---
title: "honey lotion — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/honey-lotion"
last_updated: "2026-07-14T00:26:32.862Z"
locale: en
meta:
  description: "honey lotion shows low returns (1.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "honey lotion shows low returns (1.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "honey lotion — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **honey lotion**

**Worth a look**

Shows low returns (1.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 77Growth 14Conversion 89Competition 39Returns 95Price range 63Avg price 78Brand share 0Review moat 46Quality gap 48

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.35**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$951K**

$951K/yr · 551K searches

**Price range**

**Good****$6.38–$29.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,862.3**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-22.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **▲rising

**Sellers**

**49**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- ECZEMA HONEY76% - Burt's Bees13% - Ivory7% - Hearth and Homestead2% - BALM OF GILEAD2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$95K20%$190K30%$285K40%$381K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ECZEMA HONEY Original Skin-Soothing Cream - Organic Hand & Body Eczema Relief - Natural Honey Lotion for Dry Itchy & Irritable Skin (4 Oz)](https://m.media-amazon.com/images/I/51JFuH5UVEL.jpg)**ECZEMA HONEY Original Skin-Soothing Cream - Organic Hand & Body Eczema Relief - Natural Honey Lotion for Dry Itchy & Irritable Skin (4 Oz)**ECZEMA HONEY**$29.32**4.1★4,920 rev](https://www.amazon.com/dp/B09C6MQWPC) [2![ECZEMA HONEY Oatmeal Body Lotion - Hand & Body Cream for Eczema Relief - Natural Dry Skin Repair (16 Oz)](https://m.media-amazon.com/images/I/311VSRfVURL.jpg)**ECZEMA HONEY Oatmeal Body Lotion - Hand & Body Cream for Eczema Relief - Natural Dry Skin Repair (16 Oz)**ECZEMA HONEY**$23.57**4.4★2,191 rev](https://www.amazon.com/dp/B09MNWGM4P) [3![ECZEMA HONEY Nut-Free Original Skin-Soothing Cream - Honey Lotion For Dry & Sensitive Skin - Natural Eczema Cream for Adults & Kids - Itchy Relief Cream for Eczema Psoriasis Dermatitis & More (4 Oz)](https://m.media-amazon.com/images/I/51borZT5OmL.jpg)**ECZEMA HONEY Nut-Free Original Skin-Soothing Cream - Honey Lotion For Dry & Sensitive Skin - Natural Eczema Cream for Adults & Kids - Itchy Relief Cream for Eczema Psoriasis Dermatitis & More (4 Oz)**ECZEMA HONEY**$29.64**4.2★828 rev](https://www.amazon.com/dp/B09LTT975Z) [4![ECZEMA HONEY Soothing Facial Cream - Eczema Lotion for Face Eyelids Lips and More - Natural Dry Skin Repair (2 Oz)](https://m.media-amazon.com/images/I/41ch5f-naUL.jpg)**ECZEMA HONEY Soothing Facial Cream - Eczema Lotion for Face Eyelids Lips and More - Natural Dry Skin Repair (2 Oz)**ECZEMA HONEY**$19.72**4.4★1,202 rev](https://www.amazon.com/dp/B09N5LDKY5) [5![ECZEMA HONEY Soothing Body Wash - Daily Shower Gel & Eczema Treatment - Sensitive Skin Body Wash for Adults Kids & Babies - Body Cleanser for Eczema Relief (13 Oz)](https://m.media-amazon.com/images/I/31JS8Kld7nL.jpg)**ECZEMA HONEY Soothing Body Wash - Daily Shower Gel & Eczema Treatment - Sensitive Skin Body Wash for Adults Kids & Babies - Body Cleanser for Eczema Relief (13 Oz)**ECZEMA HONEY**$16.73**4.4★1,064 rev](https://www.amazon.com/dp/B0C6NXZV4H)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Ivory Hand & Body Lotion 24hr Moisturizing Repairs Extra Dry Skin All Day Hydration Lightweight Formula Absorbs Instantly Perfect for Daily Use Shea Butter Blend Oatmilk Scent 27 fl oz](https://m.media-amazon.com/images/I/315yvH0gKfL.jpg)**Ivory Hand & Body Lotion 24hr Moisturizing Repairs Extra Dry Skin All Day Hydration Lightweight Formula Absorbs Instantly Perfect for Daily Use Shea Butter Blend Oatmilk Scent 27 fl oz**Ivory**$6.38**365 rev5mo ago](https://www.amazon.com/dp/B0G4F1MX3D) [![Ivory Hand & Body Lotion 24hr Moisturizing Repairs Extra Dry Skin All Day Hydration Lightweight Formula Absorbs Instantly Perfect for Daily Use Shea Butter Blend Honey Scent 27 fl oz](https://m.media-amazon.com/images/I/31ZyqC1-BmL.jpg)**Ivory Hand & Body Lotion 24hr Moisturizing Repairs Extra Dry Skin All Day Hydration Lightweight Formula Absorbs Instantly Perfect for Daily Use Shea Butter Blend Honey Scent 27 fl oz**Ivory**$8.93**365 rev5mo ago](https://www.amazon.com/dp/B0G4F3KG6B) [![Ivory Hand & Body Lotion 24hr Moisturizing Repairs Extra Dry Skin All Day Hydration Lightweight Formula Absorbs Instantly Perfect for Daily Use Shea Butter Blend Vanilla Scent 18 fl oz](https://m.media-amazon.com/images/I/311mESQB+6L.jpg)**Ivory Hand & Body Lotion 24hr Moisturizing Repairs Extra Dry Skin All Day Hydration Lightweight Formula Absorbs Instantly Perfect for Daily Use Shea Butter Blend Vanilla Scent 18 fl oz**Ivory**$7.12**365 rev5mo ago](https://www.amazon.com/dp/B0G4F4HS34) [![Burts Bees Boosted Body Lotion With a Ceramide Niacinamide and Peptide Complex Lightweight Daily Lotion Helps Boost Skin Barrier Tropical Scented 13 oz. Bottle](https://m.media-amazon.com/images/I/41fyEBzd-yL.jpg)**Burts Bees Boosted Body Lotion With a Ceramide Niacinamide and Peptide Complex Lightweight Daily Lotion Helps Boost Skin Barrier Tropical Scented 13 oz. Bottle**Burt's Bees**$13.03**393 rev1y ago](https://www.amazon.com/dp/B0F8XDGVNS) [![ECZEMA HONEY Oatmeal Hand Cream - Natural Hand & Body Lotion for Eczema Rash Relief - Eczema Cream for Dry Itchy Sensitive & Irritable Skin (2 Oz)](https://m.media-amazon.com/images/I/31emfUqLPTL.jpg)**ECZEMA HONEY Oatmeal Hand Cream - Natural Hand & Body Lotion for Eczema Rash Relief - Eczema Cream for Dry Itchy Sensitive & Irritable Skin (2 Oz)**ECZEMA HONEY**$12.58**498 rev2y ago](https://www.amazon.com/dp/B0CSVK2TP7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Ivory Hand & Body Lotion 24hr Moisturizing Repairs Extra Dry Skin All Day Hydration Lightweight Formula Absorbs Instantly Perfect for Daily Use Shea Butter Blend Oatmilk Scent 27 fl oz](https://m.media-amazon.com/images/I/315yvH0gKfL.jpg)**Ivory Hand & Body Lotion 24hr Moisturizing Repairs Extra Dry Skin All Day Hydration Lightweight Formula Absorbs Instantly Perfect for Daily Use Shea Butter Blend Oatmilk Scent 27 fl oz**Ivory**$6.38**4.6★**▲ 294%**](https://www.amazon.com/dp/B0G4F1MX3D) [![Ivory Hand & Body Lotion 24hr Moisturizing Repairs Extra Dry Skin All Day Hydration Lightweight Formula Absorbs Instantly Perfect for Daily Use Shea Butter Blend Vanilla Scent 18 fl oz](https://m.media-amazon.com/images/I/311mESQB+6L.jpg)**Ivory Hand & Body Lotion 24hr Moisturizing Repairs Extra Dry Skin All Day Hydration Lightweight Formula Absorbs Instantly Perfect for Daily Use Shea Butter Blend Vanilla Scent 18 fl oz**Ivory**$7.12**4.6★**▲ 170%**](https://www.amazon.com/dp/B0G4F4HS34) [![Ivory Hand & Body Lotion 24hr Moisturizing Repairs Extra Dry Skin All Day Hydration Lightweight Formula Absorbs Instantly Perfect for Daily Use Shea Butter Blend Honey Scent 27 fl oz](https://m.media-amazon.com/images/I/31ZyqC1-BmL.jpg)**Ivory Hand & Body Lotion 24hr Moisturizing Repairs Extra Dry Skin All Day Hydration Lightweight Formula Absorbs Instantly Perfect for Daily Use Shea Butter Blend Honey Scent 27 fl oz**Ivory**$8.93**4.6★**▲ 139%**](https://www.amazon.com/dp/B0G4F3KG6B) [![Hearth & Homestead Whipped Beef Tallow for Skin & Face - 100% Grass Fed Eczema Cream & Body Butter - Organic Olive Oil Calendula & Rose - Lotion & Hand Moisturizer for Dry Skin Unscented 1.3oz](https://m.media-amazon.com/images/I/415tbp-SzEL.jpg)**Hearth & Homestead Whipped Beef Tallow for Skin & Face - 100% Grass Fed Eczema Cream & Body Butter - Organic Olive Oil Calendula & Rose - Lotion & Hand Moisturizer for Dry Skin Unscented 1.3oz**Hearth and Homestead**$29.07**4.6★**▲ 66%**](https://www.amazon.com/dp/B0BJMSH4JX) [![Burts Bees Butter Body Lotion for Dry Skin with Cocoa & Cupuau 12 Oz (Package May Vary)](https://m.media-amazon.com/images/I/41NmfQnm5eL.jpg)**Burts Bees Butter Body Lotion for Dry Skin with Cocoa & Cupuau 12 Oz (Package May Vary)**Burt's Bees**$13.32**4.6★**▲ 63%**](https://www.amazon.com/dp/B004VMGTHQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 79 weeks — -22.9% search growth over the last 90 days.

15K10KSpike '25Prime Day '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Apr, Dec · busiest ÷ quietest = 9.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“Great quality and long-lasting”*

**Smell**14%

*“fragrance free”*

**Moist/Dry**8%

*“Good Moisturizer”*

**Value For Money**6%

*“Good for the price”*

**Soft Feel**5%

*“smooth in consistency”*

**Absorbency**5%

*“absorbed well”*

**Allergies**5%

*“It does not irritate my skin”*

**Efficiency**4%

*“Effective”*

**Suitability Dry Skin**4%

*“works well on dry skin”*

**Suitability Combination Skin**3%

*“good for your skin”*

### **What buyers complain about **

**Allergies**23%

*“My skin was feeling itchy”*

**Smell**11%

*“Artificial fragrance”*

**Value For Money**6%

*“Expensive”*

**Moist/Dry**5%

*“Not really moisturizing”*

**Functionality-Overall**4%

*“Never worked for me”*

**Size-Overall**4%

*“Container & Product too small”*

**Skin Health**3%

*“is SO BAD for their skin”*

**Thickness**2%

*“Was thinner than I would expect”*

**Oily/Greasy**2%

*“Kind of oily”*

**Sensitivity-Overall**2%

*“It did burn some”*

### **Top return reasons **

**Smell**19%

**Functionality-Overall**15%

**Leak-Proof**12%

**Advertised Vs Actual Product**10%

**Size-Overall**5%

**Moist/Dry**5%

**Motor Power**4%

**Product Condition**3%

**Skin Health**3%

**Value For Money**2%