---
title: "huma — Niche Verdict: Launch it (63/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/huma"
last_updated: "2026-07-10T02:28:48.244Z"
locale: en
meta:
  description: "huma clears our launch bar: a $6.3M/yr market growing +100.6% with returns at 0.0%."
  "og:description": "huma clears our launch bar: a $6.3M/yr market growing +100.6% with returns at 0.0%."
  "og:title": "huma — Niche Verdict: Launch it (63/100) | Amazon United States - Flapen"
---

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# **huma**

**Launch it****63/100 **

huma clears our launch bar: a $6.3M/yr market growing +100.6% with returns at 0.0%.

**Market/yr**

**$6.3M**

**Growth (1y)**

**+100.6%**

**Products**

**26**

**Brands**

**8**

was 8 a year ago

**Sellers**

**333**

**Price range**

**$14.46–$59.24**

**Returns**

**0.0%**

**Rating**

**4.6★**

**Launch it**

Scored 63/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**69**

 ×0.30

Growth

**65**

 ×0.30

Competition

**51**

 ×0.20

Quality gap

**30**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +100.6% year over year.

136K68KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jun · busiest ÷ quietest = 1.6×

## **Competition**

- GU Energy51% - Honey Stinger26% - HÜMA CHIA ENERGY GEL12% - BARE PERFORMANCE NUTRITION4% - HNY+3% - Precision Hydration2% - Other (2 brands)2%

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them. 8 brands and 333 sellers compete here.

**Brands**

**8 **—flat

was 8 a year ago

**Sellers**

**333**

**Top 5 brand share**

**96%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Honey Stinger Organic Fruit Smoothie Energy Gel Gluten Free & Caffeine Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce](https://m.media-amazon.com/images/I/514y-Qs6TRL.jpg) [**Honey Stinger Organic Fruit Smoothie Energy Gel Gluten Free & Caffeine Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce**](https://www.amazon.com/dp/B08BKSBMV6)

Honey Stinger$17.274.6★2,33619%▲rising

2
![GU Energy Original Energy Gels Caffeine-Free Mixed - 24 Count](https://m.media-amazon.com/images/I/41MaBwYVYAL.jpg) [**GU Energy Original Energy Gels Caffeine-Free Mixed - 24 Count**](https://www.amazon.com/dp/B08HTSM5LR)

GU Energy$33.854.6★1,23713%▲rising

3
![GU Energy Original Sports Nutrition Energy Gel Vegan Gluten-Free Kosher and Dairy-Free On-the-Go Energy for Any Workout 8-Count Tri-Berry](https://m.media-amazon.com/images/I/414OEfMJmNL.jpg) [**GU Energy Original Sports Nutrition Energy Gel Vegan Gluten-Free Kosher and Dairy-Free On-the-Go Energy for Any Workout 8-Count Tri-Berry**](https://www.amazon.com/dp/B0009W6X3W)

GU Energy$15.844.6★3,27210%▲rising

4
![Huma Chia Energy Gel Variety 12 Gels](https://m.media-amazon.com/images/I/417AXDNCQVL.jpg) [**Huma Chia Energy Gel Variety 12 Gels**](https://www.amazon.com/dp/B00LXK8Y0E)

HÜMA CHIA ENERGY GEL$29.914.6★3,0028%▼falling

5
![GU Energy Original Energy Gels Assorted Flavors - 24 Count](https://m.media-amazon.com/images/I/41HBmkFLheL.jpg) [**GU Energy Original Energy Gels Assorted Flavors - 24 Count**](https://www.amazon.com/dp/B00CQ7QDQA)

GU Energy$46.744.7★7,4406%▼falling

6
![Honey Stinger Gold Energy Gel Gluten Free & Caffeine Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce](https://m.media-amazon.com/images/I/41sUkJhd9aL.jpg) [**Honey Stinger Gold Energy Gel Gluten Free & Caffeine Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce**](https://www.amazon.com/dp/B0DHLS5T5R)

Honey Stinger$15.984.5★1,1915%—flat

7
![GU Energy Original Sports Nutrition Energy Gel Vegan Gluten-Free Kosher and Dairy-Free On-the-Go Energy for Any Workout 24-Count Assorted Indulgent Flavors](https://m.media-amazon.com/images/I/41b4eSGVE3L.jpg) [**GU Energy Original Sports Nutrition Energy Gel Vegan Gluten-Free Kosher and Dairy-Free On-the-Go Energy for Any Workout 24-Count Assorted Indulgent Flavors**](https://www.amazon.com/dp/B06XC7CHB4)

GU Energy$45.624.8★2,2884%▼falling

8
![GU Energy Roctane Ultra Endurance Energy Gel Vegan Gluten-Free Kosher and Dairy-Free On-The-Go Sports Nutrition for Running Biking Hiking or Skiing Assorted Flavors 24-Count](https://m.media-amazon.com/images/I/41nOXFJzHmL.jpg) [**GU Energy Roctane Ultra Endurance Energy Gel Vegan Gluten-Free Kosher and Dairy-Free On-The-Go Sports Nutrition for Running Biking Hiking or Skiing Assorted Flavors 24-Count**](https://www.amazon.com/dp/B00CQ7QDHE)

GU Energy$59.244.7★2,1674%▼falling

9
![GU Energy Liquid Energy Gel With Complex Carbohydrates Vegan Gluten-Free and Dairy-Free On-the-Go Energy for Any Workout 12-Count Assorted Flavors](https://m.media-amazon.com/images/I/41vSs2gYnKL.jpg) [**GU Energy Liquid Energy Gel With Complex Carbohydrates Vegan Gluten-Free and Dairy-Free On-the-Go Energy for Any Workout 12-Count Assorted Flavors**](https://www.amazon.com/dp/B087T6FSMK)

GU Energy$30.214.3★6973%▼falling

10

![GU Energy Original Sports Nutrition Energy Gel 8-Count Vegan Gluten-Free Kosher and Dairy-Free On-The-Go Energy for Any Workout Raspberry Lemonade](https://m.media-amazon.com/images/I/41BWyec9TeL.jpg) [**GU Energy Original Sports Nutrition Energy Gel 8-Count Vegan Gluten-Free Kosher and Dairy-Free On-The-Go Energy for Any Workout Raspberry Lemonade**](https://www.amazon.com/dp/B0BTJBFK77)

GU Energy$14.464.6★9463%▼falling

11

![GU Energy Original Energy Gels Assorted Fruity Flavors - 24 Count](https://m.media-amazon.com/images/I/41qhgCsBX6L.jpg) [**GU Energy Original Energy Gels Assorted Fruity Flavors - 24 Count**](https://www.amazon.com/dp/B06XCLY3HK)

GU Energy$47.104.6★3,7433%▼falling

12

![Honey Stinger Organic Strawberry Kiwi Energy Gel Caffeinated & Gluten Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce](https://m.media-amazon.com/images/I/51UmJG3+YIL.jpg) [**Honey Stinger Organic Strawberry Kiwi Energy Gel Caffeinated & Gluten Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce**](https://www.amazon.com/dp/B0DHLT7GV7)

Honey Stinger$17.704.4★7122%▲rising

13

![Huma Plus - Chia Energy Gel Variety 12 Gels](https://m.media-amazon.com/images/I/41Q6imA0qKL.jpg) [**Huma Plus - Chia Energy Gel Variety 12 Gels**](https://www.amazon.com/dp/B01AH3NKNS)

HÜMA CHIA ENERGY GEL$32.894.5★8732%—flat

14

![GU Energy Original Sports Nutrition Energy Gel Vegan and Dairy-Free On-the-Go Energy for Any Workout Strawberry Banana 8-Count](https://m.media-amazon.com/images/I/41XVUBet8DL.jpg) [**GU Energy Original Sports Nutrition Energy Gel Vegan and Dairy-Free On-the-Go Energy for Any Workout Strawberry Banana 8-Count**](https://www.amazon.com/dp/B00076SYO6)

GU Energy$15.824.6★2,5562%▲rising

15

![Precision Fuel PF30 Energy Gels - Mild Neutral Flavour Running Gels for Endurance Athletes 30g Carbohydrate Easy-to-Digest Perfect for Running & Long-Duration Sports (Pack of 15)](https://m.media-amazon.com/images/I/51MiwNG1WTL.jpg) [**Precision Fuel PF30 Energy Gels - Mild Neutral Flavour Running Gels for Endurance Athletes 30g Carbohydrate Easy-to-Digest Perfect for Running & Long-Duration Sports (Pack of 15)**](https://www.amazon.com/dp/B09HKYRT9C)

Precision Hydration$45.824.7★4092%▲rising

**~~Showing 15 of 26 — show all ~~**

## **Product shelf**

All 26 tracked products in this niche.

Top sellersNewestTrending

[![Honey Stinger Organic Fruit Smoothie Energy Gel Gluten Free & Caffeine Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce](https://m.media-amazon.com/images/I/514y-Qs6TRL.jpg)**Honey Stinger Organic Fruit Smoothie Energy Gel Gluten Free & Caffeine Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce** Honey Stinger**$17.27**4.6★2,336 reviews](https://www.amazon.com/dp/B08BKSBMV6) [![GU Energy Original Energy Gels Caffeine-Free Mixed - 24 Count](https://m.media-amazon.com/images/I/41MaBwYVYAL.jpg)**GU Energy Original Energy Gels Caffeine-Free Mixed - 24 Count** GU Energy**$33.85**4.6★1,237 reviews](https://www.amazon.com/dp/B08HTSM5LR) [![GU Energy Original Sports Nutrition Energy Gel Vegan Gluten-Free Kosher and Dairy-Free On-the-Go Energy for Any Workout 8-Count Tri-Berry](https://m.media-amazon.com/images/I/414OEfMJmNL.jpg)**GU Energy Original Sports Nutrition Energy Gel Vegan Gluten-Free Kosher and Dairy-Free On-the-Go Energy for Any Workout 8-Count Tri-Berry** GU Energy**$15.84**4.6★3,272 reviews](https://www.amazon.com/dp/B0009W6X3W) [![Huma Chia Energy Gel Variety 12 Gels](https://m.media-amazon.com/images/I/417AXDNCQVL.jpg)**Huma Chia Energy Gel Variety 12 Gels** HÜMA CHIA ENERGY GEL**$29.91**4.6★3,002 reviews](https://www.amazon.com/dp/B00LXK8Y0E) [![GU Energy Original Energy Gels Assorted Flavors - 24 Count](https://m.media-amazon.com/images/I/41HBmkFLheL.jpg)**GU Energy Original Energy Gels Assorted Flavors - 24 Count** GU Energy**$46.74**4.7★7,440 reviews](https://www.amazon.com/dp/B00CQ7QDQA) [![Honey Stinger Gold Energy Gel Gluten Free & Caffeine Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce](https://m.media-amazon.com/images/I/41sUkJhd9aL.jpg)**Honey Stinger Gold Energy Gel Gluten Free & Caffeine Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce** Honey Stinger**$15.98**4.5★1,191 reviews](https://www.amazon.com/dp/B0DHLS5T5R) [![GU Energy Original Sports Nutrition Energy Gel Vegan Gluten-Free Kosher and Dairy-Free On-the-Go Energy for Any Workout 24-Count Assorted Indulgent Flavors](https://m.media-amazon.com/images/I/41b4eSGVE3L.jpg)**GU Energy Original Sports Nutrition Energy Gel Vegan Gluten-Free Kosher and Dairy-Free On-the-Go Energy for Any Workout 24-Count Assorted Indulgent Flavors** GU Energy**$45.62**4.8★2,288 reviews](https://www.amazon.com/dp/B06XC7CHB4) [![GU Energy Roctane Ultra Endurance Energy Gel Vegan Gluten-Free Kosher and Dairy-Free On-The-Go Sports Nutrition for Running Biking Hiking or Skiing Assorted Flavors 24-Count](https://m.media-amazon.com/images/I/41nOXFJzHmL.jpg)**GU Energy Roctane Ultra Endurance Energy Gel Vegan Gluten-Free Kosher and Dairy-Free On-The-Go Sports Nutrition for Running Biking Hiking or Skiing Assorted Flavors 24-Count** GU Energy**$59.24**4.7★2,167 reviews](https://www.amazon.com/dp/B00CQ7QDHE)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**24%

*“Absolutely delicious”*

**Flavor**14%

*“Best flavor”*

**Energy Level**12%

*“Good energy”*

**Quality-Overall**8%

*“No complaints”*

**Ease Of Use**4%

*“Easy to use”*

**Acid Regulator/Stomach Ache Relief**3%

*“Does well on my stomach too”*

**Nutritional Content**2%

*“The health impact was very noticeable for me”*

**Texture/Consistency-Overall**2%

*“have a great texture”*

**Ease Of Chewing/Swallowing**2%

*“Sweet and easy to swallow”*

**Efficiency**2%

*“it gets the job done”*

### **What buyers complain about **

**Taste-Overall**15%

*“Disgusting taste”*

**Value For Money**10%

*“Not worth it”*

**Flavor**5%

*“Did not like the flavor”*

**Thickness**4%

*“Not what I was expecting a little to thick”*

**Texture/Consistency-Overall**3%

*“Bad texture”*

**Sweetness**3%

*“A little too sweet”*

**Leak-Proof**3%

*“Package leakage”*

**Salt Content**2%

*“Very salty”*

**Moist/Dry**2%

*“Kinda dry”*

**Size-Overall**2%

*“Too big a package for little substance”*

#### **Top return reasons**- Value For Money18% - Taste-Overall18% - Stale/Rotten/Spoiled9% - Powdered/Crumbled9% - Flavor9% - Quality-Overall5% - Regulates Digestion5% - Advertised Vs Actual Product5% - Ingredients-Overall5% - Product Condition5%