---
title: "fall scents — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/fall-scents"
last_updated: "2026-07-14T07:25:51.764Z"
locale: en
meta:
  description: "a small market ($49K/yr) — fall scents doesn't clear our bar today."
  "og:description": "a small market ($49K/yr) — fall scents doesn't clear our bar today."
  "og:title": "fall scents — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **fall scents**

**Skip it**

A small market ($49K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 52Conversion 23Competition 79Returns 99Price range 55Avg price 54Brand share 22Review moat 25Quality gap 30

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Price range**

**Good****$3.09–$29.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.54**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+23.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,585.07**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$49K**

$49K/yr · 211K searches

## **Competition**

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

**Brands**

**12 **▲rising

**Sellers**

**129**

**Top-5 brand share**

**91%**

**Open market**

**6%**

- Febreze58% - Generic16% - Glade7% - Air Wick6% - Mrs. MEYER'S4% - Tree Hut3% - Open — no brand owns it (6 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 44 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Pumpkin Roll Scent 4 Refill](https://m.media-amazon.com/images/I/51mVOSE7m6L.jpg)**Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Pumpkin Roll Scent 4 Refill**Febreze**$16.01**4.6★4,336 rev](https://www.amazon.com/dp/B0FLLDQ9W6) [2![Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Pumpkin Roll Scent 0.87oz Refills 2 Count](https://m.media-amazon.com/images/I/51X+FX7FBNL.jpg)**Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Pumpkin Roll Scent 0.87oz Refills 2 Count**Febreze**$10.05**4.6★988 rev](https://www.amazon.com/dp/B0DC116DQS) [3![Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Cuddle Weather Scent 8.8oz 1 Count](https://m.media-amazon.com/images/I/31TnvA8OpIL.jpg)**Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Cuddle Weather Scent 8.8oz 1 Count**Febreze**$3.09**4.4★1,379 rev](https://www.amazon.com/dp/B0DB3NB41J) [4![Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Baked Cinnamon Apples Scent 8.8oz 2 Count](https://m.media-amazon.com/images/I/419Bo6Ze-VL.jpg)**Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Baked Cinnamon Apples Scent 8.8oz 2 Count**Febreze**$5.88**4.8★1,735 rev](https://www.amazon.com/dp/B0DBZZDZ3Z) [5![Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Sea Salt Caramel & Maple 2 Refill](https://m.media-amazon.com/images/I/51AjrXI94jL.jpg)**Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Sea Salt Caramel & Maple 2 Refill**Febreze**$21.39**4.4★4 rev](https://www.amazon.com/dp/B0DWY15LXD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![FE.BRE.ZE.AIR. MIST Pumpkin ROLL Scent 2 Bottles 8.80z (2pack)](https://m.media-amazon.com/images/I/41mfGu4PWDL.jpg)**FE.BRE.ZE.AIR. MIST Pumpkin ROLL Scent 2 Bottles 8.80z (2pack)**Generic**$18.98**4 rev2mo ago](https://www.amazon.com/dp/B0GXGYMLW8) [![FE.BRE.ZE AIR FRESHENER MIST Pumpkin Roll Scent 3 Bottles 8.8 0z ( pack 3)](https://m.media-amazon.com/images/I/51+HFep-FcL.jpg)**FE.BRE.ZE AIR FRESHENER MIST Pumpkin Roll Scent 3 Bottles 8.8 0z ( pack 3)**Generic**$27.97**3 rev2mo ago](https://www.amazon.com/dp/B0GXG6Z1D2) [![Febreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Soothe & Restore Refresh & Energize Romance & Desire Variety Pack 8.1oz (Pack of 3)](https://m.media-amazon.com/images/I/51zyWme5r5L.jpg)**Febreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Soothe & Restore Refresh & Energize Romance & Desire Variety Pack 8.1oz (Pack of 3)**Febreze**$7.89**1,045 rev5mo ago](https://www.amazon.com/dp/B0FXHBJFFX) [![Febreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Lilac Sunrise Warm Ocean Breeze Summer Golden Hour Variety Pack 8.1oz (Pack of 3)](https://m.media-amazon.com/images/I/51unpbVc81L.jpg)**Febreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Lilac Sunrise Warm Ocean Breeze Summer Golden Hour Variety Pack 8.1oz (Pack of 3)**Febreze**$10.11**2,052 rev5mo ago](https://www.amazon.com/dp/B0FXHCW7Z5) [![F.e.b.r.e.z.e Odor-Fighting Fade Defy Plug Air Freshener (2) of 0.87 fl oz Refills (Sea Salt Caramel & Maple)](https://m.media-amazon.com/images/I/51XCP3PRn9L.jpg)**F.e.b.r.e.z.e Odor-Fighting Fade Defy Plug Air Freshener (2) of 0.87 fl oz Refills (Sea Salt Caramel & Maple)**Generic**$10.68**0 rev6mo ago](https://www.amazon.com/dp/B0GC9NQ3S6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Febreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Soothe & Restore Refresh & Energize Romance & Desire Variety Pack 8.1oz (Pack of 3)](https://m.media-amazon.com/images/I/51zyWme5r5L.jpg)**Febreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Soothe & Restore Refresh & Energize Romance & Desire Variety Pack 8.1oz (Pack of 3)**Febreze**$7.89**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0FXHBJFFX) [![FE.BRE.ZE AIR FRESHENER MIST Pumpkin Roll Scent 3 Bottles 8.8 0z ( pack 3)](https://m.media-amazon.com/images/I/51+HFep-FcL.jpg)**FE.BRE.ZE AIR FRESHENER MIST Pumpkin Roll Scent 3 Bottles 8.8 0z ( pack 3)**Generic**$27.97**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GXG6Z1D2) [![FE.BRE.ZE.AIR. MIST Pumpkin ROLL Scent 2 Bottles 8.80z (2pack)](https://m.media-amazon.com/images/I/41mfGu4PWDL.jpg)**FE.BRE.ZE.AIR. MIST Pumpkin ROLL Scent 2 Bottles 8.80z (2pack)**Generic**$18.98**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0GXGYMLW8) [![F.e.b.r.e.z.e Odor-Fighting Fade Defy Plug Air Freshener (2) of 0.87 fl oz Refills (Sea Salt Caramel & Maple)](https://m.media-amazon.com/images/I/51XCP3PRn9L.jpg)**F.e.b.r.e.z.e Odor-Fighting Fade Defy Plug Air Freshener (2) of 0.87 fl oz Refills (Sea Salt Caramel & Maple)**Generic**$10.68**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0GC9NQ3S6) [![Glade Air Freshener Room Spray Vanilla Caramel Twist Scent Odor Fighting to Deliver Long Lasting Freshness 8 Oz](https://m.media-amazon.com/images/I/31UsXaMKosL.jpg)**Glade Air Freshener Room Spray Vanilla Caramel Twist Scent Odor Fighting to Deliver Long Lasting Freshness 8 Oz**Glade**$4.67**4.5★**▲ 967%**](https://www.amazon.com/dp/B0D9WW8SC8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +23.4% search growth over the last 90 days.

125K75KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 228.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**71%

*“Smells delish”*

**Value For Money**7%

*“Great deal”*

**Quality-Overall**3%

*“Great house product”*

**Spray/Flow**2%

*“Easy to spray bottle”*

**Freshness**2%

*“Fresh smell”*

**Durability**1%

*“durable”*

**Advertised Vs Actual Product**1%

*“Works as advertised”*

**Ease Of Use**1%

*“Easy & convenient”*

**Size-Overall**1%

*“They fit properly in the Wick device and functioned well”*

**Efficiency**1%

*“Works very well”*

### **What buyers complain about **

**Smell**61%

*“Awful smell”*

**Durability**4%

*“Dont last”*

**Strength**3%

*“Not strong at all”*

**Leak-Proof**2%

*“It leaks out”*

**Value For Money**2%

*“Price could be lower”*

**Quality-Overall**1%

*“cheaply made”*

**Ease Of Use**1%

*“Can't use it”*

**Functionality-Overall**1%

*“Did not work for me”*

**Size-Overall**1%

*“Didnt fit right”*

**Flavor**1%

*“These flavors Stunk”*

### **Top return reasons **

**Smell**70%

**Leak-Proof**12%

**Advertised Vs Actual Product**6%

**Functionality-Overall**3%

**Value For Money**3%

**Size-Overall**2%

**Quality-Overall**1%

**Sweetness**0%

**Compatibility-Overall**0%

**Strength**0%