---
title: "horchata protein powder — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/horchata-protein-powder"
last_updated: "2026-07-10T02:46:53.506Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 86% of clicks) — horchata protein powder doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 86% of clicks) — horchata protein powder doesn't clear our bar today."
  "og:title": "horchata protein powder — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
---

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# **horchata protein powder**

**Skip it****34/100 **

a concentrated shelf (top 5 take 86% of clicks) — horchata protein powder doesn't clear our bar today.

**Market/yr**

**$376K**

**Growth (1y)**

**+16.3%**

**Products**

**9**

**Brands**

**9**

was 5 a year ago

**Sellers**

**13**

**Price range**

**$9.61–$69.72**

**Returns**

**0.0%**

**Rating**

**4.4★**

**Skip it**

Scored 34/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**19**

 ×0.30

Growth

**40**

 ×0.30

Competition

**6**

 ×0.20

Quality gap

**54**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +16.3% year over year.

17K8KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.1×

## **Competition**

- Taste Salud52% - Orgain15% - KLASS VIDA8% - Klass Aguas Frescas6% - Wey! Protein5% - Muscle Pharm4% - Other (3 brands)10%

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack. 9 brands and 13 sellers compete here.

**Brands**

**9 **▲rising

was 5 a year ago

**Sellers**

**13**

**Top 5 brand share**

**86%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Salud 2-in-1 Hydration Packets + Immunity Electrolytes Powder Horchata - Agua Fresca Drink Mix Elderberry Dairy & Soy Free Non-GMO Gluten Free Vegan Low Calorie 1g Sugar (15 Servings)](https://m.media-amazon.com/images/I/51IYUCvU-eL.jpg) [**Salud 2-in-1 Hydration Packets + Immunity Electrolytes Powder Horchata - Agua Fresca Drink Mix Elderberry Dairy & Soy Free Non-GMO Gluten Free Vegan Low Calorie 1g Sugar (15 Servings)**](https://www.amazon.com/dp/B0BX17VQVZ)

Taste Salud$29.264.4★1,01352%▼falling

2
![Orgain Organic Vegan Protein Powder Horchata - 21g Plant Based Protein 9g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb](https://m.media-amazon.com/images/I/41QC0YT6SGL.jpg) [**Orgain Organic Vegan Protein Powder Horchata - 21g Plant Based Protein 9g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb**](https://www.amazon.com/dp/B0BWP18WB5)

Orgain$33.914.1★79015%▲rising

3
![KLASS VIDA Daily Hydration Horchata Agua Fresca Electrolyte Powder Packets | Sugar Free Electrolyte Drink Mix | Hydration Packets with Coconut Water & Minerals | 15 Stick Packs](https://m.media-amazon.com/images/I/51QGNJb0YZL.jpg) [**KLASS VIDA Daily Hydration Horchata Agua Fresca Electrolyte Powder Packets | Sugar Free Electrolyte Drink Mix | Hydration Packets with Coconut Water & Minerals | 15 Stick Packs**](https://www.amazon.com/dp/B0DKL7XQH2)

KLASS VIDA$21.404.4★2048%▼falling

4
![Klass Aguas Frescas Powdered Drink Mix 40 Singles Zero Sugar & Caffeine-Free Powder Packets Water Drink Mix Flavor: Horchata - 5 Calories Per Packet & Natural Flavors](https://m.media-amazon.com/images/I/417RppIXypL.jpg) [**Klass Aguas Frescas Powdered Drink Mix 40 Singles Zero Sugar & Caffeine-Free Powder Packets Water Drink Mix Flavor: Horchata - 5 Calories Per Packet & Natural Flavors**](https://www.amazon.com/dp/B0FB6YX1ZT)

Klass Aguas Frescas$9.614.1★8356%▲rising

5
![Horchata - Whey Protein Traditional Mexican Flavor Sugar-Free Gluten-Free 23g Protein Made in USA (30 Servings 2.2lbs)](https://m.media-amazon.com/images/I/41LifuXZ2xL.jpg) [**Horchata - Whey Protein Traditional Mexican Flavor Sugar-Free Gluten-Free 23g Protein Made in USA (30 Servings 2.2lbs)**](https://www.amazon.com/dp/B07KRNKSDZ)

Wey! Protein$43.024.4★1615%—flat

6
![Muscle Pharm Combat Protein Powder Horchata Flavor Fuels Muscles for Productive Workouts 5 Protein Sources Including Whey Protein Isolate & Egg Albumin Gluten Free 4 lb 52 Servings](https://m.media-amazon.com/images/I/41zw8te4NSL.jpg) [**Muscle Pharm Combat Protein Powder Horchata Flavor Fuels Muscles for Productive Workouts 5 Protein Sources Including Whey Protein Isolate & Egg Albumin Gluten Free 4 lb 52 Servings**](https://www.amazon.com/dp/B0CSKDTMM5)

Muscle Pharm$68.554.5★424%▲rising

7
![Earth Fed Muscle Grass-Fed Whey Protein Isolate Horchata Flavor | 23g Protein Per Serving | No Artificial Sweeteners Soy Free Gluten Free | Non-GMO | 2 lb 25 Servings](https://m.media-amazon.com/images/I/41I6-b8rYVL.jpg) [**Earth Fed Muscle Grass-Fed Whey Protein Isolate Horchata Flavor | 23g Protein Per Serving | No Artificial Sweeteners Soy Free Gluten Free | Non-GMO | 2 lb 25 Servings**](https://www.amazon.com/dp/B0GX7V1PXT)

Earth Fed Muscle$69.725.0★14%▲rising

8
![Black Magic Multi-Source Protein - Pre Workout and Post Workout - 2LB - 23g Protein - Whey Egg Albumin Enzymes Micellar Casein & MCTs (Horchata)](https://m.media-amazon.com/images/I/419zEWz-lhL.jpg) [**Black Magic Multi-Source Protein - Pre Workout and Post Workout - 2LB - 23g Protein - Whey Egg Albumin Enzymes Micellar Casein & MCTs (Horchata)**](https://www.amazon.com/dp/B0CCSR79RN)

Black Magic$51.244.1★413%▲rising

9
![ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Horchata)](https://m.media-amazon.com/images/I/41Y4yx+K5bL.jpg) [**ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Horchata)**](https://www.amazon.com/dp/B0BZG7S9ZM)

ProDough Protein Bakeshop$58.454.2★243%▲rising

## **Product shelf**

All 9 tracked products in this niche.

Top sellersNewestTrending

[![Salud 2-in-1 Hydration Packets + Immunity Electrolytes Powder Horchata - Agua Fresca Drink Mix Elderberry Dairy & Soy Free Non-GMO Gluten Free Vegan Low Calorie 1g Sugar (15 Servings)](https://m.media-amazon.com/images/I/51IYUCvU-eL.jpg)**Salud 2-in-1 Hydration Packets + Immunity Electrolytes Powder Horchata - Agua Fresca Drink Mix Elderberry Dairy & Soy Free Non-GMO Gluten Free Vegan Low Calorie 1g Sugar (15 Servings)** Taste Salud**$29.26**4.4★1,013 reviews](https://www.amazon.com/dp/B0BX17VQVZ) [![Orgain Organic Vegan Protein Powder Horchata - 21g Plant Based Protein 9g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb](https://m.media-amazon.com/images/I/41QC0YT6SGL.jpg)**Orgain Organic Vegan Protein Powder Horchata - 21g Plant Based Protein 9g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb** Orgain**$33.91**4.1★790 reviews](https://www.amazon.com/dp/B0BWP18WB5) [![KLASS VIDA Daily Hydration Horchata Agua Fresca Electrolyte Powder Packets | Sugar Free Electrolyte Drink Mix | Hydration Packets with Coconut Water & Minerals | 15 Stick Packs](https://m.media-amazon.com/images/I/51QGNJb0YZL.jpg)**KLASS VIDA Daily Hydration Horchata Agua Fresca Electrolyte Powder Packets | Sugar Free Electrolyte Drink Mix | Hydration Packets with Coconut Water & Minerals | 15 Stick Packs** KLASS VIDA**$21.40**4.4★204 reviews](https://www.amazon.com/dp/B0DKL7XQH2) [![Klass Aguas Frescas Powdered Drink Mix 40 Singles Zero Sugar & Caffeine-Free Powder Packets Water Drink Mix Flavor: Horchata - 5 Calories Per Packet & Natural Flavors](https://m.media-amazon.com/images/I/417RppIXypL.jpg)**Klass Aguas Frescas Powdered Drink Mix 40 Singles Zero Sugar & Caffeine-Free Powder Packets Water Drink Mix Flavor: Horchata - 5 Calories Per Packet & Natural Flavors** Klass Aguas Frescas**$9.61**4.1★835 reviews](https://www.amazon.com/dp/B0FB6YX1ZT) [![Horchata - Whey Protein Traditional Mexican Flavor Sugar-Free Gluten-Free 23g Protein Made in USA (30 Servings 2.2lbs)](https://m.media-amazon.com/images/I/41LifuXZ2xL.jpg)**Horchata - Whey Protein Traditional Mexican Flavor Sugar-Free Gluten-Free 23g Protein Made in USA (30 Servings 2.2lbs)** Wey! Protein**$43.02**4.4★161 reviews](https://www.amazon.com/dp/B07KRNKSDZ) [![Muscle Pharm Combat Protein Powder Horchata Flavor Fuels Muscles for Productive Workouts 5 Protein Sources Including Whey Protein Isolate & Egg Albumin Gluten Free 4 lb 52 Servings](https://m.media-amazon.com/images/I/41zw8te4NSL.jpg)**Muscle Pharm Combat Protein Powder Horchata Flavor Fuels Muscles for Productive Workouts 5 Protein Sources Including Whey Protein Isolate & Egg Albumin Gluten Free 4 lb 52 Servings** Muscle Pharm**$68.55**4.5★42 reviews](https://www.amazon.com/dp/B0CSKDTMM5) [![Earth Fed Muscle Grass-Fed Whey Protein Isolate Horchata Flavor | 23g Protein Per Serving | No Artificial Sweeteners Soy Free Gluten Free | Non-GMO | 2 lb 25 Servings](https://m.media-amazon.com/images/I/41I6-b8rYVL.jpg)**Earth Fed Muscle Grass-Fed Whey Protein Isolate Horchata Flavor | 23g Protein Per Serving | No Artificial Sweeteners Soy Free Gluten Free | Non-GMO | 2 lb 25 Servings** Earth Fed Muscle**$69.72**5.0★1 reviews](https://www.amazon.com/dp/B0GX7V1PXT) [![Black Magic Multi-Source Protein - Pre Workout and Post Workout - 2LB - 23g Protein - Whey Egg Albumin Enzymes Micellar Casein & MCTs (Horchata)](https://m.media-amazon.com/images/I/419zEWz-lhL.jpg)**Black Magic Multi-Source Protein - Pre Workout and Post Workout - 2LB - 23g Protein - Whey Egg Albumin Enzymes Micellar Casein & MCTs (Horchata)** Black Magic**$51.24**4.1★41 reviews](https://www.amazon.com/dp/B0CCSR79RN)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**32%

*“Amazing taste”*

**Flavor**20%

*“Amazing Flavor”*

**Nutritional Content**7%

*“full of nutrients”*

**Sweetness**3%

*“A bit sweet”*

**Solubility**3%

*“dissolves smoothly without any clumps”*

**Moist/Dry**3%

*“Great hydration”*

**Blend/Ratio**2%

*“It mixes smoothly with water or plant-based milk”*

**Quality-Overall**2%

*“Excellent product”*

**Freshness**2%

*“It is refreshing”*

**Value For Money**2%

*“Reasonable price and delivered earlier than expected”*

### **What buyers complain about **

**Taste-Overall**37%

*“Bad taste”*

**Sweetness**7%

*“Insanely fake sweet”*

**Value For Money**6%

*“Not worth the price”*

**Flavor**5%

*“Too strong flavor”*

**Artificial Sweeteners**5%

*“Tastes artificial”*

**Nutritional Content**2%

*“disgusting protein powder Ive ever tried”*

**Bitter**2%

*“Bitter”*

**Hard Feel**2%

*“Its so grainy”*

**Ingredients-Overall**2%

*“Seems like their formula might have changed”*

**Chunk/Clump/Collection**1%

*“I always end up with clumps at the bottom of my cup”*