---
title: "fenty body lava — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/fenty-body-lava"
last_updated: "2026-07-14T00:26:26.167Z"
locale: en
meta:
  description: "fenty body lava shows a sweet-spot price point ($36.87 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "fenty body lava shows a sweet-spot price point ($36.87 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "fenty body lava — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
---

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# **fenty body lava**

**Worth a look**

Shows a sweet-spot price point ($36.87 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 80Conversion 57Competition 31Returns 94Price range 81Avg price 95Brand share 21Review moat 39Quality gap 62

**Avg price**

**Incredible****$36.87**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$6.97–$109.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Great****+73.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$451K**

$451K/yr · 254K searches

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,606.29**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▲rising

**Sellers**

**90**

**Top-5 brand share**

**92%**

**Open market**

**5%**

- Sol de Janeiro44% - Vaseline24% - Saltair12% - Generic7% - PATRICK TA4% - Lezero3% - Open — no brand owns it (2 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$45K20%$90K30%$135K40%$181K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sol de Janeiro Glowmotions Glow Body Oil (Copacabana Bronze 2.5 Fl Oz (Pack of 1))](https://m.media-amazon.com/images/I/31dmfe9CPuL.jpg)**Sol de Janeiro Glowmotions Glow Body Oil (Copacabana Bronze 2.5 Fl Oz (Pack of 1))**Sol de Janeiro**$33.58**4.6★2,293 rev](https://www.amazon.com/dp/B0BNYSK82F) [2![Vaseline Illuminate Me Shimmering Body Oil Created for Melanin Rich Skin Illuminates Skin with Finishing Touch of Shimmer for Glowing Skin 3.3 oz](https://m.media-amazon.com/images/I/41WGBM4YipL.jpg)**Vaseline Illuminate Me Shimmering Body Oil Created for Melanin Rich Skin Illuminates Skin with Finishing Touch of Shimmer for Glowing Skin 3.3 oz**Vaseline**$10.00**4.6★10,507 rev](https://www.amazon.com/dp/B089NCFBQZ) [3![Sol de Janeiro Rio Sunset Glow Oil 75ml](https://m.media-amazon.com/images/I/31CRIIHwP3L.jpg)**Sol de Janeiro Rio Sunset Glow Oil 75ml**Sol de Janeiro**$33.58**4.6★2,293 rev](https://www.amazon.com/dp/B0BF46NHWY) [4![Saltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz](https://m.media-amazon.com/images/I/31Fi0IOh6UL.jpg)**Saltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz**Saltair**$23.67**4.5★840 rev](https://www.amazon.com/dp/B0G62XF8M7) [5![Saltair Shimmering Body Oil - Santal Bloom Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments. Moisturizing Glow for All Skin Types - 4 Fl Oz](https://m.media-amazon.com/images/I/31Evc6pADVL.jpg)**Saltair Shimmering Body Oil - Santal Bloom Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments. Moisturizing Glow for All Skin Types - 4 Fl Oz**Saltair**$23.44**4.5★840 rev](https://www.amazon.com/dp/B0DJ3PKMT1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Saltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz](https://m.media-amazon.com/images/I/31Fi0IOh6UL.jpg)**Saltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz**Saltair**$23.67**840 rev7mo ago](https://www.amazon.com/dp/B0G62XF8M7) [![Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz](https://m.media-amazon.com/images/I/61ukKlYWO1L.jpg)**Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.29**2,533 rev11mo ago](https://www.amazon.com/dp/B0FD8VWSNJ) [![Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz](https://m.media-amazon.com/images/I/61ZJjzt6OAL.jpg)**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.29**2,661 rev12mo ago](https://www.amazon.com/dp/B0FD8W456T) [![Patrick Ta Major Glow Nourishing Bronzing Body Oil (3.2 Fl Oz / 95 mL)](https://m.media-amazon.com/images/I/31Plmg73fgL.jpg)**Patrick Ta Major Glow Nourishing Bronzing Body Oil (3.2 Fl Oz / 95 mL)**PATRICK TA**$69.53**3 rev1y ago](https://www.amazon.com/dp/B0FCG96K3C) [![P4TRlCK TA - Major Glow High Shine Skin Perfecting Body Creme - Good for: Dryness & Skin Barrier - Size: (220 mL/7.76 oz)](https://m.media-amazon.com/images/I/41Oj85+K2KL.jpg)**P4TRlCK TA - Major Glow High Shine Skin Perfecting Body Creme - Good for: Dryness & Skin Barrier - Size: (220 mL/7.76 oz)**Generic**$92.20**6 rev1y ago](https://www.amazon.com/dp/B0F814JHGX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Saltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz](https://m.media-amazon.com/images/I/31Fi0IOh6UL.jpg)**Saltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz**Saltair**$23.67**4.5★**▲ 182%**](https://www.amazon.com/dp/B0G62XF8M7) [![Patrick Ta Major Glow Nourishing Bronzing Body Oil (3.2 Fl Oz / 95 mL)](https://m.media-amazon.com/images/I/31Plmg73fgL.jpg)**Patrick Ta Major Glow Nourishing Bronzing Body Oil (3.2 Fl Oz / 95 mL)**PATRICK TA**$69.53**2.5★**▲ 120%**](https://www.amazon.com/dp/B0FCG96K3C) [![Sol de Janeiro Rio Sunset Glow Oil 75ml](https://m.media-amazon.com/images/I/31CRIIHwP3L.jpg)**Sol de Janeiro Rio Sunset Glow Oil 75ml**Sol de Janeiro**$33.58**4.6★**▲ 25%**](https://www.amazon.com/dp/B0BF46NHWY) [![Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz](https://m.media-amazon.com/images/I/61ukKlYWO1L.jpg)**Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.29**4.5★**▲ 24%**](https://www.amazon.com/dp/B0FD8VWSNJ) [![Tom Ford Soleil Neige Sheer Body Oil 3.4 Ounce](https://m.media-amazon.com/images/I/41nfHJ3jtnL.jpg)**Tom Ford Soleil Neige Sheer Body Oil 3.4 Ounce**Tom Ford**$74.76**4.6★**▲ 19%**](https://www.amazon.com/dp/B07ZVT3XRR)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 96 weeks — +73.2% search growth over the last 90 days.

23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: May, Jun, Aug · busiest ÷ quietest = 7.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Brightness/Shine/Glow**23%

*“Nice shine”*

**Smell**20%

*“Love the scent”*

**Moist/Dry**9%

*“Super hydrating”*

**Soft Feel**7%

*“Its soft”*

**Suitability Combination Skin**6%

*“It gives your skin a look”*

**Quality-Overall**5%

*“No complaints”*

**Value For Money**2%

*“reasonably priced”*

**Suitability Dry Skin**2%

*“Good for dry skin”*

**Color**2%

*“the color is pretty”*

**Suitability Hot Weather**2%

*“great for the summer months”*

### **What buyers complain about **

**Oily/Greasy**13%

*“too greasy”*

**Smell**7%

*“Terrible fragrance”*

**Brightness/Shine/Glow**7%

*“no glow at all”*

**Product Condition**6%

*“Is used”*

**Leak-Proof**5%

*“Bottle was leaky”*

**Allergies**4%

*“Rash”*

**Adhesion/Stickiness**4%

*“The stickiness did go down over time though”*

**Moist/Dry**4%

*“It makes my skin feel super dry”*

**Size-Overall**3%

*“Bottle is relatively small”*

**Absorbency**3%

*“it does not absorb”*

### **Top return reasons **

**Leak-Proof**16%

**Oily/Greasy**16%

**Smell**12%

**Product Condition**11%

**Advertised Vs Actual Product**9%

**Brightness/Shine/Glow**6%

**Color**6%

**Adhesion/Stickiness**4%

**Size-Overall**3%

**Value For Money**3%