[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-category-rollups-us":3,"research-niche-us-health-household-febreze-white-pine-juniper-berry":115},[4,11,18,25,32,39,46,53,59,66,73,80,87,94,101,108],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Famazon\u002Fresearch\u002Fus\u002Fhealth-household",5339,5597482254,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"15690151","Automotive","automotive","\u002Famazon\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Famazon\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",9486,2302875549,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"165797011","Baby Products","baby-products","\u002Famazon\u002Fresearch\u002Fus\u002Fbaby-products",2244,1684108154,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Famazon\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2220,1674627174,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"2619534011","Pet Supplies","pet-supplies","\u002Famazon\u002Fresearch\u002Fus\u002Fpet-supplies",1386,1198403832,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Famazon\u002Fresearch\u002Fus\u002Farts-crafts-sewing",3612,1166051621,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":37,"marketSizeTotal":58},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Famazon\u002Fresearch\u002Fus\u002Fbeauty-personal-care",950454167,{"nodeId":60,"label":61,"slug":62,"href":63,"nichesTracked":64,"marketSizeTotal":65},"2619526011","Appliances","appliances","\u002Famazon\u002Fresearch\u002Fus\u002Fappliances",845,522195610,{"nodeId":67,"label":68,"slug":69,"href":70,"nichesTracked":71,"marketSizeTotal":72},"3375301","Sports & Outdoors","sports-outdoors","\u002Famazon\u002Fresearch\u002Fus\u002Fsports-outdoors",351,473124347,{"nodeId":74,"label":75,"slug":76,"href":77,"nichesTracked":78,"marketSizeTotal":79},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Famazon\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",964,470873818,{"nodeId":81,"label":82,"slug":83,"href":84,"nichesTracked":85,"marketSizeTotal":86},"1063498","Home & Kitchen","home-kitchen","\u002Famazon\u002Fresearch\u002Fus\u002Fhome-kitchen",960,470474522,{"nodeId":88,"label":89,"slug":90,"href":91,"nichesTracked":92,"marketSizeTotal":93},"11965861","Musical Instruments","musical-instruments","\u002Famazon\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":95,"label":96,"slug":97,"href":98,"nichesTracked":99,"marketSizeTotal":100},"1084128","Office Products","office-products","\u002Famazon\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":102,"label":103,"slug":104,"href":105,"nichesTracked":106,"marketSizeTotal":107},"10304191","Other","other","\u002Famazon\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":109,"label":110,"slug":111,"href":112,"nichesTracked":113,"marketSizeTotal":114},"18981046011","Amazon Luxury","amazon-luxury","\u002Famazon\u002Fresearch\u002Fus\u002Famazon-luxury",2,34419,{"country":116,"category":120,"niche":121,"verdict":148,"baselines":186,"demand":191,"seasonality":247,"brandShare":248,"products":256,"feedback":325,"lastUpdated":144},{"flag":117,"name":118,"currency":119},"us","United States","USD",{"nodeId":5,"label":6,"slug":7,"href":8},{"marketSize":122,"searchVolume":123,"growth360":124,"growth90":125,"searchConversion":126,"top5ClickShare":127,"top5BrandShare":128,"avgRating":129,"avgReviewCount":130,"avgPrice":131,"priceMin":132,"priceMax":133,"productCount":134,"unitsSoldMax":135,"sponsoredPct":136,"returnRate":137,"successfulLaunches360":138,"newProducts360":138,"amazonNicheId":139,"title":140,"slug":141,"href":142,"leafCategoryName":143,"scrapedAt":144,"brandCount":113,"brandCountYearAgo":138,"sellerCount":145,"signals":146},100474,94208,1.3075,-0.4495,0.0733,0.9366,1,4.67,19488,14.55,9.59,17.55,7,12500,0,0.0029,3,"da605641-f764-49f0-991d-914925dfe068","febreze white pine juniper berry","febreze-white-pine-juniper-berry","\u002Famazon\u002Fresearch\u002Fus\u002Fhealth-household\u002Ffebreze-white-pine-juniper-berry","Air Fresheners","2026-07-12T10:29:08.171147+00:00",65,[147],"low_competition",{"score":149,"verdict":150,"components":151},30,"skip",[152,157,159,163,166,168,171,176,179,182],{"key":153,"score":154,"weight":155,"raw":156},"marketSize",25,0.15,100474.25,{"key":158,"score":138,"weight":155,"raw":125},"growth",{"key":160,"score":161,"weight":162,"raw":126},"conversion",76,0.1,{"key":164,"score":165,"weight":155,"raw":127},"competition",5,{"key":167,"score":136,"weight":162,"raw":128},"brandShare",{"key":169,"score":170,"weight":162,"raw":129},"qualityGap",21,{"key":172,"score":173,"weight":174,"raw":175},"reviewMoat",17,0.05,19488.43,{"key":177,"score":178,"weight":162,"raw":137},"returns",99,{"key":180,"score":181,"weight":174,"raw":131},"avgPrice",71,{"key":183,"score":184,"weight":174,"raw":185},"priceRange",32,0.32035175879396993,{"avgRating":187,"medianPrice":188,"medianReturnRate":189,"nichesTracked":190},4.42,22.21,0.0235,37805,{"points":192,"droppedPartialWeek":246},[193,196,199,202,205,208,211,214,217,220,223,226,229,232,235,238,241,244],{"week":194,"volume":195},"2026-03-08",343,{"week":197,"volume":198},"2026-03-15",303,{"week":200,"volume":201},"2026-03-22",262,{"week":203,"volume":204},"2026-03-29",283,{"week":206,"volume":207},"2026-04-05",354,{"week":209,"volume":210},"2026-04-12",212,{"week":212,"volume":213},"2026-04-19",232,{"week":215,"volume":216},"2026-04-26",243,{"week":218,"volume":219},"2026-05-03",261,{"week":221,"volume":222},"2026-05-10",306,{"week":224,"volume":225},"2026-05-17",224,{"week":227,"volume":228},"2026-05-24",260,{"week":230,"volume":231},"2026-05-31",265,{"week":233,"volume":234},"2026-06-07",383,{"week":236,"volume":237},"2026-06-14",250,{"week":239,"volume":240},"2026-06-21",286,{"week":242,"volume":243},"2026-06-28",315,{"week":245,"volume":213},"2026-07-05",false,null,{"top":249,"otherBrandCount":136,"otherClickShare":136},[250,253],{"brand":251,"clickShare":252},"Febreze",0.9726000000000001,{"brand":254,"clickShare":255},"Air Wick",0.0275,[257,267,277,288,298,308,316],{"asin":258,"title":259,"brand":251,"imageUrl":260,"price":133,"rating":261,"reviews":262,"clickShare90":263,"clickShare360":264,"launchDate":265,"amazonUrl":266},"B0FKWDXYZQ","Febreze Plug in Air Freshener Odor-Fighting Scented Oil Refill for Home Bathroom & Kitchen Long Lasting Limited Edition Holiday Winter Pine and Juniper Berry Scent 0.87oz Refills 4 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51KusRDfWqL.jpg",4.6,4336,0.5152,0.4206,"2025-08-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FKWDXYZQ",{"asin":268,"title":269,"brand":251,"imageUrl":270,"price":271,"rating":261,"reviews":272,"clickShare90":273,"clickShare360":274,"launchDate":275,"amazonUrl":276},"B0DND2FMTK","Febreze White Pine & Juniper Berry (Formerly Winter Spruce)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51-b-jnFNXL.jpg",16.41,215,0.178,0.0434,"2024-11-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DND2FMTK",{"asin":278,"title":279,"brand":251,"imageUrl":280,"price":281,"rating":282,"reviews":283,"clickShare90":284,"clickShare360":285,"launchDate":286,"amazonUrl":287},"B0BNW9GNZB","Febreze Odor-Fighting Fade Defy PLUG Air Freshener White Pine & Juniper Berry 0.87oz Oil Refill 2 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51XVmPgZg6L.jpg",12.91,4.7,96803,0.1032,0.0458,"2022-12-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BNW9GNZB",{"asin":289,"title":290,"brand":251,"imageUrl":291,"price":292,"rating":282,"reviews":293,"clickShare90":294,"clickShare360":295,"launchDate":296,"amazonUrl":297},"B0F7Y7FLP4","Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Holiday Mix 3 Refills Clear","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51X8W1DzsaL.jpg",12.84,1840,0.0862,0.36,"2025-05-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F7Y7FLP4",{"asin":299,"title":300,"brand":251,"imageUrl":301,"price":302,"rating":282,"reviews":303,"clickShare90":304,"clickShare360":305,"launchDate":306,"amazonUrl":307},"B08QG5YJGR","Febreze Plug-in Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home Bathroom and Kitchen Long Lasting Unstopables Fresh Scent 0.87oz Refills Multi Color 3 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413xnOe2rrL.jpg",16,22388,0.054,0.0752,"2021-01-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08QG5YJGR",{"asin":309,"title":310,"brand":251,"imageUrl":311,"price":312,"rating":261,"reviews":262,"clickShare90":313,"clickShare360":314,"launchDate":265,"amazonUrl":315},"B0FKW75C94","Febreze Plug-In Air Freshener Odor-Fighting Scented Oil Refill for Home Bathroom & Kitchen Holiday Baked Cinnamon Apples Scent 0.87 oz Refills 4 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51lo6wag5PL.jpg",16.58,0.036,0.0423,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FKW75C94",{"asin":317,"title":318,"brand":254,"imageUrl":319,"price":132,"rating":320,"reviews":321,"clickShare90":255,"clickShare360":322,"launchDate":323,"amazonUrl":324},"B0FSHGD1RN","Air Wick Plug-In Scented Oil Refills 4 Count Fresh Pine and Juniper Air Freshener Essential Oils Eco Friendly","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51RpxIGdsYL.jpg",4.8,6501,0.0127,"2025-09-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FSHGD1RN",{"love":326,"hate":396,"returnReasons":449},[327,334,341,348,355,362,369,376,383,390],{"topic":328,"percentOfMentions":329,"verbatims":330},"Smell",0.7408,[331,332,333],"Smells natural","Delicious scent","Great fragrance",{"topic":335,"percentOfMentions":336,"verbatims":337},"Value For Money",0.0348,[338,339,340],"Decent price","Good deal","A great value for the money",{"topic":342,"percentOfMentions":343,"verbatims":344},"Freshness",0.0286,[345,346,347],"Fresh","makes your room very fresh","Smells fresh",{"topic":349,"percentOfMentions":350,"verbatims":351},"Quality-Overall",0.0245,[352,353,354],"Great product","Quality","I believe its a good product",{"topic":356,"percentOfMentions":357,"verbatims":358},"Durability",0.023,[359,360,361],"doesnt fade after the first few days like some other plug-ins Ive tried","Last a while","Long-lasting and smells great",{"topic":363,"percentOfMentions":364,"verbatims":365},"Advertised Vs Actual Product",0.0215,[366,367,368],"Does Its Job","As described","true to their description",{"topic":370,"percentOfMentions":371,"verbatims":372},"Ease Of Use",0.0189,[373,374,375],"Ease of use","Easy to plug in and enjoy","Super easy transaction",{"topic":377,"percentOfMentions":378,"verbatims":379},"Assembly\u002FInstallation",0.008199999999999999,[380,381,382],"they are easy to install","they were installed correctly","Easy install to replace one that runs out",{"topic":384,"percentOfMentions":385,"verbatims":386},"Efficiency",0.0072,[387,388,389],"work great","Works good,","I think it works well, overall",{"topic":391,"percentOfMentions":385,"verbatims":392},"Size-Overall",[393,394,395],"They are the right size to hide in the corner or any out of sight place","They matched up perfectly","fits great in the plug in",[397,403,409,415,422,428,433,436,441,445],{"topic":328,"percentOfMentions":398,"verbatims":399},0.5832999999999999,[400,401,402],"Awful smell","Not very strong fragrance","Not the smell I was expecting",{"topic":335,"percentOfMentions":404,"verbatims":405},0.0761,[406,407,408],"Expensive","Very expensive for me","WASTE OF MONEY",{"topic":356,"percentOfMentions":410,"verbatims":411},0.057999999999999996,[412,413,414],"Doesn't last long","lasts about a month","short life span",{"topic":416,"percentOfMentions":417,"verbatims":418},"Leak-Proof",0.0435,[419,420,421],"Arrived with a leak","When received one of the three bottle units had leaked out","The box arrived completely soaked and split open, and the oil had leaked everywhere",{"topic":423,"percentOfMentions":424,"verbatims":425},"Strength",0.0326,[426,427],"It would be too strong","It was so strong and awful",{"topic":349,"percentOfMentions":429,"verbatims":430},0.0217,[431,432],"Very disappointed in an otherwise trustworthy brand","Poor quality",{"topic":370,"percentOfMentions":429,"verbatims":434},[435],"Cant get to them to use without a strong person with tools",{"topic":437,"percentOfMentions":438,"verbatims":439},"Flavor",0.0109,[440],"The aromatic is very weak",{"topic":442,"percentOfMentions":385,"verbatims":443},"Moist\u002FDry",[444],"it doesnt last that long at all maybe it lasted 2 weeks before it went dry",{"topic":446,"percentOfMentions":385,"verbatims":447},"Natural Resource Wastage",[448],"Total waste\u002FFrebreze",[450,452,454,457,459,461,463,466,469,472],{"reason":328,"pct":451},0.5534,{"reason":416,"pct":453},0.1751,{"reason":455,"pct":456},"Compatibility-Overall",0.0742,{"reason":363,"pct":458},0.054900000000000004,{"reason":391,"pct":460},0.031200000000000002,{"reason":335,"pct":462},0.026699999999999998,{"reason":464,"pct":465},"Functionality-Overall",0.0148,{"reason":467,"pct":468},"Dispensing Mechanism",0.0104,{"reason":470,"pct":471},"Product Condition",0.0074,{"reason":473,"pct":471},"Oily\u002FGreasy"]