---
title: "gingerbread candle — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/gingerbread-candle"
last_updated: "2026-07-14T04:05:18.656Z"
locale: en
meta:
  description: "soft demand (-60.4% this quarter) — gingerbread candle doesn't clear our bar today."
  "og:description": "soft demand (-60.4% this quarter) — gingerbread candle doesn't clear our bar today."
  "og:title": "gingerbread candle — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **gingerbread candle**

**Skip it**

Soft demand (-60.4% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 0Conversion 17Competition 41Returns 97Price range 65Avg price 82Brand share 61Review moat 56Quality gap 72

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$17.88**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$7.77–$28.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,269.15**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$16K**

$16K/yr · 68K searches

**Growth**

**Bad****-60.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **—flat

**Sellers**

**46**

**Top-5 brand share**

**68%**

**Open market**

**25%**

- Colonial Candle19% - CANDLE-LITE14% - Yankee Candle13% - Mrs. MEYER'S12% - Soy and Sass11% - Putart7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6588%$1K12%$2K16%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Colonial Candle Frosted Gingerbread Scented Candle Holiday Scented Candle - Made in The USA](https://m.media-amazon.com/images/I/41F8jLcPLWL.jpg)**Colonial Candle Frosted Gingerbread Scented Candle Holiday Scented Candle - Made in The USA**Colonial Candle**$12.02**4.2★93 rev](https://www.amazon.com/dp/B0FVYBQ86J) [2![Candle-lite Holiday Scented Candles Gingerbread Latte Fragrance 14 oz 3-Wick Jar Candle Proudly Poured in USA Christmas Home Decor Candle 40 Hours of Burn Time Holiday Gift for Men and Women](https://m.media-amazon.com/images/I/41BqgZ2kNAL.jpg)**Candle-lite Holiday Scented Candles Gingerbread Latte Fragrance 14 oz 3-Wick Jar Candle Proudly Poured in USA Christmas Home Decor Candle 40 Hours of Burn Time Holiday Gift for Men and Women**CANDLE-LITE**$15.77**4.7★35 rev](https://www.amazon.com/dp/B0DG34DD8K) [3![Mrs Meyers Gingerbread Soy Tin Candle 2.9 OZ](https://m.media-amazon.com/images/I/51xZSn0309L.jpg)**Mrs Meyers Gingerbread Soy Tin Candle 2.9 OZ**Mrs. MEYER'S**$7.77**4.5★27 rev](https://www.amazon.com/dp/B0CZW15CCV) [4![Gingerbread Candle Christmas Candles Scented Gingerbread Cookies Soy Candle w/Gingerbread Cinnamon & Vanilla - Infused with Essential Oils I 9oz 50Hr Made in USA](https://m.media-amazon.com/images/I/51e9NhhAklL.jpg)**Gingerbread Candle Christmas Candles Scented Gingerbread Cookies Soy Candle w/Gingerbread Cinnamon & Vanilla - Infused with Essential Oils I 9oz 50Hr Made in USA**Soy and Sass**$20.69**4.4★6 rev](https://www.amazon.com/dp/B0DJFRHPPR) [5![Yankee Candle Kitchen Spice Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable](https://m.media-amazon.com/images/I/41L7VV56iXL.jpg)**Yankee Candle Kitchen Spice Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.98**4.6★1,049 rev](https://www.amazon.com/dp/B0F3F5F9D7)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Putart Gingerbread Spice Candles for Home Scented Natural Soy Wax Aromatherapy Non Toxic Christmas Candle with Long Lasting Burn Xmas Jar Candle Gifts for House Fragrance Decoration (9oz)](https://m.media-amazon.com/images/I/41hrK11rk5L.jpg)**Putart Gingerbread Spice Candles for Home Scented Natural Soy Wax Aromatherapy Non Toxic Christmas Candle with Long Lasting Burn Xmas Jar Candle Gifts for House Fragrance Decoration (9oz)**Putart**$18.53**2 rev8mo ago](https://www.amazon.com/dp/B0FXB176RS) [![Colonial Candle Frosted Gingerbread Scented Candle Holiday Scented Candle - Made in The USA](https://m.media-amazon.com/images/I/41F8jLcPLWL.jpg)**Colonial Candle Frosted Gingerbread Scented Candle Holiday Scented Candle - Made in The USA**Colonial Candle**$12.02**93 rev9mo ago](https://www.amazon.com/dp/B0FVYBQ86J) [![Colonial Candle Iced Gingerbread Scented Jar Candle Pop of Color Collection 3 Wick 14.5 oz - Up to 60 Hours Burn](https://m.media-amazon.com/images/I/31vFQbNYiuL.jpg)**Colonial Candle Iced Gingerbread Scented Jar Candle Pop of Color Collection 3 Wick 14.5 oz - Up to 60 Hours Burn**Colonial Candle**$15.82**4 rev11mo ago](https://www.amazon.com/dp/B0FLPVYC82) [![Yankee Candle Kitchen Spice Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable](https://m.media-amazon.com/images/I/41L7VV56iXL.jpg)**Yankee Candle Kitchen Spice Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.98**1,049 rev1y ago](https://www.amazon.com/dp/B0F3F5F9D7) [![Yankee Candle Christmas Cookie Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable](https://m.media-amazon.com/images/I/41r4esRhKCL.jpg)**Yankee Candle Christmas Cookie Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.31**1,218 rev1y ago](https://www.amazon.com/dp/B0F3DQZ193)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![WoodWick Caf Sweets Trilogy Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick](https://m.media-amazon.com/images/I/31weyOC-lEL.jpg)**WoodWick Caf Sweets Trilogy Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick**WoodWick**$16.26**4.6★**▲ 597%**](https://www.amazon.com/dp/B003B6BQOY) [![Putart Gingerbread Spice Candles for Home Scented Natural Soy Wax Aromatherapy Non Toxic Christmas Candle with Long Lasting Burn Xmas Jar Candle Gifts for House Fragrance Decoration (9oz)](https://m.media-amazon.com/images/I/41hrK11rk5L.jpg)**Putart Gingerbread Spice Candles for Home Scented Natural Soy Wax Aromatherapy Non Toxic Christmas Candle with Long Lasting Burn Xmas Jar Candle Gifts for House Fragrance Decoration (9oz)**Putart**$18.53**4.5★**▲ 493%**](https://www.amazon.com/dp/B0FXB176RS) [![Bath & Body Works White Barn 3-Wick Candle w/Essential Oils - 14.5 oz - 2021 Christmas Scents! (Spiced Gingerbread)](https://m.media-amazon.com/images/I/41HEBKA6hwL.jpg)**Bath & Body Works White Barn 3-Wick Candle w/Essential Oils - 14.5 oz - 2021 Christmas Scents! (Spiced Gingerbread)**Bath & Body Works**$23.97**4.4★**▲ 295%**](https://www.amazon.com/dp/B09JMMNSCC) [![Gingerbread Pantry Jar Soy Candle](https://m.media-amazon.com/images/I/41bb7ynJrKL.jpg)**Gingerbread Pantry Jar Soy Candle**Swan Creek Candle**$28.47**4.6★**▲ 93%**](https://www.amazon.com/dp/B002DQE5WI) [![Gingerbread Candle Christmas Candles Scented Gingerbread Cookies Soy Candle w/Gingerbread Cinnamon & Vanilla - Infused with Essential Oils I 9oz 50Hr Made in USA](https://m.media-amazon.com/images/I/51e9NhhAklL.jpg)**Gingerbread Candle Christmas Candles Scented Gingerbread Cookies Soy Candle w/Gingerbread Cinnamon & Vanilla - Infused with Essential Oils I 9oz 50Hr Made in USA**Soy and Sass**$20.69**4.4★**▲ 23%**](https://www.amazon.com/dp/B0DJFRHPPR)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — -60.4% search growth over the last 90 days.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 38.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**69%

*“Awesome scent”*

**Quality-Overall**6%

*“Great Candles”*

**Value For Money**5%

*“Good deal”*

**Brightness/Shine/Glow**5%

*“Great candle”*

**Durability**3%

*“Long lasting”*

**Gifting Purpose**3%

*“It was a great Christmas gift”*

**Noise Level**2%

*“I love the crackling noise that they make”*

**Size-Overall**1%

*“the size is perfect for anywhere that you want to put it”*

**Color**1%

*“color of this candle is just heavenly”*

**Strength**0%

*“Strong enough to smell”*

### **What buyers complain about **

**Smell**62%

*“Its scent is barely discernible”*

**Value For Money**10%

*“These are overpriced”*

**Quality-Overall**5%

*“This candle is lower quality than no-name candles I've purchased for far less money”*

**Size-Overall**2%

*“The candle was large as expected”*

**Thickness**1%

*“thin glass”*

**Flammable**1%

*“burns weird”*

**Durability**1%

*“I don't think that it lasted that long”*

**Strength**1%

*“Not strong”*

**Gifting Purpose**1%

*“Not gift worthy”*

### **Top return reasons **

**Smell**75%

**Advertised Vs Actual Product**5%

**Size-Overall**4%

**Value For Money**4%

**Product Condition**2%

**Defective Material/Parts**2%

**Functionality-Overall**2%

**Gifting Purpose**1%

**Stain Resistance**1%

**Flammable**1%