---
title: "febreze air purifier filter replacement — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/febreze-air-purifier-filter-replacement"
last_updated: "2026-07-14T00:24:51.490Z"
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  description: "a small market ($44K/yr) — febreze air purifier filter replacement doesn't clear our bar today."
  "og:description": "a small market ($44K/yr) — febreze air purifier filter replacement doesn't clear our bar today."
  "og:title": "febreze air purifier filter replacement — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **febreze air purifier filter replacement**

**Skip it**

A small market ($44K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 31Conversion 85Competition 22Returns 98Price range 73Avg price 89Brand share 45Review moat 61Quality gap 16

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$20.67**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$9.82–$29.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,077.79**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+4.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$44K**

$44K/yr · 22K searches

## **Competition**

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**12 **▲rising

**Sellers**

**15**

**Top-5 brand share**

**78%**

**Open market**

**14%**

- Febreze26% - isinlive18% - GoKBNY14% - VCLENA10% - MXZONE10% - iSingo8% - Open — no brand owns it (6 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$9K30%$13K40%$17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Febreze Linen & Sky Air Purifier Scent Refill Cartridge 2-Pack White 2 Count](https://m.media-amazon.com/images/I/41E-EsZ1LlL.jpg)**Febreze Linen & Sky Air Purifier Scent Refill Cartridge 2-Pack White 2 Count**Febreze**$14.34**4.4★4,892 rev](https://www.amazon.com/dp/B00OOEY4PK) [2![4 Pack for Febreze Air purifier Filter Replacement Dual Action HEPA-Type FRF102B Models FHT170 FHT180 FHT190 and Fit for Honeywell HEPAClean U Filter HRF201B Models HHT270 HHT290](https://m.media-amazon.com/images/I/41-BcmMH62L.jpg)**4 Pack for Febreze Air purifier Filter Replacement Dual Action HEPA-Type FRF102B Models FHT170 FHT180 FHT190 and Fit for Honeywell HEPAClean U Filter HRF201B Models HHT270 HHT290**isinlive**$28.21**4.8★2,305 rev](https://www.amazon.com/dp/B08LCRTZXB) [3![VCLENA Filter Replacement for Febreze FRF102B & Honeywell U Purifier](https://m.media-amazon.com/images/I/31vLZcIqdtL.jpg)**VCLENA Filter Replacement for Febreze FRF102B & Honeywell U Purifier**VCLENA**$17.01**4.8★1,143 rev](https://www.amazon.com/dp/B07Z4MYRNN) [4![MXZONE True HEPA Filter Replacement Compatible with Febreze FRF102B and Honeywell Filter U HHT270 HHT290 Series Air Purifier](https://m.media-amazon.com/images/I/41OK62VZKrL.jpg)**MXZONE True HEPA Filter Replacement Compatible with Febreze FRF102B and Honeywell Filter U HHT270 HHT290 Series Air Purifier**MXZONE**$17.70**4.8★729 rev](https://www.amazon.com/dp/B08CGLPY41) [5![GoKBNY 4-Pack FRF102B Replacement Filter Compatible with Febreze FRF102B/FHT170/FHT180/FHT190 Purifiers and Honey-well Clean U Filter HRF201B/HHT270/HHT290 Purifiers](https://m.media-amazon.com/images/I/51pw0uGmapL.jpg)**GoKBNY 4-Pack FRF102B Replacement Filter Compatible with Febreze FRF102B/FHT170/FHT180/FHT190 Purifiers and Honey-well Clean U Filter HRF201B/HHT270/HHT290 Purifiers**GoKBNY**$23.01**4.7★516 rev](https://www.amazon.com/dp/B0BD6NN5B8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![4 PACK U Filter Replacement Compatible with Honeywell HHT270 HHT290 and Compatible with Febreze FRF102B True HEPA High-Efficiency Activated Carbon Filter for Home Large Room](https://m.media-amazon.com/images/I/41dPLPQEicL.jpg)**4 PACK U Filter Replacement Compatible with Honeywell HHT270 HHT290 and Compatible with Febreze FRF102B True HEPA High-Efficiency Activated Carbon Filter for Home Large Room**HKNECE**$21.96**38 rev7mo ago](https://www.amazon.com/dp/B0G3F5PCFY) [![Air Purifier Filters for Honeywell HRF201B HHT270 FHT170 FHT180 FHT190 HHT270W HHT290 and Febreze FRF102B FHT190W HEPAClean Series Air Purifier - Type U HEPA Filter - 2Pack](https://m.media-amazon.com/images/I/41nWbiyF6NL.jpg)**Air Purifier Filters for Honeywell HRF201B HHT270 FHT170 FHT180 FHT190 HHT270W HHT290 and Febreze FRF102B FHT190W HEPAClean Series Air Purifier - Type U HEPA Filter - 2Pack**Sgizoku**$16.04**31 rev12mo ago](https://www.amazon.com/dp/B0FHKRVWHV) [![4 Pack Febreze Filter Replacement for FRF102B - Compatible with Honeywell U Filter HRF201B - Fits Honeywell Tabletop & Tower HHT270 HHT290 Series](https://m.media-amazon.com/images/I/41hcAQzQ7kL.jpg)**4 Pack Febreze Filter Replacement for FRF102B - Compatible with Honeywell U Filter HRF201B - Fits Honeywell Tabletop & Tower HHT270 HHT290 Series**Bedavol**$23.33**222 rev2y ago](https://www.amazon.com/dp/B0CD7B7D7Z) [![4 Pack FHT150W Replacement Filter For Febreze OdorGrab Air Cleaner Purifier H13 True Filter with High-efficiency Activated Carbon](https://m.media-amazon.com/images/I/41Q8+JkHsIL.jpg)**4 Pack FHT150W Replacement Filter For Febreze OdorGrab Air Cleaner Purifier H13 True Filter with High-efficiency Activated Carbon**DAODEFUL**$14.76**49 rev3y ago](https://www.amazon.com/dp/B0CBR9XTVJ) [![GoKBNY 4-Pack FRF102B Replacement Filter Compatible with Febreze FRF102B/FHT170/FHT180/FHT190 Purifiers and Honey-well Clean U Filter HRF201B/HHT270/HHT290 Purifiers](https://m.media-amazon.com/images/I/51pw0uGmapL.jpg)**GoKBNY 4-Pack FRF102B Replacement Filter Compatible with Febreze FRF102B/FHT170/FHT180/FHT190 Purifiers and Honey-well Clean U Filter HRF201B/HHT270/HHT290 Purifiers**GoKBNY**$23.01**516 rev3y ago](https://www.amazon.com/dp/B0BD6NN5B8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![4 PACK U Filter Replacement Compatible with Honeywell HHT270 HHT290 and Compatible with Febreze FRF102B True HEPA High-Efficiency Activated Carbon Filter for Home Large Room](https://m.media-amazon.com/images/I/41dPLPQEicL.jpg)**4 PACK U Filter Replacement Compatible with Honeywell HHT270 HHT290 and Compatible with Febreze FRF102B True HEPA High-Efficiency Activated Carbon Filter for Home Large Room**HKNECE**$21.96**4.8★**▲ 291%**](https://www.amazon.com/dp/B0G3F5PCFY) [![Air Purifier Filters for Honeywell HRF201B HHT270 FHT170 FHT180 FHT190 HHT270W HHT290 and Febreze FRF102B FHT190W HEPAClean Series Air Purifier - Type U HEPA Filter - 2Pack](https://m.media-amazon.com/images/I/41nWbiyF6NL.jpg)**Air Purifier Filters for Honeywell HRF201B HHT270 FHT170 FHT180 FHT190 HHT270W HHT290 and Febreze FRF102B FHT190W HEPAClean Series Air Purifier - Type U HEPA Filter - 2Pack**Sgizoku**$16.04**4.8★**▲ 115%**](https://www.amazon.com/dp/B0FHKRVWHV) [![4 Pack FRF102B Replacement Filter for Febreze Air purifier Dual Action HEPA-Type FRF102B Models FHT170 FHT180 FHT190 and fit for Honeywell HEPAClean U Filter HRF201B Part #HHT270W & HHT290](https://m.media-amazon.com/images/I/411PmpilDTL.jpg)**4 Pack FRF102B Replacement Filter for Febreze Air purifier Dual Action HEPA-Type FRF102B Models FHT170 FHT180 FHT190 and fit for Honeywell HEPAClean U Filter HRF201B Part #HHT270W & HHT290**iSingo**$27.54**4.8★**▲ 93%**](https://www.amazon.com/dp/B0B1CW69TT) [![VCLENA Filter Replacement for Febreze FRF102B & Honeywell U Purifier](https://m.media-amazon.com/images/I/31vLZcIqdtL.jpg)**VCLENA Filter Replacement for Febreze FRF102B & Honeywell U Purifier**VCLENA**$17.01**4.8★**▲ 55%**](https://www.amazon.com/dp/B07Z4MYRNN) [![Nispira FRF105 Filter Replacement for Febreze FHT150W OdorGrab Portable Air Cleaner Odor Reducer HEPA Carbon 2 Packs](https://m.media-amazon.com/images/I/61nrwZ9vxpL.jpg)**Nispira FRF105 Filter Replacement for Febreze FHT150W OdorGrab Portable Air Cleaner Odor Reducer HEPA Carbon 2 Packs**Nispira**$9.82**4.7★**▲ 41%**](https://www.amazon.com/dp/B09H594B8G)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — +4.9% search growth over the last 90 days.

500300Spike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Filtration**25%

*“Good filter”*

**Size-Overall**17%

*“Fit perfect”*

**Value For Money**16%

*“Great value”*

**Quality-Overall**8%

*“Affordable filters better than the original”*

**Air Purification**8%

*“Clean air”*

**Smell**5%

*“the air smells clean”*

**Assembly/Installation**5%

*“They install just the same”*

**Advertised Vs Actual Product**5%

*“Performed as advertised”*

**Efficiency**3%

*“works very well”*

**Breathability**2%

*“Fresh Air Again - I can Breath Easy”*

### **What buyers complain about **

**Value For Money**29%

*“also costly”*

**Filtration**5%

*“Unfortunately, buying replacement filters has been a huge pain- both financially and physically”*

**Advertised Vs Actual Product**4%

*“I almost didn't buy them because the ad copy does not make _perfectly_ clear that this is the case”*

**Allergies**4%

*“I have chronic year around indoor :outdoor allergies”*

**Smell**3%

*“which I have had some in the past that didn't smell great at first”*

**Noise Level**3%

*“Also my air machine was making a loud noise with the old filter”*

### **Top return reasons **

**Size-Overall**44%

**Refills-Overall**14%

**Smell**11%

**Compatibility-Overall**10%

**Filtration**8%

**Advertised Vs Actual Product**5%

**Air Purification**3%

**Value For Money**2%

**Functionality-Overall**2%

**Product Condition**1%