---
title: "fyta plant protein — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/fyta-plant-protein"
last_updated: "2026-07-14T02:03:33.774Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 100% of clicks) — fyta plant protein doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 100% of clicks) — fyta plant protein doesn't clear our bar today."
  "og:title": "fyta plant protein — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **fyta plant protein**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 1Growth 46Conversion 64Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 96Quality gap 82

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Review moat**

**Incredible****74**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Incredible****$41.83**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$41.44–$42.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+16.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$3K**

$3K/yr · 1K searches

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**1 **▼falling

**Sellers**

**2**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- FYTA100%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$45930%$91845%$1K60%$2K10100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![FYTA Vegan Protein Powder - Chocolate Plant Based Protein Powder with Better Taste & Texture Than Whey Protein - 30g Non-GMO & Dairy Free Protein Powder Vegan for Women & Men - Creamy Chocolate 630g](https://m.media-amazon.com/images/I/41ijQr5hU-L.jpg)**FYTA Vegan Protein Powder - Chocolate Plant Based Protein Powder with Better Taste & Texture Than Whey Protein - 30g Non-GMO & Dairy Free Protein Powder Vegan for Women & Men - Creamy Chocolate 630g**FYTA**$41.44**4.4★86 rev](https://www.amazon.com/dp/B0CFYN77Q9) [2![FYTA Vegan Protein Powder - Plant Based Protein Powder with Better Taste & Texture Than Whey Protein - 30g Non-GMO & Dairy Free Protein Powder Vegan - Protein Powder for Women & Men - Cafe Latte 630g](https://m.media-amazon.com/images/I/41s9AB38oFL.jpg)**FYTA Vegan Protein Powder - Plant Based Protein Powder with Better Taste & Texture Than Whey Protein - 30g Non-GMO & Dairy Free Protein Powder Vegan - Protein Powder for Women & Men - Cafe Latte 630g**FYTA**$42.18**4.2★59 rev](https://www.amazon.com/dp/B0CFYPPHMG) [3![FYTA - Vanilla Protein Powder Plant Based with Better Taste & Texture Than Whey Protein - Non-GMO & Dairy Free Protein Powder Vegan for Women & Men - Caramel Vanilla 630g](https://m.media-amazon.com/images/I/41qF1i7hf1L.jpg)**FYTA - Vanilla Protein Powder Plant Based with Better Taste & Texture Than Whey Protein - Non-GMO & Dairy Free Protein Powder Vegan for Women & Men - Caramel Vanilla 630g**FYTA**$41.87**4.0★77 rev](https://www.amazon.com/dp/B0CFYPFF5Z)

### **Newest**

by launch date

[![FYTA Vegan Protein Powder - Chocolate Plant Based Protein Powder with Better Taste & Texture Than Whey Protein - 30g Non-GMO & Dairy Free Protein Powder Vegan for Women & Men - Creamy Chocolate 630g](https://m.media-amazon.com/images/I/41ijQr5hU-L.jpg)**FYTA Vegan Protein Powder - Chocolate Plant Based Protein Powder with Better Taste & Texture Than Whey Protein - 30g Non-GMO & Dairy Free Protein Powder Vegan for Women & Men - Creamy Chocolate 630g**FYTA**$41.44**86 rev2y ago](https://www.amazon.com/dp/B0CFYN77Q9) [![FYTA Vegan Protein Powder - Plant Based Protein Powder with Better Taste & Texture Than Whey Protein - 30g Non-GMO & Dairy Free Protein Powder Vegan - Protein Powder for Women & Men - Cafe Latte 630g](https://m.media-amazon.com/images/I/41s9AB38oFL.jpg)**FYTA Vegan Protein Powder - Plant Based Protein Powder with Better Taste & Texture Than Whey Protein - 30g Non-GMO & Dairy Free Protein Powder Vegan - Protein Powder for Women & Men - Cafe Latte 630g**FYTA**$42.18**59 rev2y ago](https://www.amazon.com/dp/B0CFYPPHMG) [![FYTA - Vanilla Protein Powder Plant Based with Better Taste & Texture Than Whey Protein - Non-GMO & Dairy Free Protein Powder Vegan for Women & Men - Caramel Vanilla 630g](https://m.media-amazon.com/images/I/41qF1i7hf1L.jpg)**FYTA - Vanilla Protein Powder Plant Based with Better Taste & Texture Than Whey Protein - Non-GMO & Dairy Free Protein Powder Vegan for Women & Men - Caramel Vanilla 630g**FYTA**$41.87**77 rev2y ago](https://www.amazon.com/dp/B0CFYPFF5Z)

### **Trending**

90-day click momentum

[![FYTA Vegan Protein Powder - Plant Based Protein Powder with Better Taste & Texture Than Whey Protein - 30g Non-GMO & Dairy Free Protein Powder Vegan - Protein Powder for Women & Men - Cafe Latte 630g](https://m.media-amazon.com/images/I/41s9AB38oFL.jpg)**FYTA Vegan Protein Powder - Plant Based Protein Powder with Better Taste & Texture Than Whey Protein - 30g Non-GMO & Dairy Free Protein Powder Vegan - Protein Powder for Women & Men - Cafe Latte 630g**FYTA**$42.18**4.2★**▲ 15%**](https://www.amazon.com/dp/B0CFYPPHMG) [![FYTA Vegan Protein Powder - Chocolate Plant Based Protein Powder with Better Taste & Texture Than Whey Protein - 30g Non-GMO & Dairy Free Protein Powder Vegan for Women & Men - Creamy Chocolate 630g](https://m.media-amazon.com/images/I/41ijQr5hU-L.jpg)**FYTA Vegan Protein Powder - Chocolate Plant Based Protein Powder with Better Taste & Texture Than Whey Protein - 30g Non-GMO & Dairy Free Protein Powder Vegan for Women & Men - Creamy Chocolate 630g**FYTA**$41.44**4.4★**— 1%**](https://www.amazon.com/dp/B0CFYN77Q9) [![FYTA - Vanilla Protein Powder Plant Based with Better Taste & Texture Than Whey Protein - Non-GMO & Dairy Free Protein Powder Vegan for Women & Men - Caramel Vanilla 630g](https://m.media-amazon.com/images/I/41qF1i7hf1L.jpg)**FYTA - Vanilla Protein Powder Plant Based with Better Taste & Texture Than Whey Protein - Non-GMO & Dairy Free Protein Powder Vegan for Women & Men - Caramel Vanilla 630g**FYTA**$41.87**4.0★**▼ 11%**](https://www.amazon.com/dp/B0CFYPFF5Z)

## **Demand**

Weekly Amazon search volume, last 60 weeks — +16.8% search growth over the last 90 days.

450350Spike '25Spike '26Dec '24Feb '25Apr '25Dec '25Feb '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Vegan/Organic**15%

*“the BEST - Vegan”*

**Flavor**13%

*“I'm interested to try the other flavors”*

**Blend/Ratio**10%

*“It mixes great, tastes great, and has high protein content without all the fillers”*

**Nutritional Content**10%

*“This is possibly my favorite protein”*

**Taste-Overall**10%

*“tastes great”*

**Solubility**8%

*“Dis ok. It dissolves easily”*

**Acid Regulator/Stomach Ache Relief**8%

*“It doesnt bother my stomach either”*

**Soft Feel**6%

*“Its creamy and delicious”*

**Ingredients-Overall**4%

*“I have bought so many bags of FYTA Vegan Protein Powder because its the best flavor, texture, and ingredients available for my specific needs”*

### **What buyers complain about **

**Taste-Overall**38%

*“Not a fan of the after taste”*

**Value For Money**6%

*“The price can run a little higher”*

**Nutritional Content**6%

*“NO PEA PROTEIN”*