---
title: "frankincense and myrrh — Niche Verdict: Worth a look (67/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/frankincense-and-myrrh"
last_updated: "2026-07-14T02:03:17.376Z"
locale: en
meta:
  description: "frankincense and myrrh shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "frankincense and myrrh shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "frankincense and myrrh — Niche Verdict: Worth a look (67/100) | Amazon United States - Flapen"
---

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# **frankincense and myrrh**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 24Conversion 70Competition 86Returns 97Price range 86Avg price 87Brand share 79Review moat 29Quality gap 55

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$19.82**

avg listing price — sweet spot $15–$100

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Price range**

**Great****$6.99–$76.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Market size**

**Good****$757K**

$757K/yr · 601K searches

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,627.73**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-1.8%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

**Brands**

**32 **▼falling

**Sellers**

**81**

**Top-5 brand share**

**56%**

**Open market**

**40%**

- FRANKINCENSE & MYRRH36% - THE JERUSALEM GIFT SHOP SINCE 20045% - Herbal Mana5% - Wise Men5% - Majestic Pure4% - Nexon Botanics4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$15K4%$30K6%$45K8%$61K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 45 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Frankincense & Myrrh Arthritis Pain Therapy Lotion Joint & Back Relief 3oz](https://m.media-amazon.com/images/I/41xbfbfJSxL.jpg)**Frankincense & Myrrh Arthritis Pain Therapy Lotion Joint & Back Relief 3oz**FRANKINCENSE & MYRRH**$17.36**4.3★3,748 rev](https://www.amazon.com/dp/B09TS2T6JJ) [2![FRANKINCENSE & MYRRH Arthritis Pain Therapy Lotion Dr Approved 3oz 2 Pack](https://m.media-amazon.com/images/I/51CdZJK6yXL.jpg)**FRANKINCENSE & MYRRH Arthritis Pain Therapy Lotion Dr Approved 3oz 2 Pack**FRANKINCENSE & MYRRH**$34.16**4.3★3,748 rev](https://www.amazon.com/dp/B0CK537QMK) [3![Frankincense and Myrrh Holy Incense from Jerusalem in a Gift Pack - Sacred Jerusalem Aromatic Granules - Traditional Biblical Scents for Home & Worship A Church Incense](https://m.media-amazon.com/images/I/31MWD2OIfhL.jpg)**Frankincense and Myrrh Holy Incense from Jerusalem in a Gift Pack - Sacred Jerusalem Aromatic Granules - Traditional Biblical Scents for Home & Worship A Church Incense**THE JERUSALEM GIFT SHOP SINCE 2004**$24.94**4.4★640 rev](https://www.amazon.com/dp/B092G6M53D) [4![Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller](https://m.media-amazon.com/images/I/41YU8VfqD1L.jpg)**Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller**Herbal Mana**$16.08**4.5★63 rev](https://www.amazon.com/dp/B0GRRJ3572) [5![Wise Men Healing Balm with Myrrh and Frankincense Essential Oils for Soothing Nerve Relief Massage](https://m.media-amazon.com/images/I/51SIpaMmMiL.jpg)**Wise Men Healing Balm with Myrrh and Frankincense Essential Oils for Soothing Nerve Relief Massage**Wise Men**$15.15**4.3★9,601 rev](https://www.amazon.com/dp/B01BW9YW9C)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller](https://m.media-amazon.com/images/I/41YU8VfqD1L.jpg)**Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller**Herbal Mana**$16.08**63 rev4mo ago](https://www.amazon.com/dp/B0GRRJ3572) [![FRANKINCENSE & MYRRH Nerve Therapy Lotion Diabetic Hands & Feet Relief 3oz](https://m.media-amazon.com/images/I/412YOVs14XL.jpg)**FRANKINCENSE & MYRRH Nerve Therapy Lotion Diabetic Hands & Feet Relief 3oz**FRANKINCENSE & MYRRH**$18.64**146 rev4mo ago](https://www.amazon.com/dp/B0GR75B8Y1) [![(Myrrh and Frankincense Mixed) 5 oz 142 Grams 100% Natural Tree Gum for Incense](https://m.media-amazon.com/images/I/31RO2reJSYL.jpg)**(Myrrh and Frankincense Mixed) 5 oz 142 Grams 100% Natural Tree Gum for Incense**Emir&Odin**$19.80**7 rev4mo ago](https://www.amazon.com/dp/B0GQQ3776T) [![Frankincense and Myrrh Incense Sticks 60 Pack Natural Fragrance Insence-Sticks Ideal Choice for Yoga Meditation and Relaxation Air Purifying Aromatherapy and Long-Lasting Burn](https://m.media-amazon.com/images/I/41esSuoYqKL.jpg)**Frankincense and Myrrh Incense Sticks 60 Pack Natural Fragrance Insence-Sticks Ideal Choice for Yoga Meditation and Relaxation Air Purifying Aromatherapy and Long-Lasting Burn**Eglagen**$6.99**49 rev4mo ago](https://www.amazon.com/dp/B0G63LM2CQ) [![Majestic Pure Frankincense & Myrrh Essential Oil Blend 4 Fl Oz - Warm Resinous Scent for Diffuser Home & Relaxation - Pure Botanical Oils - Blend-Friendly for Massage & Skin Use (Diluted)](https://m.media-amazon.com/images/I/31dadmx6XAL.jpg)**Majestic Pure Frankincense & Myrrh Essential Oil Blend 4 Fl Oz - Warm Resinous Scent for Diffuser Home & Relaxation - Pure Botanical Oils - Blend-Friendly for Massage & Skin Use (Diluted)**Majestic Pure**$10.00**74 rev11mo ago](https://www.amazon.com/dp/B0FK5LLQLM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Majestic Pure Frankincense & Myrrh Essential Oil Blend 4 Fl Oz - Warm Resinous Scent for Diffuser Home & Relaxation - Pure Botanical Oils - Blend-Friendly for Massage & Skin Use (Diluted)](https://m.media-amazon.com/images/I/31dadmx6XAL.jpg)**Majestic Pure Frankincense & Myrrh Essential Oil Blend 4 Fl Oz - Warm Resinous Scent for Diffuser Home & Relaxation - Pure Botanical Oils - Blend-Friendly for Massage & Skin Use (Diluted)**Majestic Pure**$10.00**4.4★**▲ 306%**](https://www.amazon.com/dp/B0FK5LLQLM) [![FRANKINCENSE & MYRRH Nerve Therapy Lotion Diabetic Hands & Feet Relief 3oz](https://m.media-amazon.com/images/I/412YOVs14XL.jpg)**FRANKINCENSE & MYRRH Nerve Therapy Lotion Diabetic Hands & Feet Relief 3oz**FRANKINCENSE & MYRRH**$18.64**4.4★**▲ 264%**](https://www.amazon.com/dp/B0GR75B8Y1) [![(Myrrh and Frankincense Mixed) 5 oz 142 Grams 100% Natural Tree Gum for Incense](https://m.media-amazon.com/images/I/31RO2reJSYL.jpg)**(Myrrh and Frankincense Mixed) 5 oz 142 Grams 100% Natural Tree Gum for Incense**Emir&Odin**$19.80**4.0★**▲ 257%**](https://www.amazon.com/dp/B0GQQ3776T) [![Frankincense and Myrrh Incense Sticks 60 Pack Natural Fragrance Insence-Sticks Ideal Choice for Yoga Meditation and Relaxation Air Purifying Aromatherapy and Long-Lasting Burn](https://m.media-amazon.com/images/I/41esSuoYqKL.jpg)**Frankincense and Myrrh Incense Sticks 60 Pack Natural Fragrance Insence-Sticks Ideal Choice for Yoga Meditation and Relaxation Air Purifying Aromatherapy and Long-Lasting Burn**Eglagen**$6.99**4.1★**▲ 208%**](https://www.amazon.com/dp/B0G63LM2CQ) [![Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller](https://m.media-amazon.com/images/I/41YU8VfqD1L.jpg)**Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller**Herbal Mana**$16.08**4.5★**▲ 188%**](https://www.amazon.com/dp/B0GRRJ3572)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**33%

*“Calming aroma”*

**Quality-Overall**11%

*“the quality has been consistent”*

**Efficiency**9%

*“Works ok”*

**Joint Pain**8%

*“Love this for my joints”*

**Value For Money**6%

*“Best Money Spent”*

**Advertised Vs Actual Product**2%

*“Works as advertised”*

**Soft Feel**2%

*“Goes on smoothly”*

**Moist/Dry**2%

*“It really helps with dry skin”*

**Ease Of Use**2%

*“Easy to use”*

**Muscle Pain Relief**2%

*“Fabulous to help sore muscles”*

### **What buyers complain about **

**Smell**37%

*“Overpowering scent”*

**Functionality-Overall**10%

*“slow”*

**Pain Relief-Overall**8%

*“No relief”*

**Value For Money**4%

*“Expensive”*

**Advertised Vs Actual Product**3%

*“FALSE ADVERTISEMENT”*

**Ingredients-Overall**3%

*“Ingredients changed”*

**Allergies**3%

*“Skin rash”*

**Quality-Overall**2%

*“mainly when it is due to cheap quality”*

**Size-Overall**2%

*“Its a tiny bottle”*

**Durability**1%

*“didnt last”*

### **Top return reasons **

**Smell**54%

**Advertised Vs Actual Product**12%

**Functionality-Overall**7%

**Leak-Proof**6%

**Size-Overall**3%

**Joint Pain**2%

**Quality-Overall**2%

**Oily/Greasy**2%

**Value For Money**2%

**Ingredients-Overall**1%