---
title: "hydrocortisone cream — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/hydrocortisone-cream"
last_updated: "2026-07-14T05:15:36.397Z"
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meta:
  description: "hydrocortisone cream shows searches that convert (20.8% search→purchase), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list."
  "og:description": "hydrocortisone cream shows searches that convert (20.8% search→purchase), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list."
  "og:title": "hydrocortisone cream — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

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# **hydrocortisone cream**

**Worth a look**

Shows searches that convert (20.8% search→purchase), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Market size 98Growth 45Conversion 100Competition 25Returns 100Price range 27Avg price 23Brand share 17Review moat 22Quality gap 23

**Conversion**

**Incredible****20.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$5.9M**

$5.9M/yr · 3.4M searches

**Growth**

**Okay****+16.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$3.93–$19.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$8.41**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****10,128.07**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▲rising

**Sellers**

**54**

**Top-5 brand share**

**93%**

**Open market**

**4%**

- Amazon Basic Care43% - Cortizone 1031% - CeraVe8% - Globe7% - MED PRIDE4% - CareAll3% - Open — no brand owns it (2 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$586K20%$1.2M30%$1.8M40%$2.3M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amazon Basic Care Maximum Strength Anti-Itch Cream Hydrocortisone 1 Percent Intensive Healing Formula 1 ounce (Pack of 1)](https://m.media-amazon.com/images/I/31C-I7hyJkL.jpg)**Amazon Basic Care Maximum Strength Anti-Itch Cream Hydrocortisone 1 Percent Intensive Healing Formula 1 ounce (Pack of 1)**Amazon Basic Care**$3.93**4.6★19,017 rev](https://www.amazon.com/dp/B07J3GCHXQ) [2![Cortizone-10 Maximum Strength Intensive Healing Itch Relief Lotion for Eczema 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Minor Skin Irritations Rashes and Inflammation Due to Eczema 3.5 oz](https://m.media-amazon.com/images/I/41gYTp5eevL.jpg)**Cortizone-10 Maximum Strength Intensive Healing Itch Relief Lotion for Eczema 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Minor Skin Irritations Rashes and Inflammation Due to Eczema 3.5 oz**Cortizone 10**$8.84**4.7★30,994 rev](https://www.amazon.com/dp/B00314GCJU) [3![Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz](https://m.media-amazon.com/images/I/41kvC1ArS6L.jpg)**Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz**Cortizone 10**$8.39**4.7★11,380 rev](https://www.amazon.com/dp/B0BJMQBSKJ) [4![Amazon Basic Care Maximum Strength 1% Hydrocortisone Anti-Itch Lotion for Eczema Relief Intensive Healing Redness and Rashes 3.5 ounce (Pack of 1)](https://m.media-amazon.com/images/I/41wKO4WAhuL.jpg)**Amazon Basic Care Maximum Strength 1% Hydrocortisone Anti-Itch Lotion for Eczema Relief Intensive Healing Redness and Rashes 3.5 ounce (Pack of 1)**Amazon Basic Care**$6.71**4.6★19,017 rev](https://www.amazon.com/dp/B08ZDX827C) [5![CeraVe 1% Hydrocortisone Anti-Itch Cream Fragrance-Free Relief for Eczema-Prone & Dry Skin 1 Ounce](https://m.media-amazon.com/images/I/51Am939d22L.jpg)**CeraVe 1% Hydrocortisone Anti-Itch Cream Fragrance-Free Relief for Eczema-Prone & Dry Skin 1 Ounce**CeraVe**$9.15**4.6★12,921 rev](https://www.amazon.com/dp/B00Y7QTD8I)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Taro Hydrocortisone Cream 1% with Soothing Aloe (2 Fl Oz) Fast-Acting Maximum Strength Anti-Itch Relief for Eczema Psoriasis Rashes Hives Bug Bites & Irritated Skin Dye Free](https://m.media-amazon.com/images/I/412Sf4ZdUgL.jpg)**Taro Hydrocortisone Cream 1% with Soothing Aloe (2 Fl Oz) Fast-Acting Maximum Strength Anti-Itch Relief for Eczema Psoriasis Rashes Hives Bug Bites & Irritated Skin Dye Free**TARO**$7.89**317 rev1y ago](https://www.amazon.com/dp/B083YS2K8Y) [![Cortizone-10 Maximum Strength Intensive Healing Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz](https://m.media-amazon.com/images/I/41SlWB+b9wL.jpg)**Cortizone-10 Maximum Strength Intensive Healing Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz**Cortizone 10**$8.65**7,852 rev2y ago](https://www.amazon.com/dp/B0CMVYX6VN) [![CareAll Hydrocortisone 1% 1oz Tube (Pack of 4) Maximum Strength Anti-Itch Cream Relief from Itching and Redness from Bug Bites Eczema Psoriasis Poison Ivy Oak and Sumac](https://m.media-amazon.com/images/I/41d14tfs-gL.jpg)**CareAll Hydrocortisone 1% 1oz Tube (Pack of 4) Maximum Strength Anti-Itch Cream Relief from Itching and Redness from Bug Bites Eczema Psoriasis Poison Ivy Oak and Sumac**CareAll**$6.58**1,127 rev2y ago](https://www.amazon.com/dp/B0CDMXY283) [![Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz](https://m.media-amazon.com/images/I/41kvC1ArS6L.jpg)**Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz**Cortizone 10**$8.39**11,380 rev3y ago](https://www.amazon.com/dp/B0BJMQBSKJ) [![Globe 1% Hydrocortisone Cream Bulk 16 Oz Maximum Strength Itch Relief for Eczema Dermatitis Rashes Mosquito Bites](https://m.media-amazon.com/images/I/51W+sBpTCmL.jpg)**Globe 1% Hydrocortisone Cream Bulk 16 Oz Maximum Strength Itch Relief for Eczema Dermatitis Rashes Mosquito Bites**Globe**$16.21**1,939 rev4y ago](https://www.amazon.com/dp/B0B5B3FBVC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz](https://m.media-amazon.com/images/I/41kvC1ArS6L.jpg)**Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz**Cortizone 10**$8.39**4.7★**▲ 66%**](https://www.amazon.com/dp/B0BJMQBSKJ) [![Taro Hydrocortisone Cream 1% with Soothing Aloe (2 Fl Oz) Fast-Acting Maximum Strength Anti-Itch Relief for Eczema Psoriasis Rashes Hives Bug Bites & Irritated Skin Dye Free](https://m.media-amazon.com/images/I/412Sf4ZdUgL.jpg)**Taro Hydrocortisone Cream 1% with Soothing Aloe (2 Fl Oz) Fast-Acting Maximum Strength Anti-Itch Relief for Eczema Psoriasis Rashes Hives Bug Bites & Irritated Skin Dye Free**TARO**$7.89**4.6★**▲ 51%**](https://www.amazon.com/dp/B083YS2K8Y) [![CareAll Hydrocortisone 1% 1oz Tube (Pack of 4) Maximum Strength Anti-Itch Cream Relief from Itching and Redness from Bug Bites Eczema Psoriasis Poison Ivy Oak and Sumac](https://m.media-amazon.com/images/I/41d14tfs-gL.jpg)**CareAll Hydrocortisone 1% 1oz Tube (Pack of 4) Maximum Strength Anti-Itch Cream Relief from Itching and Redness from Bug Bites Eczema Psoriasis Poison Ivy Oak and Sumac**CareAll**$6.58**4.7★**▲ 27%**](https://www.amazon.com/dp/B0CDMXY283) [![Amazon Basic Care Maximum Strength 1% Hydrocortisone Anti-Itch Lotion for Eczema Relief Intensive Healing Redness and Rashes 3.5 ounce (Pack of 1)](https://m.media-amazon.com/images/I/41wKO4WAhuL.jpg)**Amazon Basic Care Maximum Strength 1% Hydrocortisone Anti-Itch Lotion for Eczema Relief Intensive Healing Redness and Rashes 3.5 ounce (Pack of 1)**Amazon Basic Care**$6.71**4.6★**▲ 26%**](https://www.amazon.com/dp/B08ZDX827C) [![CeraVe 1% Hydrocortisone Anti-Itch Cream Fragrance-Free Relief for Eczema-Prone & Dry Skin 1 Ounce](https://m.media-amazon.com/images/I/51Am939d22L.jpg)**CeraVe 1% Hydrocortisone Anti-Itch Cream Fragrance-Free Relief for Eczema-Prone & Dry Skin 1 Ounce**CeraVe**$9.15**4.6★**▲ 19%**](https://www.amazon.com/dp/B00Y7QTD8I)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +16.1% search growth over the last 90 days.

100K60KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**15%

*“Great Value”*

**Itch Relief**12%

*“Helps Itching”*

**Quality-Overall**12%

*“Just as good as name brand”*

**Allergies**11%

*“Great for skin allergies”*

**Efficiency**8%

*“Works ok”*

**Advertised Vs Actual Product**7%

*“AS advertised”*

**Skin Health**3%

*“Works great on skin”*

**Ease Of Use**2%

*“Easy to use”*

**Size-Overall**2%

*“Good size tube”*

**Inflammation**2%

*“It does the job as an anti-inflammatory medication”*

### **What buyers complain about **

**Allergies**26%

*“Irritates my skin”*

**Functionality-Overall**8%

*“It barely works”*

**Smell**6%

*“smells like chemicals”*

**Itch Relief**5%

*“itching drives me crazy”*

**Product Condition**4%

*“This item was used and open box”*

**Quality-Overall**3%

*“Terrible quality”*

**Thickness**2%

*“It also feels a bit thick on the skin”*

**Advertised Vs Actual Product**2%

*“only giving 3 stars because of false advertising”*

**Texture/Consistency-Overall**2%

*“Gritty texture”*

**Size-Overall**2%

*“much bigger package than expected”*

### **Top return reasons **

**Product Condition**35%

**Functionality-Overall**22%

**Size-Overall**9%

**Advertised Vs Actual Product**8%

**Value For Money**6%

**Ingredients-Overall**4%

**Defective Material/Parts**2%

**Skin Health**2%

**Leak-Proof**1%

**Suitability Combination Skin**1%