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title: "hemorrhoid cream with lidocaine — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
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  description: "hemorrhoid cream with lidocaine shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
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  "og:title": "hemorrhoid cream with lidocaine — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
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# **hemorrhoid cream with lidocaine**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 68Growth 61Conversion 99Competition 35Returns 100Price range 66Avg price 79Brand share 26Review moat 22Quality gap 50

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****18.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.59**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$697K**

$697K/yr · 227K searches

**Price range**

**Good****$5.43–$33.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+37.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****9,848.24**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▼falling

**Sellers**

**71**

**Top-5 brand share**

**89%**

**Open market**

**7%**

- Preparation H50% - Doctor Butler's14% - WELMATE13% - REVIVOL-XR8% - RectaEase4% - TUCKS4% - Open — no brand owns it (3 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$70K20%$139K30%$209K40%$279K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Preparation H Rapid Relief Hemorrhoid Cream with Lidocaine Numbing Relief for Swelling Pain Burning and Itching - 1 Oz Tube](https://m.media-amazon.com/images/I/41ZXzB01f7L.jpg)**Preparation H Rapid Relief Hemorrhoid Cream with Lidocaine Numbing Relief for Swelling Pain Burning and Itching - 1 Oz Tube**Preparation H**$26.08**4.6★6,784 rev](https://www.amazon.com/dp/B07PQY2SLP) [2![Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)](https://m.media-amazon.com/images/I/41SLmmuGjtL.jpg)**Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)**Doctor Butler's**$26.53**4.3★25,672 rev](https://www.amazon.com/dp/B009G6U1AS) [3![Preparation H Hemorrhoid Symptom Treatment Cream (0.9 Ounce Tube) Maximum Strength Multi-Symptom Pain Relief with Aloe](https://m.media-amazon.com/images/I/414ystm4Q8L.jpg)**Preparation H Hemorrhoid Symptom Treatment Cream (0.9 Ounce Tube) Maximum Strength Multi-Symptom Pain Relief with Aloe**Preparation H**$7.62**4.6★41,988 rev](https://www.amazon.com/dp/B07PS3T5LS) [4![WELMATE 5% Lidocaine Hemorrhoid Cream Maximum Strength Fast-Acting Numbing Cream for Anorectal Pain Relief Non-Greasy Unscented for Sensitive Skin Packaging May Vary 2 oz (60g)](https://m.media-amazon.com/images/I/41iMiK0+3wL.jpg)**WELMATE 5% Lidocaine Hemorrhoid Cream Maximum Strength Fast-Acting Numbing Cream for Anorectal Pain Relief Non-Greasy Unscented for Sensitive Skin Packaging May Vary 2 oz (60g)**WELMATE**$11.09**4.4★2,298 rev](https://www.amazon.com/dp/B0CRBP7MRH) [5![REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz](https://m.media-amazon.com/images/I/51avpQBpAKL.jpg)**REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz**REVIVOL-XR**$27.05**4.4★3,754 rev](https://www.amazon.com/dp/B0BZWM773N)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Tucks Triple Relief Hemorrhoidal Cream Maximum Strength Pain Relief from Burning Itching and Discomfort with Witch Hazel Treatment Brand Used by Hospitals 0.9oz. (26g)](https://m.media-amazon.com/images/I/41txBG1Ww2L.jpg)**Tucks Triple Relief Hemorrhoidal Cream Maximum Strength Pain Relief from Burning Itching and Discomfort with Witch Hazel Treatment Brand Used by Hospitals 0.9oz. (26g)**TUCKS**$8.13**1,062 rev1y ago](https://www.amazon.com/dp/B0DR3MWJKC) [![Ebanel 5% Lidocaine Hemorrhoid Treatment Cream with Witch Hazel Phenylephrine Horse Chestnut Vitamin B6 Zinc Oxide External and Internal Hemorrhoids Treatment Burn Itch Pain Relief Anal Cream](https://m.media-amazon.com/images/I/41RaM5T9aZL.jpg)**Ebanel 5% Lidocaine Hemorrhoid Treatment Cream with Witch Hazel Phenylephrine Horse Chestnut Vitamin B6 Zinc Oxide External and Internal Hemorrhoids Treatment Burn Itch Pain Relief Anal Cream**Ebanel**$29.47**6,446 rev1y ago](https://www.amazon.com/dp/B0DCD9X8ZK) [![WELMATE 5% Lidocaine Hemorrhoid Cream Maximum Strength Fast-Acting Numbing Cream for Anorectal Pain Relief Non-Greasy Unscented for Sensitive Skin Packaging May Vary 2 oz (60g)](https://m.media-amazon.com/images/I/41iMiK0+3wL.jpg)**WELMATE 5% Lidocaine Hemorrhoid Cream Maximum Strength Fast-Acting Numbing Cream for Anorectal Pain Relief Non-Greasy Unscented for Sensitive Skin Packaging May Vary 2 oz (60g)**WELMATE**$11.09**2,298 rev2y ago](https://www.amazon.com/dp/B0CRBP7MRH) [![WELMATE 5% Lidocaine Cream for Hemorrhoids Maximum Strength Numbing Cream Fast-Acting Anorectal Relief Non-Greasy Unscented Child Resistant Cap 1 oz (30g)](https://m.media-amazon.com/images/I/41-8xLr1f6L.jpg)**WELMATE 5% Lidocaine Cream for Hemorrhoids Maximum Strength Numbing Cream Fast-Acting Anorectal Relief Non-Greasy Unscented Child Resistant Cap 1 oz (30g)**WELMATE**$8.24**4,627 rev2y ago](https://www.amazon.com/dp/B0CRBMN7JZ) [![REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz](https://m.media-amazon.com/images/I/51avpQBpAKL.jpg)**REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz**REVIVOL-XR**$27.05**3,754 rev2y ago](https://www.amazon.com/dp/B0BZWM773N)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)](https://m.media-amazon.com/images/I/41SLmmuGjtL.jpg)**Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)**Doctor Butler's**$26.53**4.3★**▲ 46%**](https://www.amazon.com/dp/B009G6U1AS) [![WELMATE 5% Lidocaine Cream for Hemorrhoids Maximum Strength Numbing Cream Fast-Acting Anorectal Relief Non-Greasy Unscented Child Resistant Cap 1 oz (30g)](https://m.media-amazon.com/images/I/41-8xLr1f6L.jpg)**WELMATE 5% Lidocaine Cream for Hemorrhoids Maximum Strength Numbing Cream Fast-Acting Anorectal Relief Non-Greasy Unscented Child Resistant Cap 1 oz (30g)**WELMATE**$8.24**4.3★**▲ 44%**](https://www.amazon.com/dp/B0CRBMN7JZ) [![Preparation H Hemorrhoid Symptom Treatment Cream (2 x 1.8 Ounce Tube) Maximum Strength Multi-Symptom Pain Relief with Aloe](https://m.media-amazon.com/images/I/41g1wdBClBL.jpg)**Preparation H Hemorrhoid Symptom Treatment Cream (2 x 1.8 Ounce Tube) Maximum Strength Multi-Symptom Pain Relief with Aloe**Preparation H**$22.22**4.6★**▲ 28%**](https://www.amazon.com/dp/B07CBLCFRF) [![Preparation H Rapid Relief Hemorrhoidal Spray with Lidocaine for Itching Burning and Pain Relief - 3.8 Oz Bottle](https://m.media-amazon.com/images/I/41P8U7wSKkL.jpg)**Preparation H Rapid Relief Hemorrhoidal Spray with Lidocaine for Itching Burning and Pain Relief - 3.8 Oz Bottle**Preparation H**$19.84**4.3★**▲ 15%**](https://www.amazon.com/dp/B09SGRD734) [![Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)](https://m.media-amazon.com/images/I/415JSPNNQrL.jpg)**Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)**Doctor Butler's**$33.63**4.3★**▲ 13%**](https://www.amazon.com/dp/B0897VD69M)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +37.3% search growth over the last 90 days.

9K7KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, May · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Efficiency**21%

*“Works Well”*

**Quality-Overall**17%

*“just a helpful product”*

**Value For Money**11%

*“value for money”*

**Advertised Vs Actual Product**9%

*“Exactly as advertised”*

**Inflammation**4%

*“Good for inflammation”*

**Ease Of Use**3%

*“Easy to use”*

**Itch Relief**3%

*“It definitely relieved itchiness”*

**Comfort-Overall**3%

*“Comfort and Ease of use”*

**Allergies**2%

*“Non irritatng and works wel for me”*

**Ease Of Application**2%

*“Application- Also very effective”*

### **What buyers complain about **

**Functionality-Overall**27%

*“no results”*

**Value For Money**14%

*“Too expensive”*

**Pain Relief-Overall**11%

*“No pain relief”*

**Allergies**6%

*“I felt the itching”*

**Itch Relief**3%

*“This did nothing for the itch at all”*

**Quality-Overall**3%

*“Garbage”*

**Advertised Vs Actual Product**3%

*“Not as described”*

**Ease Of Use**2%

*“Sucks to need to use it”*

**Side Effects**2%

*“MADE ME WORSE”*

**Inflammation**2%

*“Burns”*

### **Top return reasons **

**Functionality-Overall**100%