---
title: "feminine wipes individually wrapped — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/feminine-wipes-individually-wrapped"
last_updated: "2026-07-14T03:25:32.449Z"
locale: en
meta:
  description: "feminine wipes individually wrapped shows low returns (0.2%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:description": "feminine wipes individually wrapped shows low returns (0.2%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:title": "feminine wipes individually wrapped — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **feminine wipes individually wrapped**

**Worth a look**

Shows low returns (0.2%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 46Growth 30Conversion 78Competition 65Returns 99Price range 44Avg price 40Brand share 53Review moat 24Quality gap 21

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$247K**

$247K/yr · 296K searches

**Price range**

**Okay****$1.94–$25.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.85**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+4.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,876.22**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▲rising

**Sellers**

**56**

**Top-5 brand share**

**73%**

**Open market**

**22%**

- goodwipes32% - Summer's Eve21% - Stall Mates7% - MOONIES7% - The Honey Pot Company6% - Her Fantasy Box4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$12K10%$25K15%$37K20%$49K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![goodwipes Flushable Wipes for Women - Rosewater Individually Wrapped Travel Butt Wipes To Go Mini Purse & Festival Essentials for Adults pH Balanced for Feminine Hygiene 32 Count (1 Pack)](https://m.media-amazon.com/images/I/41KR2Nwh4HL.jpg)**goodwipes Flushable Wipes for Women - Rosewater Individually Wrapped Travel Butt Wipes To Go Mini Purse & Festival Essentials for Adults pH Balanced for Feminine Hygiene 32 Count (1 Pack)**goodwipes**$9.87**4.8★2,746 rev](https://www.amazon.com/dp/B0D2LZDTWB) [2![Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count](https://m.media-amazon.com/images/I/41XrehF0p2L.jpg)**Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count**Summer's Eve**$1.94**4.8★6,409 rev](https://www.amazon.com/dp/B0D96NZPSM) [3![The Honey Pot Company - Feminine Wipes - Sensitive - Individually Wrapped - pH Balancing Herbal Infused Plant-Based Feminine Care - Great for Travel & Period Kits - 15ct (Pack of 3)](https://m.media-amazon.com/images/I/414fTdBwpEL.jpg)**The Honey Pot Company - Feminine Wipes - Sensitive - Individually Wrapped - pH Balancing Herbal Infused Plant-Based Feminine Care - Great for Travel & Period Kits - 15ct (Pack of 3)**The Honey Pot Company**$17.61**4.7★2,979 rev](https://www.amazon.com/dp/B0DCGRFWGR) [4![Stall Mates Feminine Fresh - Flushable Wipes Individually Wrapped Cleansing Travel Friendly PH balanced Unscented with Sunflower Rosemary and Aloe (30 on-the-go singles)](https://m.media-amazon.com/images/I/51sfPrKrd5L.jpg)**Stall Mates Feminine Fresh - Flushable Wipes Individually Wrapped Cleansing Travel Friendly PH balanced Unscented with Sunflower Rosemary and Aloe (30 on-the-go singles)**Stall Mates**$14.88**4.7★12,873 rev](https://www.amazon.com/dp/B0BVDWDM9J) [5![goodwipes Flushable Wipes Travel Size - Extra Large Adult Wet Wipe - On-the-Go Portable Wipes - Sewer & Septic Safe - Hygiene Essentials - Shea Coco & Rosewater 108 Count (6 Packs)](https://m.media-amazon.com/images/I/41Y6uhDNDTL.jpg)**goodwipes Flushable Wipes Travel Size - Extra Large Adult Wet Wipe - On-the-Go Portable Wipes - Sewer & Septic Safe - Hygiene Essentials - Shea Coco & Rosewater 108 Count (6 Packs)**goodwipes**$20.82**4.8★2,746 rev](https://www.amazon.com/dp/B0DSQXL7XK)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![WaterWipes Sensitive Feminine Wipes 99.9% Purified Water pH Friendly for Daily Intimate Care Gynecologist Approved Fragrance Free 50 Count (5 Packs)](https://m.media-amazon.com/images/I/41Fdy61TKuL.jpg)**WaterWipes Sensitive Feminine Wipes 99.9% Purified Water pH Friendly for Daily Intimate Care Gynecologist Approved Fragrance Free 50 Count (5 Packs)**WaterWipes**$14.10**31 rev5mo ago](https://www.amazon.com/dp/B0GK2RNVH8) [![Feminine Wipes for Women Flushable pH Balanced Wipes 99% Water & Aloe Unscented Gentle Intimate & Period Care with Odor Protection Daily Hygiene & Travel Essentials 8 Pack 48 Wipes](https://m.media-amazon.com/images/I/51uqpUvoYkL.jpg)**Feminine Wipes for Women Flushable pH Balanced Wipes 99% Water & Aloe Unscented Gentle Intimate & Period Care with Odor Protection Daily Hygiene & Travel Essentials 8 Pack 48 Wipes**MOONIES**$9.73**200 rev6mo ago](https://www.amazon.com/dp/B0G267MLPM) [![Feminine Wipes for Women Impossibly Compact Travel Mini Packs pH Balanced Unscented Hypoallergenic Alcohol-Free Period Friendly Private Care for Teens & Women - 8 Pack Total 64 Wipes](https://m.media-amazon.com/images/I/51IXFZmHG7L.jpg)**Feminine Wipes for Women Impossibly Compact Travel Mini Packs pH Balanced Unscented Hypoallergenic Alcohol-Free Period Friendly Private Care for Teens & Women - 8 Pack Total 64 Wipes**WOUSEDO**$7.38**132 rev8mo ago](https://www.amazon.com/dp/B0FX36YM7H) [![Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)](https://m.media-amazon.com/images/I/41-J34vQ4CL.jpg)**Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)**Lume**$18.61**31,870 rev1y ago](https://www.amazon.com/dp/B0FF5CP42V) [![goodwipes Flushable Wipes - Rosewater Wet Wipes for Adults Sewer & Septic Safe Guest Bathroom Essentials for Women & Men pH Balanced & Extra Large 153 Count (3 Packs and 3 Singles)](https://m.media-amazon.com/images/I/41v9rYrxBFL.jpg)**goodwipes Flushable Wipes - Rosewater Wet Wipes for Adults Sewer & Septic Safe Guest Bathroom Essentials for Women & Men pH Balanced & Extra Large 153 Count (3 Packs and 3 Singles)**goodwipes**$15.64**5,088 rev1y ago](https://www.amazon.com/dp/B0DSQWQCHM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![WaterWipes Sensitive Feminine Wipes 99.9% Purified Water pH Friendly for Daily Intimate Care Gynecologist Approved Fragrance Free 50 Count (5 Packs)](https://m.media-amazon.com/images/I/41Fdy61TKuL.jpg)**WaterWipes Sensitive Feminine Wipes 99.9% Purified Water pH Friendly for Daily Intimate Care Gynecologist Approved Fragrance Free 50 Count (5 Packs)**WaterWipes**$14.10**4.6★**▲ 287%**](https://www.amazon.com/dp/B0GK2RNVH8) [![Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)](https://m.media-amazon.com/images/I/41-J34vQ4CL.jpg)**Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)**Lume**$18.61**4.3★**▲ 191%**](https://www.amazon.com/dp/B0FF5CP42V) [![Feminine Wipes Individually Wrapped Flushable Wipes Travel Feminine Care Vaginal Wipes for Adult Women Girl and Homeless (Pack of 50 Unscented)](https://m.media-amazon.com/images/I/41LVSvzp7XL.jpg)**Feminine Wipes Individually Wrapped Flushable Wipes Travel Feminine Care Vaginal Wipes for Adult Women Girl and Homeless (Pack of 50 Unscented)**twoworld**$9.94**4.5★**▲ 134%**](https://www.amazon.com/dp/B0F9T4VD8P) [![Feminine Wipes for Women Flushable pH Balanced Wipes 99% Water & Aloe Unscented Gentle Intimate & Period Care with Odor Protection Daily Hygiene & Travel Essentials 8 Pack 48 Wipes](https://m.media-amazon.com/images/I/51uqpUvoYkL.jpg)**Feminine Wipes for Women Flushable pH Balanced Wipes 99% Water & Aloe Unscented Gentle Intimate & Period Care with Odor Protection Daily Hygiene & Travel Essentials 8 Pack 48 Wipes**MOONIES**$9.73**4.8★**▲ 101%**](https://www.amazon.com/dp/B0G267MLPM) [![Feminine Wipes for Women Impossibly Compact Travel Mini Packs pH Balanced Unscented Hypoallergenic Alcohol-Free Period Friendly Private Care for Teens & Women - 8 Pack Total 64 Wipes](https://m.media-amazon.com/images/I/51IXFZmHG7L.jpg)**Feminine Wipes for Women Impossibly Compact Travel Mini Packs pH Balanced Unscented Hypoallergenic Alcohol-Free Period Friendly Private Care for Teens & Women - 8 Pack Total 64 Wipes**WOUSEDO**$7.38**4.3★**▲ 90%**](https://www.amazon.com/dp/B0FX36YM7H)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.

10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**16%

*“are effective at cleaning”*

**Smell**16%

*“light fragrance”*

**Quality-Overall**10%

*“Great product, durable, excellent quality, delivered on time”*

**Ease Of Use**7%

*“Ease of use”*

**Size-Overall**6%

*“Convenient size”*

**Cleansing**6%

*“Clean Feeling”*

**Value For Money**6%

*“They are affordable”*

**Soft Feel**5%

*“Soft to the Touch”*

**Advertised Vs Actual Product**3%

*“As Advertised”*

**Freshness**3%

*“they stay fresh with you”*

### **What buyers complain about **

**Size-Overall**13%

*“Pack is small”*

**Thickness**8%

*“Theyre not as thick”*

**Moist/Dry**8%

*“Wipes are barely moist”*

**Ease Of Cleaning**7%

*“causing a poor cleaning experience”*

**Smell**6%

*“They smell of mildew”*

**Quality-Overall**5%

*“Bad quality”*

**Value For Money**5%

*“Not worth it”*

**Allergies**3%

*“itching associated with it”*

**Ease Of Use**3%

*“difficult to remove easily”*

**Durability**3%

*“Fell apart”*

### **Top return reasons **

**Size-Overall**28%

**Smell**14%

**Advertised Vs Actual Product**13%

**Value For Money**11%

**Moist/Dry**4%

**Functionality-Overall**3%

**Ingredients-Overall**3%

**Ease Of Cleaning**2%

**Ease Of Use**2%

**Quality-Overall**2%