---
title: "hydrocortisone cream for hemorrhoids — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/hydrocortisone-cream-for-hemorrhoids"
last_updated: "2026-07-14T05:21:43.691Z"
locale: en
meta:
  description: "a small market ($37K/yr) — hydrocortisone cream for hemorrhoids doesn't clear our bar today."
  "og:description": "a small market ($37K/yr) — hydrocortisone cream for hemorrhoids doesn't clear our bar today."
  "og:title": "hydrocortisone cream for hemorrhoids — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **hydrocortisone cream for hemorrhoids**

**Skip it**

A small market ($37K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 22Conversion 75Competition 42Returns 100Price range 63Avg price 77Brand share 46Review moat 22Quality gap 45

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$15.87**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$3.93–$33.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-6.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****10,161.87**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$37K**

$37K/yr · 33K searches

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▲rising

**Sellers**

**103**

**Top-5 brand share**

**78%**

**Open market**

**18%**

- Preparation H28% - Doctor Butler's21% - Globe Pharmacy11% - Amazon Basic Care9% - REVIVOL-XR8% - Ebanel4% - Open — no brand owns it (10 brands, 18%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$7K30%$11K40%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Preparation H Hemorrhoid Symptom Treatment Cream (0.9 Ounce Tube) Maximum Strength Multi-Symptom Pain Relief with Aloe](https://m.media-amazon.com/images/I/414ystm4Q8L.jpg)**Preparation H Hemorrhoid Symptom Treatment Cream (0.9 Ounce Tube) Maximum Strength Multi-Symptom Pain Relief with Aloe**Preparation H**$7.62**4.6★41,988 rev](https://www.amazon.com/dp/B07PS3T5LS) [2![Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)](https://m.media-amazon.com/images/I/41SLmmuGjtL.jpg)**Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)**Doctor Butler's**$26.53**4.3★25,672 rev](https://www.amazon.com/dp/B009G6U1AS) [3![(3 Pack) Globe Hydrocortisone Maximum Strength Cream 1% w/Aloe Anti-Itch Cream for Redness Swelling Itching Rash Bug/Mosquito Bites Eczema Hemorrhoids & More](https://m.media-amazon.com/images/I/41hr4fag-aL.jpg)**(3 Pack) Globe Hydrocortisone Maximum Strength Cream 1% w/Aloe Anti-Itch Cream for Redness Swelling Itching Rash Bug/Mosquito Bites Eczema Hemorrhoids & More**Globe Pharmacy**$5.46**4.7★6,969 rev](https://www.amazon.com/dp/B01KKJM0OE) [4![REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz](https://m.media-amazon.com/images/I/51avpQBpAKL.jpg)**REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz**REVIVOL-XR**$27.05**4.4★3,754 rev](https://www.amazon.com/dp/B0BZWM773N) [5![Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)](https://m.media-amazon.com/images/I/415JSPNNQrL.jpg)**Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)**Doctor Butler's**$33.63**4.3★2,838 rev](https://www.amazon.com/dp/B0897VD69M)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HealthA2Z Rectal Care Cream Lidocaine 5% Local Anesthetic Topical Numbing Cream Relieves Pain Itching & Burning Anorectal Disorders 28g Tube](https://m.media-amazon.com/images/I/41dFKTaaUkL.jpg)**HealthA2Z Rectal Care Cream Lidocaine 5% Local Anesthetic Topical Numbing Cream Relieves Pain Itching & Burning Anorectal Disorders 28g Tube**HealthA2Z**$18.94**60 rev11mo ago](https://www.amazon.com/dp/B0FKHPTNRF) [![Megababe Hemorrhoidal Ointment | Max Strength with 5% Lidocaine | Rapid Pain & Itch Relief | Shrinks Swollen Hemorrhoidal Tissue | 1.25 oz](https://m.media-amazon.com/images/I/41LpcXYQWIL.jpg)**Megababe Hemorrhoidal Ointment | Max Strength with 5% Lidocaine | Rapid Pain & Itch Relief | Shrinks Swollen Hemorrhoidal Tissue | 1.25 oz**Megababe**$27.46**345 rev1y ago](https://www.amazon.com/dp/B0DBXD94FM) [![REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz](https://m.media-amazon.com/images/I/51avpQBpAKL.jpg)**REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz**REVIVOL-XR**$27.05**3,754 rev2y ago](https://www.amazon.com/dp/B0BZWM773N) [![Hemorrhoid Treatment - Advanced Hemorrhoid Cream 5% Lidocaine & Phenylephrine - Hemorrhoid Shrinking Treatment - Rapid Relief of Pain Swelling Bleeding Itching and Burning - Fissure & Hemorrhoids](https://m.media-amazon.com/images/I/41+X+ok6EIL.jpg)**Hemorrhoid Treatment - Advanced Hemorrhoid Cream 5% Lidocaine & Phenylephrine - Hemorrhoid Shrinking Treatment - Rapid Relief of Pain Swelling Bleeding Itching and Burning - Fissure & Hemorrhoids**DERMATOOL**$33.11**876 rev3y ago](https://www.amazon.com/dp/B0BVGLB1PW) [![LMNOOP Hemorrhoid Treatment Ointment Maximum Strength Treatment & Fast Relief for Pain Itching Burning Swelling Fissure Bleeding Discomfort Long-Lasting Internal & External Hemorrhoid Cream](https://m.media-amazon.com/images/I/3139nmq1a8L.jpg)**LMNOOP Hemorrhoid Treatment Ointment Maximum Strength Treatment & Fast Relief for Pain Itching Burning Swelling Fissure Bleeding Discomfort Long-Lasting Internal & External Hemorrhoid Cream**LMNOOP**$15.09**349 rev3y ago](https://www.amazon.com/dp/B0C5CSMSLP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![HealthA2Z Rectal Care Cream Lidocaine 5% Local Anesthetic Topical Numbing Cream Relieves Pain Itching & Burning Anorectal Disorders 28g Tube](https://m.media-amazon.com/images/I/41dFKTaaUkL.jpg)**HealthA2Z Rectal Care Cream Lidocaine 5% Local Anesthetic Topical Numbing Cream Relieves Pain Itching & Burning Anorectal Disorders 28g Tube**HealthA2Z**$18.94**4.2★**▲ 180%**](https://www.amazon.com/dp/B0FKHPTNRF) [![Amazon Basic Care Maximum Strength Anti-Itch Cream Hydrocortisone 1 Percent Intensive Healing Formula 1 ounce (Pack of 1)](https://m.media-amazon.com/images/I/31C-I7hyJkL.jpg)**Amazon Basic Care Maximum Strength Anti-Itch Cream Hydrocortisone 1 Percent Intensive Healing Formula 1 ounce (Pack of 1)**Amazon Basic Care**$3.93**4.6★**▲ 97%**](https://www.amazon.com/dp/B07J3GCHXQ) [![(3 Pack) Globe Hydrocortisone Maximum Strength Cream 1% w/Aloe Anti-Itch Cream for Redness Swelling Itching Rash Bug/Mosquito Bites Eczema Hemorrhoids & More](https://m.media-amazon.com/images/I/41hr4fag-aL.jpg)**(3 Pack) Globe Hydrocortisone Maximum Strength Cream 1% w/Aloe Anti-Itch Cream for Redness Swelling Itching Rash Bug/Mosquito Bites Eczema Hemorrhoids & More**Globe Pharmacy**$5.46**4.7★**▲ 75%**](https://www.amazon.com/dp/B01KKJM0OE) [![Doctor Butlers Hemorrhoid & Fissure Cream - Instant Pain Relief with Lidocaine Fast Acting Hemorrhoid Treatment for Relief from External Itching and Burning (1 oz.)](https://m.media-amazon.com/images/I/41-YWGIyFDL.jpg)**Doctor Butlers Hemorrhoid & Fissure Cream - Instant Pain Relief with Lidocaine Fast Acting Hemorrhoid Treatment for Relief from External Itching and Burning (1 oz.)**Doctor Butler's**$15.06**4.3★**▲ 58%**](https://www.amazon.com/dp/B01IRO9H86) [![AVEDANA Hydrocortisone Ointment 1% USP Maximum Strength - 1oz Anti Itch Ointment for Fast Relief - Soothing and Calming Waterproof Formula with Aloe Vera](https://m.media-amazon.com/images/I/51oreU+wtBL.jpg)**AVEDANA Hydrocortisone Ointment 1% USP Maximum Strength - 1oz Anti Itch Ointment for Fast Relief - Soothing and Calming Waterproof Formula with Aloe Vera**AVEDANA**$7.09**4.7★**▲ 50%**](https://www.amazon.com/dp/B08P28W3SX)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 10 weeks — -6.7% search growth over the last 90 days.

700500May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Efficiency**18%

*“Works Well”*

**Quality-Overall**14%

*“Excellent product”*

**Value For Money**13%

*“Great Value”*

**Advertised Vs Actual Product**10%

*“Exactly as advertised”*

**Itch Relief**7%

*“Itch relief”*

**Allergies**6%

*“Works great for eczema”*

**Inflammation**4%

*“It does help get rid of the red inflammation”*

**Ease Of Use**3%

*“Easy to use”*

**Ease Of Application**2%

*“Easy to apply”*

**Skin Health**2%

*“This has helped with several skin issues - definitely recommend”*

### **What buyers complain about **

**Functionality-Overall**19%

*“Not effective”*

**Allergies**12%

*“Itchy”*

**Value For Money**11%

*“Not worth it”*

**Pain Relief-Overall**8%

*“I was hurting”*

**Itch Relief**5%

*“Itching became much worse”*

**Advertised Vs Actual Product**3%

*“Not as advertised”*

**Quality-Overall**3%

*“Garbage”*

**Product Condition**2%

*“Looked previously used”*

**Size-Overall**2%

*“tube is small”*

**Smell**2%

*“Strong Odor”*

### **Top return reasons **

**Functionality-Overall**45%

**Smell**10%

**Advertised Vs Actual Product**7%

**Size-Overall**7%

**Value For Money**3%

**Strength**3%

**Scratch Resistance**3%

**Quality-Overall**3%

**Joint Pain**3%

**Maintenance And Repair**3%