---
title: "feminine wipes — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/feminine-wipes"
last_updated: "2026-07-14T00:28:05.330Z"
locale: en
meta:
  description: "feminine wipes shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "feminine wipes shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "feminine wipes — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **feminine wipes**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 23Conversion 95Competition 82Returns 99Price range 44Avg price 30Brand share 47Review moat 17Quality gap 22

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$3.2M**

$3.2M/yr · 2.8M searches

**Conversion**

**Incredible****12.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$1.94–$25.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.62**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-3.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****19,270.94**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

**Brands**

**21 **▼falling

**Sellers**

**186**

**Top-5 brand share**

**77%**

**Open market**

**21%**

- Summer's Eve47% - Vagisil18% - The Honey Pot Company4% - goodwipes4% - Amazon Basics3% - Lume3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$65K4%$130K6%$195K8%$259K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 52 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count](https://m.media-amazon.com/images/I/41XrehF0p2L.jpg)**Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count**Summer's Eve**$1.94**4.8★6,409 rev](https://www.amazon.com/dp/B0D96NZPSM) [2![Summers Eve Amber Nights Feminine Wipes with Gentle pH-Balanced Formula Designed to Remove Odor Individually Wrapped Wipes 12 Count](https://m.media-amazon.com/images/I/51WqcEL6RzL.jpg)**Summers Eve Amber Nights Feminine Wipes with Gentle pH-Balanced Formula Designed to Remove Odor Individually Wrapped Wipes 12 Count**Summer's Eve**$1.94**4.8★6,409 rev](https://www.amazon.com/dp/B0D96P81ZX) [3![Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Resealable Pack 32 Wipes Pack of 4](https://m.media-amazon.com/images/I/41Lnbees5gL.jpg)**Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Resealable Pack 32 Wipes Pack of 4**Summer's Eve**$14.27**4.8★8,288 rev](https://www.amazon.com/dp/B076HFFX3J) [4![Vagisil Odor Block Daily Freshening Wipes for Feminine Hygiene in Resealable Pouch Gynecologist Tested & Hypoallergenic 20 Wipes (Pack of 3)](https://m.media-amazon.com/images/I/41lJT2TgYRL.jpg)**Vagisil Odor Block Daily Freshening Wipes for Feminine Hygiene in Resealable Pouch Gynecologist Tested & Hypoallergenic 20 Wipes (Pack of 3)**Vagisil**$9.22**4.7★23,904 rev](https://www.amazon.com/dp/B0B984P2VB) [5![Summers Eve Ultimate Odor Protection Daily Feminine Wipes Gentle pH-Balanced Formula with Boric Acid Cleanses & Removes Vaginal Odor Resealable Pack 32 Body Wipes](https://m.media-amazon.com/images/I/41wmZddDUXL.jpg)**Summers Eve Ultimate Odor Protection Daily Feminine Wipes Gentle pH-Balanced Formula with Boric Acid Cleanses & Removes Vaginal Odor Resealable Pack 32 Body Wipes**Summer's Eve**$4.71**4.7★8,543 rev](https://www.amazon.com/dp/B0DSLZWGDN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![vH essentials Flushable Feminine Cleansing Wipes 32 ct. pH Balanced Prebiotics Tea Tree & Aloe Soothing Witch Hazel Odor-Blocking Formula Paraben Alcohol and Fragrance-Free](https://m.media-amazon.com/images/I/41ucjTawaGL.jpg)**vH essentials Flushable Feminine Cleansing Wipes 32 ct. pH Balanced Prebiotics Tea Tree & Aloe Soothing Witch Hazel Odor-Blocking Formula Paraben Alcohol and Fragrance-Free**vH essentials**$5.73**1,501 rev1mo ago](https://www.amazon.com/dp/B0GVL636BT) [![WaterWipes Sensitive Feminine Wipes 99.9% Purified Water pH Friendly for Daily Intimate Care Gynecologist Approved Fragrance Free 50 Count (5 Packs)](https://m.media-amazon.com/images/I/41Fdy61TKuL.jpg)**WaterWipes Sensitive Feminine Wipes 99.9% Purified Water pH Friendly for Daily Intimate Care Gynecologist Approved Fragrance Free 50 Count (5 Packs)**WaterWipes**$14.10**31 rev5mo ago](https://www.amazon.com/dp/B0GK2RNVH8) [![Summers Eve Amber Nights Daily Refreshing Feminine Wipes Removes Odor pH Balanced 32 count](https://m.media-amazon.com/images/I/41lhnjIc0lL.jpg)**Summers Eve Amber Nights Daily Refreshing Feminine Wipes Removes Odor pH Balanced 32 count**Summer's Eve**$4.06**67 rev5mo ago](https://www.amazon.com/dp/B0GGF4F41F) [![Feminine Wipes for Women Flushable pH Balanced Wipes 99% Water & Aloe Unscented Gentle Intimate & Period Care with Odor Protection Daily Hygiene & Travel Essentials 8 Pack 48 Wipes](https://m.media-amazon.com/images/I/51uqpUvoYkL.jpg)**Feminine Wipes for Women Flushable pH Balanced Wipes 99% Water & Aloe Unscented Gentle Intimate & Period Care with Odor Protection Daily Hygiene & Travel Essentials 8 Pack 48 Wipes**MOONIES**$9.73**200 rev6mo ago](https://www.amazon.com/dp/B0G267MLPM) [![Feminine Wipes for Women Impossibly Compact Travel Mini Packs pH Balanced Unscented Hypoallergenic Alcohol-Free Period Friendly Private Care for Teens & Women - 8 Pack Total 64 Wipes](https://m.media-amazon.com/images/I/51IXFZmHG7L.jpg)**Feminine Wipes for Women Impossibly Compact Travel Mini Packs pH Balanced Unscented Hypoallergenic Alcohol-Free Period Friendly Private Care for Teens & Women - 8 Pack Total 64 Wipes**WOUSEDO**$7.38**132 rev8mo ago](https://www.amazon.com/dp/B0FX36YM7H)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![vH essentials Flushable Feminine Cleansing Wipes 32 ct. pH Balanced Prebiotics Tea Tree & Aloe Soothing Witch Hazel Odor-Blocking Formula Paraben Alcohol and Fragrance-Free](https://m.media-amazon.com/images/I/41ucjTawaGL.jpg)**vH essentials Flushable Feminine Cleansing Wipes 32 ct. pH Balanced Prebiotics Tea Tree & Aloe Soothing Witch Hazel Odor-Blocking Formula Paraben Alcohol and Fragrance-Free**vH essentials**$5.73**4.6★**▲ 322%**](https://www.amazon.com/dp/B0GVL636BT) [![WaterWipes Sensitive Feminine Wipes 99.9% Purified Water pH Friendly for Daily Intimate Care Gynecologist Approved Fragrance Free 50 Count (5 Packs)](https://m.media-amazon.com/images/I/41Fdy61TKuL.jpg)**WaterWipes Sensitive Feminine Wipes 99.9% Purified Water pH Friendly for Daily Intimate Care Gynecologist Approved Fragrance Free 50 Count (5 Packs)**WaterWipes**$14.10**4.6★**▲ 320%**](https://www.amazon.com/dp/B0GK2RNVH8) [![Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)](https://m.media-amazon.com/images/I/41-J34vQ4CL.jpg)**Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)**Lume**$18.61**4.3★**▲ 226%**](https://www.amazon.com/dp/B0FF5CP42V) [![Summers Eve Amber Nights Daily Refreshing Feminine Wipes Removes Odor pH Balanced 32 count](https://m.media-amazon.com/images/I/41lhnjIc0lL.jpg)**Summers Eve Amber Nights Daily Refreshing Feminine Wipes Removes Odor pH Balanced 32 count**Summer's Eve**$4.06**4.6★**▲ 200%**](https://www.amazon.com/dp/B0GGF4F41F) [![goodwipes Flushable Wipes - Rosewater Wet Wipes for Adults Sewer & Septic Safe Guest Bathroom Essentials for Women & Men pH Balanced & Extra Large 153 Count (3 Packs and 3 Singles)](https://m.media-amazon.com/images/I/41v9rYrxBFL.jpg)**goodwipes Flushable Wipes - Rosewater Wet Wipes for Adults Sewer & Septic Safe Guest Bathroom Essentials for Women & Men pH Balanced & Extra Large 153 Count (3 Packs and 3 Singles)**goodwipes**$15.64**4.8★**▲ 118%**](https://www.amazon.com/dp/B0DSQWQCHM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.

60K40KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**16%

*“Fresh scent”*

**Ease Of Cleaning**15%

*“are effective at cleaning”*

**Quality-Overall**11%

*“Best quality”*

**Value For Money**7%

*“They are affordable”*

**Cleansing**6%

*“Clean and fresh”*

**Ease Of Use**5%

*“easy to pull”*

**Soft Feel**5%

*“Gentle on skin”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Freshness**3%

*“they stay fresh with you”*

**Size-Overall**3%

*“Nice and big”*

### **What buyers complain about **

**Size-Overall**14%

*“Pack is small”*

**Ease Of Cleaning**8%

*“I get pretty dirty”*

**Thickness**8%

*“Thick”*

**Smell**7%

*“Awful smell”*

**Moist/Dry**7%

*“Wipes are barely moist”*

**Value For Money**5%

*“Not Worth the Price”*

**Allergies**4%

*“Rash”*

**Quality-Overall**4%

*“Cheap, bad quality”*

**Durability**4%

*“Not Very Durable”*

**Strength**3%

*“They are flimsy”*

### **Top return reasons **

**Size-Overall**23%

**Smell**17%

**Advertised Vs Actual Product**12%

**Value For Money**11%

**Moist/Dry**5%

**Functionality-Overall**5%

**Ease Of Cleaning**3%

**Leak-Proof**2%

**Quality-Overall**2%

**Ease Of Use**2%