---
title: "hiya vitamins kids — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/hiya-vitamins-kids"
last_updated: "2026-07-10T01:06:19.164Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 84% of clicks) — hiya vitamins kids doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 84% of clicks) — hiya vitamins kids doesn't clear our bar today."
  "og:title": "hiya vitamins kids — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **hiya vitamins kids**

**Skip it****44/100 **

a concentrated shelf (top 5 take 84% of clicks) — hiya vitamins kids doesn't clear our bar today.

**Market/yr**

**$1.3M**

**Growth (1y)**

**+46.5%**

**Products**

**8**

**Brands**

**1**

was 2 a year ago

**Sellers**

**2**

**Price range**

**$34.68–$69.91**

**Returns**

**0.0%**

**Rating**

**4.3★**

**Skip it**

Scored 44/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**38**

 ×0.30

Growth

**49**

 ×0.30

Competition

**8**

 ×0.20

Quality gap

**60**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +46.5% year over year.

27K13KPrime Day '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Jul · busiest ÷ quietest = 2.5×

## **Competition**

- FIRST DAY100% - Other0%

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack. 1 brands and 2 sellers compete here.

**Brands**

**1 **▼falling

was 2 a year ago

**Sellers**

**2**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![First Day Kids Multivitamin Gummies Age 4+ Strawberry & Orange - Kids Vitamins Multivitamin Gummy A C D3 K2 B1 B2 B6 B12 Folate Immunity & Brain Function Vegan - 30 Day Supply Packaging May Vary](https://m.media-amazon.com/images/I/51vVYfYPirL.jpg) [**First Day Kids Multivitamin Gummies Age 4+ Strawberry & Orange - Kids Vitamins Multivitamin Gummy A C D3 K2 B1 B2 B6 B12 Folate Immunity & Brain Function Vegan - 30 Day Supply Packaging May Vary**](https://www.amazon.com/dp/B0CQRV8RB1)

FIRST DAY$38.504.3★3,05340%▼falling

2
![Toddler Multivitamin Gummies for Ages 2 & 3 No Fake Sugars No Artificial Colors No Fillers Choline 10 Essential Nutrients 21 Organic Superfoods Clean Label Purity Award 60 Count](https://m.media-amazon.com/images/I/51j2tBRoC1L.jpg) [**Toddler Multivitamin Gummies for Ages 2 & 3 No Fake Sugars No Artificial Colors No Fillers Choline 10 Essential Nutrients 21 Organic Superfoods Clean Label Purity Award 60 Count**](https://www.amazon.com/dp/B0F1DTVDJ7)

FIRST DAY$34.684.5★39415%▼falling

3
![FIRST DAY Kids Multivitamin Gummies Age 4+ Strawberry & Orange - Kids Vitamins Multivitamin Gummy A C D3 K2 B1 B2 B6 B12 Folate Immunity & Brain Function Vegan - 60 Day Supply Packaging May Vary](https://m.media-amazon.com/images/I/51B0tg7tfKL.jpg) [**FIRST DAY Kids Multivitamin Gummies Age 4+ Strawberry & Orange - Kids Vitamins Multivitamin Gummy A C D3 K2 B1 B2 B6 B12 Folate Immunity & Brain Function Vegan - 60 Day Supply Packaging May Vary**](https://www.amazon.com/dp/B0CQRT9V6L)

FIRST DAY$68.824.3★3,05314%▲rising

4
![FIRST DAY Vitamins for Teens - Teen Multi Vitamins for Girls & Boys 12-17 Organic Fruit & Veggie Blend - 12 Key Nutrients: Vitamins A B1 B2 B6 B9 B12 C D3 E K2-30 Day Supply](https://m.media-amazon.com/images/I/51HVJSMMkeL.jpg) [**FIRST DAY Vitamins for Teens - Teen Multi Vitamins for Girls & Boys 12-17 Organic Fruit & Veggie Blend - 12 Key Nutrients: Vitamins A B1 B2 B6 B9 B12 C D3 E K2-30 Day Supply**](https://www.amazon.com/dp/B0DNNY39PJ)

FIRST DAY$38.324.1★1,5129%▼falling

5
![FIRST DAY Kids Magnesium Citrate Gummies (Ages 4+) with No Melatonin | Calm Kids Magnesium Gummies | Bedtime Supplement for Better Sleep with Suntheanine L-Theanine | Strawberry | 30-Days Supply](https://m.media-amazon.com/images/I/41gyH4wobwL.jpg) [**FIRST DAY Kids Magnesium Citrate Gummies (Ages 4+) with No Melatonin | Calm Kids Magnesium Gummies | Bedtime Supplement for Better Sleep with Suntheanine L-Theanine | Strawberry | 30-Days Supply**](https://www.amazon.com/dp/B0DNQCSKVR)

FIRST DAY$36.804.4★3777%▲rising

6
![FIRST DAY Womens Multivitamin Gummies for Energy Hair & Overall Health Daily Multivitamin with Organic Superfood Blend Methylated Folate Zinc & Biotin Vegan No Junk 60 Gummies](https://m.media-amazon.com/images/I/51i3w+T7a5L.jpg) [**FIRST DAY Womens Multivitamin Gummies for Energy Hair & Overall Health Daily Multivitamin with Organic Superfood Blend Methylated Folate Zinc & Biotin Vegan No Junk 60 Gummies**](https://www.amazon.com/dp/B0DNNXJGC5)

FIRST DAY$38.984.4★7546%▼falling

7
![Kids Brain Gummies with Phosphatidylserine (PS) Cognizin Citicoline & Vitamin B3 | Ages 4+ | Focus Attention & Calm | Organic Vegan Caffeine-Free Gluten-Free | 30-Day Supply](https://m.media-amazon.com/images/I/51YQzo6KdCL.jpg) [**Kids Brain Gummies with Phosphatidylserine (PS) Cognizin Citicoline & Vitamin B3 | Ages 4+ | Focus Attention & Calm | Organic Vegan Caffeine-Free Gluten-Free | 30-Day Supply**](https://www.amazon.com/dp/B0FSP4JGCX)

FIRST DAY$47.824.3★1785%▲rising

8
![FIRST DAY Vitamins for Teens - Teen Multi Vitamins for Girls & Boys 12-17 Organic Fruit & Veggie Blend - 12 Key Nutrients: Vitamins A B1 B2 B6 B9 B12 C D3 E K2-60 Day Supply](https://m.media-amazon.com/images/I/51htZv2VzTL.jpg) [**FIRST DAY Vitamins for Teens - Teen Multi Vitamins for Girls & Boys 12-17 Organic Fruit & Veggie Blend - 12 Key Nutrients: Vitamins A B1 B2 B6 B9 B12 C D3 E K2-60 Day Supply**](https://www.amazon.com/dp/B0DNNWMFMJ)

FIRST DAY$69.914.1★1,5155%▲rising

## **Product shelf**

All 8 tracked products in this niche.

Top sellersNewestTrending

[![First Day Kids Multivitamin Gummies Age 4+ Strawberry & Orange - Kids Vitamins Multivitamin Gummy A C D3 K2 B1 B2 B6 B12 Folate Immunity & Brain Function Vegan - 30 Day Supply Packaging May Vary](https://m.media-amazon.com/images/I/51vVYfYPirL.jpg)**First Day Kids Multivitamin Gummies Age 4+ Strawberry & Orange - Kids Vitamins Multivitamin Gummy A C D3 K2 B1 B2 B6 B12 Folate Immunity & Brain Function Vegan - 30 Day Supply Packaging May Vary** FIRST DAY**$38.50**4.3★3,053 reviews](https://www.amazon.com/dp/B0CQRV8RB1) [![Toddler Multivitamin Gummies for Ages 2 & 3 No Fake Sugars No Artificial Colors No Fillers Choline 10 Essential Nutrients 21 Organic Superfoods Clean Label Purity Award 60 Count](https://m.media-amazon.com/images/I/51j2tBRoC1L.jpg)**Toddler Multivitamin Gummies for Ages 2 & 3 No Fake Sugars No Artificial Colors No Fillers Choline 10 Essential Nutrients 21 Organic Superfoods Clean Label Purity Award 60 Count** FIRST DAY**$34.68**4.5★394 reviews](https://www.amazon.com/dp/B0F1DTVDJ7) [![FIRST DAY Kids Multivitamin Gummies Age 4+ Strawberry & Orange - Kids Vitamins Multivitamin Gummy A C D3 K2 B1 B2 B6 B12 Folate Immunity & Brain Function Vegan - 60 Day Supply Packaging May Vary](https://m.media-amazon.com/images/I/51B0tg7tfKL.jpg)**FIRST DAY Kids Multivitamin Gummies Age 4+ Strawberry & Orange - Kids Vitamins Multivitamin Gummy A C D3 K2 B1 B2 B6 B12 Folate Immunity & Brain Function Vegan - 60 Day Supply Packaging May Vary** FIRST DAY**$68.82**4.3★3,053 reviews](https://www.amazon.com/dp/B0CQRT9V6L) [![FIRST DAY Vitamins for Teens - Teen Multi Vitamins for Girls & Boys 12-17 Organic Fruit & Veggie Blend - 12 Key Nutrients: Vitamins A B1 B2 B6 B9 B12 C D3 E K2-30 Day Supply](https://m.media-amazon.com/images/I/51HVJSMMkeL.jpg)**FIRST DAY Vitamins for Teens - Teen Multi Vitamins for Girls & Boys 12-17 Organic Fruit & Veggie Blend - 12 Key Nutrients: Vitamins A B1 B2 B6 B9 B12 C D3 E K2-30 Day Supply** FIRST DAY**$38.32**4.1★1,512 reviews](https://www.amazon.com/dp/B0DNNY39PJ) [![FIRST DAY Kids Magnesium Citrate Gummies (Ages 4+) with No Melatonin | Calm Kids Magnesium Gummies | Bedtime Supplement for Better Sleep with Suntheanine L-Theanine | Strawberry | 30-Days Supply](https://m.media-amazon.com/images/I/41gyH4wobwL.jpg)**FIRST DAY Kids Magnesium Citrate Gummies (Ages 4+) with No Melatonin | Calm Kids Magnesium Gummies | Bedtime Supplement for Better Sleep with Suntheanine L-Theanine | Strawberry | 30-Days Supply** FIRST DAY**$36.80**4.4★377 reviews](https://www.amazon.com/dp/B0DNQCSKVR) [![FIRST DAY Womens Multivitamin Gummies for Energy Hair & Overall Health Daily Multivitamin with Organic Superfood Blend Methylated Folate Zinc & Biotin Vegan No Junk 60 Gummies](https://m.media-amazon.com/images/I/51i3w+T7a5L.jpg)**FIRST DAY Womens Multivitamin Gummies for Energy Hair & Overall Health Daily Multivitamin with Organic Superfood Blend Methylated Folate Zinc & Biotin Vegan No Junk 60 Gummies** FIRST DAY**$38.98**4.4★754 reviews](https://www.amazon.com/dp/B0DNNXJGC5) [![Kids Brain Gummies with Phosphatidylserine (PS) Cognizin Citicoline & Vitamin B3 | Ages 4+ | Focus Attention & Calm | Organic Vegan Caffeine-Free Gluten-Free | 30-Day Supply](https://m.media-amazon.com/images/I/51YQzo6KdCL.jpg)**Kids Brain Gummies with Phosphatidylserine (PS) Cognizin Citicoline & Vitamin B3 | Ages 4+ | Focus Attention & Calm | Organic Vegan Caffeine-Free Gluten-Free | 30-Day Supply** FIRST DAY**$47.82**4.3★178 reviews](https://www.amazon.com/dp/B0FSP4JGCX) [![FIRST DAY Vitamins for Teens - Teen Multi Vitamins for Girls & Boys 12-17 Organic Fruit & Veggie Blend - 12 Key Nutrients: Vitamins A B1 B2 B6 B9 B12 C D3 E K2-60 Day Supply](https://m.media-amazon.com/images/I/51htZv2VzTL.jpg)**FIRST DAY Vitamins for Teens - Teen Multi Vitamins for Girls & Boys 12-17 Organic Fruit & Veggie Blend - 12 Key Nutrients: Vitamins A B1 B2 B6 B9 B12 C D3 E K2-60 Day Supply** FIRST DAY**$69.91**4.1★1,515 reviews](https://www.amazon.com/dp/B0DNNWMFMJ)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Vitamin**25%

*“Delicious vitamins”*

**Taste-Overall**16%

*“Absolutely delicious”*

**Quality-Overall**7%

*“Good quality”*

**Ingredients-Overall**6%

*“Clean ingredients”*

**Sleep Quality**6%

*“Better sleep quality”*

**Ease Of Use**4%

*“Such an easy”*

**Nutritional Content**4%

*“so this is perfect for extra nutrition”*

**Ease Of Chewing/Swallowing**3%

*“easy to chew”*

**Flavor**3%

*“Flavor is good”*

**Vegan/Organic**1%

*“The organic fruit”*

### **What buyers complain about **

**Taste-Overall**19%

*“Horrible taste”*

**Vitamin**12%

*“Horrible flavor, vitamins all stick together”*

**Smell**9%

*“Smell horrible”*

**Value For Money**6%

*“Too expensive”*

**Sleep Quality**5%

*“it definately did not help him sleep whatsoever”*

**Adhesion/Stickiness**5%

*“Super stuck together and sticky”*

**Flavor**4%

*“Orange flavor is awful”*

**Ease Of Chewing/Swallowing**3%

*“Very chewy”*

**Quality-Overall**3%

*“Product refunded for quality”*

**Functionality-Overall**2%

*“Did not work”*

#### **Top return reasons**- Taste-Overall25% - Vitamin21% - Hard Feel7% - Leak-Proof7% - Stale/Rotten/Spoiled7% - Adhesion/Stickiness7% - Artificial Sweeteners7% - Smell7% - Flavor7% - Functionality-Overall4%