

**Sleep Quality**28%

*“does not help with sleep”*

**Functionality-Overall**14%

*“I could not function”*

**Pain Relief-Overall**7%

*“neck pain after finally being diagnosed with Ankylosis Spondylitis”*

**Advertised Vs Actual Product**7%

*“Misleading”*

**Size-Overall**4%

*“Big bottle”*

**Dosage**4%

*“Good value, however the Advil Night is just a small 1 dose package”*

**Quality-Overall**3%

*“Cheap”*

**Ease Of Use**2%

*“To hard to come out of bottle”*

**Ingredients-Overall**2%

*“Unnecessary ingredients”*

**Vegan/Organic**2%

*“as it contains gelatine not good for vegans”*