---
title: "hemorrhoid treatment — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
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last_updated: "2026-07-14T04:27:56.084Z"
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  description: "hemorrhoid treatment shows a $15.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
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  "og:title": "hemorrhoid treatment — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
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# **hemorrhoid treatment**

**Worth a look**

Shows a $15.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 24Conversion 99Competition 38Returns 100Price range 68Avg price 81Brand share 5Review moat 17Quality gap 33

**Market size**

**Incredible****$15.5M**

$15.5M/yr · 4.7M searches

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****18.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.50**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.43–$35.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-2.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****19,229.35**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **▼falling

**Sellers**

**93**

**Top-5 brand share**

**98%**

**Open market**

**0%**

- Preparation H58% - Doctor Butler's14% - Amazon Basic Care10% - TUCKS9% - REVIVOL-XR6% - Ebanel2% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1.6M20%$3.1M30%$4.7M40%$6.2M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Preparation H Hemorrhoid Symptom Treatment Cream (0.9 Ounce Tube) Maximum Strength Multi-Symptom Pain Relief with Aloe](https://m.media-amazon.com/images/I/414ystm4Q8L.jpg)**Preparation H Hemorrhoid Symptom Treatment Cream (0.9 Ounce Tube) Maximum Strength Multi-Symptom Pain Relief with Aloe**Preparation H**$7.62**4.6★41,988 rev](https://www.amazon.com/dp/B07PS3T5LS) [2![Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)](https://m.media-amazon.com/images/I/41SLmmuGjtL.jpg)**Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)**Doctor Butler's**$26.53**4.3★25,672 rev](https://www.amazon.com/dp/B009G6U1AS) [3![Amazon Basic Care Hemorrhoid Ointment Fast-Acting Pain Relief Relieves Burning Itching Swelling and Discomfort 2 ounce (Pack of 1)](https://m.media-amazon.com/images/I/31fFAfLgkIS.jpg)**Amazon Basic Care Hemorrhoid Ointment Fast-Acting Pain Relief Relieves Burning Itching Swelling and Discomfort 2 ounce (Pack of 1)**Amazon Basic Care**$5.43**4.5★5,214 rev](https://www.amazon.com/dp/B07QJZYFSD) [4![Preparation H Hemorrhoid Symptom Treatment Ointment Itching Burning and Discomfort Relief Tube 2 Ounce](https://m.media-amazon.com/images/I/31YGHtJVg7L.jpg)**Preparation H Hemorrhoid Symptom Treatment Ointment Itching Burning and Discomfort Relief Tube 2 Ounce**Preparation H**$12.68**4.7★17,031 rev](https://www.amazon.com/dp/B07PMQB7Q6) [5![REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz](https://m.media-amazon.com/images/I/51avpQBpAKL.jpg)**REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz**REVIVOL-XR**$27.05**4.4★3,754 rev](https://www.amazon.com/dp/B0BZWM773N)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Tucks Triple Relief Hemorrhoidal Cream Maximum Strength Pain Relief from Burning Itching and Discomfort with Witch Hazel Treatment Brand Used by Hospitals 0.9oz. (26g)](https://m.media-amazon.com/images/I/41txBG1Ww2L.jpg)**Tucks Triple Relief Hemorrhoidal Cream Maximum Strength Pain Relief from Burning Itching and Discomfort with Witch Hazel Treatment Brand Used by Hospitals 0.9oz. (26g)**TUCKS**$8.13**1,062 rev1y ago](https://www.amazon.com/dp/B0DR3MWJKC) [![Ebanel 5% Lidocaine Hemorrhoid Treatment Cream with Witch Hazel Phenylephrine Horse Chestnut Vitamin B6 Zinc Oxide External and Internal Hemorrhoids Treatment Burn Itch Pain Relief Anal Cream](https://m.media-amazon.com/images/I/41RaM5T9aZL.jpg)**Ebanel 5% Lidocaine Hemorrhoid Treatment Cream with Witch Hazel Phenylephrine Horse Chestnut Vitamin B6 Zinc Oxide External and Internal Hemorrhoids Treatment Burn Itch Pain Relief Anal Cream**Ebanel**$29.47**6,446 rev1y ago](https://www.amazon.com/dp/B0DCD9X8ZK) [![REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz](https://m.media-amazon.com/images/I/51avpQBpAKL.jpg)**REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz**REVIVOL-XR**$27.05**3,754 rev2y ago](https://www.amazon.com/dp/B0BZWM773N) [![Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)](https://m.media-amazon.com/images/I/415JSPNNQrL.jpg)**Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)**Doctor Butler's**$33.63**2,838 rev6y ago](https://www.amazon.com/dp/B0897VD69M) [![Amazon Basic Care Hemorrhoid Ointment Fast-Acting Pain Relief Relieves Burning Itching Swelling and Discomfort 2 ounce (Pack of 1)](https://m.media-amazon.com/images/I/31fFAfLgkIS.jpg)**Amazon Basic Care Hemorrhoid Ointment Fast-Acting Pain Relief Relieves Burning Itching Swelling and Discomfort 2 ounce (Pack of 1)**Amazon Basic Care**$5.43**5,214 rev7y ago](https://www.amazon.com/dp/B07QJZYFSD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)](https://m.media-amazon.com/images/I/415JSPNNQrL.jpg)**Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)**Doctor Butler's**$33.63**4.3★**▲ 32%**](https://www.amazon.com/dp/B0897VD69M) [![REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz](https://m.media-amazon.com/images/I/51avpQBpAKL.jpg)**REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz**REVIVOL-XR**$27.05**4.4★**▲ 26%**](https://www.amazon.com/dp/B0BZWM773N) [![PREPARATION H Hemorrhoid Symptom Treatment Suppositories Burning Itching and Discomfort Relief (48 Count)](https://m.media-amazon.com/images/I/41K3Mc8R3bL.jpg)**PREPARATION H Hemorrhoid Symptom Treatment Suppositories Burning Itching and Discomfort Relief (48 Count)**Preparation H**$35.36**4.6★**▲ 21%**](https://www.amazon.com/dp/B0753B3BK5) [![Amazon Basic Care Hemorrhoid Ointment Fast-Acting Pain Relief Relieves Burning Itching Swelling and Discomfort 2 ounce (Pack of 1)](https://m.media-amazon.com/images/I/31fFAfLgkIS.jpg)**Amazon Basic Care Hemorrhoid Ointment Fast-Acting Pain Relief Relieves Burning Itching Swelling and Discomfort 2 ounce (Pack of 1)**Amazon Basic Care**$5.43**4.5★**▲ 18%**](https://www.amazon.com/dp/B07QJZYFSD) [![Preparation H Hemorrhoid Symptom Treatment Ointment Itching Burning and Discomfort Relief Tube 2 Ounce](https://m.media-amazon.com/images/I/31YGHtJVg7L.jpg)**Preparation H Hemorrhoid Symptom Treatment Ointment Itching Burning and Discomfort Relief Tube 2 Ounce**Preparation H**$12.68**4.7★**▲ 15%**](https://www.amazon.com/dp/B07PMQB7Q6)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.

100K60KSpike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Efficiency**17%

*“Works well as needed”*

**Quality-Overall**17%

*“Great product & came as described”*

**Advertised Vs Actual Product**10%

*“As described”*

**Value For Money**8%

*“Worth it”*

**Ease Of Use**4%

*“Easy to use”*

**Soothing Effect**4%

*“These wipes are soothing”*

**Comfort-Overall**4%

*“comfortable to use”*

**Inflammation**3%

*“Decreases inflammation and swelling”*

**Itch Relief**2%

*“Good stuff, soothes itching and helps healing”*

**Allergies**2%

*“Very good & great relief of irritation”*

### **What buyers complain about **

**Functionality-Overall**19%

*“no results”*

**Value For Money**12%

*“its expensive”*

**Pain Relief-Overall**8%

*“Painful”*

**Allergies**6%

*“Allergic reaction”*

**Size-Overall**5%

*“the cap was to big”*

**Quality-Overall**4%

*“Cheap made”*

**Ease Of Use**3%

*“Unbelievably hard to use”*

**Advertised Vs Actual Product**3%

*“Not as they were”*

**Itch Relief**2%

*“This did nothing for the itch at all”*

**Thickness**2%

*“they seem thicker”*

### **Top return reasons **

**Functionality-Overall**100%