---
title: "hawaii candle — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/hawaii-candle"
last_updated: "2026-07-14T04:31:02.292Z"
locale: en
meta:
  description: "hawaii candle shows low returns (0.2%), but a deep review moat (13,951 avg reviews) keeps it on the watch list."
  "og:description": "hawaii candle shows low returns (0.2%), but a deep review moat (13,951 avg reviews) keeps it on the watch list."
  "og:title": "hawaii candle — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **hawaii candle**

**Worth a look**

Shows low returns (0.2%), but a deep review moat (13,951 avg reviews) keeps it on the watch list.

Market size 22Growth 56Conversion 90Competition 55Returns 99Price range 51Avg price 76Brand share 22Review moat 20Quality gap 32

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.33**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+29.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$5.30–$25.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$87K**

$87K/yr · 52K searches

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****13,950.89**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**125**

**Top-5 brand share**

**91%**

**Open market**

**7%**

- Glade73% - Febreze12% - Soy and Sass3% - POPPILOT2% - Air Wick2% - Park Scents2% - Open — no brand owns it (6 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$9K15%$13K20%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Hawaiian Breeze 6.7 Fl Oz 10 Count](https://m.media-amazon.com/images/I/51TRncikuFL.jpg)**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Hawaiian Breeze 6.7 Fl Oz 10 Count**Glade**$19.43**4.7★18,984 rev](https://www.amazon.com/dp/B0B6221FMT) [2![Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Hawaiian Breeze 3.35 Fl Oz 5 Count](https://m.media-amazon.com/images/I/51tkY7slvlL.jpg)**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Hawaiian Breeze 3.35 Fl Oz 5 Count**Glade**$11.61**4.7★69,886 rev](https://www.amazon.com/dp/B07BLTNGHC) [3![Glade Automatic Spray Air Freshener Refill Scented Air Freshener for Home and Bathroom Hawaiian Breeze 6.2 Oz 3 Count](https://m.media-amazon.com/images/I/41MQVskt4tL.jpg)**Glade Automatic Spray Air Freshener Refill Scented Air Freshener for Home and Bathroom Hawaiian Breeze 6.2 Oz 3 Count**Glade**$15.27**4.7★40,086 rev](https://www.amazon.com/dp/B07QPCHJ82) [4![Glade Air Freshener Room Spray Hawaiian Breeze Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count](https://m.media-amazon.com/images/I/51KvBMvqFJL.jpg)**Glade Air Freshener Room Spray Hawaiian Breeze Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count**Glade**$8.76**4.4★776 rev](https://www.amazon.com/dp/B0G83MV891) [5![Glade PlugIns Refills Air Freshener Starter Kit Scented and Essential Oils for Home and Bathroom Hawaiian Breeze 4.02 Fl Oz 2 Warmers + 6 Refills](https://m.media-amazon.com/images/I/51uEpSHJIzL.jpg)**Glade PlugIns Refills Air Freshener Starter Kit Scented and Essential Oils for Home and Bathroom Hawaiian Breeze 4.02 Fl Oz 2 Warmers + 6 Refills**Glade**$24.21**4.6★17,271 rev](https://www.amazon.com/dp/B07QPPF4S2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Febreze Bathroom Air Freshener Odor-Fighting Plug In Alternative Air Fresheners for Small Spaces in Home Bathroom Kitchen & Closet Pet & Litter Box Odor Fighter Hawaiian Aloha Scent 4ct](https://m.media-amazon.com/images/I/51E+blkmWNL.jpg)**Febreze Bathroom Air Freshener Odor-Fighting Plug In Alternative Air Fresheners for Small Spaces in Home Bathroom Kitchen & Closet Pet & Litter Box Odor Fighter Hawaiian Aloha Scent 4ct**Febreze**$9.98**61,871 rev6mo ago](https://www.amazon.com/dp/B0FX3FMQ9M) [![Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Hawaiian Aloha 8.1oz 6ct](https://m.media-amazon.com/images/I/51qI4pg4WkL.jpg)**Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Hawaiian Aloha 8.1oz 6ct**Febreze**$22.26**89 rev6mo ago](https://www.amazon.com/dp/B0G87LR64Y) [![Glade 1-Wick Scented Candle Jar Hawaiian Breeze Air Freshener Infused with Essential Oils 4.08 Oz 2 Count](https://m.media-amazon.com/images/I/41B4K6Z2FtL.jpg)**Glade 1-Wick Scented Candle Jar Hawaiian Breeze Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$7.05**94 rev6mo ago](https://www.amazon.com/dp/B0G2SY2LRM) [![Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 2 Count](https://m.media-amazon.com/images/I/41gnEWWOG2L.jpg)**Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.25**391 rev6mo ago](https://www.amazon.com/dp/B0G2T1DNYB) [![Glade Air Freshener Room Spray Hawaiian Breeze Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count](https://m.media-amazon.com/images/I/51KvBMvqFJL.jpg)**Glade Air Freshener Room Spray Hawaiian Breeze Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count**Glade**$8.76**776 rev6mo ago](https://www.amazon.com/dp/B0G83MV891)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sea Salt & Orange & Sandalwood Soy Wax Candle 7OZ - Hawaiian Gifts Hawaiian Decor Hawaii Gifts for Women Friends Family](https://m.media-amazon.com/images/I/414O1jul8YL.jpg)**Sea Salt & Orange & Sandalwood Soy Wax Candle 7OZ - Hawaiian Gifts Hawaiian Decor Hawaii Gifts for Women Friends Family**POPPILOT**$13.93**4.6★**▲ 175%**](https://www.amazon.com/dp/B0GT4Q6JBM) [![Glade 1-Wick Scented Candle Jar Hawaiian Breeze Air Freshener Infused with Essential Oils 4.08 Oz 2 Count](https://m.media-amazon.com/images/I/41B4K6Z2FtL.jpg)**Glade 1-Wick Scented Candle Jar Hawaiian Breeze Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$7.05**4.6★**▲ 136%**](https://www.amazon.com/dp/B0G2SY2LRM) [![Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 3 Count](https://m.media-amazon.com/images/I/51icQXYMmjL.jpg)**Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 3 Count**Glade**$9.73**4.7★**▲ 127%**](https://www.amazon.com/dp/B0G2TFFMBZ) [![Febreze Bathroom Air Freshener Odor-Fighting Plug In Alternative Air Fresheners for Small Spaces in Home Bathroom Kitchen & Closet Pet & Litter Box Odor Fighter Hawaiian Aloha Scent 4ct](https://m.media-amazon.com/images/I/51E+blkmWNL.jpg)**Febreze Bathroom Air Freshener Odor-Fighting Plug In Alternative Air Fresheners for Small Spaces in Home Bathroom Kitchen & Closet Pet & Litter Box Odor Fighter Hawaiian Aloha Scent 4ct**Febreze**$9.98**4.4★**▲ 118%**](https://www.amazon.com/dp/B0FX3FMQ9M) [![Glade Air Freshener Room Spray Hawaiian Breeze Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count](https://m.media-amazon.com/images/I/51KvBMvqFJL.jpg)**Glade Air Freshener Room Spray Hawaiian Breeze Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count**Glade**$8.76**4.4★**▲ 111%**](https://www.amazon.com/dp/B0G83MV891)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 14 weeks — +29.9% search growth over the last 90 days.

2K1KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**62%

*“Smells clean”*

**Value For Money**10%

*“Good value for the money”*

**Quality-Overall**3%

*“They're high quality, they've got great scent throw, they're a good size, they last longer than others, this size”*

**Durability**3%

*“They last a good amount of time”*

**Brightness/Shine/Glow**3%

*“These candles provide the soft glow”*

**Ease Of Use**2%

*“The spray is easy to use”*

**Advertised Vs Actual Product**2%

*“Works well as advertised”*

**Size-Overall**1%

*“The cans are good size and use is pretty self explanatory and extremely easy”*

**Freshness**1%

*“Fresh Scent”*

**Gifting Purpose**1%

*“Makes a great gift idea”*

### **What buyers complain about **

**Smell**44%

*“Disgusting Smell”*

**Value For Money**8%

*“Not worth the money”*

**Durability**7%

*“Not very long lasting”*

**Size-Overall**4%

*“they are bigger than the normal ones”*

**Advertised Vs Actual Product**3%

*“False advertisement”*

**Strength**2%

*“Too strong”*

**Leak-Proof**1%

*“Leaking”*

**Instructions/User Manual/Troubleshooting**1%

*“did not follow delivery instructions”*

**Functionality-Overall**1%

*“DOESN'T WORK”*

**Dispensing Mechanism**1%

*“wont fit most of my dispensers”*

### **Top return reasons **

**Smell**52%

**Size-Overall**17%

**Leak-Proof**7%

**Advertised Vs Actual Product**6%

**Value For Money**5%

**Compatibility-Overall**4%

**Functionality-Overall**2%

**Dispensing Mechanism**2%

**Product Condition**1%

**Accuracy-Overall**1%