---
title: "healthy protein powder — Niche Verdict: Launch it (70/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/healthy-protein-powder"
last_updated: "2026-07-14T05:21:58.959Z"
locale: en
meta:
  description: "healthy protein powder clears our launch bar: a $2.5M/yr market growing +0.3% this quarter with returns at 0.0%."
  "og:description": "healthy protein powder clears our launch bar: a $2.5M/yr market growing +0.3% this quarter with returns at 0.0%."
  "og:title": "healthy protein powder — Niche Verdict: Launch it (70/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **healthy protein powder**

**Launch it**

A $2.5M/yr market growing +0.3% this quarter with returns at 0.0% — clears our launch bar.

Market size 95Growth 25Conversion 76Competition 61Returns 100Price range 95Avg price 95Brand share 68Review moat 23Quality gap 76

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$2.5M**

$2.5M/yr · 1.0M searches

**Avg price**

**Incredible****$33.41**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$16.46–$61.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+0.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,161.46**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**21 **▲rising

**Sellers**

**631**

**Top-5 brand share**

**64%**

**Open market**

**29%**

- Orgain20% - NAKED17% - Anthony's14% - 365 by Whole Foods Market7% - NOW Foods7% - Micro Ingredients7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$100K8%$200K12%$299K16%$399K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Anthonys Premium Pea Protein 2 lb Plant Based Gluten Free Unflavored Vegan Keto Friendly Made from Peas](https://m.media-amazon.com/images/I/41MoYSk1u4L.jpg)**Anthonys Premium Pea Protein 2 lb Plant Based Gluten Free Unflavored Vegan Keto Friendly Made from Peas**Anthony's**$22.33**4.4★8,178 rev](https://www.amazon.com/dp/B01COARRFE) [2![Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)](https://m.media-amazon.com/images/I/41YPR-HA3mL.jpg)**Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)**Orgain**$27.22**4.5★61,842 rev](https://www.amazon.com/dp/B00J074W7Q) [3![NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 76 Servings](https://m.media-amazon.com/images/I/41R0TuYtBLL.jpg)**NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 76 Servings**NAKED**$57.62**4.2★10,373 rev](https://www.amazon.com/dp/B00NBIUGA2) [4![SOLO Organic Pea Protein Isolate Low in Sodium Canada Grown Peas 100% Vegan Non-GMO Unflavored Plant Based Protein Powder with BCAA Keto & Paleo Friendly Easy to Digest No Additives (2.7 lbs)](https://m.media-amazon.com/images/I/4152UDrU0zL.jpg)**SOLO Organic Pea Protein Isolate Low in Sodium Canada Grown Peas 100% Vegan Non-GMO Unflavored Plant Based Protein Powder with BCAA Keto & Paleo Friendly Easy to Digest No Additives (2.7 lbs)**FOLONA**$35.77**4.3★1,455 rev](https://www.amazon.com/dp/B08H8FZHJ4) [5![NAKED Pea - Pea Protein Isolate - Plant Based Vegetarian & Vegan Protein. NSF Certified Easy to Digest Non-GMO No Lactose No Soy and Gluten Free - 15 Servings](https://m.media-amazon.com/images/I/31iXd520ZRL.jpg)**NAKED Pea - Pea Protein Isolate - Plant Based Vegetarian & Vegan Protein. NSF Certified Easy to Digest Non-GMO No Lactose No Soy and Gluten Free - 15 Servings**NAKED**$20.02**4.2★10,373 rev](https://www.amazon.com/dp/B0787RBSF8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Nutricost Pea Protein Powder (2 LBS) Chocolate - 20g of Vegan Pea Protein Isolate GMO-Free Gluten-Free 31 Servings](https://m.media-amazon.com/images/I/41BXbxDgIuL.jpg)**Nutricost Pea Protein Powder (2 LBS) Chocolate - 20g of Vegan Pea Protein Isolate GMO-Free Gluten-Free 31 Servings**Nutricost**$22.06**53 rev5mo ago](https://www.amazon.com/dp/B0GMKWGJKH) [![THORNE - Plant Protein - 22 Grams of Vegan Protein Powder - Pea Rice & Chia Seed Protein with Complete Amino Acid Profile - NSF Certified for Sport - Vanilla - Gluten-Free - About 20 Servings](https://m.media-amazon.com/images/I/31MVoLElndL.jpg)**THORNE - Plant Protein - 22 Grams of Vegan Protein Powder - Pea Rice & Chia Seed Protein with Complete Amino Acid Profile - NSF Certified for Sport - Vanilla - Gluten-Free - About 20 Servings**THORNE**$47.88**60 rev6mo ago](https://www.amazon.com/dp/B0G2TJ3Y2J) [![Seedboy Organic Pea Protein Powder Unflavored 1 lb 20g Plant-Based Protein USA Processed & USA/Canada Grown Vegan Dairy-Free Soy-Free Gluten-Free Glyphosate-Free Unsweetened](https://m.media-amazon.com/images/I/515jrpN9P2L.jpg)**Seedboy Organic Pea Protein Powder Unflavored 1 lb 20g Plant-Based Protein USA Processed & USA/Canada Grown Vegan Dairy-Free Soy-Free Gluten-Free Glyphosate-Free Unsweetened**Seedboy**$29.27**41 rev7mo ago](https://www.amazon.com/dp/B0G39CRRPJ) [![Nutricost Pea Protein Powder (4 LBS) Unflavored - 20g of Vegan Pea Protein Isolate GMO-Free Gluten-Free 71 Servings](https://m.media-amazon.com/images/I/41wc1dbzASL.jpg)**Nutricost Pea Protein Powder (4 LBS) Unflavored - 20g of Vegan Pea Protein Isolate GMO-Free Gluten-Free 71 Servings**Nutricost**$33.64**84 rev11mo ago](https://www.amazon.com/dp/B0FL4VHXNS) [![Transparent Labs 100% Pea Protein Powder - 28g Organic Plant Protein per Serving Clean Pea Isolate Powder USDA Organic Vegan Gluten-Free Sugar-Free Non-GMO - 30 Servings Chocolate](https://m.media-amazon.com/images/I/41nzJr3NsoL.jpg)**Transparent Labs 100% Pea Protein Powder - 28g Organic Plant Protein per Serving Clean Pea Isolate Powder USDA Organic Vegan Gluten-Free Sugar-Free Non-GMO - 30 Servings Chocolate**Transparent Labs**$49.72**77 rev12mo ago](https://www.amazon.com/dp/B0FC6XZHJP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Seedboy Organic Pea Protein Powder Unflavored 1 lb 20g Plant-Based Protein USA Processed & USA/Canada Grown Vegan Dairy-Free Soy-Free Gluten-Free Glyphosate-Free Unsweetened](https://m.media-amazon.com/images/I/515jrpN9P2L.jpg)**Seedboy Organic Pea Protein Powder Unflavored 1 lb 20g Plant-Based Protein USA Processed & USA/Canada Grown Vegan Dairy-Free Soy-Free Gluten-Free Glyphosate-Free Unsweetened**Seedboy**$29.27**4.6★**▲ 280%**](https://www.amazon.com/dp/B0G39CRRPJ) [![Nutricost Pea Protein Powder (2 LBS) Chocolate - 20g of Vegan Pea Protein Isolate GMO-Free Gluten-Free 31 Servings](https://m.media-amazon.com/images/I/41BXbxDgIuL.jpg)**Nutricost Pea Protein Powder (2 LBS) Chocolate - 20g of Vegan Pea Protein Isolate GMO-Free Gluten-Free 31 Servings**Nutricost**$22.06**3.9★**▲ 209%**](https://www.amazon.com/dp/B0GMKWGJKH) [![THORNE - Plant Protein - 22 Grams of Vegan Protein Powder - Pea Rice & Chia Seed Protein with Complete Amino Acid Profile - NSF Certified for Sport - Vanilla - Gluten-Free - About 20 Servings](https://m.media-amazon.com/images/I/31MVoLElndL.jpg)**THORNE - Plant Protein - 22 Grams of Vegan Protein Powder - Pea Rice & Chia Seed Protein with Complete Amino Acid Profile - NSF Certified for Sport - Vanilla - Gluten-Free - About 20 Servings**THORNE**$47.88**4.5★**▲ 121%**](https://www.amazon.com/dp/B0G2TJ3Y2J) [![365 by Whole Foods Market Organic Pea Protein 16 OZ](https://m.media-amazon.com/images/I/419+Y0D5fsL.jpg)**365 by Whole Foods Market Organic Pea Protein 16 OZ**365 by Whole Foods Market**$16.59**4.3★**▲ 93%**](https://www.amazon.com/dp/B0DTKJSNQR) [![NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 76 Servings](https://m.media-amazon.com/images/I/41R0TuYtBLL.jpg)**NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 76 Servings**NAKED**$57.62**4.2★**▲ 74%**](https://www.amazon.com/dp/B00NBIUGA2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.

150K100KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 3.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Nutritional Content**20%

*“Good amount of protein”*

**Taste-Overall**18%

*“Smooth taste”*

**Flavor**8%

*“Great vanilla flavor”*

**Quality-Overall**7%

*“Amazing quality”*

**Vegan/Organic**5%

*“its organic”*

**Solubility**4%

*“Dissolves easily”*

**Blend/Ratio**4%

*“Blends well”*

**Value For Money**3%

*“they are affordable”*

**Ingredients-Overall**3%

*“The ingredients are so good and healthy,”*

**Sweetness**1%

*“is just lightly sweetened”*

### **What buyers complain about **

**Taste-Overall**29%

*“Gross taste”*

**Flavor**7%

*“Horrific flavor”*

**Nutritional Content**6%

*“it's of NO nutritional value whatsoever”*

**Texture/Consistency-Overall**6%

*“grainy texture”*

**Value For Money**4%

*“Too expensive”*

**Sweetness**3%

*“If excessive sweetness is an issue for you”*

**Solubility**3%

*“Does not disolve”*

**Artificial Sweeteners**2%

*“Artificial sweetner”*

**Thickness**1%

*“Not as thick either imo”*

**Advertised Vs Actual Product**1%

*“not as advertised”*

### **Top return reasons **

**Salt Content**50%

**Product Condition**50%