---
title: "ghost protein bar — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/ghost-protein-bar"
last_updated: "2026-07-09T23:03:39.006Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 90% of clicks) — ghost protein bar doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 90% of clicks) — ghost protein bar doesn't clear our bar today."
  "og:title": "ghost protein bar — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **ghost protein bar**

**Skip it****44/100 **

a concentrated shelf (top 5 take 90% of clicks) — ghost protein bar doesn't clear our bar today.

**Market/yr**

**$89K**

**Growth (1y)**

**+238.3%**

**Products**

**9**

**Brands**

**3**

was 4 a year ago

**Sellers**

**23**

**Price range**

**$5.08–$28.16**

**Returns**

**0.0%**

**Rating**

**3.9★**

**Skip it**

Scored 44/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**4**

 ×0.30

Growth

**81**

 ×0.30

Competition

**1**

 ×0.20

Quality gap

**88**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 23 weeks — +238.3% year over year.

13K7KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

## **Competition**

- GHOST53% - Pure Protein45% - Built Bar2%

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 23 sellers compete here.

**Brands**

**3 **▼falling

was 4 a year ago

**Sellers**

**23**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Pure Protein Galactic Brownie Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack](https://m.media-amazon.com/images/I/51fxC3+Qg0L.jpg) [**Pure Protein Galactic Brownie Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack**](https://www.amazon.com/dp/B0CRJXT8FT)

Pure Protein$15.104.3★1,74137%▼falling

2
![GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz](https://m.media-amazon.com/images/I/41OFctj2JpL.jpg) [**GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz**](https://www.amazon.com/dp/B0GW1BT9TD)

GHOST$27.923.4★4125%▲rising

3
![GHOST PROTEIN BAR CHOCOLATE PEANUT BUTTER Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz](https://m.media-amazon.com/images/I/41RZ-7AGSwL.jpg) [**GHOST PROTEIN BAR CHOCOLATE PEANUT BUTTER Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz**](https://www.amazon.com/dp/B0GW11KLKN)

GHOST$27.033.0★1518%▲rising

4
![GHOST PROTEIN BAR CHOCO CHIP COOKIE DOUGH Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz](https://m.media-amazon.com/images/I/41-gTTKiN8L.jpg) [**GHOST PROTEIN BAR CHOCO CHIP COOKIE DOUGH Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz**](https://www.amazon.com/dp/B0GW1MQT71)

GHOST$27.863.2★106%▲rising

5
![Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack](https://m.media-amazon.com/images/I/51-NgAcFKfL.jpg) [**Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack**](https://www.amazon.com/dp/B00MNXGSAI)

Pure Protein$13.594.4★15,5634%▼falling

6
![GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 4 Dual-Bar Packs 9.2 oz](https://m.media-amazon.com/images/I/51tyMnBCYtL.jpg) [**GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 4 Dual-Bar Packs 9.2 oz**](https://www.amazon.com/dp/B0GW1KB2P6)

GHOST$10.133.4★414%▲rising

7
![Pure Protein Cocoa PEBBLES Protein Bars 20g Protein 4g Sugar 180 Calories (4 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack.](https://m.media-amazon.com/images/I/51h1qyE4h4L.jpg) [**Pure Protein Cocoa PEBBLES Protein Bars 20g Protein 4g Sugar 180 Calories (4 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack.**](https://www.amazon.com/dp/B0FPNZ4HQG)

Pure Protein$5.084.2★5902%—flat

8
![BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary](https://m.media-amazon.com/images/I/51sGIZFg+QL.jpg) [**BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary**](https://www.amazon.com/dp/B0BCR4H9KJ)

Built Bar$28.164.5★3,6712%—flat

9
![Pure Protein New Variety Pack Protein Bars 20g Protein 3g Sugar 190 Calories (18 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack](https://m.media-amazon.com/images/I/51SZUALXGuL.jpg) [**Pure Protein New Variety Pack Protein Bars 20g Protein 3g Sugar 190 Calories (18 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack**](https://www.amazon.com/dp/B0DQ1XK8SP)

Pure Protein$22.004.6★5072%▼falling

## **Product shelf**

All 9 tracked products in this niche.

Top sellersNewestTrending

[![Pure Protein Galactic Brownie Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack](https://m.media-amazon.com/images/I/51fxC3+Qg0L.jpg)**Pure Protein Galactic Brownie Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack** Pure Protein**$15.10**4.3★1,741 reviews](https://www.amazon.com/dp/B0CRJXT8FT) [![GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz](https://m.media-amazon.com/images/I/41OFctj2JpL.jpg)**GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz** GHOST**$27.92**3.4★41 reviews](https://www.amazon.com/dp/B0GW1BT9TD) [![GHOST PROTEIN BAR CHOCOLATE PEANUT BUTTER Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz](https://m.media-amazon.com/images/I/41RZ-7AGSwL.jpg)**GHOST PROTEIN BAR CHOCOLATE PEANUT BUTTER Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz** GHOST**$27.03**3.0★15 reviews](https://www.amazon.com/dp/B0GW11KLKN) [![GHOST PROTEIN BAR CHOCO CHIP COOKIE DOUGH Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz](https://m.media-amazon.com/images/I/41-gTTKiN8L.jpg)**GHOST PROTEIN BAR CHOCO CHIP COOKIE DOUGH Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz** GHOST**$27.86**3.2★10 reviews](https://www.amazon.com/dp/B0GW1MQT71) [![Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack](https://m.media-amazon.com/images/I/51-NgAcFKfL.jpg)**Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack** Pure Protein**$13.59**4.4★15,563 reviews](https://www.amazon.com/dp/B00MNXGSAI) [![GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 4 Dual-Bar Packs 9.2 oz](https://m.media-amazon.com/images/I/51tyMnBCYtL.jpg)**GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 4 Dual-Bar Packs 9.2 oz** GHOST**$10.13**3.4★41 reviews](https://www.amazon.com/dp/B0GW1KB2P6) [![Pure Protein Cocoa PEBBLES Protein Bars 20g Protein 4g Sugar 180 Calories (4 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack.](https://m.media-amazon.com/images/I/51h1qyE4h4L.jpg)**Pure Protein Cocoa PEBBLES Protein Bars 20g Protein 4g Sugar 180 Calories (4 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack.** Pure Protein**$5.08**4.2★590 reviews](https://www.amazon.com/dp/B0FPNZ4HQG) [![BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary](https://m.media-amazon.com/images/I/51sGIZFg+QL.jpg)**BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary** Built Bar**$28.16**4.5★3,671 reviews](https://www.amazon.com/dp/B0BCR4H9KJ)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**32%

*“Delicious treat”*

**Nutritional Content**21%

*“high in protein”*

**Flavor**12%

*“Variety of flavors”*

**Texture/Consistency-Overall**4%

*“Interesting texture”*

**Sweetness**3%

*“with a nice balance of sweetness without being overly strong”*

**Value For Money**3%

*“GREAT PRICE”*

**Quality-Overall**3%

*“Excellent product”*

**Ease Of Chewing/Swallowing**1%

*“It's satisfying to chew”*

**Soft Feel**1%

*“Soft texture”*

**Ease Of Use**1%

*“Filling and so handy”*

### **What buyers complain about **

**Taste-Overall**17%

*“Tastes like cardboard”*

**Nutritional Content**7%

*“No Protein Taste: They don't have that chemical or powdery lingering flavor”*

**Flavor**7%

*“Not appetizing”*

**Value For Money**7%

*“Too expensive”*

**Texture/Consistency-Overall**6%

*“Terrible texture”*

**Ease Of Chewing/Swallowing**5%

*“Tough to chew”*

**Size-Overall**2%

*“Bars keep getting smaller”*

**Storage Temperature**2%

*“Arrived melted”*

**Hard Feel**2%

*“This bar is very tough”*

**Sweetness**2%

*“Too sweet”*

#### **Top return reasons**- Taste-Overall35% - Flavor12% - Value For Money11% - Vegan/Organic7% - Stale/Rotten/Spoiled6% - Certifications4% - Ingredients-Overall4% - Quality-Overall4% - Ease Of Chewing/Swallowing3% - Joint Pain3%