---
title: "hmb powder — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/hmb-powder"
last_updated: "2026-07-09T23:03:29.596Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 94% of clicks) — hmb powder doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 94% of clicks) — hmb powder doesn't clear our bar today."
  "og:title": "hmb powder — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **hmb powder**

**Skip it****40/100 **

a concentrated shelf (top 5 take 94% of clicks) — hmb powder doesn't clear our bar today.

**Market/yr**

**$137K**

**Growth (1y)**

**+226.9%**

**Products**

**7**

**Brands**

**6**

was 7 a year ago

**Sellers**

**16**

**Price range**

**$15.94–$39.10**

**Returns**

**0.0%**

**Rating**

**4.5★**

**Skip it**

Scored 40/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**7**

 ×0.30

Growth

**80**

 ×0.30

Competition

**0**

 ×0.20

Quality gap

**44**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 36 weeks — +226.9% year over year.

2K854.5Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

## **Competition**

- Nutricost54% - BulkSupplements31% - It's Just!5% - NOW Foods4% - Primaforce3% - BEYOND RAW3% - Other0%

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 16 sellers compete here.

**Brands**

**6 **▼falling

was 7 a year ago

**Sellers**

**16**

**Top 5 brand share**

**97%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Nutricost HMB Powder (Beta-Hydroxy Beta-Methylbutyrate) 250 Grams - Gluten Free & Non-GMO](https://m.media-amazon.com/images/I/41lwjbPyAYL.jpg) [**Nutricost HMB Powder (Beta-Hydroxy Beta-Methylbutyrate) 250 Grams - Gluten Free & Non-GMO**](https://www.amazon.com/dp/B07LHCB9FN)

Nutricost$19.604.6★2,81254%▲rising

2
![BulkSupplements.com HMB Powder - Beta-Hydroxy Beta-Methylbutyrate Calcium HMB Supplement - Gluten Free - 1g per Serving 250g (8.8 oz) (Pack of 1)](https://m.media-amazon.com/images/I/412mcn6N2iL.jpg) [**BulkSupplements.com HMB Powder - Beta-Hydroxy Beta-Methylbutyrate Calcium HMB Supplement - Gluten Free - 1g per Serving 250g (8.8 oz) (Pack of 1)**](https://www.amazon.com/dp/B017L2M7RI)

BulkSupplements$19.714.5★3,75227%▲rising

3
![Its Just! - HMB Powder 250g Beta-Hydroxy Beta-Methylbutyrate as Calcium HMB Batch Tested Gluten Free Non-GMO Heavy Metal Tested Keto Friendly (Unflavored 250g)](https://m.media-amazon.com/images/I/41K8nbhBBGL.jpg) [**Its Just! - HMB Powder 250g Beta-Hydroxy Beta-Methylbutyrate as Calcium HMB Batch Tested Gluten Free Non-GMO Heavy Metal Tested Keto Friendly (Unflavored 250g)**](https://www.amazon.com/dp/B0CHTSRGHX)

It's Just!$15.944.4★3565%▼falling

4
![NOW Foods Sports Nutrition HMB (-Hydroxy -Methylbutyrate)Powder Sports Recovery* 90 Grams](https://m.media-amazon.com/images/I/4116tCSp+kL.jpg) [**NOW Foods Sports Nutrition HMB (-Hydroxy -Methylbutyrate)Powder Sports Recovery* 90 Grams**](https://www.amazon.com/dp/B01N5SJKTS)

NOW Foods$23.414.3★7094%—flat

5
![BulkSupplements.com HMB Powder - as Calcium HMB Beta-Hydroxy Beta-Methylbutyrate - HMB Powder Supplements Gluten Free - 1g per Serving 500g (1.1 lbs) (Pack of 1)](https://m.media-amazon.com/images/I/41J7jC1lG4L.jpg) [**BulkSupplements.com HMB Powder - as Calcium HMB Beta-Hydroxy Beta-Methylbutyrate - HMB Powder Supplements Gluten Free - 1g per Serving 500g (1.1 lbs) (Pack of 1)**](https://www.amazon.com/dp/B017L2M7SW)

BulkSupplements$30.404.5★3,7524%▼falling

6
![Primaforce HMB Supplement Powder (200g) (Unflavored) - Pure Calcium Beta-Hydroxy Beta-Methylbutrate](https://m.media-amazon.com/images/I/515pd-PSUsL.jpg) [**Primaforce HMB Supplement Powder (200g) (Unflavored) - Pure Calcium Beta-Hydroxy Beta-Methylbutrate**](https://www.amazon.com/dp/B0CNKV2T7T)

Primaforce$18.324.5★713%—flat

7
![BEYOND RAW Chemistry Labs HMB Powder Increase Performance 30 Servings](https://m.media-amazon.com/images/I/41ZCMbWxj8L.jpg) [**BEYOND RAW Chemistry Labs HMB Powder Increase Performance 30 Servings**](https://www.amazon.com/dp/B07639FK61)

BEYOND RAW$39.104.4★2473%▲rising

## **Product shelf**

All 7 tracked products in this niche.

Top sellersNewestTrending

[![Nutricost HMB Powder (Beta-Hydroxy Beta-Methylbutyrate) 250 Grams - Gluten Free & Non-GMO](https://m.media-amazon.com/images/I/41lwjbPyAYL.jpg)**Nutricost HMB Powder (Beta-Hydroxy Beta-Methylbutyrate) 250 Grams - Gluten Free & Non-GMO** Nutricost**$19.60**4.6★2,812 reviews](https://www.amazon.com/dp/B07LHCB9FN) [![BulkSupplements.com HMB Powder - Beta-Hydroxy Beta-Methylbutyrate Calcium HMB Supplement - Gluten Free - 1g per Serving 250g (8.8 oz) (Pack of 1)](https://m.media-amazon.com/images/I/412mcn6N2iL.jpg)**BulkSupplements.com HMB Powder - Beta-Hydroxy Beta-Methylbutyrate Calcium HMB Supplement - Gluten Free - 1g per Serving 250g (8.8 oz) (Pack of 1)** BulkSupplements**$19.71**4.5★3,752 reviews](https://www.amazon.com/dp/B017L2M7RI) [![Its Just! - HMB Powder 250g Beta-Hydroxy Beta-Methylbutyrate as Calcium HMB Batch Tested Gluten Free Non-GMO Heavy Metal Tested Keto Friendly (Unflavored 250g)](https://m.media-amazon.com/images/I/41K8nbhBBGL.jpg)**Its Just! - HMB Powder 250g Beta-Hydroxy Beta-Methylbutyrate as Calcium HMB Batch Tested Gluten Free Non-GMO Heavy Metal Tested Keto Friendly (Unflavored 250g)** It's Just!**$15.94**4.4★356 reviews](https://www.amazon.com/dp/B0CHTSRGHX) [![NOW Foods Sports Nutrition HMB (-Hydroxy -Methylbutyrate)Powder Sports Recovery* 90 Grams](https://m.media-amazon.com/images/I/4116tCSp+kL.jpg)**NOW Foods Sports Nutrition HMB (-Hydroxy -Methylbutyrate)Powder Sports Recovery* 90 Grams** NOW Foods**$23.41**4.3★709 reviews](https://www.amazon.com/dp/B01N5SJKTS) [![BulkSupplements.com HMB Powder - as Calcium HMB Beta-Hydroxy Beta-Methylbutyrate - HMB Powder Supplements Gluten Free - 1g per Serving 500g (1.1 lbs) (Pack of 1)](https://m.media-amazon.com/images/I/41J7jC1lG4L.jpg)**BulkSupplements.com HMB Powder - as Calcium HMB Beta-Hydroxy Beta-Methylbutyrate - HMB Powder Supplements Gluten Free - 1g per Serving 500g (1.1 lbs) (Pack of 1)** BulkSupplements**$30.40**4.5★3,752 reviews](https://www.amazon.com/dp/B017L2M7SW) [![Primaforce HMB Supplement Powder (200g) (Unflavored) - Pure Calcium Beta-Hydroxy Beta-Methylbutrate](https://m.media-amazon.com/images/I/515pd-PSUsL.jpg)**Primaforce HMB Supplement Powder (200g) (Unflavored) - Pure Calcium Beta-Hydroxy Beta-Methylbutrate** Primaforce**$18.32**4.5★71 reviews](https://www.amazon.com/dp/B0CNKV2T7T) [![BEYOND RAW Chemistry Labs HMB Powder Increase Performance 30 Servings](https://m.media-amazon.com/images/I/41ZCMbWxj8L.jpg)**BEYOND RAW Chemistry Labs HMB Powder Increase Performance 30 Servings** BEYOND RAW**$39.10**4.4★247 reviews](https://www.amazon.com/dp/B07639FK61)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**12%

*“Clean ingredient quality with great mixability”*

**Value For Money**11%

*“Good portions for the price”*

**Dosage**8%

*“The included scoop size makes dosing incredibly accurate”*

**Solubility**6%

*“does mix well and taste ok”*

**Muscle Pain Relief**6%

*“It is highly effective for supporting muscle recovery”*

**Strength**5%

*“Solid HMB”*

**Nutritional Content**5%

*“nutricost is my go too”*

**Side Effects**4%

*“No side effects”*

**Efficiency**4%

*“Works well”*

**Durability**4%

*“it seems like it lasts well past my 1&1/2 - 2 hour workouts”*

### **What buyers complain about **

**Taste-Overall**21%

*“Its the worst tasting supplement Ive ever tried in my life”*

**Vitamin**10%

*“But probably more my problem than the quality of the supplement”*

**Side Effects**8%

*“This product should list that it causes headaches gas”*

**Size-Overall**6%

*“The container is too narrow”*

**Dosage**4%

*“I really don't want air getting to the product for the next 500 days. 1 gr per day.”*

**Flavor**3%

*“No flavor or taste”*

**Smell**3%

*“Very pungent odor that lingers on anything it touches”*

**Unsustainable Design**2%

*“It is a very frustrating design flaw that makes daily use a chore”*

**Solubility**2%

*“Disolves only in hot coffee/tea etc”*

**Oily/Greasy**2%

*“Its like putting oil in water, it separates and just fall's to the bottom of the cup”*