---
title: "honest shampoo and body wash refill — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/honest-shampoo-and-body-wash-refill"
last_updated: "2026-07-10T00:21:55.186Z"
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  description: "a concentrated shelf (top 5 take 95% of clicks) — honest shampoo and body wash refill doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 95% of clicks) — honest shampoo and body wash refill doesn't clear our bar today."
  "og:title": "honest shampoo and body wash refill — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
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# **honest shampoo and body wash refill**

**Skip it****33/100 **

a concentrated shelf (top 5 take 95% of clicks) — honest shampoo and body wash refill doesn't clear our bar today.

**Market/yr**

**$108K**

**Growth (1y)**

**+80.3%**

**Products**

**7**

**Brands**

**2**

was 3 a year ago

**Sellers**

**518**

**Price range**

**$5.82–$25.78**

**Returns**

**0.4%**

**Rating**

**4.5★**

**Skip it**

Scored 33/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**5**

 ×0.30

Growth

**59**

 ×0.30

Competition

**0**

 ×0.20

Quality gap

**44**

 ×0.10

Returns

**97**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +80.3% year over year.

2K1KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Competition**

- The Honest Company74% - Johnson's Baby26%

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack. 2 brands and 518 sellers compete here.

**Brands**

**2 **▼falling

was 3 a year ago

**Sellers**

**518**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![The Honest Company 2-in-1 Cleansing Shampoo Body Wash Refill Carton Gentle for Baby Naturally Derived Tear-free Hypoallergenic Lavender Calm 32 fl oz](https://m.media-amazon.com/images/I/31sygDeYNjL.jpg) [**The Honest Company 2-in-1 Cleansing Shampoo Body Wash Refill Carton Gentle for Baby Naturally Derived Tear-free Hypoallergenic Lavender Calm 32 fl oz**](https://www.amazon.com/dp/B0CT9H19TH)

The Honest Company$24.724.7★46,42740%▼falling

2
![Johnsons Baby Head-To-Toe Gentle Baby Body Wash & Shampoo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Wash Refill 33.8 fl. oz](https://m.media-amazon.com/images/I/31r7kIaHR-L.jpg) [**Johnsons Baby Head-To-Toe Gentle Baby Body Wash & Shampoo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Wash Refill 33.8 fl. oz**](https://www.amazon.com/dp/B0CNKPJTNW)

Johnson's Baby$8.444.7★33,65118%▲rising

3
![The Honest Company 2-in-1 Cleansing Shampoo Body Wash Refill Carton Gentle for Baby Naturally Derived Tear-free Hypoallergenic Citrus Vanilla Refresh 32 fl oz](https://m.media-amazon.com/images/I/41ghkQ4YYmL.jpg) [**The Honest Company 2-in-1 Cleansing Shampoo Body Wash Refill Carton Gentle for Baby Naturally Derived Tear-free Hypoallergenic Citrus Vanilla Refresh 32 fl oz**](https://www.amazon.com/dp/B0CTB76GV2)

The Honest Company$23.624.7★46,42717%▼falling

4
![The Honest Company 2-in-1 Cleansing Shampoo + Body Wash Gentle Enough for Baby Dermatologist Tested Tear-Free Hypoallergenic Fragrance-Free](https://m.media-amazon.com/images/I/31epLWTAZ2L.jpg) [**The Honest Company 2-in-1 Cleansing Shampoo + Body Wash Gentle Enough for Baby Dermatologist Tested Tear-Free Hypoallergenic Fragrance-Free**](https://www.amazon.com/dp/B0GF37DBM9)

The Honest Company$25.784.7★46,42714%▲rising

5
![Johnsons Baby Shampoo with Aloe Vera & Vitamin B5 Tear Free Newborn Essentials No added Parabens & Sulfates Hypoallergenic Baby Essentials 20.3 fl. oz](https://m.media-amazon.com/images/I/31pr-ywtagL.jpg) [**Johnsons Baby Shampoo with Aloe Vera & Vitamin B5 Tear Free Newborn Essentials No added Parabens & Sulfates Hypoallergenic Baby Essentials 20.3 fl. oz**](https://www.amazon.com/dp/B07DGKWFJM)

Johnson's Baby$5.824.7★5,7925%▲rising

6
![Johnsons Baby Head-To-Toe Body Wash and Shampoo Refill Duo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Refill Bottles 33.8 fl. oz](https://m.media-amazon.com/images/I/51b8UIzoXFL.jpg) [**Johnsons Baby Head-To-Toe Body Wash and Shampoo Refill Duo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Refill Bottles 33.8 fl. oz**](https://www.amazon.com/dp/B0GZ4QZ414)

Johnson's Baby$19.353.0★23%▲rising

7
![The Honest Company Foaming Bubble Bath Refill Lavender Calm Scent Tear-Free Hypoallergenic Naturally Derived Gentle for Baby 32 fl oz](https://m.media-amazon.com/images/I/31ovBrD+bmL.jpg) [**The Honest Company Foaming Bubble Bath Refill Lavender Calm Scent Tear-Free Hypoallergenic Naturally Derived Gentle for Baby 32 fl oz**](https://www.amazon.com/dp/B0CTBRCN6Y)

The Honest Company$24.774.7★35,7112%▼falling

## **Product shelf**

All 7 tracked products in this niche.

Top sellersNewestTrending

[![The Honest Company 2-in-1 Cleansing Shampoo Body Wash Refill Carton Gentle for Baby Naturally Derived Tear-free Hypoallergenic Lavender Calm 32 fl oz](https://m.media-amazon.com/images/I/31sygDeYNjL.jpg)**The Honest Company 2-in-1 Cleansing Shampoo Body Wash Refill Carton Gentle for Baby Naturally Derived Tear-free Hypoallergenic Lavender Calm 32 fl oz** The Honest Company**$24.72**4.7★46,427 reviews](https://www.amazon.com/dp/B0CT9H19TH) [![Johnsons Baby Head-To-Toe Gentle Baby Body Wash & Shampoo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Wash Refill 33.8 fl. oz](https://m.media-amazon.com/images/I/31r7kIaHR-L.jpg)**Johnsons Baby Head-To-Toe Gentle Baby Body Wash & Shampoo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Wash Refill 33.8 fl. oz** Johnson's Baby**$8.44**4.7★33,651 reviews](https://www.amazon.com/dp/B0CNKPJTNW) [![The Honest Company 2-in-1 Cleansing Shampoo Body Wash Refill Carton Gentle for Baby Naturally Derived Tear-free Hypoallergenic Citrus Vanilla Refresh 32 fl oz](https://m.media-amazon.com/images/I/41ghkQ4YYmL.jpg)**The Honest Company 2-in-1 Cleansing Shampoo Body Wash Refill Carton Gentle for Baby Naturally Derived Tear-free Hypoallergenic Citrus Vanilla Refresh 32 fl oz** The Honest Company**$23.62**4.7★46,427 reviews](https://www.amazon.com/dp/B0CTB76GV2) [![The Honest Company 2-in-1 Cleansing Shampoo + Body Wash Gentle Enough for Baby Dermatologist Tested Tear-Free Hypoallergenic Fragrance-Free](https://m.media-amazon.com/images/I/31epLWTAZ2L.jpg)**The Honest Company 2-in-1 Cleansing Shampoo + Body Wash Gentle Enough for Baby Dermatologist Tested Tear-Free Hypoallergenic Fragrance-Free** The Honest Company**$25.78**4.7★46,427 reviews](https://www.amazon.com/dp/B0GF37DBM9) [![Johnsons Baby Shampoo with Aloe Vera & Vitamin B5 Tear Free Newborn Essentials No added Parabens & Sulfates Hypoallergenic Baby Essentials 20.3 fl. oz](https://m.media-amazon.com/images/I/31pr-ywtagL.jpg)**Johnsons Baby Shampoo with Aloe Vera & Vitamin B5 Tear Free Newborn Essentials No added Parabens & Sulfates Hypoallergenic Baby Essentials 20.3 fl. oz** Johnson's Baby**$5.82**4.7★5,792 reviews](https://www.amazon.com/dp/B07DGKWFJM) [![Johnsons Baby Head-To-Toe Body Wash and Shampoo Refill Duo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Refill Bottles 33.8 fl. oz](https://m.media-amazon.com/images/I/51b8UIzoXFL.jpg)**Johnsons Baby Head-To-Toe Body Wash and Shampoo Refill Duo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Refill Bottles 33.8 fl. oz** Johnson's Baby**$19.35**3.0★2 reviews](https://www.amazon.com/dp/B0GZ4QZ414) [![The Honest Company Foaming Bubble Bath Refill Lavender Calm Scent Tear-Free Hypoallergenic Naturally Derived Gentle for Baby 32 fl oz](https://m.media-amazon.com/images/I/31ovBrD+bmL.jpg)**The Honest Company Foaming Bubble Bath Refill Lavender Calm Scent Tear-Free Hypoallergenic Naturally Derived Gentle for Baby 32 fl oz** The Honest Company**$24.77**4.7★35,711 reviews](https://www.amazon.com/dp/B0CTBRCN6Y)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**18%

*“Great smell”*

**Quality-Overall**12%

*“Large bottle and excellent product”*

**Value For Money**11%

*“Best price”*

**Soft Feel**11%

*“Gentle for skin”*

**Cleansing**5%

*“My scalp is clean”*

**Advertised Vs Actual Product**3%

*“Is as advertised love this for my daughter”*

**Washability**3%

*“it works great as a facial wash”*

**Allergies**2%

*“has no discomfort or irritation after use”*

**Ease Of Use**2%

*“Which opened easier”*

**Ease Of Cleaning**2%

*“It cleans the hair effectively without drying out the scalp”*

### **What buyers complain about **

**Smell**15%

*“it does not smell like a baby”*

**Allergies**13%

*“THE CAUSE OF BABY ACNE AND SKIN RASH”*

**Size-Overall**6%

*“bigger that I expected”*

**Durability**6%

*“Broke”*

**Leak-Proof**6%

*“leaked out”*

**Value For Money**5%

*“a little expensive for what it is”*

**Ease Of Cleaning**4%

*“This shampoo has no cleaning power”*

**Advertised Vs Actual Product**4%

*“it was very deceptive picture”*

**Dispensing Mechanism**4%

*“dispenser pump is poor quality”*

**Age Suitability**4%

*“I would not recommend for any infant”*

#### **Top return reasons**- Leak-Proof40% - Smell15% - Advertised Vs Actual Product10% - Size-Overall7% - Ingredients-Overall5% - Value For Money3% - Dispensing Mechanism3% - Functionality-Overall2% - Product Condition2% - Vitamin2%