---
title: "glade solid air freshener — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/glade-solid-air-freshener"
last_updated: "2026-07-14T04:07:28.732Z"
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  description: "glade solid air freshener shows low returns (0.2%), but a small market ($12K/yr) keeps it on the watch list."
  "og:description": "glade solid air freshener shows low returns (0.2%), but a small market ($12K/yr) keeps it on the watch list."
  "og:title": "glade solid air freshener — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

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# **glade solid air freshener**

**Worth a look**

Shows low returns (0.2%), but a small market ($12K/yr) keeps it on the watch list.

Market size 3Growth 43Conversion 38Competition 75Returns 99Price range 75Avg price 76Brand share 16Review moat 20Quality gap 84

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$15.35**

avg listing price — sweet spot $15–$100

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Price range**

**Great****$2.77–$51.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+14.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****13,710.09**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$12K**

$12K/yr · 27K searches

## **Competition**

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

**Brands**

**9 **▼falling

**Sellers**

**282**

**Top-5 brand share**

**94%**

**Open market**

**4%**

- Renuzit41% - Clorox24% - Glade18% - Febreze7% - GLADE4% - Henkel2% - Open — no brand owns it (3 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3736%$7469%$1K12%$1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Clorox Fraganzia Gel Air Freshener Cone Hawaiian Escape Scent - No-Plug Battery-Free Air Freshener for Small Rooms Closets Kitchens Bathrooms Offices and More 6 Ounce](https://m.media-amazon.com/images/I/41cTLuRj2fL.jpg)**Clorox Fraganzia Gel Air Freshener Cone Hawaiian Escape Scent - No-Plug Battery-Free Air Freshener for Small Rooms Closets Kitchens Bathrooms Offices and More 6 Ounce**Clorox**$3.93**3.9★2,775 rev](https://www.amazon.com/dp/B0CMVBMMQZ) [2![Renuzit Gel Air Freshener Pure Breeze 3 Pack 4 Count 12 Total Air Fresheners](https://m.media-amazon.com/images/I/51UcEhWVkTL.jpg)**Renuzit Gel Air Freshener Pure Breeze 3 Pack 4 Count 12 Total Air Fresheners**Renuzit**$25.83**4.5★33,490 rev](https://www.amazon.com/dp/B07KGP6GS7) [3![Renuzit Lavender Gel Air Freshener - 7oz/3ct](https://m.media-amazon.com/images/I/51WQt4SWSDL.jpg)**Renuzit Lavender Gel Air Freshener - 7oz/3ct**Renuzit**$11.87**4.4★527 rev](https://www.amazon.com/dp/B07F1YWXST) [4![Renuzit Adjustable Air Freshener Gel After the Rain 7 Ounces (6 Count)](https://m.media-amazon.com/images/I/51wmpQeRwFL.jpg)**Renuzit Adjustable Air Freshener Gel After the Rain 7 Ounces (6 Count)**Renuzit**$14.06**4.5★11,783 rev](https://www.amazon.com/dp/B0787CVDCT) [5![Clorox Fraganzia Cone Gel Air Freshener Twist Open Adjustable Solid Air Deodorizer for Small Indoor Spaces Continuous Fresh Ocean Breeze Scent for Bathroom Office Closet Odor Control 6 Oz](https://m.media-amazon.com/images/I/41+8gAp3cUL.jpg)**Clorox Fraganzia Cone Gel Air Freshener Twist Open Adjustable Solid Air Deodorizer for Small Indoor Spaces Continuous Fresh Ocean Breeze Scent for Bathroom Office Closet Odor Control 6 Oz**Clorox**$2.77**3.9★2,775 rev](https://www.amazon.com/dp/B0CMVBHXWJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Glade Scent Flow PlugIns Air Freshener Clean Linen 1 Device + 4 Refills 2.61 fl oz](https://m.media-amazon.com/images/I/518Hd0rXooL.jpg)**Glade Scent Flow PlugIns Air Freshener Clean Linen 1 Device + 4 Refills 2.61 fl oz**Glade**$18.47**304 rev7mo ago](https://www.amazon.com/dp/B0G3149XSP) [![Renuzit Lovely Lavender Gel Air Freshener 7 Ounce](https://m.media-amazon.com/images/I/51Rwu1nN1tL.jpg)**Renuzit Lovely Lavender Gel Air Freshener 7 Ounce**Renuzit**$5.42**23 rev1y ago](https://www.amazon.com/dp/B0F8JJLKT3) [![Renuzit Adjustables After the Rain 7 Ounce](https://m.media-amazon.com/images/I/41NCGNgBdOL.jpg)**Renuzit Adjustables After the Rain 7 Ounce**Renuzit**$4.08**26 rev1y ago](https://www.amazon.com/dp/B010OVNCZE) [![Glade Gel Air Freshener 2 Count Refills Cashmere Woods 0.56 oz 3 Pack](https://m.media-amazon.com/images/I/51fXkfdNfeL.jpg)**Glade Gel Air Freshener 2 Count Refills Cashmere Woods 0.56 oz 3 Pack**Glade**$11.84**11 rev1y ago](https://www.amazon.com/dp/B0DCDKN3FW) [![Glade Gel Air Freshener 2 Count Refills Juicy Peach & Berry 0.56 oz](https://m.media-amazon.com/images/I/41C+jsV2ryL.jpg)**Glade Gel Air Freshener 2 Count Refills Juicy Peach & Berry 0.56 oz**GLADE**$13.87**44 rev2y ago](https://www.amazon.com/dp/B0D2LW3FSC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Renuzit Adjustables After the Rain 7 Ounce](https://m.media-amazon.com/images/I/41NCGNgBdOL.jpg)**Renuzit Adjustables After the Rain 7 Ounce**Renuzit**$4.08**3.9★**▲ 330%**](https://www.amazon.com/dp/B010OVNCZE) [![Glade Scent Flow PlugIns Air Freshener Clean Linen 1 Device + 4 Refills 2.61 fl oz](https://m.media-amazon.com/images/I/518Hd0rXooL.jpg)**Glade Scent Flow PlugIns Air Freshener Clean Linen 1 Device + 4 Refills 2.61 fl oz**Glade**$18.47**4.2★**▲ 154%**](https://www.amazon.com/dp/B0G3149XSP) [![Clorox Fraganzia Cone Gel Air Freshener Twist Open Adjustable Solid Air Deodorizer for Small Indoor Spaces Continuous Fresh Ocean Breeze Scent for Bathroom Office Closet Odor Control 6 Oz](https://m.media-amazon.com/images/I/41+8gAp3cUL.jpg)**Clorox Fraganzia Cone Gel Air Freshener Twist Open Adjustable Solid Air Deodorizer for Small Indoor Spaces Continuous Fresh Ocean Breeze Scent for Bathroom Office Closet Odor Control 6 Oz**Clorox**$2.77**3.9★**▲ 128%**](https://www.amazon.com/dp/B0CMVBHXWJ) [![Glade Gel Air Freshener 2 Count Refills Juicy Peach & Berry 0.56 oz](https://m.media-amazon.com/images/I/41C+jsV2ryL.jpg)**Glade Gel Air Freshener 2 Count Refills Juicy Peach & Berry 0.56 oz**GLADE**$13.87**4.2★**▲ 100%**](https://www.amazon.com/dp/B0D2LW3FSC) [![Glade PlugIns Air Freshener Warmer Scented and Essential Oils for Home and Bathroom Up to 70 Days on Low Setting 2 Count](https://m.media-amazon.com/images/I/51iKTxjoaGL.jpg)**Glade PlugIns Air Freshener Warmer Scented and Essential Oils for Home and Bathroom Up to 70 Days on Low Setting 2 Count**Glade**$3.57**4.7★**▲ 51%**](https://www.amazon.com/dp/B011JA1NXM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — +14.4% search growth over the last 90 days.

1K750Black Friday '24Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**53%

*“Fresh Scent”*

**Value For Money**6%

*“Very affordable”*

**Quality-Overall**5%

*“have no complaints”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Ease Of Use**3%

*“Easy to use”*

**Efficiency**3%

*“efficient”*

**Durability**2%

*“Durable”*

**Freshness**2%

*“Fresh Scent”*

**Strength**2%

*“Very strong”*

**Size-Overall**1%

*“It fit good”*

### **What buyers complain about **

**Smell**50%

*“very faint smell”*

**Value For Money**7%

*“Too much money”*

**Durability**7%

*“Doesnt last”*

**Functionality-Overall**7%

*“Never worked”*

**Strength**3%

*“Very very weak”*

**Leak-Proof**2%

*“Arrived leaking- a lot”*

**Advertised Vs Actual Product**2%

*“False advertisement”*

**Ease Of Use**1%

*“Impossible to Use”*

**Quality-Overall**1%

*“Poor quality control”*

**Size-Overall**1%

*“My bathroom is fairly small”*

### **Top return reasons **

**Smell**58%

**Advertised Vs Actual Product**7%

**Leak-Proof**7%

**Size-Overall**6%

**Functionality-Overall**6%

**Compatibility-Overall**3%

**Value For Money**3%

**Dispensing Mechanism**1%

**Product Condition**1%

**Warmth**1%