---
title: "gardenia candle — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/gardenia-candle"
last_updated: "2026-07-14T09:18:14.074Z"
locale: en
meta:
  description: "gardenia candle shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "gardenia candle shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "gardenia candle — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **gardenia candle**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 39Conversion 66Competition 52Returns 96Price range 82Avg price 89Brand share 61Review moat 73Quality gap 72

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$20.77**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.80–$51.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****563.38**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+11.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$125K**

$125K/yr · 101K searches

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▼falling

**Sellers**

**85**

**Top-5 brand share**

**68%**

**Open market**

**26%**

- Bath & Body Works23% - Chloefu LAN19% - Village Candle14% - 1OAK8% - M&SENSE5% - POOTES5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6K10%$12K15%$19K20%$25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Bath & Body Works White Gardenia 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend](https://m.media-amazon.com/images/I/31HdQZTR89L.jpg)**Bath & Body Works White Gardenia 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend**Bath & Body Works**$23.51**4.6★536 rev](https://www.amazon.com/dp/B093QMWDQY) [2![Village Candle Gardenia Large Glass Apothecary Jar Scented Candle 21.25 oz White](https://m.media-amazon.com/images/I/41IRONVLdEL.jpg)**Village Candle Gardenia Large Glass Apothecary Jar Scented Candle 21.25 oz White**Village Candle**$18.63**4.4★3,865 rev](https://www.amazon.com/dp/B00AQSG63G) [3![Chloefu LAN Premium Gardenia Scented Candle for Men & Women Highly Scented 7.1oz|45 Hour Long Lasting All Natural Soy Candles Home Decor White Glass Jar Candle with Gift Box](https://m.media-amazon.com/images/I/31FQc4T1AzL.jpg)**Chloefu LAN Premium Gardenia Scented Candle for Men & Women Highly Scented 7.1oz|45 Hour Long Lasting All Natural Soy Candles Home Decor White Glass Jar Candle with Gift Box**Chloefu LAN**$13.63**4.3★1,871 rev](https://www.amazon.com/dp/B07YFHPWMS) [4![1OAK Gardenia Candle - Soy Wax Scented Candles - Long Burning Premium Hand-Poured (7oz.)](https://m.media-amazon.com/images/I/41KZd07S8EL.jpg)**1OAK Gardenia Candle - Soy Wax Scented Candles - Long Burning Premium Hand-Poured (7oz.)**1OAK**$12.55**4.2★141 rev](https://www.amazon.com/dp/B0CFL8LYVJ) [5![Scented Candles for Home 16oz Soy Wax Candle 100 Hour Burn Time Gardenia Scented Candle for Men & Women Highly Scented Amber Glass Jar Candle as a Ideal Gift](https://m.media-amazon.com/images/I/41u-wWsAS6L.jpg)**Scented Candles for Home 16oz Soy Wax Candle 100 Hour Burn Time Gardenia Scented Candle for Men & Women Highly Scented Amber Glass Jar Candle as a Ideal Gift**POOTES**$11.05**4.7★36 rev](https://www.amazon.com/dp/B0FWW8F758)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Bath & Body Works White Gardenia 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack](https://m.media-amazon.com/images/I/31uKwd6sHZL.jpg)**Bath & Body Works White Gardenia 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack**Bath & Body Works**$40.26**536 rev3mo ago](https://www.amazon.com/dp/B0GT7FRPVH) [![M&SENSE Large Gardenia Jasmine Scented Candles 19.4oz Natural Soy Wax 110 Hours Long Lasting Slow Burning Non Toxic Clean Burn Spring Floral Scent Aromatherapy Candle for Her](https://m.media-amazon.com/images/I/412J46Zbn2L.jpg)**M&SENSE Large Gardenia Jasmine Scented Candles 19.4oz Natural Soy Wax 110 Hours Long Lasting Slow Burning Non Toxic Clean Burn Spring Floral Scent Aromatherapy Candle for Her**M&SENSE**$26.48**7 rev4mo ago](https://www.amazon.com/dp/B0GFD8MHR9) [![SVECKE Gardenia Scented Candle 7oz Soy Wax Jar Candle Long Burning Aromatherapy Candle for Home Bedroom Gift for Women Men Housewarming New Home Gift](https://m.media-amazon.com/images/I/415r3y9sBbL.jpg)**SVECKE Gardenia Scented Candle 7oz Soy Wax Jar Candle Long Burning Aromatherapy Candle for Home Bedroom Gift for Women Men Housewarming New Home Gift**SVECKE**$11.79**52 rev5mo ago](https://www.amazon.com/dp/B0GJZ88LFK) [![Gardenia Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic White Floral Scent for Relaxation Aromatherapy Housewarming Candle for Men Women](https://m.media-amazon.com/images/I/31oNEvce1+L.jpg)**Gardenia Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic White Floral Scent for Relaxation Aromatherapy Housewarming Candle for Men Women**Fivefire**$17.92**11 rev5mo ago](https://www.amazon.com/dp/B0GHWBLG2T) [![Gardenia Scented Candle Candles for Home Scented Gardenia Candle Luxury Jar Candle for Women Candles Gifts for Women Natural Soy Wax 7 oz 40 Hours](https://m.media-amazon.com/images/I/31yE8EDeh2L.jpg)**Gardenia Scented Candle Candles for Home Scented Gardenia Candle Luxury Jar Candle for Women Candles Gifts for Women Natural Soy Wax 7 oz 40 Hours**FRAGSCEN**$12.52**10 rev7mo ago](https://www.amazon.com/dp/B0G5Z4NFWD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bath & Body Works White Gardenia 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack](https://m.media-amazon.com/images/I/31uKwd6sHZL.jpg)**Bath & Body Works White Gardenia 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack**Bath & Body Works**$40.26**4.6★**▲ 290%**](https://www.amazon.com/dp/B0GT7FRPVH) [![Gardenia Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic White Floral Scent for Relaxation Aromatherapy Housewarming Candle for Men Women](https://m.media-amazon.com/images/I/31oNEvce1+L.jpg)**Gardenia Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic White Floral Scent for Relaxation Aromatherapy Housewarming Candle for Men Women**Fivefire**$17.92**4.3★**▲ 289%**](https://www.amazon.com/dp/B0GHWBLG2T) [![M&SENSE Large Gardenia Jasmine Scented Candles 19.4oz Natural Soy Wax 110 Hours Long Lasting Slow Burning Non Toxic Clean Burn Spring Floral Scent Aromatherapy Candle for Her](https://m.media-amazon.com/images/I/412J46Zbn2L.jpg)**M&SENSE Large Gardenia Jasmine Scented Candles 19.4oz Natural Soy Wax 110 Hours Long Lasting Slow Burning Non Toxic Clean Burn Spring Floral Scent Aromatherapy Candle for Her**M&SENSE**$26.48**3.8★**▲ 262%**](https://www.amazon.com/dp/B0GFD8MHR9) [![SVECKE Gardenia Scented Candle 7oz Soy Wax Jar Candle Long Burning Aromatherapy Candle for Home Bedroom Gift for Women Men Housewarming New Home Gift](https://m.media-amazon.com/images/I/415r3y9sBbL.jpg)**SVECKE Gardenia Scented Candle 7oz Soy Wax Jar Candle Long Burning Aromatherapy Candle for Home Bedroom Gift for Women Men Housewarming New Home Gift**SVECKE**$11.79**4.1★**▲ 242%**](https://www.amazon.com/dp/B0GJZ88LFK) [![Yankee Candle White Gardenia Scented Classic 22oz Large Jar Single Wick Candle Over 110 Hours of Burn Time](https://m.media-amazon.com/images/I/31BlbtHM+XL.jpg)**Yankee Candle White Gardenia Scented Classic 22oz Large Jar Single Wick Candle Over 110 Hours of Burn Time**Yankee Candle**$38.78**4.5★**▲ 82%**](https://www.amazon.com/dp/B006QOK0ZY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +11.0% search growth over the last 90 days.

4K3KPrime Day '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 2.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**69%

*“Fragrance is wonderful”*

**Value For Money**5%

*“Worth the price”*

**Gifting Purpose**4%

*“Great gift”*

**Durability**4%

*“The glass is solid and durable, the kind you can clean out after the candle is done and actually reuse, which I love”*

**Brightness/Shine/Glow**4%

*“It has a nice glow”*

**Quality-Overall**3%

*“Very lovely jar”*

**Size-Overall**1%

*“it fits the space perfectly”*

**Design-Overall**1%

*“I also like the overall look”*

**Ease Of Use**1%

*“which makes it easy to use without any hassle”*

**Ease Of Cleaning**1%

*“trim cleanly with scissors between burns”*

### **What buyers complain about **

**Smell**57%

*“Doesnt smell good at all”*

**Value For Money**11%

*“It was cheap money wise”*

**Quality-Overall**7%

*“Its okay not as good as Yankee candles wont buy again”*

**Size-Overall**4%

*“The wicks are too short”*

**Strength**3%

*“two they are fragile”*

**Durability**2%

*“totally had to be taken apart”*

**Flammable**1%

*“But as it burned”*

**Leak-Proof**1%

*“The oil leaked in the box”*

**Moist/Dry**1%

*“Unfortunately it is a too wet candle”*

**Design-Overall**1%

*“Bad design”*

### **Top return reasons **

**Smell**70%

**Size-Overall**8%

**Advertised Vs Actual Product**7%

**Value For Money**3%

**Defective Material/Parts**3%

**Flammable**3%

**Functionality-Overall**2%

**Durability**2%

**Leak-Proof**1%

**Color**1%