---
title: "fragrance free baby wash — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/fragrance-free-baby-wash"
last_updated: "2026-07-10T00:14:34.354Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 89% of clicks) — fragrance free baby wash doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 89% of clicks) — fragrance free baby wash doesn't clear our bar today."
  "og:title": "fragrance free baby wash — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **fragrance free baby wash**

**Skip it****43/100 **

a concentrated shelf (top 5 take 89% of clicks) — fragrance free baby wash doesn't clear our bar today.

**Market/yr**

**$1.3M**

**Growth (1y)**

**+120.2%**

**Products**

**8**

**Brands**

**4**

was 4 a year ago

**Sellers**

**39**

**Price range**

**$7.68–$36.61**

**Returns**

**0.5%**

**Rating**

**4.8★**

**Skip it**

Scored 43/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**38**

 ×0.30

Growth

**67**

 ×0.30

Competition

**2**

 ×0.20

Quality gap

**20**

 ×0.10

Returns

**96**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +120.2% year over year.

33K17KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jul · busiest ÷ quietest = 1.8×

## **Competition**

- CeraVe72% - Aquaphor21% - Grisi4% - Cetaphil2%

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 39 sellers compete here.

**Brands**

**4 **—flat

was 4 a year ago

**Sellers**

**39**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![CeraVe Baby Wash & Shampoo Tear-Free 2-in-1 Bath Wash for Hair & Skin with Vitamin E Fragrance-Free Paraben-Free Dye-Free Phthalates-Free Sulfate-Free 16oz](https://m.media-amazon.com/images/I/41IkDLvStbS.jpg) [**CeraVe Baby Wash & Shampoo Tear-Free 2-in-1 Bath Wash for Hair & Skin with Vitamin E Fragrance-Free Paraben-Free Dye-Free Phthalates-Free Sulfate-Free 16oz**](https://www.amazon.com/dp/B097CJG15S)

CeraVe$13.274.8★15,03541%▲rising

2
![CeraVe Baby Wash & Shampoo Fragrance Paraben & Sulfate Free Shampoo for Tear-Free Baby Bath Time 8 Ounce](https://m.media-amazon.com/images/I/41w-HEi8SSS.jpg) [**CeraVe Baby Wash & Shampoo Fragrance Paraben & Sulfate Free Shampoo for Tear-Free Baby Bath Time 8 Ounce**](https://www.amazon.com/dp/B00JF3S29Y)

CeraVe$8.534.8★15,03520%▼falling

3
![Aquaphor Baby Wash and Shampoo Unscented Baby Shampoo and Wash 25.4 Fl Oz Pump Bottle](https://m.media-amazon.com/images/I/31ONiaiXjhL.jpg) [**Aquaphor Baby Wash and Shampoo Unscented Baby Shampoo and Wash 25.4 Fl Oz Pump Bottle**](https://www.amazon.com/dp/B01NAFQIJ9)

Aquaphor$12.054.8★10,42715%▼falling

4
![CeraVe Baby Bath Set 8oz Wash & Shampoo + 8oz Moisturizing Lotion + 3oz Healing Ointment Fragrance Parabens Phthalates & Tear Free Baby Bath Essentials](https://m.media-amazon.com/images/I/51MgAZmZ3PL.jpg) [**CeraVe Baby Bath Set 8oz Wash & Shampoo + 8oz Moisturizing Lotion + 3oz Healing Ointment Fragrance Parabens Phthalates & Tear Free Baby Bath Essentials**](https://www.amazon.com/dp/B09YDFYVZM)

CeraVe$36.614.8★8468%▲rising

5
![Aquaphor Baby Wash and Shampoo - Mild Tear-free 2-in-1 Solution for Babys Sensitive Skin - 16.9 fl. oz. Pump](https://m.media-amazon.com/images/I/31RFSWgzKmL.jpg) [**Aquaphor Baby Wash and Shampoo - Mild Tear-free 2-in-1 Solution for Babys Sensitive Skin - 16.9 fl. oz. Pump**](https://www.amazon.com/dp/B01EAH644Y)

Aquaphor$9.344.8★7,8406%—flat

6
![Grisi Neutral Hypoallergenic Bar Soap Fragrance-Free & Dye-Free for Face & Body Gentle Moisturizing Wash for Sensitive Skin pH-Balanced Natural Cleanser 3.5 oz | 6-Pack](https://m.media-amazon.com/images/I/416m3A6C83L.jpg) [**Grisi Neutral Hypoallergenic Bar Soap Fragrance-Free & Dye-Free for Face & Body Gentle Moisturizing Wash for Sensitive Skin pH-Balanced Natural Cleanser 3.5 oz | 6-Pack**](https://www.amazon.com/dp/B08QXTJYRX)

Grisi$7.684.6★1,9474%▲rising

7
![CeraVe Baby Lotion Gentle Baby Skin Care with Ceramides Niacinamide & Vitamin E Fragrance Paraben Dye & Phthalates Free Lightweight Moisturizer 8 Ounce Packaging May Vary](https://m.media-amazon.com/images/I/41FGK77loUL.jpg) [**CeraVe Baby Lotion Gentle Baby Skin Care with Ceramides Niacinamide & Vitamin E Fragrance Paraben Dye & Phthalates Free Lightweight Moisturizer 8 Ounce Packaging May Vary**](https://www.amazon.com/dp/B00JF3RYPM)

CeraVe$8.474.8★12,7024%▼falling

8
![Cetaphil Baby Wash & Shampoo 13.5oz Pack of 2 Hypoallergenic Gentle Enough for Everyday Use Soap Free](https://m.media-amazon.com/images/I/41GDxpQsmOL.jpg) [**Cetaphil Baby Wash & Shampoo 13.5oz Pack of 2 Hypoallergenic Gentle Enough for Everyday Use Soap Free**](https://www.amazon.com/dp/B09MVMNW5M)

Cetaphil$15.094.8★2,6512%▼falling

## **Product shelf**

All 8 tracked products in this niche.

Top sellersNewestTrending

[![CeraVe Baby Wash & Shampoo Tear-Free 2-in-1 Bath Wash for Hair & Skin with Vitamin E Fragrance-Free Paraben-Free Dye-Free Phthalates-Free Sulfate-Free 16oz](https://m.media-amazon.com/images/I/41IkDLvStbS.jpg)**CeraVe Baby Wash & Shampoo Tear-Free 2-in-1 Bath Wash for Hair & Skin with Vitamin E Fragrance-Free Paraben-Free Dye-Free Phthalates-Free Sulfate-Free 16oz** CeraVe**$13.27**4.8★15,035 reviews](https://www.amazon.com/dp/B097CJG15S) [![CeraVe Baby Wash & Shampoo Fragrance Paraben & Sulfate Free Shampoo for Tear-Free Baby Bath Time 8 Ounce](https://m.media-amazon.com/images/I/41w-HEi8SSS.jpg)**CeraVe Baby Wash & Shampoo Fragrance Paraben & Sulfate Free Shampoo for Tear-Free Baby Bath Time 8 Ounce** CeraVe**$8.53**4.8★15,035 reviews](https://www.amazon.com/dp/B00JF3S29Y) [![Aquaphor Baby Wash and Shampoo Unscented Baby Shampoo and Wash 25.4 Fl Oz Pump Bottle](https://m.media-amazon.com/images/I/31ONiaiXjhL.jpg)**Aquaphor Baby Wash and Shampoo Unscented Baby Shampoo and Wash 25.4 Fl Oz Pump Bottle** Aquaphor**$12.05**4.8★10,427 reviews](https://www.amazon.com/dp/B01NAFQIJ9) [![CeraVe Baby Bath Set 8oz Wash & Shampoo + 8oz Moisturizing Lotion + 3oz Healing Ointment Fragrance Parabens Phthalates & Tear Free Baby Bath Essentials](https://m.media-amazon.com/images/I/51MgAZmZ3PL.jpg)**CeraVe Baby Bath Set 8oz Wash & Shampoo + 8oz Moisturizing Lotion + 3oz Healing Ointment Fragrance Parabens Phthalates & Tear Free Baby Bath Essentials** CeraVe**$36.61**4.8★846 reviews](https://www.amazon.com/dp/B09YDFYVZM) [![Aquaphor Baby Wash and Shampoo - Mild Tear-free 2-in-1 Solution for Babys Sensitive Skin - 16.9 fl. oz. Pump](https://m.media-amazon.com/images/I/31RFSWgzKmL.jpg)**Aquaphor Baby Wash and Shampoo - Mild Tear-free 2-in-1 Solution for Babys Sensitive Skin - 16.9 fl. oz. Pump** Aquaphor**$9.34**4.8★7,840 reviews](https://www.amazon.com/dp/B01EAH644Y) [![Grisi Neutral Hypoallergenic Bar Soap Fragrance-Free & Dye-Free for Face & Body Gentle Moisturizing Wash for Sensitive Skin pH-Balanced Natural Cleanser 3.5 oz | 6-Pack](https://m.media-amazon.com/images/I/416m3A6C83L.jpg)**Grisi Neutral Hypoallergenic Bar Soap Fragrance-Free & Dye-Free for Face & Body Gentle Moisturizing Wash for Sensitive Skin pH-Balanced Natural Cleanser 3.5 oz | 6-Pack** Grisi**$7.68**4.6★1,947 reviews](https://www.amazon.com/dp/B08QXTJYRX) [![CeraVe Baby Lotion Gentle Baby Skin Care with Ceramides Niacinamide & Vitamin E Fragrance Paraben Dye & Phthalates Free Lightweight Moisturizer 8 Ounce Packaging May Vary](https://m.media-amazon.com/images/I/41FGK77loUL.jpg)**CeraVe Baby Lotion Gentle Baby Skin Care with Ceramides Niacinamide & Vitamin E Fragrance Paraben Dye & Phthalates Free Lightweight Moisturizer 8 Ounce Packaging May Vary** CeraVe**$8.47**4.8★12,702 reviews](https://www.amazon.com/dp/B00JF3RYPM) [![Cetaphil Baby Wash & Shampoo 13.5oz Pack of 2 Hypoallergenic Gentle Enough for Everyday Use Soap Free](https://m.media-amazon.com/images/I/41GDxpQsmOL.jpg)**Cetaphil Baby Wash & Shampoo 13.5oz Pack of 2 Hypoallergenic Gentle Enough for Everyday Use Soap Free** Cetaphil**$15.09**4.8★2,651 reviews](https://www.amazon.com/dp/B09MVMNW5M)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**19%

*“Fragrance free”*

**Quality-Overall**13%

*“Good quality and easy to put on”*

**Allergies**11%

*“Safe for allergies”*

**Soft Feel**10%

*“Soft skin”*

**Moist/Dry**9%

*“Good and gentle moisturiser”*

**Value For Money**5%

*“Value for money”*

**Suitability Combination Skin**4%

*“Easy on the skin”*

**Ease Of Cleaning**3%

*“Cleans baby really well”*

**Lather**2%

*“Rich lather”*

**Cleansing**2%

*“I skin feels so clean”*

### **What buyers complain about **

**Smell**16%

*“Weird smell”*

**Allergies**13%

*“Caused an allergic reaction”*

**Size-Overall**7%

*“Small Product Sizes”*

**Moist/Dry**5%

*“Didn't moisturize as much as I hoped”*

**Sensitivity-Overall**4%

*“If your baby has really bad sensitivity to certain chemicals in the baby soaps”*

**Washability**3%

*“The only wash that didnt dry out our newborns skin once we started baths”*

**Advertised Vs Actual Product**2%

*“False advertisement”*

**Skin Health**2%

*“unfortunately it didn't work for my toddler skin”*

**Motor Power**2%

*“Broken pump head”*

**Ease Of Cleaning**2%

*“it take much longer to wash off”*

#### **Top return reasons**- Leak-Proof17% - Size-Overall15% - Motor Power12% - Value For Money11% - Smell8% - Advertised Vs Actual Product6% - Moist/Dry5% - Functionality-Overall4% - Product Condition3% - Defective Material/Parts3%