---
title: "heart gems — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/heart-gems"
last_updated: "2026-07-14T03:02:00.140Z"
locale: en
meta:
  description: "soft demand (-71.4% this quarter) — heart gems doesn't clear our bar today."
  "og:description": "soft demand (-71.4% this quarter) — heart gems doesn't clear our bar today."
  "og:title": "heart gems — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

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# **heart gems**

**Skip it**

Soft demand (-71.4% this quarter) — this niche doesn't clear our bar today.

Market size 1Growth 0Conversion 11Competition 64Returns 87Price range 48Avg price 28Brand share 75Review moat 73Quality gap 37

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****587.89**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$5.45–$23.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$9.34**

avg listing price — sweet spot $15–$100

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$5K**

$5K/yr · 60K searches

**Growth**

**Bad****-71.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**32 **▼falling

**Sellers**

**35**

**Top-5 brand share**

**60%**

**Open market**

**34%**

- Nuenen19% - MAIBAOTA12% - Chuangdi12% - Niceup9% - MYDBUYSOME8% - Honbay6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1898%$37812%$56816%$757101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![MAIBAOTA 45 mm Rose Quartz Crystals Mothers Day Birthday Gifts for Mom Women Large Heart Stone Healing Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation](https://m.media-amazon.com/images/I/41m8cdU7FUL.jpg)**MAIBAOTA 45 mm Rose Quartz Crystals Mothers Day Birthday Gifts for Mom Women Large Heart Stone Healing Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation**MAIBAOTA**$9.61**4.5★1,622 rev](https://www.amazon.com/dp/B09DJFV18L) [2![Nuenen 30 Pcs Heart Shape Crystals Stone Bulk 1.2 Inch Gemstone Heart Rocks Quartz Love Pocket Palm Spiritual Christmas presents for Women Mom Wedding Witchcraft Reiki Decoration](https://m.media-amazon.com/images/I/51w5ZQgvOaL.jpg)**Nuenen 30 Pcs Heart Shape Crystals Stone Bulk 1.2 Inch Gemstone Heart Rocks Quartz Love Pocket Palm Spiritual Christmas presents for Women Mom Wedding Witchcraft Reiki Decoration**Nuenen**$22.98**4.7★458 rev](https://www.amazon.com/dp/B0BYZ59DRQ) [3![Niceup 30pcs 3D Heart Diamond Gemstones for Easter Egg Fillers Diving Pool Toys 1.57in Small Crystal Acrylic Gems Heart Shape Gemstones for Mermaid Treasure Hunt Party Favors](https://m.media-amazon.com/images/I/51UMVOmvL-L.jpg)**Niceup 30pcs 3D Heart Diamond Gemstones for Easter Egg Fillers Diving Pool Toys 1.57in Small Crystal Acrylic Gems Heart Shape Gemstones for Mermaid Treasure Hunt Party Favors**Niceup**$10.14**4.6★112 rev](https://www.amazon.com/dp/B0DGKPDC5Q) [4![Nuenen 72 Pcs Natural Heart Shaped Healing Crystal Stone Bulk 0.8 Inch Polished Crystal Chakra Worry Gemstones Love Reiki Palm Pocket Carved Mini Decor for Witchcraft Meditation Valentines Gift Women](https://m.media-amazon.com/images/I/61AWqfzR6XL.jpg)**Nuenen 72 Pcs Natural Heart Shaped Healing Crystal Stone Bulk 0.8 Inch Polished Crystal Chakra Worry Gemstones Love Reiki Palm Pocket Carved Mini Decor for Witchcraft Meditation Valentines Gift Women**Nuenen**$23.74**4.5★528 rev](https://www.amazon.com/dp/B09V12D9W7) [5![Honbay 10PCS 22mm x 23mm Flatback Heart Shaped Rhinestone White Faux Pearl Embellishments - Glue on](https://m.media-amazon.com/images/I/41wJOnktbsL.jpg)**Honbay 10PCS 22mm x 23mm Flatback Heart Shaped Rhinestone White Faux Pearl Embellishments - Glue on**Honbay**$5.95**4.6★44 rev](https://www.amazon.com/dp/B07ZR4XXTD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![200Pcs Colorful Heart Nail Charms Shiny Zircon Mini Hearts Nail Rhinestones Gems Flatback 3D Mixed Valentines Day Nail Art Charm Heart Charms for Nails Art Design Jewelry DIY Crafts Accessories](https://m.media-amazon.com/images/I/51Vj-WYTLtL.jpg)**200Pcs Colorful Heart Nail Charms Shiny Zircon Mini Hearts Nail Rhinestones Gems Flatback 3D Mixed Valentines Day Nail Art Charm Heart Charms for Nails Art Design Jewelry DIY Crafts Accessories**NEWSPIED**$6.60**12 rev7mo ago](https://www.amazon.com/dp/B0G5DVVJ4S) [![600Pcs Colorful Heart Nail Rhinestones Aurora Valentine Heart Nails Art Charms Mini Hearts Shiny Resin Diamonds Design Multi-Color Flatback Crystals Hearts Nails Charms for Women Manicure Nails Decor](https://m.media-amazon.com/images/I/51v0N822NDL.jpg)**600Pcs Colorful Heart Nail Rhinestones Aurora Valentine Heart Nails Art Charms Mini Hearts Shiny Resin Diamonds Design Multi-Color Flatback Crystals Hearts Nails Charms for Women Manicure Nails Decor**SHUXILIN**$5.52**568 rev1y ago](https://www.amazon.com/dp/B0FBS91ZM3) [![40 Pieces Heart Charms for Nails 3D Diamond Alloy Nail Heart Nail Charms Gems Rhinestones for Nails Art Supplies Women Design Valentines Day Wedding Decor](https://m.media-amazon.com/images/I/41fcf-jcRdL.jpg)**40 Pieces Heart Charms for Nails 3D Diamond Alloy Nail Heart Nail Charms Gems Rhinestones for Nails Art Supplies Women Design Valentines Day Wedding Decor**Trinkrittey**$6.23**13 rev1y ago](https://www.amazon.com/dp/B0F8QSP5YQ) [![30 Pcs Faux Pearl Button Heart Shaped Buttons White Vintage Pearl Embellishments 23mm Flatback Retro Vintage Button Sew on Buttons for DIY Crafts](https://m.media-amazon.com/images/I/51LE1iH4woL.jpg)**30 Pcs Faux Pearl Button Heart Shaped Buttons White Vintage Pearl Embellishments 23mm Flatback Retro Vintage Button Sew on Buttons for DIY Crafts**InnoHHustle**$8.50**13 rev1y ago](https://www.amazon.com/dp/B0DZNZFFMN) [![Chuangdi 516 Pcs Acrylic Rhinestone Crystal Gems Rhinestone Flat Back 18mm/12mm/10mm/6mm for Valentines Day Wedding Decoration DIY Clothes Shoes Jewelry Making Crafts(Light Color Heart)](https://m.media-amazon.com/images/I/51igjhAYosL.jpg)**Chuangdi 516 Pcs Acrylic Rhinestone Crystal Gems Rhinestone Flat Back 18mm/12mm/10mm/6mm for Valentines Day Wedding Decoration DIY Clothes Shoes Jewelry Making Crafts(Light Color Heart)**Chuangdi**$8.43**586 rev1y ago](https://www.amazon.com/dp/B0DTSN6R8M)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Allstarco 27mm Pink CH13 Heart Acrylic Pirate Treasure Gems Plastic Jewels For Party & Games Table Scatter Vase Fillers Wedding Decor Gemstones Favors - 20 Pieces](https://m.media-amazon.com/images/I/41Q7Fc3Zy0L.jpg)**Allstarco 27mm Pink CH13 Heart Acrylic Pirate Treasure Gems Plastic Jewels For Party & Games Table Scatter Vase Fillers Wedding Decor Gemstones Favors - 20 Pieces**Allstarco**$9.65**4.6★**▲ 356%**](https://www.amazon.com/dp/B00IOVOJ22) [![30 Pcs Faux Pearl Button Heart Shaped Buttons White Vintage Pearl Embellishments 23mm Flatback Retro Vintage Button Sew on Buttons for DIY Crafts](https://m.media-amazon.com/images/I/51LE1iH4woL.jpg)**30 Pcs Faux Pearl Button Heart Shaped Buttons White Vintage Pearl Embellishments 23mm Flatback Retro Vintage Button Sew on Buttons for DIY Crafts**InnoHHustle**$8.50**4.5★**▲ 330%**](https://www.amazon.com/dp/B0DZNZFFMN) [![200Pcs Colorful Heart Nail Charms Shiny Zircon Mini Hearts Nail Rhinestones Gems Flatback 3D Mixed Valentines Day Nail Art Charm Heart Charms for Nails Art Design Jewelry DIY Crafts Accessories](https://m.media-amazon.com/images/I/51Vj-WYTLtL.jpg)**200Pcs Colorful Heart Nail Charms Shiny Zircon Mini Hearts Nail Rhinestones Gems Flatback 3D Mixed Valentines Day Nail Art Charm Heart Charms for Nails Art Design Jewelry DIY Crafts Accessories**NEWSPIED**$6.60**3.9★**▲ 291%**](https://www.amazon.com/dp/B0G5DVVJ4S) [![MAIBAOTA 45 mm Rose Quartz Crystals Mothers Day Birthday Gifts for Mom Women Large Heart Stone Healing Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation](https://m.media-amazon.com/images/I/41m8cdU7FUL.jpg)**MAIBAOTA 45 mm Rose Quartz Crystals Mothers Day Birthday Gifts for Mom Women Large Heart Stone Healing Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation**MAIBAOTA**$9.61**4.5★**▲ 269%**](https://www.amazon.com/dp/B09DJFV18L) [![Nuenen 30 Pcs Heart Shape Crystals Stone Bulk 1.2 Inch Gemstone Heart Rocks Quartz Love Pocket Palm Spiritual Christmas presents for Women Mom Wedding Witchcraft Reiki Decoration](https://m.media-amazon.com/images/I/51w5ZQgvOaL.jpg)**Nuenen 30 Pcs Heart Shape Crystals Stone Bulk 1.2 Inch Gemstone Heart Rocks Quartz Love Pocket Palm Spiritual Christmas presents for Women Mom Wedding Witchcraft Reiki Decoration**Nuenen**$22.98**4.7★**▲ 266%**](https://www.amazon.com/dp/B0BYZ59DRQ)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 20 weeks — -71.4% search growth over the last 90 days.

1K600Spike '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**12%

*“The colors are beautiful”*

**Quality-Overall**12%

*“Good Quality”*

**Fun/Entertainment Experience**9%

*“So much fun”*

**Value For Money**9%

*“Decent price”*

**Advertised Vs Actual Product**8%

*“as advertised”*

**Gifting Purpose**7%

*“Makes it perfect for gift giving”*

**Adhesion/Stickiness**7%

*“The stickys are really strong”*

**Size-Overall**7%

*“a good size”*

**Ease Of Use**5%

*“Easy to use”*

**Design-Overall**4%

*“made really cool designs”*

### **What buyers complain about **

**Size-Overall**25%

*“These are large”*

**Adhesion/Stickiness**18%

*“Do not stick”*

**Color**14%

*“Not enough color variation”*

**Advertised Vs Actual Product**7%

*“Not as pictured”*

**Precious Gemstone**2%

*“Not true stone they are resin shaped hearts”*

**Quality-Overall**2%

*“Cheap looking”*

**Heating**2%

*“Had to glue on to avoid ruining my heat press”*

**Material Quality**1%

*“Looks like plastic”*

**Washability**1%

*“Do n ot wash”*

**Ease Of Use**1%

*“also tricky to remove from the sheet at times”*

### **Top return reasons **

**Size-Overall**54%

**Adhesion/Stickiness**13%

**Advertised Vs Actual Product**9%

**Value For Money**8%

**Color**5%

**Quality-Overall**3%

**Defective Material/Parts**2%

**Functionality-Overall**2%

**Brightness/Shine/Glow**0%

**Product Condition**0%