---
title: "flum — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/flum"
last_updated: "2026-07-14T01:55:37.422Z"
locale: en
meta:
  description: "soft demand (-9.9% this quarter) — flum doesn't clear our bar today."
  "og:description": "soft demand (-9.9% this quarter) — flum doesn't clear our bar today."
  "og:title": "flum — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **flum**

**Skip it**

Soft demand (-9.9% this quarter) — this niche doesn't clear our bar today.

Market size 23Growth 20Conversion 32Competition 42Returns 93Price range 78Avg price 89Brand share 23Review moat 52Quality gap 100

**Quality gap**

**Incredible****3.1★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$20.73**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.99–$41.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,411.42**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$94K**

$94K/yr · 175K searches

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-9.9%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▼falling

**Sellers**

**14**

**Top-5 brand share**

**91%**

**Open market**

**7%**

- cigtrus74% - MOXE6% - Healfs5% - Heabal3% - xuan chi3% - VAPE VAC3% - Open — no brand owns it (3 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$19K30%$28K40%$37K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Cigtrus Smokeless Inhaler Quit Smoking Aid - Variety Pack - 4 Flavors Set of 4](https://m.media-amazon.com/images/I/41c6HVzTJgL.jpg)**Cigtrus Smokeless Inhaler Quit Smoking Aid - Variety Pack - 4 Flavors Set of 4**cigtrus**$26.80**2.9★3,990 rev](https://www.amazon.com/dp/B0CXX5J8H5) [2![Cigtrus Natural Nicotine-Free & Tobacco-Free Smoking Alternative Non-Electric Craving Relief Quit Smoking Aid with Cigtrus (ICY Peppermint) - 3 Piece](https://m.media-amazon.com/images/I/51XBOzjNe9L.jpg)**Cigtrus Natural Nicotine-Free & Tobacco-Free Smoking Alternative Non-Electric Craving Relief Quit Smoking Aid with Cigtrus (ICY Peppermint) - 3 Piece**cigtrus**$20.16**3.3★1,738 rev](https://www.amazon.com/dp/B0CZJW6HKF) [3![MOXE Natural Variety 5 Pack | Non-Electric Air Inhalers - Oral Fixation | Aromatherapy Scents for Relaxation & Focus | Menthol Cinnamint Peppermint Mocha Wintermint](https://m.media-amazon.com/images/I/51KCztRCd1L.jpg)**MOXE Natural Variety 5 Pack | Non-Electric Air Inhalers - Oral Fixation | Aromatherapy Scents for Relaxation & Focus | Menthol Cinnamint Peppermint Mocha Wintermint**MOXE**$39.71**3.2★2,371 rev](https://www.amazon.com/dp/B0DLF1SWVZ) [4![Cigtrus Quit Smoking Aid Natural Smokeless Inhaler Non-Electric Nicotine-Free & Travel-Safe 1-Piece Fresh Spearmint](https://m.media-amazon.com/images/I/41gT7qmtEaL.jpg)**Cigtrus Quit Smoking Aid Natural Smokeless Inhaler Non-Electric Nicotine-Free & Travel-Safe 1-Piece Fresh Spearmint**cigtrus**$8.37**2.9★3,990 rev](https://www.amazon.com/dp/B0CBSPP8HY) [5![Healfs Variety 3 Pack (Grape Watermelon Mint) NonElectric Air Sticks | Flavorful Aromatic Support for Clear Mind & Routine Balance](https://m.media-amazon.com/images/I/31R7h+ZIH5L.jpg)**Healfs Variety 3 Pack (Grape Watermelon Mint) NonElectric Air Sticks | Flavorful Aromatic Support for Clear Mind & Routine Balance**Healfs**$23.23**1.7★44 rev](https://www.amazon.com/dp/B0G3X1TZQN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![CYCLONE PODS Caffeine Pouches 50mg (Pack of 4) Mixed Flavors | Nicotine Free Sugar-Free Energy Pouches with Natural Ingredients | Mint Peach Cinnamon Wintergreen Variety Pack](https://m.media-amazon.com/images/I/51e7NPigxKL.jpg)**CYCLONE PODS Caffeine Pouches 50mg (Pack of 4) Mixed Flavors | Nicotine Free Sugar-Free Energy Pouches with Natural Ingredients | Mint Peach Cinnamon Wintergreen Variety Pack**CYCLONE PODS**$34.79**2 rev4mo ago](https://www.amazon.com/dp/B0GPD852KW) [![Cigtrus Mullein - Smokeless Inhaler Quit Smoking Aid Spearmint - 3 Pack](https://m.media-amazon.com/images/I/41Hh6JxjV4L.jpg)**Cigtrus Mullein - Smokeless Inhaler Quit Smoking Aid Spearmint - 3 Pack**cigtrus**$19.90**33 rev5mo ago](https://www.amazon.com/dp/B0GJ6SZ15T) [![Healfs Variety 3 Pack (Grape Watermelon Mint) NonElectric Air Sticks | Flavorful Aromatic Support for Clear Mind & Routine Balance](https://m.media-amazon.com/images/I/31R7h+ZIH5L.jpg)**Healfs Variety 3 Pack (Grape Watermelon Mint) NonElectric Air Sticks | Flavorful Aromatic Support for Clear Mind & Routine Balance**Healfs**$23.23**44 rev7mo ago](https://www.amazon.com/dp/B0G3X1TZQN) [![O Cigtrus Oxygen Inhaler | Nicotine & Tar Free Portable Oxygen Diffuser | Quit Smoking Support & Healthy Lungs - Improving Breathing and Oral Air Freshening (Energy Drink)](https://m.media-amazon.com/images/I/41lfOGfui1L.jpg)**O Cigtrus Oxygen Inhaler | Nicotine & Tar Free Portable Oxygen Diffuser | Quit Smoking Support & Healthy Lungs - Improving Breathing and Oral Air Freshening (Energy Drink)**cigtrus**$41.46**16 rev11mo ago](https://www.amazon.com/dp/B0GGTVS4J7) [![VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (3-Pack)](https://m.media-amazon.com/images/I/51AhgTpYdlL.jpg)**VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (3-Pack)**VAPE VAC**$15.33**325 rev1y ago](https://www.amazon.com/dp/B0FBSR19SV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![CYCLONE PODS Caffeine Pouches 50mg (Pack of 4) Mixed Flavors | Nicotine Free Sugar-Free Energy Pouches with Natural Ingredients | Mint Peach Cinnamon Wintergreen Variety Pack](https://m.media-amazon.com/images/I/51e7NPigxKL.jpg)**CYCLONE PODS Caffeine Pouches 50mg (Pack of 4) Mixed Flavors | Nicotine Free Sugar-Free Energy Pouches with Natural Ingredients | Mint Peach Cinnamon Wintergreen Variety Pack**CYCLONE PODS**$34.79**4.4★**▲ 244%**](https://www.amazon.com/dp/B0GPD852KW) [![Cigtrus Mullein - Smokeless Inhaler Quit Smoking Aid Spearmint - 3 Pack](https://m.media-amazon.com/images/I/41Hh6JxjV4L.jpg)**Cigtrus Mullein - Smokeless Inhaler Quit Smoking Aid Spearmint - 3 Pack**cigtrus**$19.90**3.3★**▲ 219%**](https://www.amazon.com/dp/B0GJ6SZ15T) [![Healfs Variety 3 Pack (Grape Watermelon Mint) NonElectric Air Sticks | Flavorful Aromatic Support for Clear Mind & Routine Balance](https://m.media-amazon.com/images/I/31R7h+ZIH5L.jpg)**Healfs Variety 3 Pack (Grape Watermelon Mint) NonElectric Air Sticks | Flavorful Aromatic Support for Clear Mind & Routine Balance**Healfs**$23.23**1.7★**▲ 161%**](https://www.amazon.com/dp/B0G3X1TZQN) [![O Cigtrus Oxygen Inhaler | Nicotine & Tar Free Portable Oxygen Diffuser | Quit Smoking Support & Healthy Lungs - Improving Breathing and Oral Air Freshening (Energy Drink)](https://m.media-amazon.com/images/I/41lfOGfui1L.jpg)**O Cigtrus Oxygen Inhaler | Nicotine & Tar Free Portable Oxygen Diffuser | Quit Smoking Support & Healthy Lungs - Improving Breathing and Oral Air Freshening (Energy Drink)**cigtrus**$41.46**2.4★**▲ 138%**](https://www.amazon.com/dp/B0GGTVS4J7) [![Cigtrus Smokeless Inhaler Quit Smoking Aid - Citrus Grapefruit](https://m.media-amazon.com/images/I/41o1Ii4K8AL.jpg)**Cigtrus Smokeless Inhaler Quit Smoking Aid - Citrus Grapefruit**cigtrus**$8.56**2.9★**▲ 118%**](https://www.amazon.com/dp/B0CLZWS4WW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.

9K7KSpike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**13%

*“Love taste”*

**Flavor**11%

*“the variety of flavors”*

**Quality-Overall**8%

*“Great item, tried the variety pack”*

**Value For Money**7%

*“they're not expensive”*

**Efficiency**5%

*“Works great for my husband”*

**Smell**5%

*“and has a pleasant scent”*

**Ease Of Use**4%

*“I have one now comes very handy”*

**Advertised Vs Actual Product**3%

*“It is exactly what it says it is”*

**Oral Hygiene**3%

*“These breathing sticks are good for an oral fixation in situations where you are unable to have gum or other stimuli”*

**Stress/Anxiety**3%

*“They help me not miss or crave it”*

### **What buyers complain about **

**Value For Money**17%

*“overpriced”*

**Taste-Overall**17%

*“It tastes like cardboard”*

**Flavor**9%

*“The flavors are gross”*

**Smell**7%

*“The smoke smells”*

**Functionality-Overall**7%

*“DOESN'T WORK AS ADVERTISED”*

**Size-Overall**6%

*“The only reason for 4 stars is they were shorter then I would have liked”*

**Quality-Overall**3%

*“Quality is not here”*

**Advertised Vs Actual Product**3%

*“NOT AS ADVERTISED”*

**Strength**3%

*“Much too strong”*

**Durability**2%

*“dies after 45 minutes”*

### **Top return reasons **

**Advertised Vs Actual Product**20%

**Flavor**14%

**Taste-Overall**14%

**Functionality-Overall**12%

**Smell**11%

**Breathability**8%

**Size-Overall**3%

**Ingredients-Overall**3%

**Quality-Overall**2%

**Product Condition**2%