---
title: "ghost roasting marshmallows night light — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/ghost-roasting-marshmallows-night-light"
last_updated: "2026-07-14T06:41:47.841Z"
locale: en
meta:
  description: "a small market ($0/yr) — ghost roasting marshmallows night light doesn't clear our bar today."
  "og:description": "a small market ($0/yr) — ghost roasting marshmallows night light doesn't clear our bar today."
  "og:title": "ghost roasting marshmallows night light — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **ghost roasting marshmallows night light**

**Skip it**

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 88Conversion 0Competition 0Returns 42Price range 57Avg price 72Brand share 0Review moat 93Quality gap 30

**Review moat**

**Great****131.67**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Great****+91.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Good****$14.69**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$10.33–$21.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.9%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$0**

$0/yr · 681 searches

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▲rising

**Sellers**

**5**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- MXXT37% - TBGENIUS34% - Generic29%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$020%$030%$040%$0101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![MXXT Ghost Campfire Night Light Plug-in Wall Flickering Flame Nightlight Halloween 3D Cute Spooky Marshmallow Ghost Decoration for Bedroom Spooky Season Home Halloween Decor for Kids Adults](https://m.media-amazon.com/images/I/41dz48zF8WL.jpg)**MXXT Ghost Campfire Night Light Plug-in Wall Flickering Flame Nightlight Halloween 3D Cute Spooky Marshmallow Ghost Decoration for Bedroom Spooky Season Home Halloween Decor for Kids Adults**MXXT**$10.33**4.8★29 rev](https://www.amazon.com/dp/B0GYJ3H844) [2![TBGENIUS Ghost Campfire Flickering Night Light 3D Small Electric Faux Campfire Night Light Ghosts Campfire Flicker Flame Nightlight 5in LED Campfire Night Lights Funny Halloween Decor](https://m.media-amazon.com/images/I/41K8N4tGeYL.jpg)**TBGENIUS Ghost Campfire Flickering Night Light 3D Small Electric Faux Campfire Night Light Ghosts Campfire Flicker Flame Nightlight 5in LED Campfire Night Lights Funny Halloween Decor**TBGENIUS**$12.58**4.3★122 rev](https://www.amazon.com/dp/B0DG4N1MVD) [3![Ghost Campfire Nightlight Ghost Flickering Night Light Campfire Flame Halloween Nightlight](https://m.media-amazon.com/images/I/41poie44AaL.jpg)**Ghost Campfire Nightlight Ghost Flickering Night Light Campfire Flame Halloween Nightlight**Generic**$21.15**4.6★244 rev](https://www.amazon.com/dp/B0DGQ5QQD7)

### **Newest**

by launch date

[![MXXT Ghost Campfire Night Light Plug-in Wall Flickering Flame Nightlight Halloween 3D Cute Spooky Marshmallow Ghost Decoration for Bedroom Spooky Season Home Halloween Decor for Kids Adults](https://m.media-amazon.com/images/I/41dz48zF8WL.jpg)**MXXT Ghost Campfire Night Light Plug-in Wall Flickering Flame Nightlight Halloween 3D Cute Spooky Marshmallow Ghost Decoration for Bedroom Spooky Season Home Halloween Decor for Kids Adults**MXXT**$10.33**29 rev2mo ago](https://www.amazon.com/dp/B0GYJ3H844) [![Ghost Campfire Nightlight Ghost Flickering Night Light Campfire Flame Halloween Nightlight](https://m.media-amazon.com/images/I/41poie44AaL.jpg)**Ghost Campfire Nightlight Ghost Flickering Night Light Campfire Flame Halloween Nightlight**Generic**$21.15**244 rev1y ago](https://www.amazon.com/dp/B0DGQ5QQD7) [![TBGENIUS Ghost Campfire Flickering Night Light 3D Small Electric Faux Campfire Night Light Ghosts Campfire Flicker Flame Nightlight 5in LED Campfire Night Lights Funny Halloween Decor](https://m.media-amazon.com/images/I/41K8N4tGeYL.jpg)**TBGENIUS Ghost Campfire Flickering Night Light 3D Small Electric Faux Campfire Night Light Ghosts Campfire Flicker Flame Nightlight 5in LED Campfire Night Lights Funny Halloween Decor**TBGENIUS**$12.58**122 rev1y ago](https://www.amazon.com/dp/B0DG4N1MVD)

### **Trending**

90-day click momentum

[![MXXT Ghost Campfire Night Light Plug-in Wall Flickering Flame Nightlight Halloween 3D Cute Spooky Marshmallow Ghost Decoration for Bedroom Spooky Season Home Halloween Decor for Kids Adults](https://m.media-amazon.com/images/I/41dz48zF8WL.jpg)**MXXT Ghost Campfire Night Light Plug-in Wall Flickering Flame Nightlight Halloween 3D Cute Spooky Marshmallow Ghost Decoration for Bedroom Spooky Season Home Halloween Decor for Kids Adults**MXXT**$10.33**4.8★**▲ 258%**](https://www.amazon.com/dp/B0GYJ3H844) [![TBGENIUS Ghost Campfire Flickering Night Light 3D Small Electric Faux Campfire Night Light Ghosts Campfire Flicker Flame Nightlight 5in LED Campfire Night Lights Funny Halloween Decor](https://m.media-amazon.com/images/I/41K8N4tGeYL.jpg)**TBGENIUS Ghost Campfire Flickering Night Light 3D Small Electric Faux Campfire Night Light Ghosts Campfire Flicker Flame Nightlight 5in LED Campfire Night Lights Funny Halloween Decor**TBGENIUS**$12.58**4.3★**▲ 11%**](https://www.amazon.com/dp/B0DG4N1MVD) [![Ghost Campfire Nightlight Ghost Flickering Night Light Campfire Flame Halloween Nightlight](https://m.media-amazon.com/images/I/41poie44AaL.jpg)**Ghost Campfire Nightlight Ghost Flickering Night Light Campfire Flame Halloween Nightlight**Generic**$21.15**4.6★**▼ 51%**](https://www.amazon.com/dp/B0DGQ5QQD7)

## **Demand & seasonality**

Weekly Amazon search volume, last 66 weeks — +91.4% search growth over the last 90 days.

2K1KSpike '25Prime Day '25Spike '26 seasonSepOctNovFebMarMayJunJulAugSepOctAprMay

Peak months: Sep, Oct · busiest ÷ quietest = 97.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Brightness/Shine/Glow**57%

*“Cute night light”*

**Night Vision**14%

*“Perfect for nightlight”*

**Security**7%

*“Its safe with the LED light”*

**Advertised Vs Actual Product**7%

*“As expected”*

### **What buyers complain about **

**Size-Overall**25%

*“the larger tab was on the wrong side”*

**Weight Heavy**25%

*“It is a bit heavy”*

### **Top return reasons **

**Bulb Flicker/Dimming/Color**32%

**Paint Quality**18%

**Brightness/Shine/Glow**11%

**Functionality-Overall**7%

**Defective Material/Parts**7%

**Quality-Overall**5%

**Weight Heavy**5%

**Mechanism Issues**5%

**Value For Money**5%

**Advertised Vs Actual Product**5%