---
title: "fsa body wash — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/fsa-body-wash"
last_updated: "2026-07-14T02:09:09.530Z"
locale: en
meta:
  description: "fsa body wash shows low returns (0.3%), but soft demand (-29.2% this quarter) keeps it on the watch list."
  "og:description": "fsa body wash shows low returns (0.3%), but soft demand (-29.2% this quarter) keeps it on the watch list."
  "og:title": "fsa body wash — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **fsa body wash**

**Worth a look**

Shows low returns (0.3%), but soft demand (-29.2% this quarter) keeps it on the watch list.

Market size 51Growth 10Conversion 70Competition 66Returns 99Price range 71Avg price 57Brand share 77Review moat 20Quality gap 32

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$4.87–$39.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$12.80**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$301K**

$301K/yr · 367K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****13,113.89**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-29.2%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▼falling

**Sellers**

**136**

**Top-5 brand share**

**58%**

**Open market**

**34%**

- Pixie Cup16% - Neutrogena14% - Good Molecules10% - Dove9% - Pedifix9% - Geologie8%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$12K8%$24K12%$36K16%$48K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Pixie Feminine Wash Healthy Foaming Cleaner with Natural Ingredients More Foam Wash in Bottle Than Any Other Brand pH Balanced & Plant Based for Your Menstrual Cups and Discs 6.5 Fluid oz](https://m.media-amazon.com/images/I/31XyQkM22mL.jpg)**Pixie Feminine Wash Healthy Foaming Cleaner with Natural Ingredients More Foam Wash in Bottle Than Any Other Brand pH Balanced & Plant Based for Your Menstrual Cups and Discs 6.5 Fluid oz**Pixie Cup**$13.42**4.7★2,094 rev](https://www.amazon.com/dp/B01N1GUS0U) [2![Neutrogena Body Clear Acne Body Wash and Exfoliating Body Scrub 2% Salicylic Acid Cleanser Chest Shoulder & Back Acne Treatment Non-Comedogenic Oil-Free Shower Gel 8.5 fl oz](https://m.media-amazon.com/images/I/31mMd-L9FUL.jpg)**Neutrogena Body Clear Acne Body Wash and Exfoliating Body Scrub 2% Salicylic Acid Cleanser Chest Shoulder & Back Acne Treatment Non-Comedogenic Oil-Free Shower Gel 8.5 fl oz**Neutrogena**$8.95**4.7★2,369 rev](https://www.amazon.com/dp/B00UOLBEAA) [3![Good Molecules Clarify and Cleanse Bar - Soap Free Bar with Salicylic Acid BHA for Skin Tone Balancing and Cleansing - Body and Facial Cleanser Skin Care for Face](https://m.media-amazon.com/images/I/41yaq8JbJSL.jpg)**Good Molecules Clarify and Cleanse Bar - Soap Free Bar with Salicylic Acid BHA for Skin Tone Balancing and Cleansing - Body and Facial Cleanser Skin Care for Face**Good Molecules**$4.99**4.5★2,747 rev](https://www.amazon.com/dp/B09Q2WT9VF) [4![PediFix FungaSoap Tea Tree Cleansing Wash Antifungal Body Wash & Foot Soap All-Natural Tea Tree Oil Cleanser for Athletes Foot Ringworm Jock Itch Body Odor & Fungus - 13.5 fl. oz](https://m.media-amazon.com/images/I/31teN-SxHLL.jpg)**PediFix FungaSoap Tea Tree Cleansing Wash Antifungal Body Wash & Foot Soap All-Natural Tea Tree Oil Cleanser for Athletes Foot Ringworm Jock Itch Body Odor & Fungus - 13.5 fl. oz**Pedifix**$24.50**4.7★5,180 rev](https://www.amazon.com/dp/B001GBBVG4) [5![Chatham Natural Skin Care Eczema Relief Oatmeal Soap Soothing oatmeal bath treatment for eczema rosacea psoriasis](https://m.media-amazon.com/images/I/410gfztPmrL.jpg)**Chatham Natural Skin Care Eczema Relief Oatmeal Soap Soothing oatmeal bath treatment for eczema rosacea psoriasis**Chatham Natural Skin Care**$10.01**4.6★495 rev](https://www.amazon.com/dp/B09C2WZ6R8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Cetaphil Acne Relief Body Wash 16.9 floz](https://m.media-amazon.com/images/I/410z56CN4dL.jpg)**Cetaphil Acne Relief Body Wash 16.9 floz**Cetaphil**$7.80**45 rev4mo ago](https://www.amazon.com/dp/B0FQK2RL3N) [![Geologie Acne Control Body Wash | Fresh Eucalyptus | 2% Salicylic Acid + 1.5% Glycolic Acid | Clears Body Acne & Prevents Breakouts | For Men & Women | No Benzoyl Peroxide | 8.4 oz](https://m.media-amazon.com/images/I/31-1CqyZYhL.jpg)**Geologie Acne Control Body Wash | Fresh Eucalyptus | 2% Salicylic Acid + 1.5% Glycolic Acid | Clears Body Acne & Prevents Breakouts | For Men & Women | No Benzoyl Peroxide | 8.4 oz**Geologie**$17.58**309 rev1y ago](https://www.amazon.com/dp/B0DPXZN393) [![Oxy Stubborn Acne Anti-Blemish Body Wash Teens 2% Salicylic Acid Hydrating Face & Body Wash Clears & Prevents Breakouts Fast-Acting Acne Treatment Dermatologist Recommended 9 fl oz](https://m.media-amazon.com/images/I/31k32+EKqUL.jpg)**Oxy Stubborn Acne Anti-Blemish Body Wash Teens 2% Salicylic Acid Hydrating Face & Body Wash Clears & Prevents Breakouts Fast-Acting Acne Treatment Dermatologist Recommended 9 fl oz**Oxy**$7.64**63 rev1y ago](https://www.amazon.com/dp/B0DG9SLM7J) [![Hibiclens Antimicrobial and Antiseptic Soap and Skin Cleanser 8 oz with Foaming Pump for Home and Hospital 4% CHG](https://m.media-amazon.com/images/I/31KPPM8wOJL.jpg)**Hibiclens Antimicrobial and Antiseptic Soap and Skin Cleanser 8 oz with Foaming Pump for Home and Hospital 4% CHG**Mölnlycke**$11.61**3,389 rev2y ago](https://www.amazon.com/dp/B0CX2TYL2T) [![Dove Body Wash Hydration Boost Actively drenches dry skin 6% hydration serum with hyaluronic 18.5 oz](https://m.media-amazon.com/images/I/61sgMsj6bTL.jpg)**Dove Body Wash Hydration Boost Actively drenches dry skin 6% hydration serum with hyaluronic 18.5 oz**Dove**$7.69**5,485 rev2y ago](https://www.amazon.com/dp/B0CGYP4GYY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Cetaphil Acne Relief Body Wash 16.9 floz](https://m.media-amazon.com/images/I/410z56CN4dL.jpg)**Cetaphil Acne Relief Body Wash 16.9 floz**Cetaphil**$7.80**3.5★**▲ 460%**](https://www.amazon.com/dp/B0FQK2RL3N) [![Pixie Feminine Wash Healthy Foaming Cleaner with Natural Ingredients More Foam Wash in Bottle Than Any Other Brand pH Balanced & Plant Based for Your Menstrual Cups and Discs 2.5 Fluid oz](https://m.media-amazon.com/images/I/31wYXxdkgBL.jpg)**Pixie Feminine Wash Healthy Foaming Cleaner with Natural Ingredients More Foam Wash in Bottle Than Any Other Brand pH Balanced & Plant Based for Your Menstrual Cups and Discs 2.5 Fluid oz**Pixie Cup**$8.97**4.7★**▲ 307%**](https://www.amazon.com/dp/B08GCZS5W4) [![Menstrual Cup Wash - Best Formula to Wash Your Period Cups - Organic and Natural Ingredients & pH Balanced - Gel Cleaner - Sterilizer Soap for Menstrual Discs 6.5 Fluid oz](https://m.media-amazon.com/images/I/31o0MK71psL.jpg)**Menstrual Cup Wash - Best Formula to Wash Your Period Cups - Organic and Natural Ingredients & pH Balanced - Gel Cleaner - Sterilizer Soap for Menstrual Discs 6.5 Fluid oz**Pixie Cup**$13.47**4.7★**▲ 286%**](https://www.amazon.com/dp/B0BBWNKDD3) [![Dove Serum Body Wash Acne Clear with Salicylic Acid 18.5 oz I Acne body wash with 1% salicylic acid to help clear and prevent acne breakouts](https://m.media-amazon.com/images/I/61mX1+12JZL.jpg)**Dove Serum Body Wash Acne Clear with Salicylic Acid 18.5 oz I Acne body wash with 1% salicylic acid to help clear and prevent acne breakouts**Dove**$8.27**4.6★**▲ 235%**](https://www.amazon.com/dp/B0CGZ4FWZG) [![Dove Body Wash Hydration Boost Actively drenches dry skin 6% hydration serum with hyaluronic 18.5 oz](https://m.media-amazon.com/images/I/61sgMsj6bTL.jpg)**Dove Body Wash Hydration Boost Actively drenches dry skin 6% hydration serum with hyaluronic 18.5 oz**Dove**$7.69**4.7★**▲ 156%**](https://www.amazon.com/dp/B0CGYP4GYY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -29.2% search growth over the last 90 days.

23K18KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Sep · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**16%

*“Its fragrance free”*

**Quality-Overall**10%

*“This soap is excellent for quality”*

**Cleansing**7%

*“Squeaky clean”*

**Soft Feel**7%

*“Silky Smooth”*

**Moist/Dry**7%

*“Good moisturizer”*

**Suitability Combination Skin**6%

*“Good for your skin”*

**Value For Money**6%

*“Great Deal”*

**Efficiency**5%

*“It definitely works”*

**Suitability Dry Skin**4%

*“Doesn't dry my skin out”*

**Lather**3%

*“It has a gentle lather”*

### **What buyers complain about **

**Smell**14%

*“Awful smell”*

**Allergies**13%

*“An allergic reaction”*

**Moist/Dry**6%

*“Not really moisturizing”*

**Leak-Proof**4%

*“Leaked”*

**Functionality-Overall**4%

*“Never worked”*

**Skin Health**4%

*“Makes the skin burn”*

**Lather**3%

*“No lather”*

**Value For Money**3%

*“Not worth it”*

**Sensitivity-Overall**3%

*“I would not recommend to people that have really sensitive skin”*

**Motor Power**2%

*“Faulty pump”*

### **Top return reasons **

**Leak-Proof**29%

**Motor Power**13%

**Smell**13%

**Advertised Vs Actual Product**8%

**Value For Money**6%

**Functionality-Overall**5%

**Size-Overall**4%

**Defective Material/Parts**2%

**Product Condition**2%

**Sensitivity-Overall**2%