---
title: "freestyle lancets — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/freestyle-lancets"
last_updated: "2026-07-14T07:26:03.158Z"
locale: en
meta:
  description: "a small market ($64K/yr) — freestyle lancets doesn't clear our bar today."
  "og:description": "a small market ($64K/yr) — freestyle lancets doesn't clear our bar today."
  "og:title": "freestyle lancets — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **freestyle lancets**

**Skip it**

A small market ($64K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 30Conversion 91Competition 21Returns 96Price range 67Avg price 82Brand share 72Review moat 69Quality gap 20

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.65**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****737.23**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$5.04–$34.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+4.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$64K**

$64K/yr · 33K searches

## **Competition**

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**10 **▲rising

**Sellers**

**48**

**Top-5 brand share**

**62%**

**Open market**

**15%**

- unp26% - --23% - TheraSense10% - FreeStyle10% - CARELIVING8% - TRUEplus8% - Open — no brand owns it (4 brands, 15%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$13K30%$19K40%$25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PDTXCLS Abbott Freestyle Lancets - 200 ct](https://m.media-amazon.com/images/I/51e3dtcgTWL.jpg)**PDTXCLS Abbott Freestyle Lancets - 200 ct**unp**$21.47**4.8★1,864 rev](https://www.amazon.com/dp/B07RKP4S5Z) [2![FreeStyle Lancets 100 Each (Pack of 3)](https://m.media-amazon.com/images/I/41FmoXsD75L.jpg)**FreeStyle Lancets 100 Each (Pack of 3)**--**$34.93**4.8★337 rev](https://www.amazon.com/dp/B00E4MQLK8) [3![Freestyle Lancets - 100 ct.](https://m.media-amazon.com/images/I/31GhkN11ynL.jpg)**Freestyle Lancets - 100 ct.**FreeStyle**$13.20**4.6★180 rev](https://www.amazon.com/dp/B00HYM9WME) [4![Trueplus Sterile Lancets 28 Gauge 100 Count](https://m.media-amazon.com/images/I/51N-TJ-yfDL.jpg)**Trueplus Sterile Lancets 28 Gauge 100 Count**TRUEplus**$5.04**4.8★3,452 rev](https://www.amazon.com/dp/B00B6QWZPU) [5![Freestyle Sterile Lancets 28 gauge - 200 ct](https://m.media-amazon.com/images/I/41J0jyzwuvL.jpg)**Freestyle Sterile Lancets 28 gauge - 200 ct**TheraSense**$22.13**4.6★164 rev](https://www.amazon.com/dp/B013F4XD1K)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Pharmacy Choice Blood Lancets Twist Top Lancets for Lancing Devices 350 Count 30 Gauge Diabetes Lancets for Blood Glucose Testing (Multicolored)](https://m.media-amazon.com/images/I/51gd-iZDZ9L.jpg)**Pharmacy Choice Blood Lancets Twist Top Lancets for Lancing Devices 350 Count 30 Gauge Diabetes Lancets for Blood Glucose Testing (Multicolored)**Pharmacy Choice**$6.60**281 rev2y ago](https://www.amazon.com/dp/B0D7HB32NJ) [![CareLiving Lancets for Diabetes Testing - 28 Gauge Diabetic Lancets for Blood Testing and Glucose Testing - Fits Most Lancing Devices - 310 Count (Colourful)](https://m.media-amazon.com/images/I/5186GpTxKuL.jpg)**CareLiving Lancets for Diabetes Testing - 28 Gauge Diabetic Lancets for Blood Testing and Glucose Testing - Fits Most Lancing Devices - 310 Count (Colourful)**CARELIVING**$7.07**121 rev2y ago](https://www.amazon.com/dp/B0CT4K8SSF) [![CareLiving Lancets for Diabetes Testing - 30 Gauge Diabetic Lancets for Blood Testing and Glucose Testing - Fits Most Lancing Devices - 310 Count (Colourful)](https://m.media-amazon.com/images/I/51sZLWRTG5L.jpg)**CareLiving Lancets for Diabetes Testing - 30 Gauge Diabetic Lancets for Blood Testing and Glucose Testing - Fits Most Lancing Devices - 310 Count (Colourful)**CARELIVING**$8.06**1,874 rev2y ago](https://www.amazon.com/dp/B0CQR4DF8B) [![McKesson Prevent HP Sterile Push Button Safety Lancets 28G x 1.6 mm Depth [100 Count] - Auto Retracting Blood Glucose Testing Lancets Single Use Blue](https://m.media-amazon.com/images/I/41WLUYBqouL.jpg)**McKesson Prevent HP Sterile Push Button Safety Lancets 28G x 1.6 mm Depth \[100 Count\] - Auto Retracting Blood Glucose Testing Lancets Single Use Blue**McKesson**$20.09**4 rev3y ago](https://www.amazon.com/dp/B0C5NNHYKW) [![Owens Freestyle Lancets 100 Pack with Autolet Lancing Device](https://m.media-amazon.com/images/I/31N798M0gHL.jpg)**Owens Freestyle Lancets 100 Pack with Autolet Lancing Device**JUIWEK**$27.98**92 rev4y ago](https://www.amazon.com/dp/B09J1M7PG6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![McKesson Prevent HP Sterile Push Button Safety Lancets 28G x 1.6 mm Depth [100 Count] - Auto Retracting Blood Glucose Testing Lancets Single Use Blue](https://m.media-amazon.com/images/I/41WLUYBqouL.jpg)**McKesson Prevent HP Sterile Push Button Safety Lancets 28G x 1.6 mm Depth \[100 Count\] - Auto Retracting Blood Glucose Testing Lancets Single Use Blue**McKesson**$20.09**4.7★**▲ 281%**](https://www.amazon.com/dp/B0C5NNHYKW) [![Pharmacy Choice Blood Lancets Twist Top Lancets for Lancing Devices 350 Count 30 Gauge Diabetes Lancets for Blood Glucose Testing (Multicolored)](https://m.media-amazon.com/images/I/51gd-iZDZ9L.jpg)**Pharmacy Choice Blood Lancets Twist Top Lancets for Lancing Devices 350 Count 30 Gauge Diabetes Lancets for Blood Glucose Testing (Multicolored)**Pharmacy Choice**$6.60**4.5★**▲ 146%**](https://www.amazon.com/dp/B0D7HB32NJ) [![Freestyle Lancets 100/Box](https://m.media-amazon.com/images/I/31d6uZ6sudL.jpg)**Freestyle Lancets 100/Box**TheraSense**$19.88**4.9★**▲ 82%**](https://www.amazon.com/dp/B0070P56ES) [![CareLiving Lancets for Diabetes Testing - 30 Gauge Diabetic Lancets for Blood Testing and Glucose Testing - Fits Most Lancing Devices - 310 Count (Colourful)](https://m.media-amazon.com/images/I/51sZLWRTG5L.jpg)**CareLiving Lancets for Diabetes Testing - 30 Gauge Diabetic Lancets for Blood Testing and Glucose Testing - Fits Most Lancing Devices - 310 Count (Colourful)**CARELIVING**$8.06**4.8★**▲ 56%**](https://www.amazon.com/dp/B0CQR4DF8B) [![FreeStyle Lancets 100 Each (Pack of 3)](https://m.media-amazon.com/images/I/41FmoXsD75L.jpg)**FreeStyle Lancets 100 Each (Pack of 3)**--**$34.93**4.8★**▲ 38%**](https://www.amazon.com/dp/B00E4MQLK8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.

800600Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**21%

*“Good value for the money”*

**Advertised Vs Actual Product**19%

*“Exactly as described”*

**Color**14%

*“They are colorful”*

**Quality-Overall**11%

*“Good quality”*

**Ease Of Use**9%

*“Easy to use and accurate”*

**Blood Sugar Level**6%

*“great price for the diabetic needs”*

**Size-Overall**5%

*“Fits with my testing kit”*

**Efficiency**3%

*“Works well”*

**Blood Pressure**2%

*“Blood pressure needles”*

**Ease Of Application**1%

*“Easy to apply”*

### **What buyers complain about **

**Size-Overall**28%

*“Needle too short”*

**Compatibility-Overall**8%

*“It doesn't fit one touch ultra 2”*

**Sharpness**6%

*“These needles are not sharp enough to easily go into the pimple”*

**Ease Of Use**6%

*“cannot be used”*

**Functionality-Overall**6%

*“Ineffective”*

**Pain Relief-Overall**5%

*“hurts”*

**Quality-Overall**3%

*“Poor Quality”*

**Material Quality**3%

*“Plastic is too hard to allow easy recapping of the needle”*

**Thickness**3%

*“Thinner needles than brand name”*

**Advertised Vs Actual Product**3%

*“These are Not as universal as stated”*

### **Top return reasons **

**Size-Overall**45%

**Compatibility-Overall**26%

**Advertised Vs Actual Product**8%

**Functionality-Overall**4%

**Blood Sugar Level**4%

**Contamination**2%

**Shape/Style**1%

**Ease Of Use**1%

**Value For Money**1%

**Quality-Overall**1%