---
title: "fruit flavored protein powder — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/fruit-flavored-protein-powder"
last_updated: "2026-07-14T02:09:39.287Z"
locale: en
meta:
  description: "fruit flavored protein powder shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "fruit flavored protein powder shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "fruit flavored protein powder — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **fruit flavored protein powder**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 15Conversion 17Competition 84Returns 100Price range 93Avg price 95Brand share 76Review moat 24Quality gap 77

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$33.63**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.60–$61.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Market size**

**Okay****$160K**

$160K/yr · 360K searches

**Review moat**

**Bad****5,165.47**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-20.3%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

**Brands**

**28 **▼falling

**Sellers**

**594**

**Top-5 brand share**

**59%**

**Open market**

**37%**

- Isopure25% - OATH NUTRITION15% - Clean Simple Eats9% - GHOST5% - Dymatize5% - Quest5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$6K6%$10K8%$13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 55 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack](https://m.media-amazon.com/images/I/41BylR9fqoL.jpg)**Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack**Clean Simple Eats**$32.13**4.5★929 rev](https://www.amazon.com/dp/B0DZ75PSP9) [2![Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings](https://m.media-amazon.com/images/I/41WxApDZgLL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings**OATH NUTRITION**$33.31**4.3★1,549 rev](https://www.amazon.com/dp/B0DZKLQ45D) [3![Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack](https://m.media-amazon.com/images/I/411b0kpv6QL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack**OATH NUTRITION**$31.31**4.5★407 rev](https://www.amazon.com/dp/B0FRB2WTCL) [4![Isopure Clear Whey Isolate Protein Powder Lactose Free Gluten Free Naturally Flavored Watermelon Lime 20g Protein Per Serving 14.1 Oz 16 Servings (Packaging May Vary)](https://m.media-amazon.com/images/I/41hc+JCNy1L.jpg)**Isopure Clear Whey Isolate Protein Powder Lactose Free Gluten Free Naturally Flavored Watermelon Lime 20g Protein Per Serving 14.1 Oz 16 Servings (Packaging May Vary)**Isopure**$28.12**4.3★1,131 rev](https://www.amazon.com/dp/B0BRM8CT4N) [5![Isopure Clear Whey Isolate Protein Powder Lactose Free Gluten Free Naturally Flavored Mixed Berry 20g Protein Per Serving 14.1 Oz 16 Servings (Packaging May Vary)](https://m.media-amazon.com/images/I/41aKQ2KQncL.jpg)**Isopure Clear Whey Isolate Protein Powder Lactose Free Gluten Free Naturally Flavored Mixed Berry 20g Protein Per Serving 14.1 Oz 16 Servings (Packaging May Vary)**Isopure**$29.00**4.2★5,578 rev](https://www.amazon.com/dp/B07F43RM55)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![1 up Nutrition Protein Powder Lemon Flavor 1PCS](https://m.media-amazon.com/images/I/41c0aE52HRL.jpg)**1 up Nutrition Protein Powder Lemon Flavor 1PCS**1Up Nutrition**$55.48**4 rev1w ago](https://www.amazon.com/dp/B09G3J5JJ4) [![Propel Clear Protein Powder Watermelon 5 Servings 3-in-1 GLP-1 Support: Hydration 20g Protein 3g Fiber Zero Sugar 90 Calories No Added Colors No Artificial Sweeteners or Flavors Electrolytes](https://m.media-amazon.com/images/I/51h2p48wDNL.jpg)**Propel Clear Protein Powder Watermelon 5 Servings 3-in-1 GLP-1 Support: Hydration 20g Protein 3g Fiber Zero Sugar 90 Calories No Added Colors No Artificial Sweeteners or Flavors Electrolytes**Propel**$13.60**60 rev2mo ago](https://www.amazon.com/dp/B0GWRMWH3H) [![Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings](https://m.media-amazon.com/images/I/41PSUvJcGCL.jpg)**Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings**Bloom Nutrition**$27.75**194 rev4mo ago](https://www.amazon.com/dp/B0GQJP6T2S) [![FlavCity All in One Protein Shake Powder Packets - On the Go Meal Alternative + 25g Protein & 10g Collagen Made with Organic Reishi & Cordyceps Mushrooms - No Added Sugars Variety 10 Pack](https://m.media-amazon.com/images/I/51hbLoxzAWL.jpg)**FlavCity All in One Protein Shake Powder Packets - On the Go Meal Alternative + 25g Protein & 10g Collagen Made with Organic Reishi & Cordyceps Mushrooms - No Added Sugars Variety 10 Pack**FlavCity**$34.93**2,556 rev5mo ago](https://www.amazon.com/dp/B0GHSVJQ5C) [![Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings](https://m.media-amazon.com/images/I/41vE8nNI+fL.jpg)**Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings**Ballerina Farm**$48.58**185 rev6mo ago](https://www.amazon.com/dp/B0GFH73X17)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![1 up Nutrition Protein Powder Lemon Flavor 1PCS](https://m.media-amazon.com/images/I/41c0aE52HRL.jpg)**1 up Nutrition Protein Powder Lemon Flavor 1PCS**1Up Nutrition**$55.48**5.0★**▲ 260%**](https://www.amazon.com/dp/B09G3J5JJ4) [![Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings](https://m.media-amazon.com/images/I/41PSUvJcGCL.jpg)**Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings**Bloom Nutrition**$27.75**4.2★**▲ 256%**](https://www.amazon.com/dp/B0GQJP6T2S) [![Propel Clear Protein Powder Watermelon 5 Servings 3-in-1 GLP-1 Support: Hydration 20g Protein 3g Fiber Zero Sugar 90 Calories No Added Colors No Artificial Sweeteners or Flavors Electrolytes](https://m.media-amazon.com/images/I/51h2p48wDNL.jpg)**Propel Clear Protein Powder Watermelon 5 Servings 3-in-1 GLP-1 Support: Hydration 20g Protein 3g Fiber Zero Sugar 90 Calories No Added Colors No Artificial Sweeteners or Flavors Electrolytes**Propel**$13.60**2.7★**▲ 255%**](https://www.amazon.com/dp/B0GWRMWH3H) [![Quest Nutrition Cookies & Cream Protein Powder 20g Protein 1g Sugar Low Carb Gluten Free 1.6 Pound 24 Servings](https://m.media-amazon.com/images/I/41NTImakG5L.jpg)**Quest Nutrition Cookies & Cream Protein Powder 20g Protein 1g Sugar Low Carb Gluten Free 1.6 Pound 24 Servings**Quest**$26.24**4.3★**▲ 251%**](https://www.amazon.com/dp/B07L8W2SJS) [![SEEQ Clear Protein Powder - Watermelon Wave - 22 Servings - 22g Clear Whey Protein Isolate - Zero Sugar - 0g Lactose - Allergen Friendly - GLP1 Support - Bone Health - Muscle Post Workout Recovery](https://m.media-amazon.com/images/I/41qki9VzMPL.jpg)**SEEQ Clear Protein Powder - Watermelon Wave - 22 Servings - 22g Clear Whey Protein Isolate - Zero Sugar - 0g Lactose - Allergen Friendly - GLP1 Support - Bone Health - Muscle Post Workout Recovery**SEEQ**$47.95**4.3★**▲ 183%**](https://www.amazon.com/dp/B0FHRKD92Y)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 88 weeks — -20.3% search growth over the last 90 days.

35K25KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 5.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**30%

*“No weird taste”*

**Nutritional Content**18%

*“Great protein supplement”*

**Flavor**14%

*“AMAZING TASTE”*

**Solubility**4%

*“EASY to mix”*

**Quality-Overall**4%

*“Nice variety”*

**Blend/Ratio**3%

*“Blends smoothly”*

**Value For Money**2%

*“Good value for money”*

**Sweetness**2%

*“Its not overly sweet”*

**Ingredients-Overall**1%

*“Clean ingredients”*

**Ease Of Use**1%

*“easy to take”*

### **What buyers complain about **

**Taste-Overall**23%

*“Bad chemical taste”*

**Flavor**8%

*“Flavor is odd”*

**Value For Money**6%

*“A little expensive”*

**Solubility**6%

*“Won't dissolve”*

**Sweetness**5%

*“Too much sugar”*

**Nutritional Content**5%

*“not worth the calories”*

**Texture/Consistency-Overall**2%

*“grainy texture”*

**Artificial Sweeteners**2%

*“Artificial sweeteners”*

**Quality-Overall**1%

*“Poor quality”*

**Smell**1%

*“Smell is off”*

### **Top return reasons **

**Taste-Overall**20%

**Flavor**20%

**Solubility**14%

**Nutritional Content**10%

**Advertised Vs Actual Product**7%

**Texture/Consistency-Overall**6%

**Ingredients-Overall**6%

**Dilute/Watery**3%

**Value For Money**2%

**Size-Overall**1%